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New York, NY, March 28, 2019 --(PR.com)-- Unique.Fashion launches today in collaboration with
OnPoint Manufacturing (OPM) and the Fashion Institute of Technology's FIT/Infor DTech Lab. This
extraordinary partnership will lay the groundwork for FIT to launch its own branded lines of apparel and
accessories. FIT will develop a brand and a series of labels designed, marketed, and retailed by students
through Unique.Fashion and manufactured using OnPoint's innovative mass personalization on-demand
manufacturing solutions and services.
Consumers who visit Unique.Fashion are guided through a process which takes just seconds, asking for
fewer than a handful of data points regarding specific body measurements. Through advanced backend
technologies, these data points are input into the Human Solutions size engine and translated into OnPoint
Manufacturing's state of the art, on-demand mass personalization apparel facility where the garment is
produced and delivered to the end consumer in a matter of days.
“For years the industry has suffered and continues to be constrained by an outdated and non-consumer
centric design, product development, and delivery model, especially when it comes to meeting the need
for personalization in apparel,” says J. Kirby Best, Chairman, OnPoint Manufacturing and PAAT.
“Unique.Fashion and OPM are working with others to soon provide brands, designers and design students
with the necessary, affordable tools to get closer to the consumer. It is time for the apparel industry to
reap the profitability, sustainability, and speed to market that other industries enjoy by embracing the
on-demand model.”
About Unique.Fashion
Unique.Fashion (Unique) is an online brand that specializes in personalized, made-to-order women's
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apparel. Unique.Fashion is a revolutionary, new shopping experience that enables all women to uniquely,
responsibly, and beautifully expresses themselves through their personal design style and preferences.
Founded by Chairman J. Kirby Best, Unique is a brand of OnPoint Manufacturing and utilizes their
state-of-the-art technology to manufacture garments on-demand. Unique maintains a facility in Florence,
Alabama, with headquarters in Nashville, Tennessee. Visit www.unique.fashion for more information.
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Contact Information:
Unique.Fashion
Christopher Taylor
615-900-9022
Contact via Email
www.unique.fashion
J. Kirby Best, (615) 330-2407
President and Chairman
News Image:
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