MIRNA KORIČAN LAJTMAN, PHD

A DARE MODEL FOR

EMPLOYER BRANDING
DEFINING
EMPLOYER BRANDING
Employer brand describes an
employer's reputation as a place to
work, and their employee value
proposition, as opposed to the more
general corporate brand reputation
and value proposition to customers.
AGILE EMPLOYER
BRANDING
Employer branding (EB) has been a buzz word for
some time already. According to Deloitte’s Global
Human Capital Trends survey from 2017 operational
focus shifted from only measuring culture to
measuring employee experience. The same report for
the 2018 launches people data next to well-being as
the important trend singled out by more than 11 000
managers.
EMPLOYER BRANDING MATURITY MODEL
Universum launched their Employer Brand Maturity Model that pictures how EB strategy can lead
companies the traditional employer brand to the strategic and data driven process.
A DARE MODEL FOR EMPLOYER BRANDING STRATEGY
For this process to become faster and agile, companies can apply A DARE model of EB that
minimizes regression in stages of maturity model.
A DARE MODEL AND MATURITY MODEL FOR EB
Only via implementing agile onto the regular process EB becomes agile and strategic.
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