Marketing Aspect

A. Target Market

1. Area Coverage
Establishing the business needs a good location. Accessibility is important
to gain target customers and make the business possible. Grace Park Caloocan
is the best locations to put up this propose small shop.

2. Market Description
The target markets of this business are on-the-go individuals, since people
nowadays would like to buy over the counter for a sudden cravings in an
ordinary day or buy for a special occasion.

3. Target Market Profile

The main target market of this product is millenials who have a big
percentage that are considered as on-the-go individuals.
 Students
 Young professional who are still considered millenials
 Age range is roughly 18-35

B. Demand Survey Analysis

Market Population Percentage

Willingness to purchase 507,550.40 80%
Unwillingness to purchase 126,887.60 20%
Total 634,448 100%

Consumption

Unwilling
20%

Willing
80%
C. Demand –Supply Analysis

Percentage
Total Demand 77%
Total Supply 47%
Total Gap 30%

Demand Supply Gap

30%
77%
47%

D. Supply Analysis

Supply
Dulce y Picante 35%

Dulce y Picante

35%

65%
 E. SWOT Analysis

STRENGTH WEAKNESS OPPORTUNITY THREAT

 Unique among  Seasonal  Lot of school  Competition

other product along the among desserts
 Affordability of  Not known chosen location and sweets
the product to the  Millennial’s businesses
 Offering food of public food  Unstable price
diversified taste  The more preference of raw
 Capsicum they  Expansion of materials
frutescens consume, business  Copying of
provides the less  Increase in product idea
different health satisfaction sales market
benefits they receive share
 High quality  Daily  Can a supplier
product consumptio to other
n may cause product like
diabetes business
 The making halo-
promotion halo
of the
product will
be costly for
the business