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Oleh:
Weighted
No Key External Factor Weight Rating
Score
Opportunity
1 Total Population 0,06 4 0,24
2 Community trends about future guarantees 0,09 3 0,27
3 Level of knowledge about insurance 0,09 3 0,27
4 Economic Growth 0,06 3 0,18
5 Advance in information technology 0,03 3 0,09
6 The level of consumer confidence about insurance 0,05 3 0,15
7 Lifestyle individual community culture 0,04 3 0,12
8 The vastness of the territory in Bali province 0,06 2 0,12
9 Expensive medical expense 0,07 4 0,28
Treat
1 Number of competitors in the insurance industry 0,09 4 0,36
2 Image of community about the quality service 0,07 3 0,21
3 Government policy of assurance 0,05 2 0,1
4 Subtitution product 0,04 2 0,08
5 Condition of economic stability 0,05 2 0,1
6 Development of disease 0,07 3 0,21
7 Malnutrition 0,08 3 0,24
Total 1 3,02
after the calculation and analysis above it is known that the most influential opportunity
factor for Prudential life Indonesia is the population, and expensive medical expense. The total of
opportunities after the calculation is 1.72. While on the threat indicator of the factors that have the
most influence on Prudential life Indonesia in Bali province is the number of competitors in the
insurance industry.
The total of weighted score are 3,02 that mean the value is above the average weighted
score which is 2.5 this mean this company is responding in an amazing way to existing
opportunities and threat in its industry. The strategy of the PT. Prudential Life Assurance is already
great because it can achieve effective and efficient.