Types of Basmati Rice in India

Basmati 386

Pusa Basmati – 1

Basmati 217

Pusa Basmati 1121

Ranbir Basmati

Punjab Basmati – 1

Karnal Local or Taraori Basmati

Haryana Basmati – 1

Basmati 370

Kasturi and Mahi Sugandha

Type 3 or Dehradooni Basmati

Regions in India which are major producers of basmati rice in India

Jammu and Kashmir

Delhi

Himachal Pradesh

Uttarakhand

Punjab

Western parts of Uttar Pradesh

Haryana

Rajasthan

In 2011-12 India exported basmati rice worth INR 15,449.61 crores thus making it the biggest
global exporter of this product. The aggregate area being used for cultivating basmati rice is
approximately 776 thousand hectares.
Haryana presently accounts for almost 60 percent of the area being used for cultivating basmati
rice. Karnal district, which is often referred to as the rice bowl of India produces the finest
quality of basmati rice. Apart from Karnal, Panipat, Kurukshetra, Kaithal, and Ambala are the
major rice growing districts in the northern state.

Punjab and Uttar Pradesh are the next big names when it comes to basmati rice cultivation.

India Basmati Rice Industry

India, at present, is the biggest exporter of basmati rice in the world. It produces nearly 7.5
million tons and exports approximately 2.5 million tons. Philippines, on the other hand, is fairly
self sufficient as far as rice production goes.

Reports state that a 6000 hectare area has been identified in Compostela Valley by the Philippine
government. It is being considered perfect for production of basmati rice. It is aiming to target
the Middle East as a potential client base. Right now, India is the most prominent exporter of
basmati rice to these countries as well as Iran.

List of Top Basmati Rice Brands in India

Following are the leading basmati rice brands available in India:

Lal Qilla

Lal Qilla basmati rice is a product of S Amar Singh whose business started as a small
establishment about 6 decades ago. Since then the company has emerged to become one of the
top names in this market. It is also one of the leading rice manufacturing companies in the
country. Following are the major brands of the organization in addition to Lal Qilla:

Qilla

Shahjahan

Golden Qilla

Amar

President

Double Diamond
Double Diamond basmati rice is manufactured by Golden Foods, which is one of the biggest
distributors and wholesalers of Indian and Pakistani food and non food products in the
Scandinavian region. Apart from rice it also offers other products such as oil, juices, flour, beans,
spices, and lentils. Following are its main basmati products apart from Double Diamond:

Double Zebra Basmati

Kalra Sella Basmati Rice

Blue Diamond Sella Basmati

Sultan Basmati Rice

Kalra Super Kernel Raw Basmati

Hanuman

Hanuman basmati rice is a product of RS Rice Mills that was set up during 1976 at Amritsar,
Punjab. After establishing its position in India it has also explored the export option and has
been transacting in the following countries:

The UK

France

Netherlands

Norway

Denmark

Germany

Belgium

Kuwait

In addition to Hanuman, following are its major brands:

Double Diamond

RST

Satkar

Resham

Resham basmati rice is marketed by Parwaz Overseas Private Limited. It deals in both white and
brown basmati rice. Apart from basmati, the company exports rice powder or flour and three
types of broken rice – short, long, and medium. The other major brands of the company are
Sugandha and Sharbati.

Tilda

Tilda, based in the UK, is one of the companies that introduced basmati in the west more than 4
decades back and since then has gained prominence as a global food brand with presence in at
least 50 countries such as France, Middle East, Germany, and the US apart from being a
preferred brand of British Asians. It primarily deals in dry basmati rice and steamed basmati rice
products.

Pari

Pari basmati rice is marketed in India by Pari India, which was earlier referred to as Sachdeva and
Sons. The company has been in this business for a minimum of 200 years and has been one of
the leading processors, distributors, marketers, and exporters of Indian rice. It has customers in
various parts of the world including the following regions:

Middle East

Africa

Europe

South East Asia

North America

Australia

Apart from Pari, it also offers brands such as Royal and Trust and other forms of rice such as the
following:

Sharbati

Matta

Long grain

Ponni

Sona masuri

Smoked
Idli

Adora

Adora basmati rice is a product of Tilda. It is primarily available in packs of 10 pounds and costs
around 14.99 dollars per pack.

Daawat

Daawat basmati rice is a product of LT Foods Limited. The company’s head offices are at Gurgaon
and it has approximately 900 workers. In 2011 its net sales amounted to INR 1281 crore. Daawat,
the flagship brand was introduced during the 1980s and is presently one of the top names in the
industry.

Its products are available in three ranges that may be mentioned as below:

Premium Range

Food Service

Consumer Range

Kohinoor

Kohinoor basmati rice is manufactured and marketed by Kohinoor Foods Limited. Apart from
basmati rice, Kohinoor offers ready to eat products, spices, cooking sauces, seasonings, cooking
pastes, and frozen food. Its products are available in Europe as well as the following locations:

US

Japan

UK

Australia

Dubai

Singapore

Canada
Blue Label and Lal Haveli

Blue Label and Lal Haveli are two of the three brands of basmati rice being manufactured and
sold by TriStar Overseas. The organization was incorporated by Lala Kanta Prasad during 1975.
Following are its various products:

Royal Malai Basmati Rice

Sadabahar Basmati Rice

Khushbu Basmati Rice

Pearl Basmati Rice

Manpasand Basmati Rice

Punjabi Sella Basmati Rice

Doon

Doon basmati rice is a product of KRBL Limited, which was incorporated during 1889 and in its
120 years of existence it has become one of the leading exporters of basmati rice in the world. It
is also regarded as one of the biggest rice millers in the world. In the Doon brand following are
the main variants:

Basmati rice premium

Mini dubar

Basmati rice dubar

Mogra

Basmati rice Tibar

Mini Mogra

Other major basmati brands in India

Amira

Neesa
Dunar

Himalayan Crown

India Salaam

Indian Star

Saffola Arise

Tirupati

Jagat