Documente Academic
Documente Profesional
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Task
Now that you have studied this module, work your way through this worksheet
to see how well you have really done in absorbing all of the relevant
information.
SELF-MARKING
At the end of the worksheet is a convenient answers/feedback and advice
section to allow you to see how well you have done.
You are not required to return this worksheet.
Activity #1 10 minutes
Activity #1
Since digital marketing is a fairly broad term, it is important to understand the various channels
that can be used. These include:
Search Engine Marketing
Email Marketing
Mobile Marketing
Pay-per-click Marketing
Digital Display Marketing
Social Media
Websites
Activity #2
Digital marketing works by producing a two-way path of communication between the business
and consumer. As already noted above, this is most effective with the right data at the
beginning of any marketing plan. This means, the first thing necessary for creating a digital
marketing campaign is to understand the user, or target market. This is where web analytics
comes into play.
Web analytics is the practice of analysing the impact of a particular digital platform on its
targeted audience or users. Using web analytics enables a business to measure a campaign’s
success, while also collecting valuable data on who is accessing their information in order to
improve future activities. The data collected provides detailed insight into who is accessing a
company’s website or other digital media (social media, podcasts, YouTube, etc.). By using this
information, the marketing plan can be created around what the data is indicating. Additionally,
web analytics are a means of measuring the success of the campaign, which aides in the
reporting of data and expansion of reach.
Activity #3
Advice and Feedback