CUSTOMER SATISFACTION TOWARDS MC DONALDS IN CHENNAI CITY

QUESTIONARE:
1. Name of the respondent:--------------------- (optional)

2. Gender:

(a)Male (b) female

3. Age:

(a) 10-20 (b) 20-30 (c) 30-40 (d) 40above

4. Income level:

(a) 5000-10000 (b) 10000-20000 (c) 20000-30000 (d) above 30000

5. Education qualification:

(a) 10th (b) HSLC (c) UG (d) PG

6. occupation:

(a) Student (b) Government Employee (c) self employed (d)private employee

7. How frequently do you visit mcdonalds?

(a) only on holidays (b) on special occasion (c) weekends (d) everyday

8. Which drives you to go to this restaurant?

(a) quality of food (b) betterservice (c) homely atmosphere

9. Are you satisfied with the present service provided by the restaurant?

(a) yes (b) no

10.What is the time taken to the counter by you to book your order?

(a) within 2 minutes (b) 2-5 minutes (c) 5-7 minutes (d) 7-10 minutes

11. What is your view about hospitality provided by this restaurant

(a) average (b) good (c) verygood (d) bad

12. which item is your favourate?

(a) happy meal (b) mcchicken (c) bimac (d) cheese burer

13.when you want to have meal in fastfood restaurant will mcdonalds come to your mind as the
first choice?

(a) yes (b) no

14.In which time of the day do you prefer to eat mcdonalds

(a) Breakfast (b) lunch (c) Dinner

15.Which type of McDonald’s promotional advertising catch your eye?

(a) Internet (b) Newspapers (c) Billboards (d) posters (e) Magazines

16.Does the McDonald’s advertising influence you?

(a) Yes (b) No

17. Please rate your level of agreement with the following statements:

Strongly Disagree(SD) Disagree(D); Agree(A); Strongly Agree(SA).

SD D(Disagree) A(Agree) SA(Strongly

(Strongly agree)
Disagree)

It is convenient and easy to buy a

meal in McDonald’s
McDonald’s products have a
reasonable price
McDonalds had good service with
customer.
McDonalds provides good value for-
money

I would not recommend McDonalds

to other
18. which burger do you like?

(a) vegburger (b)nonvegburger

19. Whichspicy delights do you like?

(a)mcspicy chicken (b)bispicy chickenwrap (c) mcspicy panner (d) panner wrap

20.What factors do you consider important when visiting McDonald's?

Not Important Important Very Important

1. Product assortment
2. Price
3. Food quality
4. Discounts/ coupons
5. Nutrition
6. Waiting time
7. Distance to Mcdonald’s

21. which burger do you like?

(a) veg burger (b)non veg burger

22. Which spicy delights do you like?

(a)Mc spicy chicken (b)bispicy chicken wrap (c) mcspicy panner (d) panner wrap

23.Which is your favoratiess?

(a) chicken maharaja mac (b) veg maharaja mac (c) mcveggie (d) fries (e)others

24. Which is your favorate in new items?

(a) mcallo (b) Mexican mcallootiki (c) greenchilli kebabnaan (d) otherts

25.Which bowl do you like?

(a) cheesy rice bowl (b) cheesyweith chicken nuets (c)spicy brice bowl (d) others

26. Do you like value meals?

(a) mcchicken meal (b) mcveiue meal (c) other

27. Which sides do you like ?

(a) mcnugets (b) mcwings (c) masala wedges (d) veg pizza mc puff (e) others

28. Do you like happy meal

(a) yes (b) no

29. Which desrert do you like the most?

(a) soft serve cone (b)brownie hot fudge

30. Are you satisfied with mc donalds?

(a) yes (b) no