MICHAEL P.

BUTZER
mbutzer@yahoo.com
Austin, TX 78705 • (214) 384-0082
EDUCATION
The University of Texas at Austin Bachelor of Science in Advertising, Stan Richards School of Advertising (5/2019)
Business Foundations Certificate – McCombs School of Business (5/2019)
Accepted into, participating in TexasMedia Sequence Academic Program
Overall GPA: 3.50
ESADE Business & Law School, International Marketing & Consumer Behavior (coursework) 7/2017
Barcelona, Spain
EXPERIENCE
North Texas Food Bank – Corporate Engagement Associate, Dallas, TX Summer 2018
 Managed and organized NTFB’s two major summer special events, which includedcontinuous
communications with corporate sponsors and local food vendors
 Prepared tactical report for the CMO that focused on the untapped eSports market and
outlined a strategy for gamers to sponsor NTFB during live streams
 Prepared and delivered multiple presentations to the Corporate Engagement Team:
(1) recommended fresh and targeted content design for NTFB’s new corporate engagement
website; and
(2) proposed method for implementation of Venmo to facilitate NTFB’s donation process
 Actively maintained corporate donor information in the Blackbaud CRM system database
Pro Player Foundation – Special Events Intern, Austin, TX/San Diego, CA 3/2016 – Present
 Helped organize, and solicited donations for, the Foundation’s two charity events (host: Earl Campbell)
 Coordinated with hotels, restaurants, Hall of Fame guests of honor, and auction contributors
ACADEMIC PROJECTS
CLIF Bar & Company Media Plan Fall 2018
 Designed a media strategy on behalf of CLIF Bar & Company for 2019 to reach new/young
consumers between the ages of 18-35 through new sports and music media channels
 The strategy integrated various media channels in 8 geographic locations in the United States with a
budget of $2 million
Texas Central/Texas Bullet Train Communication Strategy Fall 2018
 Developed a communication strategy for the Texas Bullet Train, a proposed 240‐mile‐long high‐speed
rail system that will connect passengers between DFW and Houston in less than 90 minutes
 The strategy is designed to increase brand awareness and drive positive social interaction online among
consumers in the Millennial and Generation Z demographic segments
LEADERSHIP EXPERIENCE AND ACTIVITIES
Sigma Chi Fraternity – Tribune (Director of Alumni Relations)/Exec. Member 12/2016 – 1/2018
 Interacted and communicated weekly with the alumni about fraternity status
 Apprised alumni about upcoming events and the chapter’s ongoing philanthropic work
 Prepared the chapter’s magazine, The Longhorn Sig, and distributed to alumni
All Mike’d Up with J. Cole – Radio Show Host 9/2016 – Present
 Host of a weekly KVRX 91.7 FM sports radio show (more than 35,000 views on Facebook per show )
HONORS
 Awarded Male MVP Media Foundations (Course ADV345J, class of ca. 150 students) Spring 2018
 Sigma Chi Academic Achievement Award Fall 2015, Spring/Fall 2016, Spring/Fall 2017, Spring2018
 Awarded Mr. Coppell High School and the 2015 KCBY Television Leadership Award Spring 2015
ADDITIONAL INFORMATION
Computer & Software Skills: Microsoft Office, Google Ad Words, Google Analytics, Adobe Premiere Pro
Interests: The Digital Age, Film, Basketball, Traveling
Work Eligibility: Eligible to work in the U.S. with no restrictions