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DIGITAL MARKETING

Digital Marketing means


Internet marketing, Online
Marketing.
Any form of marketing
done via internet is known
as Digital Marketing.
Email marketing is also
included in digital
marketing
Types in Digital Marketing
1. SEO
2. SMO
3. SEM
 Website
 Traffic
 Domain/Hosting
 Guidelines set up by Google or updates
SEO-Search Engine Optimization
What is SEO? How does it work?

 Search engine optimization means to rank your


website on major search engines.
 Defined Algorithm.
 Guidelines form Google.
Why is it important? How may it be
beneficial for you?
Leads
Money
Time
At one place/Energy
Improve sales revenue
Increase the visitors
Enhance brand
 ROI.
Quick, Efficient, Easy, Time saving
What all tools are required for SEO?
1. Responsive Website
3. On page
 Meta Tags
 Fresh SEO Content
 Headings
 URL etc
4. Off page
 Article Posting
 Blogs
 Forum Posting
 Info graphics
 Videos etc
5. Back-links
6. Google Analytics 7. Google Webmasters
SMO-Social Media Optimization
Also known as Social Media Marketing.
How is it Important?
 Improves your brand’s awareness, direct lead through these
social media websites, connections etc.
How is it beneficial

Sales Leads,
Cost effective,
ROI,
Traffic to website,
Improves SEO rankings.
SEM- Search Engine Optimization
Google Adwords
Pay per Click from Google, Facebook, Linkedin,Youtube
Scope of Digital Marketing

Digital Marketing industry is booming not just in India but all parts of the world.
The year 2016 took the industry by surprise with over 1.5 lakh job opportunities
in the Digital Marketing domain. Well, the following was a bigger surprise when
only the first quarter of 2017 marked for 8 lakh job opportunities.
The surveys conducted by several forums have predicted this number to grow
with Digitalization in the nation. Our Prime Minister has been actively
promoting the idea of Digital India. PM Modi’s digital India campaign gained
massive popularity. The initiative of Government of India is aimed at providing
easy services to its natives.
Now imagine when a nation’s government is promoting the digital interaction,
what do you think will be the Digital Marketing scope in that nation
It is flexible
It is easy
Eco- friendly
Fastest Reach
Influential
Job Opportunities
High engagement
Small investments and big Returns
Measure immediate results
7 Lakh JOBS IN INDIA AS ON - 14 August 2017
Few stats which say there is a booming
Internet Marketing Industry in India:

• Digital Marketing Industry is growing high in India with 50% growth rate.
• India has seen a 20x growth in search queries in the last 5 years
• India is now the 2nd largest market for YouTube.
• On an average, Indians spend around 16 hours a week online, overshadowing
television.
• India has nearly 998 million mobile subscribers including 264 million subscribers
with internet enabled mobile phones.
• The Indian Online advertising market is growing at the rate of 50% per year.
• Spending on digital marketing is predicted to grow 12% in the next year, while
budgets for traditional (non-Internet) advertising will fall 2%.
• Total spending on Internet advertising is predicted to grow 12.9% next year
(2018).
• The Internet has become the largest medium for advertising since 2016 (ahead of
TV)
• McKinley found 90% of all marketing roles required some digital marketing
experience or analytical skills.
• Other areas for digital marketing growth include social marketing, content
creation and management, search marketing, email marketing, analytics and video
production.
• E-commerce has become a major recruiter of digital marketing professionals.
Questions are always welcome