Latest MBA Project Topics for Marketing

Project MBA Project Topics for Marketing

No.
1 Customer preference and satisfaction level towards their expectation
with special reference to Yamaha motor bikes (MBA Marketing)
2 A study on credit card users in [ABCD] city (MBA Marketing)
3 A study on awareness and acceptance level of MILEAP (laptop) of
HCL among chartered accountants (MBA Marketing)
4 A study on analysis of the customer satisfaction level towards
landline service provided by BSNL (MBA Marketing)
5 Advertising Strategy of the Indian Corporate World - LG Electronics
(MBA Marketing)
6 Customer satisfaction with reference to financial services in DJS
Stock and Shares Ltd (MBA Marketing)
7 A Market Study about Laser Toner (MBA Marketing)
8 A study to evaluate the banking service provided to SME customers
by ICICI Bank (MBA Marketing)
9 Customer experience management in personal loan (MBA
Marketing)
10 Effectiveness of training and development with special reference to
Voltas Limited (MBA Marketing)
11 A study to identify the retail penetration level of Airtel pre paid cards
(MBA Marketing)
12 A comparative study on consumer behaviour about Colgate and
Pepsodent paste (MBA Marketing)
13 A study on the customer perception of mobile phone service
providers in [CITY] with special reference to BSNL (MBA Marketing)
14 A study on factors influencing the disconnection of land lines of
BSNL (MBA Marketing)
15 Factors affecting dealer performance to evolve a strategy for
increasing market share of TATA Indicom (MBA Marketing)
16 A study to identify why the std usage by Airtel customers in STATE
is lesser than the national average (MBA Marketing)
17 Customer relationship management- an empirical study in Spencers
(MBA Marketing)
18 A study to identify sales management and sales leadership (MBA -
Marketing)
19 A study on identifying awareness among corporate executives on
pursuing higher studies (MBA Marketing)
20 A study on customer expectations, experience and satisfactionlevel
towards services provided at two-wheeler exchange (MBA
Marketing)
21 A study to identify the retail penetration level of airtel pre paid cards
in [city] (MBA Marketing)
22 A study on traders perception and expectation towards Anchor
electrical products in [city] (MBA Marketing)
23 A study on the awareness and acceptance level of HPP - Home
Protection Policy among the home loan takers (MBA Marketing)
24 A study on the factors affecting dealer performance to evolve a
strategy for increasing market share of Tata Indicom in Chennai.
(MBA Marketing)
25 A study of premium credit card users for their choice and to create a
customer profile for future promotions (MBA Marketing)
26 A study on perception of life insurance agency as a career for Bajaj
Allianz Life Insurance company limited (MBA Marketing)
27 A study on the effectiveness of services provided to private banking
customers of [Bank] (MBA Marketing)
28 Assessment about the level of awareness of speciality services
offered by kovai medical center and hospital in the [Region] (MBA
Marketing)
29 A comparitive study on customer preference on mobile
communication with reference to the service provided by private
(Airtel) and public (Bsnl) (MBA Marketing)
30 A study on customers expectations and satisfaction level towards
after sales service provided at ABC Motors (MBA Marketing)
31 A study on general awareness on non-life insurance policies (MBA
Marketing)
32 A study on market feasibility of bulk selling of international long
distance calls for Airtel (MBA Marketing)
33 A study on the perception of home insurance customers towards
advertising at ICICI Lombard General Insurance Company Ltd (MBA
Marketing)
34 A study on how CBD will be a potential channel in bridging the
geographical barrier in insurance sale for icici prudential (MBA
 Marketing)
35 A Study on Purchase Behaviour of Mobile phone among women
segment (MBA Marketing)
36 A study on customer experience management - CEM in personal
loan (MBA Marketing)
37 A study on awareness and expectations of industrial entities with
respect to mortgage programmes offered by Citi Financial (MBA
Marketing)
38 A study to evaluate the banking services provided to SME customers
(MBA Marketing)
39 A study on existing customers perception towards tax saving & ULIP
products of ICICI Prudential Life Insurance (MBA Marketing)
40 A study on customer feedback about Centurion Bank of Punjab
services (MBA Marketing)
41 A study on trading behavior of investors at Reliance Money (MBA
Marketing)
42 Expansion of Blackberry in retail market through retail auditing,
marketing, research and survey (MBA Marketing)
43 Brand awareness of Spencers & its comparative analysis with Big
Bazaar & other retail organizations (MBA Marketing)
44 A project report on Apollo tyres brand image. (MBA Marketing)
45 Project report on consumer behaviour of HMT - Hindustan Machine
Tools (MBA Marketing)
46 Studying the influence of factors affecting purchase behaviour of
customers towards Life Insurance products (MBA Marketing)
47 A study on distribution channel adopted by the Times of India to its
existing customers (MBA Marketing)
48 Effectiveness of Retailing Mix in Big Bazaar (MBA Marketing)
49 Radio as a promotional tool an exploratory study (MBA Marketing)
50 A study on dealers perception in ABCD Apparels (MBA Marketing)
51 A study on customer satisfaction towards Ventura Pumps (MBA
Marketing)
52 A study on retailers satisfaction with special reference to Suguna
poultry farm (MBA Marketing)
53 A study on the consumer perception of HYUNDAI [Car Model] Cars
(MBA Marketing)
54 A competitive analysis and study in Indian Telecom Sector (MBA
Marketing)
55 A study on Future of BPO (MBA Marketing)
56 A study on factors affecting customers preference towards life
insurance policies
57 Emergence of E-Commerce - A brief history - Indian scenario (MBA
Marketing)
58 Emergence of Internet Marketing -Origins, Needs, Challenges and
Opportunities (MBA Marketing)
59 Internet Marketing Strategies - approaches and challenges : an
overview (MBA marketing)
60 Customers First, Employees Later Service Marketing Overview -
(MBA Marketing)
61 Effectiveness of Online Classifieds Website (MBA Marketing)
62 Service Quality and Consumer satisfaction of Maruti Service Centers
(MBA Marketing)
63 Customer satisfaction of Kent waterpurifier (MBA - Marketing)
64 Marketing through social media and bookmarking sites (MBA -
Marketing)
65 Measurement of Brand awareness and brand perception of Mobile
Phone Company (MBA - Marketing)
66 Study of consumer behavior in Automotive industry (MBA Marketing)
67 A Study on Online Marketing (MBA Marketing)
68 Planning for Internet Marketing - broad guidelines : A case study
(MBA Marketing)
69 B2C Marketing strategies on Social Media (MBA Marketing)
70 Factors influencing Customer Buying Decisions - a Case Study -
(MBA Marketing)
71 Consumer behaviour on Airtel (MBA Marketing)
72 Customer focus - A key to service marketing - MBA Marketing
73 Effect of branding on consumer buying behavior - MBA Marketing
74 B2B Marketing strategies on Social Media - MBA Marketing
75 Social Media Marketing (MBA Marketing)
76 Key features of Social Networking sites (MBA Marketing)
77 Marketing through social news and bookmarking sites (MBA
Marketing)
78 Websites and Portals - leverage in Marketing effectiveness : A Case
study (MBA Marketing)
79 Introduction to Services Marketing (MBA Marketing)
80 Measuring the impact of social media marketing campaign ( MBA
Marketing)
81 Impact of Brand Positioning on Consumer Learning and Brand
Loyalty (MBA Marketing)
82 Importance of Consumer Buying Behaviour (MBA Marketing)

Latest MBA Project Topics for Finance

Project MBA Project Topics for Finance

No.
1 Investment analysis of [Company] (MBA Finance)
2 A Study on Working Capital Management (MBA Finance)
3 Financial planning for salaried employee and strategies for tax
savings (MBA Finance)
4 Testing MBA
5 A study on Cost And Costing Models in Company (MBA Finance)
6 Investment awareness in financial asset and preference of financial
intermediaries in equities trading (MBA Finance)
7 A study on perception of investors investing in life insurance (MBA
Finance)
8 Impact of earnings per share, dividend per share and price earning
ratio on share market price movements NSE (MBA Finance)
9 Comparative analysis on the performance of sectorial, multi-
sectorial and equity diviersified mutual funds (MBA Finance)
10 A study to assess the perception of mutual fund investors (MBA
Finance)
11 A comparative study of traditional products with new UIL products
(MBA Finance)
12 Indian Infrastructure Sector Growth in terms of equity research
report (MBA - Finance)
13 A Study on Cash Management of ABC Company (MBA Finance)
14 A Study On Financing Self-Help Groups NBFC (MBA Finance)
15 A study on whether taxation is a selling tool for life insurance (MBA
Finance)
16 A comparative analysis of performance of mutual funds between
private and public sectors (MBA Finance)
17 A survey on the preference of salaried class on various investment
options available (MBA Finance)
18 A study on investment pattern and preference of retail investors
(MBA Finance)
19 A study on investment options and investors attitude towards
investment in private insurance companies (MBA Finance)
20 A study on investment pattern with special reference to small and
medium capitalization companies (MBA Finance)
21 An analysis of various investment avenues with special reference to
mutual funds (MBA Finance)
22 Risk perception and portfolio management of equity investors (MBA
Finance)
23 A study on investor awareness towards commodity market in Karvy
Stock Broking Limited (MBA Finance)
24 A comparative analysis of performance of mutual funds between
private and public sectors (MBA Finance)
25 Analysis of working capital management at Videcon (MBA Finance)
26 A study on ratio analysis with reference to Vizag Port Trust (MBA
Finance)
27 The Gold Monetizaion Scheme - its impact on the Indian Banking
system and the Indian economy (MBA Finance)
28 SWIFT - How it Works: Gains and Risks (MBA - Finance)
29 FMC merges with SEBI - First ever merger of two regulators in India
(MBA Finance)
30 Inventory Management & Budgetory Control System (MBA Finance)
31 Investment in Tax Saving products-an overview (MBA Finance)
32 Systematic Investment Plan as a stability builder for Retail Investor
(MBA Finance)
33 Income Tax Planning in India (MBA Finance)
34 Multi Level Marketing (MLM) in the Indian scenario - MBA Finance
35 Electronic Payment : current scenario and scope for improvement
(MBA Finance)
36 Senior Citizen Investment Portfolio - A Case Study (MBA Finance)
37 Retail Banking transformation story in post-liberalized India (MBA
Finance)

Latest MBA Project Topics for HR

Project MBA Project Topics for HR
No.
1 Awareness and effective utilization of ESI benefits (MBA HR)
2 A study on satisfaction level of employees with special reference
textile industry (MBA HR)
3 A study of exit interview in relation to employer branding (MBA HR)
4 Emotional Intelligence and Quality of Work Life among employees of
HCL-BPO (MBA HR)
5 Employees perception about organizational HR practices and
culture (MBA HR)
6 Influence of organizational climate on employee commitment and
job satisfaction (MBA HR)
7 Scientific Screening process in a Recruitment Consulting Firm (MBA
HR)
8 Effectiveness of Organisational Culture in Hyundai Motors (MBA
HR)
9 Satisfaction level of the employees on the various welfare facilities
provided by ABC industries (MBA HR)
10 A study on performance appraisal of an employees at Company
(MBA HR)
11 A Study on Organizational Culture and its Impact on employees
behaviour (MBA HR)
12 A study on identifying awareness among corporate executives on
pursuing higher studies from top B schools (MBA HR)
13 A study on training and development of executive in the Himalaya
drug (MBA HR)
14 A study to analyse the effect of implementation of 360 degree
performance appraisal technique (MBA HR)
15 Effectiveness Of The Existing Appraisal System At Indian Airlines
And To Suggest Measures For The Improvement Of The System
(MBA HR)
16 A comprehensive study on work-life balance (MBA - HR)
17 Impact of intra organisational relationship on organisational
effectiveness at Company. (MBA HR)
18 A study on the effectiveness of existing performance appraisal
system in Company (MBA HR)
19 A study on employee morale at Company (MBA HR)
20 A study on the effectiveness of performance appraisal in managerial
employees of a Bank (MBA HR)
21 A study of labour welfare measures at SAIL (MBA HR)
22 A study on effectiveness of organisation climate in Company (MBA
HR)
23 Study on absenteeism of workmen in MRF Ltd. (MBA HR)
24 A study to identify the potential advisor for ICICI Prudential Life
Insurance Company Ltd Bangalore. (MBA HR)
25 A comparative study on the effectiveness of search methods in a
recruitment consulting firm. (MBA HR)
26 A study on the challenges faced in identifying potential advisor for
ICICI Prudential (MBA HR)
27 A study on corporates and job seekers potential (MBA HR)
28 A study on the executives perception regarding the Training and
development system (MBA HR)
29 A study on employee motivation (MBA HR)
30 A study on employee retention techniques of Company (MBA HR)
31 A detailed study of promotion and reward policy of an organisation
(MBA - HR)
32 Women at workplace : Geographically mobile, Qualified and
Liberated - A Global Phenomenon (MBA - HR)
33 Need and imperative of Induction and Orientation processes : an
overview (MBA - HR)
34 A comparative study on employee motivation in it -and banking
sector between Infosys and SBI (MBA - HR)
35 Prevention of Industrial Accidents: Measures and Challenges (MBA
HR)
36 A Detailed Study of Promotion and Reward Policy of State Bank of
India - SBI (MBA HR)
37 Training as a HRD tool with reference to ABC Company (MBA HR)
38 Employee attrition and retention strategies in BPO industry (MBA
HR)
39 Study on Job Satisfaction of teachers in private schools (MBA - HR)
40 A Study on the Importance of Cross-Cultural Training in Effective
Management of MNCs (MBA - HR)
41 Strategic Rewards Systems - an overview (MBA - HR)
42 Role of HR in NGO (MBA - HR)
43 Training Need Analysis - process steps : an overview (MBA - HR)
44 A study to identify what motivates staff towards better performance
in hotel industry (MBA HR)
45 A Study of Performance Management in Bharti Airtel (MBA HR)
46 Leaders Vs Managers - myths & reality - A case study (MBA HR)
47 Human Resource Information system (MBA HR)
48 Training and development (MBA HR)
49 Wage Differentials - occupational vs. skills - an overview (MBA HR)
50 Teacher Employee satisfaction at vocational education (MBA HR)
51 A study on the performance appraisal at Sahara India Pariwar,
Lucknow (MBA HR)
52 Future Trends in Recruitment- India and Overseas (MBA HR)
53 A detail study on selection and recruitment process at a [Compnay]
(MBA HR)
54 Study the Employees Job Satisfaction at ABC Infra Projects Pvt. Ltd.
(MBA HR)
55 A study of job satisfaction among employees of Oil and Natural Gas
Corporation (MBA HR)
56 Need for Strategy for Training and Development - an overview (MBA
- HR)
57 Case Study on Employee Motivation in an Organisation (MBA HR)
58 Executive perception on training & development system (MBA HR)
59 Work-Life Balance - need and imperative as an HR initiative
60 Effectiveness of induction and orientation programme in auto sector
(MBA HR)
61 A systematic study on school management and teacher staff
selection process (MBA HR)
62 HRIS implementation challenges and solution : an overview (MBA -
HR)
63 Effectiveness of Reward System on Motivational Level of
Employees (MBA HR)