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1.
a) The manager will be responsible for the well being of the company.
b) The manger / owner of the company should impart all his work through honesty and
ethics.
c) The manager / owner is responsible for making the efficient and optimal utilization of
e) He is also responsible to implement all its business activities according to the rule and
g) His prime motive should be to increase wealth and profit for the overall business as a
whole.
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2.
a) To give quality products and services in the field of computers and IT.
as a continuous process.
c) To impart all the duties and obligations of the company with honesty and ethical
values.
a) To train the employees of the company at a regular basis so that they become
b) To give the maximum efficiency and effectiveness in the business operations to get
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Criterion 1.2
1.
b) To implement the sales promotional activities like gift vouchers and prizes to increase
d) To implement up to the mark products and services and segment it according to the
e) To have the best of mineral water raw materials and supplies so that the output
f) To segment the market according to the customers and then target the marketing and
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2.
Use of Technology
a) Technological advancements could be used for increased the market share of the
company.
b) Customer could be given knowledge of call centres and telephone lines facilities from
the company.
c) The company should launch its own website and give all the necessary information
over there and also could take orders from its customers through the websites.
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Criterion 1.3
1. Business Budget
Business budgets are very important for the company. It is the back bone for any
organization. Because of much cash flows and investments involved in the company,
estimation of future cash flows (cash inflows and outflows) are very much essential for any
business.
a) Business budget helps the organization to estimate its future cash inflows and
outflows well in advance so that they can do the perfect utilization of resources.
b) Business budgets are important for the small scales enterprise as well as the medium
sized enterprises as it helps to develop and aid all the management activities of the
c) Business budgets for small and medium sized organizations are also essential for
d) The business is also an important source of revenue and wealth for its stakeholders
and other outsider parties. Business budgets helps all these external parties to have an
e) It also gives a basic infrastructure and base for pursuing all of the future activities of a
business entity.
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2. Return on Assets Ratio
a) Return on asset ratio helps to find out the relationship between the profits and the
b) It helps to estimate the returns on the assets being purchased by the company.
c) An increase return on asset ratio is a good form of growth indicator for the company.
d) It also helps to distribute the future profits according to the ratio performance.
f) It helps to prepare in future cash and other types of budgets for the company.
g) Return on asset ratio is also helpful for the company in estimating the utilization of
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References:
b) Madura, Jeff – Principles of Business Management, 3rd edition, (Prentice Hall, 2001)
ISBN: 049085688272.
c) Brooks I – Principles and practice of Business Units, 3rd edition, (Prentice Hall,
ISBN: 06714209145.
027365123945.