What the Hell

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For other uses, see What the Hell (disambiguation).

"What the Hell"

What the Hell cover.png

Single by Avril Lavigne

from the album Goodbye Lullaby

B-side "Alice"

Released 10 January 2011

Format

CD single digital download

Recorded 2010; Maratone Studios (Stockholm, Sweden)

Genre

Pop punk synth-pop

Length 3:39

Label RCA

Songwriter(s)

Avril Lavigne Max Martin Shellback

Producer(s)

Max Martin Shellback

Avril Lavigne singles chronology

"Alice"

(2010) "What the Hell"

(2011) "Smile"

(2011)

Music video

"What The Hell" on YouTube

"What the Hell" is a song by Canadian singer-songwriter Avril Lavigne from her fourth studio album,
Goodbye Lullaby (2011). It was released on 10 January 2011 by RCA Records as the lead single from
the album. The song was produced by Max Martin and Shellback, who co-wrote the song with
Lavigne. According to Lavigne, she wrote the song as her "personal message for freedom".

Upon its release, "What the Hell" received positive reviews from music critics with many
complimenting its catchiness and comparing it to her 2007 single "Girlfriend". The song was
successful, reaching number one in Japan, the top five in Asia, the Top 10 in Europe, Australia, South
America, Mexico, Canada, and the Top 20 in the US and the UK, peaking at eleven and sixteen,
respectively.

An accompanying music video for the song was directed by Marcus Raboy and premiered on 23
January. "What the Hell" was performed by Lavigne on several television programs such as Dick
Clark's New Year's Rockin' Eve, Daybreak, The View, The Tonight Show with Jay Leno and on the
Much Music Video Awards, America's Got Talent and Britain's Got Talent. Additionally, she added the
song to the setlist of The Black Star Tour (2011).

Contents

1 Background

2 Composition

3 Reception

3.1 Critical reception

3.2 Chart performance

4 Live performances

5 Music video

6 Track listing

7 Credits and Personnel

8 Charts

8.1 Weekly charts

8.2 Year-end charts

9 Certifications

10 Awards

11 Release history

12 References

13 External links
Background

"What the Hell" is written by Lavigne, Max Martin, and Shellback, while the latter two produced the
song. It was recorded at Maratone Studios in Stockholm, Sweden. This is the second song these three
have written together, the first one being Miranda Cosgrove's "Dancing Crazy". On November 2010,
Lavigne announced via a blog on her official website that her fourth album, Goodbye Lullaby, had
been completed for a year and cited her record company as the reason for the album's delays. She
revealed in the blog that "What the Hell" would be the first single from the album.[1] The song was
premiered on 31 December 2010 on Dick Clark's New Year's Rockin' Eve[2] during a pre-taped
segment along with a performance of "Girlfriend".[3] Lavigne described "What the Hell" as "a really
fun, upbeat party song, so it worked out really well to play it for the first time on New Year's Rockin'
Eve."[4] The following day, "What the Hell" was available as a free download for 48 hours from
Lavigne's official Facebook page.[5]

Composition

"What the Hell" has been described as "bubblegum pop-punk"[6] and synthpop song.[7][8] The song
has been compared to previous Lavigne's single, "Girlfriend" (2007). It is written in the verse–pre-
chorus–chorus form. The track opens with its characteristically "retro keyboard riff" and hand-
claps.[9] The inclusion of the keyboard has drawn comparisons to the garage rock genre and the
band The Hives.[9][10] The song also features guitars during the chorus.[9] The song is performed in
the key of A major at a tempo of 150 beats per minute. Avril Lavigne's vocals span from F#3 to F#5.

Although Lavigne simply described the song as "a broad message about personal freedom",[1] critics
have interpreted it in various ways. Gil Kaufman of MTV.com suggested that it is a "declaration of
independence from a former teen star who is storming back onto the scene". Kaufman proposed
Lavigne's public divorce from Sum 41 singer Deryck Whibley, along with friction between her and her
record company, as possible themes.[9] Jody Rosen of Rolling Stone magazine called the song "an
anthem about a good girl... staying out late, swapping boys and exacting psychological revenge."[10]
Heather McDaid of Stereoboard.com was critical of the song's theme being about Whibley: "with
such an upbeat song it's hard to envisage divorce as the underlying subject matter as you listen."[11]
Holly Thomas of Frost Magazine suggested Lavigne was "starved of affection from the one she truly
loves."[12] Lavigne described the song as "more reminiscent of some of my old pop rock stuff",[4]
calling it her "most pop track on the record" and the least personal song from the album.[1]

Reception

Critical reception

Professional ratings

Review scores

Source Rating

Blogcritics (positive)[13]

Digital Spy 5/5 stars[6]

Frost Magazine (positive)[12]

Idolator (positive)[14]

MTV (positive)[9]

Rolling Stone 3.5/5 stars[10]

Stereoboard.com (mixed)[11]

"What the Hell" has received positive reviews from music critics, who have noted similarities
between "What the Hell" and Lavigne's previous single, "Girlfriend".[9][12] Gil Kaufman of MTV.com
stated "What the Hell" has "rousing cheerleader energy" and an "infectious groove and peppy
vibe".[9] Jody Rosen of Rolling Stone magazine said "the music is easily some of Avril's catchiest yet",
describing it as "Avril in a nutshell".[10] Idolator described the song as a "guilty pleasure" and called
it "the kind of track we only select after double-checking no one's eyeing our iPod."[14] Nick Levine
of Digital Spy gave the song a perfect rating. He explained that Lavigne is "snottier than a tissue
tossed in the bin down the flu clinic [but] what's more, she's pulling it off." Levine added that "What
the Hell" was not "quite as undeniable" as "Girlfriend" but praised the chorus of the song.[6]

Heather McDaid of Stereoboard.com notes that it "isn't a revolutionary piece musically but it
encompasses the pop-rock sound Avril has been creating over the years". McDaid goes on to say that
it is "definitely a song that reflects the older, more fun loving Avril Lavigne."[11] Holly Thomas of
Frost Magazine believed that the song lacked maturity and described it as "irritating", but she praised
the song for its lyrics and theme.[12] Kirsten Coachman of Blogcritics simply said that people could
easily relate to it.[13]

McDaid and Thomas all agreed that some might find the song annoying.[12][11] Jonathan Keefe from
Slant Magazine was more positive: "Martin ensures that lead single "What the Hell" explodes into its
chorus to great effect, making its slight refrain of "All my life I've been good/But now I'm thinking
'what the hell'" sound more massive than it probably should".[15] Andy Greenwald from
Entertainment Weekly was almost neutral in his review, but admitted that the "Farfisa-fueled What
the Hell [will] restore Avril to her rightful place ahead of Katy Perry and Ke$ha in the Sisterhood of
the Negligible Pants".[16] Stephen Thomas Erlewine from Allmusic picked the track as one of the best
of the album: "'What the Hell' approximates Avril's irrepressible brattiness only without seeming
much fun at all".[17]

Chart performance

"What the Hell" made its debut on the US Billboard Hot 100 on 19 January 2011 at number thirteen
and on the US Billboard Hot Digital Songs at number six, with digital sales of over 166,000 units.[18]
The following week, What the Hell fell to number 31 on the US Billboard Hot 100 and number 22 on
Hot Digital Songs with register sales of 77,000[19] but climbed back up to 24 on the Billboard Hot 100
chart and 13 on the Hot Digital Charts on its third week, climbing to 23 on its fourth week. In its fifth
week, it peaked at number 11 on Billboard Hot 100. The song debuted at number eight on the
Canadian Hot 100. "What the Hell" also debuted at number four of Canada's Digital Songs chart, with
16,000 downloads. The single becoming Lavigne's third best debut to date, following "Girlfriend" and
"Keep Holding On".[20] The song cracked the top-forty on Radio Songs, reaching number twenty-
seven; her last single to chart on the Radio charts was "When You're Gone" (2007) at number thirty-
seven. "What the Hell" surpassed this Radio Songs peak when it climbed to number thirty-four, being
her most played song since "Girlfriend" (2007).[21] As of September 2015, the song sold 2.1 million
digital copies in the USA.[22]

The single also debuted on the UK Singles Chart at number 29 on 23 January 2011, marking her
twelfth top thirty hit on the chart. In its second charting week, the single fell to number 45, in its
third week it rose to number 32, and in its eighth week, it has risen to a peak position of number
16.[23] The song debuted at No. 15 on the Oricon in Japan, and sold 5,598 copies the first week. It
has been certified Gold in Australia in its third week for sales of 35,000 copies, and in its sixth week, it
has been certified Platinum for sales over 70,000 copies, and has been certified 2x Platinum in its
16th week, for sales over 140,000.[24] "What the Hell" has been placed No. 1 in list of biggest hits of
2011 in Japan. With shipments, "What the Hell" sold an estimated 2 million copies in Asia. Even
though it missed the top spot in Japan, it is the best selling Western single of 2011 there. It has sold
more than 6 million copies worldwide, making it her second best selling single behind "Girlfriend"
which sold more than 10 million copies worldwide.[25]

Live performances

Lavigne performed the song live several times. The first performance was on the Dick Clark's New
Year's Rockin' Eve on 31 December 2010/1 January 2011.[2] She performed it on Daybreak (UK) on
15 February 2011; on T4, BBC Radio 1, The View, Jimmy Kimmel Live!, at Walmart Soundcheck, and
on The Tonight Show with Jay Leno on 14 March 2011; and on Sunrise on 31 March 2011, and on the
Canadian premiation Much Music Video Awards on June, 19th.[26] On 1 June 2011, Lavigne
performed the song on the fifth season of Britain's Got Talent as a medley with "Smile".

Music video

Lavigne steals and destroys a car in the video.

The video begins with Lavigne in her bra and panties lying in bed with her love interest, played by
Spencer Hill. She gets out of the bed, applies her two fragrances, Black Star and Forbidden Rose,
locks her love interest in a walk-in closet, and leaves the house. She walks down the road and steals a
taxi. Lavigne's lover begins to chase her on a bike. She gets out of the taxi, which crashes into
another vehicle. Lavigne stops to play in a basketball court with other men at the Sixth Street
Viaduct. Her love interest finds her, and she runs into a vintage clothing store with an Abbey Dawn
collection. Lavigne's mother, Judy, makes a cameo appearance as a clerk in the clothing store.
Lavigne starts to grab various items of clothing, mainly pieces from Abbey Dawn. She changes, and
walks through the store to a venue. Lavigne waits for her boyfriend in the corridor, and sings the
bridge to him. She then runs to the stage and begins performing the final chorus with her band. She
stage dives, and finds her love interest in the crowd. The video ends with Lavigne and her lover again
lying in bed. The video was directed by Marcus Raboy and recorded in 3D. It made its television
debut on 23 January 2011,[27] on ABC Family[28] and on UK music channel 4Music. The New York
Post criticized the video with its product placement for Sony and Abbey Dawn.[29] Mawuse Ziegbe of
MTV said, "Avril Lavigne is officially back, and if her latest video 'What The Hell' is anything to go by,
she's still brimming with the pop-punk spunk that made her a superstar nearly a decade ago."[28]

Track listing

;Digital download[30]

"What the Hell" – 3:39

;German CD single / digital bundle[31][32]

;US CD single

"What the Hell" – 3:39

"What the Hell" (instrumental) – 3:38

;Japanese CD single[33]

"What the Hell" – 3:39

"Alice" (extended version) – 5:00

"What the Hell" (instrumental) – 3:39

;Other versions

"What the Hell" (Bimbo Jones remix) – 4:10

"What the Hell" (Bimbo Jones club mix) – 7:31

"What the Hell" (Benny Benassi remix) - 5:12

Credits and Personnel

Songwriting – Avril Lavigne, Max Martin, Shellback

Production and recording – Max Martin, Shellback

Engineering – Michael Ilbert

Mixing – Serban Ghenea

Mix engineer – John Hanes

Assistant mix engineer – Tim Roberts

Lead vocals and background vocals, - Avril Lavigne

Drums, guitar and bass – Shellback

Keyboards – Max Martin

Credits adapted from What the Hell CD single liner notes.[34]

Charts
Weekly charts

Chart (2011) Peak

position

Australia (ARIA)[35] 6

Austria (Ö3 Austria Top 40)[36] 20

Belgium (Ultratop 50 Flanders)[37] 16

Belgium (Ultratop 50 Wallonia)[38] 13

Brazil (Billboard Hot 100) 7

Brazil (Billboard Hot Pop Songs) 4

Canada (Canadian Hot 100)[39] 8

Czech Republic (Rádio Top 100)[40] 2

France (SNEP)[41] 18

Germany (Official German Charts)[42] 21

Hungary (Rádiós Top 40)[43] 5

Indonesia Radio Chart (ASIRI)[44] 1

Ireland (IRMA)[45] 30

Italy (FIMI)[46] 15

Japan Billboard Hot 100[47] 2

Japan Adult Contemporary Airplay (Billboard)[48] 1

Japan (Oricon)[49] 15

Netherlands (Dutch Top 40)[50] 30

Netherlands (Single Top 100)[51] 51

New Zealand (Recorded Music NZ)[52] 5

Scotland (Official Charts Company)[53] 14

Slovakia (Rádio Top 100)[54] 8

South Korea (Gaon International Singles)[55] 1

Sweden (Sverigetopplistan)[56] 51

Switzerland (Schweizer Hitparade)[57] 18

UK Singles (Official Charts Company)[58] 16

US Billboard Hot 100[59] 11

US Mainstream Top 40 (Billboard)[60] 8

US Adult Top 40 (Billboard)[61] 12

Venezuela Pop Rock (Record Report)[62] 19

Year-end charts

Chart (2011) Position

Australia (ARIA)[63] 50

Belgium (Ultratop 50 Flanders)[64] 94

Canada (Canadian Hot 100)[20] 63

Hungary (Rádiós Top 40)[65] 82

Japan (Japan Hot 100)[66] 10

Lebanon (The Official Lebanese Top 20)[67] 57

South Korea (Gaon International Singles)[68] 6

Taiwan (Hito Radio)[69]10

UK Singles (Official Charts Company)[70] 142

US Billboard Hot 100[71] 62

US Pop Songs (Billboard)[69] 42

US Adult Pop Songs (Billboard)[72] 40

Certifications

Region Certification Certified units/Sales

Australia (ARIA)[73] 2× Platinum 140,000^

Italy (FIMI)[74] Gold 15,000*

Japan (RIAJ)[75] 3× Platinum 750,000^

Mexico (AMPROFON)[76] Gold 30,000*

New Zealand (RMNZ)[77] Gold 7,500*

United Kingdom (BPI)[78] Silver 200,000double-dagger

United States (RIAA) — 2,100,000[22]

*sales figures based on certification alone

^shipments figures based on certification alone

double-daggersales+streaming figures based on certification alone

Awards

Year Awards ceremony Award Results

2011 MuchMusic Video Awards Ur Fave Artist (Peoples choice) Nominated

International Video of the Year by a Canadian Nominated

MTV Fan Music Awards Song of the Year Won

2012 Japan Billboard Awards Airplay Hit of the Year Won

VEVOCertified Awards 100,000,000 Views Won

BMI Awards Best Pop Song Won

Release history

Region Date Label Format

France[79] 10 January 2011 RCA Records Digital download

Mexico

United States and Canada[80] 11 January 2011

United Kingdom[6] 16 January 2011

Japan[81] 2 February 2011 Sony Music Japan CD single

Germany[82] 25 February 2011 RCA Records

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Headline News. Archived from the original on 10 November 2010. Retrieved 10 November
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External links

Official website

Lyrics of this song at MetroLyrics

vte

Avril Lavigne songs

Discography

Let Go

"Losing Grip" "Complicated" "Sk8er Boi" "I'm with You"

My World

"Fuel" "Basket Case" "Knockin' on Heaven's Door"

Under My Skin

"Take Me Away" "Don't Tell Me" "He Wasn't" "My Happy Ending" "Nobody's Home" "Fall to Pieces"
"I Always Get What I Want"

The Best Damn Thing

"Girlfriend" "The Best Damn Thing" "When You're Gone" "Hot" "Keep Holding On" "I Will Be"

Goodbye Lullaby

"What the Hell" "Push" "Wish You Were Here" "Smile" "Alice" "Bad Reputation"

Avril Lavigne

"Rock n Roll" "Here's to Never Growing Up" "17" "Let Me Go" "Give You What You Like" "Bad Girl"
"Hello Kitty" "How You Remind Me"

Head Above Water

"Head Above Water" "Tell Me It's Over" "Dumb Blonde"

Collaborations

"Wavin' Flag" "Get Over Me" "Baby It's Cold Outside"

Other songs

"Fly"
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Categories: 2011 singles2011 songsAvril Lavigne songsRCA Records singlesMusic videos directed by
Marcus RaboySongs written by Avril LavigneSongs written by Max MartinSongs written by Shellback
(record producer)Song recordings produced by Max MartinSong recordings produced by Shellback
(record producer)Sony Music singlesCanadian synthpop songs

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