EXECUTIVE SUMMARY

In recent years, food industry in the Philippines is growing fast. A lot of restaurants open in a
month, and they offer various types of foods, from Japanese, Korean, Italian, etc. Japanese
restaurants are one of the famous restaurants in the Philippines, as there are many Japanese
restaurants and their branches have opened in various places in the Philippines. However, these
restaurants target for above average and high income class people. Filipinos also forget about
how good their food is. To promote the Filipino foods and the culture, <name of business>
therefore is established to provide affordable and innovative Filipino styled sushi. We are the
first in the Philippines which provides this product to its consumers.

<Name of business> is a newly established business located at <place>. It is involved in full-

service dining sushi sales and take-out sushi sales.

<Name of business> is jointly owned by Stefano Gonzalvo, Ednel Reyes, Andrea Lazaga,
Menchie Monteagudo, Trisha Pescana, Kathleen Pono, Ericka Romero, Jean Serrano and Joy
Ann Tabelina. With the combination of the owner’s talents and skills in business and food
service, <name of business> will surely make a great team to make the business work
effectively.

<Name of business> is a manufacturing business that sells Filipino styled sushi. The skilled
manufacturers and well-trained employees will give their maximum effort to execute the finest
output through performing and exhibiting knowledge, creativity and exemplary techniques.

Our target market ranges from teenagers to adults and low and average income class people. This
is because we want to give chances to those people to enjoy Japanese and Filipino foods without
having to spend too much. We provide several varieties of Filipino styled sushi with affordable
and reasonable prices and will have other varieties or new Japanese-Filipino dishes in the future.
We recognize that we have big competitors in the industry, but we are optimistic to compete with
our mixed low-cost and differentiation strategy.

The enterprise’ strength lies in identifying the market trends as well as the customer preferences.
As being new to the business world, the main objective of the institute is to build and maintain a
good relationship with their customers and strive towards quality of work that fulfill the
modification of consumer’s preferences.

The management assures to serve high standard and valuable customer service. The business will
always look for service. This business will always look for opportunities, go beyond and be open
for taking smart risks to ensure goals are met and desired outcome are obtained.