Campus Morelia

Comunicación en los negocios

ITESM CAMPUS MORELIA

A COMPETITIVE ADVANTAGE!

Carlos Julio Islas Bustamante Ledesma A01067035

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1. What is a competitive edge in the Business World? Explain!
It is “the fact that a company has an advantage over its competitors.” (Cambridge
Business English Dictionary, n.d.). Better known has a business competitive
advantage, includes all characteristics which a company stand out of others,
such as quality, services and costs.

2. How do companies create competitive advantage?

According to the Harvard Business School professor, Michael Porter, in his book
“Competitive Advantage” of 1985, Porter outlined the three primary ways
companies achieve a sustainable advantage. They are cost leadership
(Companies provide reasonable value at a lower price), differentiation
(Companies deliver better benefits than anyone else), and focus (The
company’s leaders understand and service their target market better than
anyone else.). Porter identified these strategies by researching companies.

3. What is a tender, tender management and a bid? Explain! (80

words at least)
“A tender is a formal offer to supply goods or to do a particular job, and statement
of the price that you or your company will charge.” (Collins Dictionary, 2005).
Therefore, tender management it is the way in which the company manage their
need to affiliate to other companies for provision of services, and finally, a bid it
is to compete for the tender.

4. What is a proposal and its characteristics? Explain

“A business proposal is a written document sent to a prospective client in order to
obtain a specific job” (Berman, 2000). Their main point is which a proposal is
focused on the requirements of the client and serve as a persuasive business case.
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5. What are the main differences between a tender and a proposal?
Explain
One of the principal main differences between a tender and a proposal, is that a
proposal tries to persuade the client, this is achieved looking for the requirements
of the client and getting resources benefits, but in a tender, you are searching for a
service and making the requirements.
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Bibliografía
Berman, S. (2000, January 3). "How to Craft Business Proposals That Sway
Clients.". Los Angeles Business Journal. Retrieved from
https://www.inc.com/encyclopedia/business-proposals.html
Cambridge Business English Dictionary. (n.d.). Cambridge Dictionary. (C. U.
Press, Editor) Retrieved from Cambridge Dictionary:
https://dictionary.cambridge.org/es/diccionario/ingles/competitive-edge
Collins Dictionary. (2005). Collins Dictionary - Complete and Unabridged (8th
Edition ed.). HarperCollins Publishers.