CHAPTER I

INTRODUCTION

BUSINESS CONCEPT

Business is some kind of a substitute whenever someone is jobless. This is a perfect

source of income especially when you own and manage one. And a way to connect and socialize

to other people. There are different kinds of business and in our group we decided to make a

food business.We will use different ingredients or raw materials to make a product. Through th

e modern new one Graham Mallow and jelly Con Natta are made up of different ingredients

that's they have different tastes. We use one or two products as an ingredient and we will

combine it to make another product more than just this product.If we make or invent a product,

We will keep it, because that's can be one of the day comes. We will share it to the next

generations so that they will learn and be able to have their own business too.

MISSION:

 To invent another product using these original products.

●To make the customers be satisfied not only by the products’ tastes but also by its services.

VISSION:

 To sell all our products, give back its capital, and have enough or sufficient profit

earned at the end of the business bazaar.

OBJECTIVES:

●To produce products that can captures the attention of the customers and persuade them to
buy the products.

●To sell all the supply of the products in the entire date of the bazaar with the return of the
capital and having sufficient net income.
 CHAPTER IV:
THE TARGET CUSTOMER AND THE MAIN VALUE PROPOSITION

TARGET COSTUMER OF THE PRODUCTS

-are the teenagers, students or even by passer, children and parents ranging 8-35 years old

who has the ability to purchase the product just located at the 1st Floor Nagaland Emall and will

operate 3-5 days.

MAIN VALUE PROPOSITION

- most of the customers wants to buy products wherein they spend less but satisfied more,

than spending a lot of money but doesn't satisfied their tastes. So we're decided to make the jelly

con natta 15 pesos for 2 or 8 pesos each. While Graham mallow we've decided to sell it 3 Pcs.

For 10 pesos.
 CHAPTER V
MARKET DEMAND AND SUPPLY,INDUSTRY DYNAMICS,AND MACRO-

ENVIRONMENTAL FACTORS

●Supply of Products per day:

*200 pcs. of Graham Mallow

*50 pcs. of Jelly Con Natta

●COMPETITORS:

*Are the nuggets business.

●ADVANTAGES:

*At the price of P10,you will already get 3pcs. Of Graham Mallows.

●DISADVANTAGES:

*If the nuggets tastes better,they night have more customers compared to our products.

●SUPPLIERS:

*the groceries/supermarket in which to purchase the raw materials for Graham Mallow and

Jelly Con Natta.

MACRO ENVIRONMENT:
 SOCIAL ENVIRONMENT

-to improve socialization,social comunication,and social value.

 ECONOMIC ENVIRONMENT

-to learn how to manage money and business.

 ECOLOGICAL ENVIRONMENT

-all the ingredients of the products are well-preserves.

 CHAPTER II
EXECUTIVE SUMMARY ENTERPRICE STRATEGY

-the product strategy for graham mallow is the selling price wherein the customers can
purchase 3pcs. Of the product just for only P10. Unlike the other product which is single
purchase only, the graham mallow would be the best to purchase than those. In jelly con natta
our enterprise strategy is the low price of it because we know that if we made the price of the
jelly can natta to P10 customer will lose their interest to purchase the product.

ENTERPRISE DELIVERY SYSTEM

-for graham mallow, first we should crash the graham until it became until if became
pulvorize. Then put the toothpick to the marsmallow and dip it into the condence milk and lastly,
roll it to the crased Graham until it is cover up and now we already have the Graham mallow
dessert.

-In Jelly Con Natta, the first step was to dissolve the gulaman powder in water (6 cup for
every 1 sachet) Second put it in a caserole let it boil and keep stiring. Third, when it's already
boiling, put the evaporada milk and sugar. Next,don't stop mixing/stiring the liquid so that it
would not solidify or become sticky. And lastly, put the nata De coco and let it cook.Refrigerate.
 CHAPTER VII:
ENTERPRISE STRATEGY AND ENTERPRISE

DELIVERY SYSTEM
For Graham Mallow:

INPUT THROUHPUT OUTPUT

*Graham Bisquit *First, Crash the Graham Bisquit Graham Mallow

*Marsmallow *Then, put the toothpick into the marsmallow
*Condensed Milk *Next, dip it into the marsmallow Selling Price:
*Lastly, roll the dipped marsmallow into the * 3 pcs. for
crashed graham until it is fully cover up 10 pesos

For Jelly Con Natta:

INPUT THROUHPUT OUTPUT

*Gulaman Powder *First, dissolve the gulaman powder in water Jelly Con Natta
*Evaporated Milk (6 cups for every 1 sachet)
*Condensed Milk *Second, put it in the casserole,let it boil and Selling Price:
*Nata De Coco keep stiring *2 for 15 pesos
*Sugar *Third, when it’s already boiling, put the or
evaporated milk and sugar 8 pesos each.
*Next, don’t stop mixing/stiring so that it
would not solidify or become sticky.
*Lastly, put the Nata De Coco and let it cook
*Refrigerate.
 CHAPTER VI
PRODUCT OFFERINGS:DESCRIPTION,EVOLUTION AND
JUSTIFICATION
Product Name
GRAHAM MALLOW
-made up of crashed grahams and
marsmallow with condensed milk. It is some
kind of sweets that would fit for your taste and
also it’s the dessert that surely kids would like.
JELLY CON NATTA
-made up of gulaman, Evap Milk and Nata
de coco with condensed milk on top. It is
perfect for summer season because of its
coldness and sweet taste that will make the
customers’ mood better.
Suggested Price
₱10 for 3 pcs.
-it is worth 10 pesos for 3 pcs,this strategy
has the possibility to attract every buyers to try
our products.
₱ 2 for 15 or ₱ 8.00 each
-we’ve decided the said price instead of 10
pesos because customers may lose their
interests to buy our products if we choose the
10 pesos worth.
 CHAPTER VIII
FINANCIAL FORECAST: EXPECTED RETURNS, RISKS, AND

CONTINGENCIES

Financial Ratios and Measurements:

Graham Mallow Jelly Con Natta

Payback Period= 400/660 Payback Period= 500/560

=0.6 % =0.9% (8 pesos each)

or

=500/525

=0.95 or 1 % (2 for 10 pesos)

Return on Sales=660/400 Return on Sales=560/500

=1.65 or 1.7% =1.1% ( 8 pesos each) or

=525/500

=1.05% (2 for ₱15)

Return on Assets/Investments Return on Assets/ Investments

=660/400 =560/500

=1.7% =1.1 % (8 pesos each)

Or

=525/500

=1.05 % ( 2 for 15 pesos)

 CHAPTER IX
ENVIRONMENTAL AND REGULATORY COMPLIANCE

 Necessary Permits

*Brgy. Clearance
-Brgy. Hall/ Officials

*Sanitary Permit to Operate

-can only be approved by the City Hall

*Brgy. Business Permit

-can only be approved by the Brgy. Officials

*Mayors’ Permit
-City Hall

*DTI

-Panganiban Drive Naga City

*BIR

- Naga City