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Ooconn Solutions A BRIEF SYNOPSIS

Ooconn Solutions

A BRIEF SYNOPSIS

Ooconn Solutions A BRIEF SYNOPSIS

History of the Project

Started Quasi-Synchronous online

collaboration (QSC) Framework based on Collaborative mind-maps for e-learning

alpha-tested in April 2009 to Oct 2009.

Feedback: Useful, but GUI needs to be improved

Started work on the GUI

Based on our feedback and keeping the

Target market in mind we have introspected

and made changes

We have built a Platform which will support multiple applications

Broad base our offerings and will act as a Risk

mitigation factor

will support multiple applications – Broad base our offerings and will act as a Risk mitigation

Confidential

Vivadh Platform

Vivadh is a Quasi-Synchronous online collaboration

platform that uses collaborative mind map principles

Bridges the worlds of asynchronous communication like email and synchronous communication like Face- face discussion/chat

Provides ‘natural’ structuring of discussions and carries

out multiple threads in a single discussion without mixing up.

Provides ways to control, orient and optimize discussions

Helps arrive at conclusions

Provides optimized discussions in forums and structured discussions around any online content

• Provides optimized discussions in forums and structured discussions around any online content Confidential

Confidential

Vivadh Architecture

Consists of three

components

Collaborative mind

map layer

Contextual Communication Layer

Methods and Tools that facilitate contextual communication

Confidential

map layer – Contextual Communication Layer – Methods and Tools that facilitate contextual communication Confidential
map layer – Contextual Communication Layer – Methods and Tools that facilitate contextual communication Confidential

Vivadh applications

V-Mail

Enriches the email experience of corporates as every email becomes a structured conversation, usable for meaningful result-oriented discussion.

Makes it easy to be referred and retrieved later

Secure as critical documents are at only one place and not in personal folders

Optimizes storage needs as attachments are stored in a central place,

discussions are stored in a central place and emails can be deleted from personal folders

Review documents in pdf format from mail

V- Forum

Enriches the Collaboration experience of Forum sites, Blog sites, Internet articles

An 'inline service' in every blog, internet articles or forums enabling structured conversation and result-oriented discussion

V-Arena

A web-based service for Brainstorming, Chat, Document Reviews. Enables

facebook discussions and tweets to be structured and result-oriented.

Chat, Document Reviews. Enables facebook discussions and tweets to be structured and result-oriented. Confidential

Confidential

Product present Roadmap

Product present Roadmap Confidential
Product present Roadmap Confidential

Confidential

Multiple applications

Vivadh as a platform for structured, result-

oriented collaboration can give rise to many applications

Some examples are

SMS based Collaboration

Patient Doctor Collaboration

Car-pooling Collaboration

Online shopping

Collaboration – Patient – Doctor Collaboration – Car-pooling Collaboration – Online shopping Confidential

Confidential

Sales Strategy V mail

Positioning

E-mail is very inadequate when it comes to structured ,

result-oriented discussion, storage and Retrieval. Yet E-mail is today the de-facto standard for Business Communication

There is a need for a solution like V-mail which will

provide structured discusision and retrieval capabilities

for an existing E-mail Solution

Target the Enterprise markets

Preferred approach will be a focused team which will

be assisted by a well trained Tele-marketing team

which be involved in Lead Generation

Will also use the Web to interact with the customer to achieve greater geographical Coverage with a small

team

Will also use partnerships with existing email service providers, mail management companies etc

team • Will also use partnerships with existing email service providers, mail management companies etc Confidential

Confidential

Sales Strategy V-Forum

Positioning

The number of Blogs and Forums have increased drastically over the

years

Blogs and Forums are also being used by corporates to create and manage opinion about Products

There are user Forums existing for all major Hardware and Software products

The V-Forum can be used as a Back end Platform to run Forums and Blogs

Target and create partnerships with organisations who create

these Blogs/Forums

Target industries which need to run Blogs/Forums as a support mechanism to promote their products

The strategy to reach out to the customers would be Web based

Creating enough awareness in Industry circles as a backend Service provider to run Forums and Blogs

• Creating enough awareness in Industry circles as a backend Service provider to run Forums and

Confidential

Sales Strategy V-Arena

Positioning

Discussion Forums exist in all social networking sites

Structured discussion on a specific topic not possible

Host the V-Arena Application as a Web site dedicated to

support discussion on multiple topics

Adopt appropriate measures to increase footfalls in the site

Build support for Facebook and Twitter to enable people using these sites to use the V-Arena as a platform for Discussion from within their respective applications

Promoting Ads and building Ad Revenue will be

the Business Model for this product

applications • Promoting Ads and building Ad Revenue will be the Business Model for this product

Confidential

Projections

Projections Confidential in INR

Confidential

in INR

Projections Confidential in INR

Delays in Go to Market

We have had delays in taking the Product

to the market primarily because

We want to get the Business Model right

This is not a generic product We have worked on getting feedback to get our Positioning right

If it is a single product offering we do not have

a fall back option if the product/application

fails to find favor with the customer

We have converted it into a platform on which

we can build applications

to find favor with the customer – We have converted it into a platform on which

Confidential

Risks and Mitigation

Not being able to sell the concept to

users

Vivadh is a platform for online collaboration Product designed such that the basic

platform can be used to build multiple

applications

We have conceptualized products in fields such as education , Healthcare etc. which

we can convert into products

Products apply to wide-spread market segments in B-B (Corporates, Forum

owners, Email service providers) and B-C

(end users, facebook users, tweeters)

in B-B (Corporates, Forum owners, Email service providers) and B-C (end users, facebook users, tweeters) Confidential

Confidential

Competitive Landscape

Not a generic product so there is no direct

equivalent product

There are Indian and International companies which make products for

Corporates for generic Collaboration, but not

equivalent to Vivadh’s positioning

There are some international companies

which make similar products for V-Forum

services, not equivalent to Vivadhs’ features

DisQus, V-Bulletin

Not big names not known in India

not equivalent to Vivadhs ’ features – DisQus, V-Bulletin • Not big names – not known

Confidential

Going forward

We have outlined our strategies and plans

for the next 3 years

We have started looking at raising funds

We are engaged with Indian Angel

Network and will look at other avenues

The immediate need is to find funding for

our Go to Market initiatives

We will start implementing our Go To market strategies

Not wait for Funding

to Market initiatives • We will start implementing our Go To market strategies – Not wait

Confidential

Impact of MSME

The grant has helped us to grow to a stage where

we have a platform which is 80 % ready and we are looking at Go To Market strategies

Without the grant, it would have been very

difficult to reach this stage

VIT-TBI has offered us support in many ways. Campus, Trials, Marketing Contacts, VC Contacts etc.

This journey would not have been possible

without your support and we are hopeful of your continued presence at this crucial stage

We are confident that we will with your help make

this a commercially viable and successful venture

• We are confident that we will with your help make this a commercially viable and

Confidential

Thank You For further details contact: rajarambalajee@yahoo.com; knrangarajan@gmail.com

Thank You

For further details contact:

rajarambalajee@yahoo.com;

knrangarajan@gmail.com

Thank You For further details contact: rajarambalajee@yahoo.com; knrangarajan@gmail.com