CHAPTER 1

CURRENT SITUATION

This presents the current performance of the company and the strategic posture

with respect to their current mission, objectives, strategies and policies.

Current Performance

Inspira Prime International Corporation is a dynamic retail company with almost

300 stores nationwide which preside by Mr. Erick L. Chua (President). The company

continues to expand and strengthen its distribution network across the country. Inspira

is run by young and dynamic individuals, allowing growth and creativity to its people.

Inspira prides on their exclusive brand which includes:

 Halo Mobile Clothing which is engaged in selling of gadget and cellphone

accessories like lap top bags, cellphone cases, pouches and the like.

 DigiBabe Tech Lifestyle is a combination of accessories like key chains, id lace,

and other gift items. But with Digibabe there are more options and choices of

items.

 Envy Lifestyle Accessories is engaged in selling of female accessories like

extensions.

 Swisstech is more on cellphone cases and tablet cases.

 Cable Monster focuses on cable wires like laptops, phone wires and extensions.

 Screen Secure only focuses on screen protectors.

 Most of the stores are located in various SM and Robinsons Malls in Metro

Manila. Their products can also be found in Pampanga, Bulacan, Tarlac, Pangasinan

and as far as Baguio for North Luzon. They also have stores in Cavite, Laguna and

Batangas for South Luzon, and for Visayas Areas, they have Iloilo, Cebu, Tacloban and

Naga and lastly, Mindanao, they have in General Santos

In the past few years, the corporation performed well in terms of ROI, market

share and profitability through careful study of consumer behavior, meeting their needs

and product expectation, proper stock allocation and lastly, proper staff recruitment and

continuous training for employees. With the company's passion and drive for

excellence, employees get to experience exciting and challenging careers.

Currently the company size is moreover 501 - 1000 employees which provide by

the benefits (Loans, Medical, Parking, Vision) they need. The dress code business are

shirts and have the working hours Mondays-Saturdays (half day) and is located at 1

Mazaraga Street corner Agno Extension Quezon City.

Strategic Posture

Mission, objectives, strategies and policies are both clearly stated and implied on

performance. Before execution of a certain project, the company has a firm objective to

meet our target and to be able to meet that target we need to imply it on actual

performance.
 The mission of Inspira is to innovate costumer’s lifestyle by providing efficient & safe

products. Their objective is to meet costumer’s satisfaction and gain their loyalty. Then,

the strategies are based on business plan or feasibility study prepared prior to the

execution of every project. Equip with proper adjustment per store location and

maintaining harmonious relationship with the lessor.

The policies are the most challenging part according to Inspira, internally they have

detailed guidelines and house rules, anyone who fails to follow are subject for

immediate sanction which makes the firm and employees disciplined.

The above mentioned strategic posture reflects the corporation’s international

operations both global and multi domestic especially in our company, that involves

international suppliers, manufacturers, local and international stores currently operating

worldwide.
 CHAPTER 2

CORPORATE GOVERNANCE

This chapter discusses the board of directors of the company and its top

management that handles the operations and governance, as well as its corporate

transaction.

Board of directors

The president is on top of the board which is the main owner – internal member

and has share significant shares of stocks. The stocks are privately held and not yet

open for public trade. Stocks are based on the amount or percentage of shares of the

owners and investors.

The board members contribute a vast amount of knowledge, while top

management contributes background and connections. Operating internationally

requires international experience but not in literal term of education background. This

requires board member’s global market study and implication. They are also concerned

with environmental sustainability; this subject gave them idea whether the company is

performing well in terms of costumers’ satisfaction and avoid slow moving items

The board members are serving for almost ten years and they actively participate

and suggest future directions and evaluate management decisions.

Top Management

The top management includes the president, business development manager

and general manager. Being smart, aggressive enough for opportunities and realistic

are their chief characteristics. Everyone including staff and top management are

responsible for corporation’s performance because they are working as a team not just

for mere income but also for company’s growth and progress.

The systematic approach is required, having a firm plan before execution is an

effective way for successful output. Besides final approval, top management suggests,

provides connections and accepts realistic point of view. In addition, the top

management is humble enough in terms of coordinating with lower level managers even

with staff. They interact with same level of respect with the board.

Their strategic decisions are ethical and made in sustainable manner. The top

executive don’t own amount of stocks, but they received monthly salary in return. And

they are more than skilled enough for future challenges; they can easily cope up with

the landscape.
 CHAPTER 3

EXTERNAL ENVIRONMENT

OPPORTUNITIES AND THREATS (SWOT)

This chapter discusses the natural physical and societal environment forces that

are currently affecting both the corporation and the industries in which it competes in

relation to the opportunities and threats as part of the external environment.

Natural Physical Environment Sustainability Issues

The forces from the natural physical environment that are currently affecting both

the corporation and industries in which it competes are as follows:

The company is being place in a place that is far from sea or ocean, therefore it

is not currently being affected by rises of sea levels. Thus, it won’t be affected by the

solar phenomena such as sun spots and solar winds concerning their business. The

natural forces that may affect the corporation and the industries in which they competes

is:

 Weather-related events, such as severe storms, floods and droughts

This may affect the operation of business, knowing that the location of the

company is in Manila wherein today there is a water crisis and also in terms of

storms, there are severe floods that could affect the employees, and also the

management.
Societal Environment

The general environment forces that are currently affecting both the corporation

and the industries in which it competes are as follows:

 Technological

Because of the nature of the business, this general environment force greatly

affects the corporation and the industries. The industry’s status is not constant,

as it change, the company would probably change. Also, as the industry go with

the progress of the technology, the companies under should cope this changes in

order for them to be in trend and have a better sales.

Summary of External Factors

In general, the external factors that greatly affects the corporation and the

industries in which they competes are as follows:

The corporation should be in update about the trends of the industries so that,

the progress would not be stagnant. The changes is not constant, this means that in

today the changes in technological factors would be for example having a computer that

generates a faster output, but in the future would definitely different.

Another, the corporation should always be cautious of what could happen. Every

wrong decisions of the top management could affect the corporation. Also, the

corporation should be updated of news and already forecasts of the future events.
 CHAPTER 4

INTERNAL ENVIRONMENT

STRENGTHS & WEAKNESSES (SWOT)

This chapter discusses the corporation’s structure, culture and resources that

can affect the company internally with regards to its strengths and weaknesses as part

of the internal environment.

CORPORATE STRUCTURE

The decision making is based on centralized one group and the corporation is

organized through combination of all functions, projects and geography. The structure is

clearly understood by everyone in the corporation and needed to be consistent in order

to achieve the goal of the company. Through careful study and implication of

competitive analysis, they can know their capacity and how they can improve that in

case that they are not able to reach the standards or level they set.

CORPORATE CULTURE

There are emerging culture composed of shared beliefs, expectations and values

in the corporation and they are consistent in balancing the resources and technology,

this makes their position on environmental sustainability. Also, there are continuous

resource allocation, efficiency for every project, acceptance & creativity and they
consider the values of every nation they operates, it is one of the most critical issue that

they focus on because consumer behavior plays a lot for our products to be patronized

by the market.

CORPORATE RESOURCES

Marketing

Marketing objectives, strategies, policies and programs are implied on

performance and budget. Reason behind this are the continuous changes in terms of

profits per location, nation culture and different construction concerns per project.

Luckily, the corporation are performing well when it comes to 4P’s, due to brand names,

they are dependent enough to few customers, the size of market depends on location,

market shares is gaining, shares on developed nations are about 70 % while the

remaining 30 % goes to developing nation, the current products in the product cycle are

the cell phone & gadget accessories.

Continuous improvement in challenging technological landscape & high

competition in retail industry are the trends that emerge from analysis. Those trends

affect present market in terms of product uniqueness & excellence and future product

expectations of consumers.

The marketing performance are performed well compare with similar

corporations, through little steps our brands are patronized by public. All the above

mentioned techniques are studied carefully and applied to actual performance of the

corporation. Also, it adjust to the conditions of each country they operates which
according to them they give a lot of focus and they give importance to the environmental

sustainability.

Aside from selling, marketing managers plays a big role in strategic management

process, they are in charge in maintaining the equilibrium between gaining sales and

gaining the hearts of the potential customers, they executes plans for our products to be

patronized in the market.

FINANCE

The objective is to know if the company are gaining income or experiencing

losses, strategies are based on analytical preparations of cash flow, financial & income

statement, which they are merely stated and consistent with the corporation’s mission,

objectives, strategies and policies and with the internal and external environments.

Based on recent reports, the company are currently operating well, if the data is

to be analyze:

 Trends are the updated or high technology resources we can use in

preparing statements

 Constant calculation and dollar reports are not that different. They are

almost the same

 In a good way this trend makes preparation way easier and faster, but in

future performance due to easy access data could be easily be tampered

Compared to other corporations, they only have few financial critics that

evaluates the report, by this way higher management can decide faster whether to
continue or cease the operations on that area. Also, they consider financial concepts to

be able to have effective techniques and evaluate efficiently. Since the reports are more

on quantitative base and not on locational side, they are not in able to adjust with the

other countries. In strategic management process, aside from analyzing the computed

report. Financial managers compile data as prerequisite for accurate reports.

RESEARCH AND DEVELOPMENT (R&D)

Continuous exploration in modern technology and application in retail industry

are their objectives.

They depend on the budgets the projects to be made and still consistent on the

mission, objectives, strategies and policies and with internal and external environment.

In corporate performance, technology’s role is to help all the internal department in

handling their works in minimal time frame to come up a reliable data. They mix of

applied and engineering research which are still appropriate to corporate mission and

strategies of the corporation. And lack of R&D will lead to company’s irrational decisions

and might as well, indecisive actions may take into place.

In terms of return and investment, R & D helps the company to minimize the

volume of ineffective products that leads to area losses. Also, the corporation is

competent in technology transfer, they use different types of engineering approach.

According to them, technological discontinuity might result to product invisibility.

R&D projects have stated budget and they do not spend lavishly in creating new

products. It is outsourced from different suppliers by the help of value-chain alliances

that are equipped for innovation & competitive advantage.in addition, they are
considered to have environmental sustainability in terms of packaging, and they use

eco-friendly materials

R&D manager serves as an aide to stop the high volume of slow moving

products in the market, they are indeed the brains behind successful products &

inventions.

OPERATIONS & LOGISTICS

These department’s objective is to ensure a smooth flow of chain store

management. Strategies and policies are based on close monitoring and proper

coordination in every situation.

They are implied on performance of how an operation and logistic department

shall do and what are their function. Still they are consistent with the mission,

objectives, strategies and policies and with the internal and external environment.

Aside from day to day monitoring, Operations department are capable in

maintaining harmonious working environment both internal and with external clients.

Stating exact amount of domestic and international products are quiet confidential for a

brief idea, they have balance supply for both markets and they are outsourcing and

purchasing products which they used in their product and services to satisfy the

customer.

The corporation is product oriented, to make it short in order to come up with

successful items they consider computer powered equipment with the help of

continuous mass production and proper coordination with the suppliers, manufacturers
and distributors. The equipment and manufacturing facilities are vulnerable to natural

disasters, local or national strikes, reduction or limitation of resources from suppliers,

substantial cost increase of materials, and nationalization of the government and these

are applied to all manufacturers we need to consider the third parties since they are

included in business cycle.Since they used automated machines in their products or

output, without appropriate manpower and machines is impossible to produce a certain

product.

The corporation are performing well in terms of competition. Balanced inventory

costs and JIT logistics are top components. Competent use of skills and an intermittent

coordination emerge from this analysis. Based on past performance, the trends affected

the company’s performance in a pleasant way. It improves our socio-economic

traditions. This supports our past and pending strategic conditions and lead the way of

operations and logistics department to plays a big role in competitive advantage

Operations managers efficiently use those techniques since each concerns plays

significant role in business cycles. They made adjustment in order to cope up with the

other countries culture and tradition and have the appropriate decision needed by the

corporation.

Another, operations managers strictly oversee the production and ensure that the

company is running well with efficiency to meet the expectations and needs of

customers. With the help of different techniques mentioned on this item, product

satisfaction and excellent service are met.

HUMAN RESOURCES MANAGEMENT

HR’s objective is to recruit potential employee fit for specified job description and

provide continuous growth through proper training, development and equal

compensation.

They are implied on performance regarding the function and policies. They are

consistent to do the mission, objectives, strategies and policies and with internal and

external environment.

The company had been able to manage all the mentioned forces, building

harmonious relationship between employer and employee is a big help. Trends that

emerge are the attitude towards work, high salary vs. balanced work load and

sustainable work environment. The impact of those trends on the past and future

performance could be seen on how responsible a certain employee could be. In terms

of decision, there are times that we didn’t able to support the company’s decision. Since

we also need to consider legal aspects HR needs to be sensitive enough to hold on

both company’s side & employee’s rights and HR still provides competitive advantage.

It’s not about how many times you’ve recruited an educated one, it’s about how well

you’ve been able to mold the employee to be a competitive one

Compared with similar corporations, HR performance could be seen on how well

the employee carries his/her self-ethically and professionally. The HR managers’ uses

appropriate concepts and techniques in evaluation, lack of it may result to poor

management performance.
 In managing the work force diversity, they need to reconsider the step by step

process from recruitment to development in order for them to attain success they need

to mold the employee ethically and professionally while ensuring the harmonious

relationship between the management and the employee. The HR department ensure

that they are flexible enough to do the tasks and objectives of the department and the

corporation. In HRM planning, outsourcing plays a big role in recruitment. Especially in

nature of work, HR needs to be flexible in outsourcing possible employees, while

connection related concerns for other HR sub department like payroll and training

development division

In strategic management process, HR managers maintains and enhances the

organization's human resources by planning, implementing and evaluating employee

relations, HR policies, programs, practices that are beneficial for both the employee and

the management.

INFORMATION TECHNOLOGY (IT)

Its objective is to ensure that every database, computer hardware, software are

in good working condition and those are implied on budget, due to continuous

innovation in technology they need to reconsider budget. Consistency on the mission,

objectives, strategies and policies and internal and external environment depends per

transaction especially if there will be an outside supplier involve.

When it comes to useful database and strategic operations IT are currently

performing well, they can see that since every network are running smoothly and

provides information needed by the corporation’s employees.

 Trends that emerge in the analysis are the conversational platforms, which

change how users interact with the world, transparency and reliability in every output.

Those trends have high impact in terms of present data transparency and the challenge

in future capabilities for more relevant firm value which could represents more growth

opportunities, intangible assets, and innovation, etc.

Summary of Internal Factors

In general, the internal factors that currently affect both the corporation and the

industries in which it competes are as follows:

Marketing is always concern on the company’s performance. Gaining profits in

order to sustain the projects budget, satisfy the needs of the customers and increase

the sales of the corporation.

Finance is also concern regarding the company’s performance. The way how it

handle the capital expenditures, how it allocates the budget per department and

assigning people with skills and knowledge to do so the function and objectives of the

department well.

Research and development is concern with the company’s goal to constant

increase with the services they provide and have the new trends to give with the

customers. They are the one who search for the new updates of the world, what is the

wants and needs of the customers. They are also in able to have the progress regarding

their product and services.

 Operations and logistics is concern of how the corporation will work and efficient

are the employees they have. In this department, they have the manpower which

operates the machines and done the output of the corporation.

Human resource management is concern regarding the internal factors of the

corporation and how should it be handle. They are the one who hires the employees

and assures that they will do the tasks properly. They allocate budgets in the

department so that the mission and objectives will not set aside.

The corporation’s structure and culture greatly affects the growth and progress of

every company, but still there’s a lot of internal factors that affects the current

performance of the company and needed to consider.

CHAPTER 5

ANALYSIS OF STRATEGIC FACTORS (SWOT)

This chapter analyze the strategic factors that affects the corporation through

situational analysis and review of its mission and objectives.

Situational Analysis

The Inspira Prime International Corporation is currently having a good

performance in terms of the profitability and growth, the return on investment and

expands the market share they have. Thus, it is expected that the company would

maximize their strategies and objectives for the sustainable growth and progress. Also,

for years now, the performance of the company would be great as what the above

mentioned.

In terms of strategic factors, they may affect the company’s present and future

performance, but they assures that the strategic management they have is well-

developed and can follow the trends of the today’s world. However, there are still factors

needed to consider by the company that might affect their performance.

Review of Mission and Objectives

The mission and objectives are consider as the key of success by the company.

In order to meet that, they should properly done the tasks and made the right decision

that may affect the performance of the company.

The mission of Inspira is to innovate costumer’s lifestyle by providing efficient

and safe products and have the objective of, to meet costumer’s satisfaction and gain

their loyalty. They need to consider the mission and objectives of the company in order

to gain trusts and loyalty from the customers. Also, the employees should be well-

trained and developed to do the objectives of the company.

 CHAPTER 6

STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY

This chapter enumerates the strategic alternatives and recommend the suitable

and appropriate strategy.

Strategic Alternatives

The Inspira Prime International Corporation have certain attributes and

competencies so as to the difference from the other companies, having these makes

them to lead the way and continue to have progressive performance. Inspira Prime

International Corporation, is a retail company engaged in selling of affordable and

quality mobile clothing, gadget accessories and novelty items. Currently, they assure

that they would probably in contact of the customers. They put their stores to the

crowded places so that the customers would notice the products they offer. Inspira

prides on its exclusive brands which includes Halo Mobile Clothing, Digibabe,

Swisstech, Cable Monster, Screen Secure, Techno, Toshi and several others. With the

company's passion and drive for excellence, employees get to experience exciting and

challenging careers.

Recommend Strategy

In order to achieve the corporate objectives, there are several strategic

alternatives that the proponents may recommend for the operations and performance of
Inspira Prime International Corporation as a whole. First, the corporation should update

its website in order for the researchers and customers to know the progress they met.

Second is providing accessible information regarding the background of the

corporation, must include the names of the board of directors and the top management

or provide an organizational structure that can be seen by the others.

Third, give a lot of seminars and trainings for the employees so that they are in

able to know the trends and updates of the today’s world.

 CHAPTER 7

IMPLEMENTATION

This chapter focuses on the implementation of the recommended strategy which

includes the assessment of the recommended programs associated with the strategy,

its feasibility and the new standard operating procedures that should be developed.

What are the kinds of programs should be developed to implement the

recommended strategy?

a) Improvement of the social media connections of the company

b) Provide accessible information

c) Provide seminars and trainings for the employees

Will new standard operating procedures need to be developed?

 CHAPTER 8

EVALUATION AND CONTROL

This chapter presents the evaluation regarding the implementation of the

recommended strategy and the measures to ensure conformance with the

recommended strategic plan.