Vent Box

Relieving the everyday stress with writing.

By: Cameron Brown and Jacob Simpson.

Mission Statement
We here at Vent Box believe that the issue with productivity today is the amount of
pressure being put onto the workers or students. If you could relive some of that stress
with just writing, why not do it with Vent Box?

Our opportunities.

❏ Overwhelmed students.
❏ Students who are depressed or down.
 Business Profile
Vent Box is a business(LLC) that helps people with the many problems that plague the
daily lifestyle. Our target market are teens and young adults that are having a rough
time with the the modern day society.

Vent Box is a (LLC) we choose this structure because, it gives us a better flexibility
than sole proprietorship and partnership in distributing profits.
Qualifications
❏ We are qualified to run our business because we are apart of the Discovery
Entrepreneurship program.
❏ Care about the quality of the school
Market Analysis
Industry name: Social Services

❏ Industry size: 21 billion in sales (U.S. Market).

❏ Total population: population of 642,000.
❏ Target Market: Residents who are between the ages of 10-75 with an average
household income of 1,307-2,665.
Target market segment.
❏ Demographics.- Our demographic range is towards the younger ages to older
teens in school.
❏ Psychographics.- People who buy our product will be looking for some sort of a
way to relieve stress or pressure.
❏ Geographics.- Our product will be sold at schools where students are buried with
work.
❏ Buying Patterns.- Our best time to sell maybe during the beginning or the closing
of a quarter or semester where everyone is trying to get grades in or projects done
or just when you feel like you need it.
Competitive Advantage
Vent Box
❏ Price:
❏ Quality of product/services
❏ Location. Lawrenceville,
GA
❏ Reputation/Brands. We sell
the Vent Box and in the
future a shirt to promote
the brand. ‘
Teen Line
❏ Price: Prices for their
products range from $.05
to $21.80.
❏ Quality of product/services
They sell medium quality
shirts with their logo on
them.
❏ Location: P.O. Box 48750
Los Angeles, CA
90048-0750
❏ Reputation/brands. They
sell flyers and T-shirts.
Market Mix
❏ Place: Vent box is an online product that is free to use.
❏ Product: Vent Box is an online platform where you can let out your pent up
feelings via typing and posting your vents. If you would like to have a private vent
that is available in private channels.
❏ Promotion: We will use advertising to attract other businesses like us to come and
advertise on our website for advertisement on theirs.
❏ Price: Vent box is free!!
Promotional Mix .
Advertising: $125 per month

Publicity: (selling through social media) $0

Personal selling: (selling to potential business partner) $0

Sales promotion: $0.

Other: x
Cost of Materials/Labor
Materials: Materials Description: none

Cost/Total Quantity:$0

Cost Per Unit

Economics of one unit.
Selling Price Per Unit: (Its free)

Direct Labor Per Unit: $7.25

Materials Per Unit: $0

Total COGS Per Unit: $0

Total Other Variable Cost Per Unit: $0

Total Cost of Sales: $750 (This is done through selling of advertising space)

Contribution Margin: $0
Average Monthly Fixed Expenses.
Insurance: $90 Total expenses: $252.25

Salaries of employees: $7.25

Advertising: $125

Interest: $0

Depreciation: $0

Utilities: $0

Rent: $0

Other: $30
Time management Plan.
Monthly Sales Projection
Selling Price Per Unit: $0

# Of Unit Sold: $0

Total Sales:

COGS: $0

Other Variable Cost:

Projected Yearly Income Statement
Start-up Investment
Emergency funds: $26.

Item Where will i buy this? Cost of item.

Most of the financial information regarding spending on product will be empty due
to the fact that Vent Box is free to use.
ROS & ROI
Financing Strategy.

Source Amount Equity Debt Gift

Personal Savings $43.57 $0

Relatives/friends $45 $0

Investor $0

Partner(s) $0

Totals $88.57
Business Responsibility plan.
❏ To provide the best website for the people,
❏ To keep everyone calm and happy.
❏ Contribute to other projects/companies like us.
❏ Support other start-up businesses with similar or the same idea.
❏ 1% of yearly profit to organizations in Lawrenceville.
❏ Develop a functioning app.
❏
 Thank you for your time.

“Don’t hold it in, let it out with Vent Box”