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Please note that students may not copy this work but must write their own. Except for Stair and Reynolds these
references are not the most common so it is expected that students will do their own research for the literature review.
Business Report
1: Introduction:
This business report discusses the use of information systems within the decision making
processes of ABC Pizza Store, located in Blacktown, Sydney. This research investigates the
gathering of data, the processing of this data into useful information and the use of this
information in the short and long-term decisions of the business. These decisions dictate
the business processes, the quality of the product and the performance of staff which, in
turn, affect competitive advantage in an industry which is well populated and aggressive in
marketplace rivalry. An analysis of the information system findings will lead to
recommendations for changes to the system which may improve the performance of the
system with resultant impact on information quality and availability, further assisting in
improved decision making. This, in turn, may lead to enhanced competitive advantage for
the organisation.
The effectiveness of IS within an organisation is dependant not only of the currency and
efficiency of the technology but, more importantly, on how the technology supports and
enhances the goals and objectives of the business ( Stair and Reynolds, 2010; Ormanidhi and
Stringa, 2008). Bruno (2009) emphasises that people’s understandings and involvement and
the business strategic direction are the main factors in successful enterprise IS and that a
successful IS is a major component in organisational success.
1.3 Methodology
This research was undertaken over a period of nine weeks and involved site visits to ABC
Pizza Store, interviews with the owner, manager and two senior staff, as well as observation
of the processes of the business operation. The interviews with the manager occurred over
a three week period and questions were developed based on observation and on the
responses to previous discussions.
As part of the visit some of the generated reports from the organisation’s IS were viewed
and will be discussed in the report but due to confidentiality the reports will not be
replicated in their entirety. Examples have been created with generic data to demonstrate
the processes used.
The site of this research is ABC Pizza Store in Blacktown, Sydney. This is a small,
independent business which makes and sells pizzas and related side dishes as well as selling
brand name soft drinks. The pizzas are made on-site and customers can purchase
takeaways or home deliveries, within a ten kilometre radius of the store. The local
completion is identified as a Dominos (five km from the store), a Pizza Hut (three km), a fish
and chip store (1 in the same block as ABC Pizza Store, 3 within 8 km), Asian restaurants (3
within ten km) and take away food from the four local supermarkets. The Dominos, Pizza
Hut and supermarkets all advertise on TV and the newspapers while the other outlets
regularly undertake flyer letter box drops. ABC Pizza Store competitive advantage currently
is based on the perception of a family, independent business and the on the amount and
quality of toppings. ABC Pizza Store has one owner, two full time shift managers and 12
casual workers.
The primary business process the business undertakes are orders receiving, making and
delivering the product (pizzas, sides and drinks), receiving payment, stock replenishment
and staffing the shifts. These are demonstrated in the diagram below (figure 1). Each of
these actions create data which is captured in the IS by both manual and automated
processes and once consolidated is used for analysis of business process effectiveness. The
decisions on how each of these processes are undertaken and how they interrelate is made
by the owner and shift manager based on the outputs of the IS. This process of information
creation and use is the subject of the findings and analysis of the report.
Figure 1: Business Process ABC Pizza Store
Automatic Process
AKASIS; UK Academy for Information Systems, 1999, The definition of Information Systems,
http://www.turningcourse.com/ukais/isdefn.pdf, accessed 2 May 2011.
Khazanchi, Deepak; Bjorn Erik Munkvold, 2000, "Is information system a science? an inquiry
into the nature of the information systems discipline". ACM SIGMIS Database 31 (3): 24–42.
Ormanidhi, Orges and Stringa, Omer, 2008, Porter’s Model of Generic Competative
Strategies; an insightful and convenient approach to firm’s analysis, The Journal of Business
Economics Vol 43, Number 3July 2008 pp 55- 64.
Stair, R., and Reynolds, G., 2010, Principles of Information Systems, Cengage Learning,
Boston, USA