Documente Academic
Documente Profesional
Documente Cultură
Micah Abong
Iann Acutina
Kei Escoto
I. Introduction
A. Historical Information
For almost about four decades, Original Biscocho Haus has been the favorite
family business of the Guadarrama family. Biscocho Haus was started by Dr. Carlos
Philippines Diliman. Due to the growing demand of their tasty treats, they have come
up with new products which were first made in their family kitchens since they also
have lands that helps them to produce flour. The family is passionate in food and
cooking, especially in Ilonggo delicacies. They decided that they wanted to share
their passion and love for food so that others may also enjoy and experience it. Thus,
where the biscocho was their primary product, which is also their specialty good,
Filipinos are food lovers who always want something unique and distinctive
when it comes to food. Iloilo has special delicacies that showcases native cuisines
that the city is well known for. In Iloilo, there is a particular restaurant that offers
experience the Ilonggo culture and heritage that one gets to share with their loved
ones, that is what Original Biscocho Haus is about. It is a pasalubong shop and center
that serves authentic Ilonggo products, which has a primary target market of foreign
and local tourists visiting the city who seek goods that are proudly Ilonggo. There
are many tourist visiting the city and it is difficult to look an appropriate pasalubong
or what to bring back home to one’s loved ones. Original Biscocho Haus wants
others from other regions to experience Ilonggo native delicacies. Today, Original
Biscocho Haus is not only a pasalubong center, it also has a restaurant that serves
short orders and has a pension house in their main branch in Jaro, Iloilo City. The
Original Biscocho Haus preserves the culture and Ilonggo’s love for food.
C. History
Original Biscocho Haus has been serving Ilonggos and tourists visiting the
city for more than three decades now. Original Biscocho Haus started in 1975 as a
humble bakeshop at the garage of the late Dr. Carlos Guadarrama and Teresa
Jalandoni-Guadarrama. Some of the pioneer products of Original Biscocho Haus
are the famous butterscotch, banana marbles, galletas, and of course, the name-
Since Original Biscocho Haus first opened its doors in 1975, more and more
customers patronize their products. In the 90’s they have expanded its product line
and have branched out to other provinces, having branches all over Panay Island,
as well as in Bacolod City in the region and had put up a lot of express stalls
The Biscocho
Biscocho is a baked bread coated with butter and sugar on top. Another
specialty of Iloilo. The root of this loved crunchy delight has originated from the
city of love. This snack can be consumed anytime of the day all by yourself and
best if shared with others. You can eat with your favorite drink or pair it with a hot
pancit Molo.
heritage. With its popularity, the name has become synonymous with quality
Ilonggo pasalubong. The brand beloved by many has risen to the forefront of the
food and travel industries. Aside from the pasalubong centers, Original Biscocho
Haus has opened the Jaro Bellevue Pensionne in the 1990s, and more recently,
Carlitos’ and T Grillhaus restaurants. The opening of the restaurant and pension
house became a convenience for their beloved customers because they make the
Today, after more than 35 years in the business, Original Biscocho Haus is a
family corporation run by the children of the founders. At the core of the business
are the values the Guadarrama family believe in: perseverance and hard work,
Original Bischocho Haus and will be focusing on the internal and external
environments of the company. The following below are the expectations and
i.Suppliers
The researchers seek to know how important and crucial the suppliers’
role play in the value chain or function of the business. They opt to know
more of the resources the business uses in line with the resources used by its
suppliers.
ii. Distributors
iii. Unions
To protect the rights of the workers and to ensure that they are in good
condition for better performance, we must identify if there exists any union
of the employees from any sector of the business firm, whether it comes
iv. Government
need to identify and analyze how the government plays its role as a helping
hand in the economy and directly to a firm like the Biscocho Haus. Included
in this discussion are the taxes, policies that apply to any transaction and
v. Competitors
firm. In line with this, the researchers must know the strengths and
potential competitors and also the current product trend for their target
customers.
vi. Customers
identifies its customers. Prior to this, the researchers must know that the
business firm still offers the right products and services the customers
demand.
b. External Environment
i.Demographic/Cultural Forces
strong cultural traits. It is also very important to identify how the business
places and secures itself in terms of demographics and culture identity of its
competitiveness.
The researchers must identify existing legal policies and existing laws
significant to the society. The firm must not only exist for profit and service
relation to its market positioning, the firm must also know its current
environment.
v. Economic Forces
either protect or promote the welfare of the customers, the suppliers, and the
business itself. The researchers must identify any economically related
C. The Logo
productivity
Established during the year 1975 by Dr. Carlos L. Guadarrama and wife
Therese J. Guadarrama, Original Biscocho Haus was founded for the reason that
the couple needed money in order for them to continue sending their children to
school. Original Biscocho Haus didn’t immediately succeed after it was built. The
business faced a handful of problems and struggles as the years went by. In turn,
this compelled the son of Carlos and Therese Guadarrama, Jerry Guadarrama, who
was pursuing a comfortable career in California, to come home due to the said
He figured that his education and work experience would help him see the
challenge through which it did. We could clearly observe how the business
embodies the value of perseverance, hard work, and fiscal discipline. Aside from
this, it can also be justified that within the last eight years, relentless determination
and unflagging resolve have seen Jerry engineer a strategic expansion of the
more accessible to the consumer by putting up satellite branches around the city.