MARKETING PROFILE

HORIZON’19
MARCH-APRIL 2019
 NIRMA UNIVERSITY

Nirma University, the oldest and most prestigious University of Ahmedabad, has been
accredited as “A” Grade University by NAAC in 2015 and building the extra ordinary
individuals to boost the nation’s progress in every possible manner.
Under National Institutional Ranking Framework, by Ministry of Human Resource
Development in 2016 Institute of Technology, Nirma University had been ranked as 45th
best Engineering college in India. While Institute of Management, Nirma University was
ranked as the 29th best B- school of India and Institute of Pharmacy, Nirma University
was placed at rank 5th for Pharmacy (Research and Teaching) program in India.
 ROTARACT CLUB OF NIRMA INSTITUTES

Rotaract Club of Nirma Institutes, the largest club present on campus, organizes the most
extravagant and voluminous socio-cultural events throughout the year.

The only university level club which has more than 1000 members from all the institutes
like Technology, Pharmacy, Law, design, commerce, etc. aims at creating synergy through
socio-cultural events.
 BEST FUND RAISING PROJECT
• RCNI has left no stone
unturned in contributing
towards our society ,this
time also it has great name
in the field of fund raising
project . RCNI has been
awarded as the best fund
raising project by "Rotaract“
for commendable and
formidable work done in
organizing such a great
project.
 SOCIAL RESPONSIBILITY

RCNI, with Rotary Club of Kankaria RCNI with Rotary Club of Kankaria (Dist.
(Dist. 3054) with all the profits and 3051) organizes Tree Plantation Drive
donations received aftermath the every year. In which we plant out trees
annual concerts conducted by us. We in different areas of Ahmedabad.
fulfill the basic necessity of those poor
people who cannot afford luxurious
life. Khwahishein was one of the most
successful events in the history of
RCNI.
 SOCIAL CAUSE CELEBERATION
In India, the Rotary India Literacy Mission wishes to
achieve the literacy goals through its T-E-A-C-H
program :

T - Teacher Support
E - E-Learning
A - Adult Literacy
C - Child Development
H - Happy Schools

Thus, the "T-E-A-C-H Program" includes five

"projects", each with specific focus but inter-linked
with the others in objective and content so as to
contribute to the program goal of Total Literacy
supported by Sonakshi Sinha, Amitabh Bachchan,
Sachin Tendulakar and Hon. PM Narendra Modi.
HORIZON BIGGEST CULTURAL FEST OFGUJARAT
HORIZON 2018
CROWD DURING AUDITIONS
CROWD ON –CAMPUS DURING THE FEST
REACH OF RCNI
RAMPBURN ON-CAMPUS EVENT
GLIMPSE OF RAMPBURN 2018
PIRATES OFF-CAMPUS EVENT

ALL AHMEDABAD BASED

TREASURE HUNT ON SUNDAY
MORNING
CELEBRITIES ASSOCIATED IN PAST
 LAUREN GOTTLIEB

VARUN SOODOD
RANNVIJAY SINGH

ON-CAMPUS
ARTISTS
KUNWAR
AMARJEET SINGH

SHANTANU MAHESHWARI

KAY KAY MENON ASHWIN SANGHI RAGHU RAM

Mr. & Ms. Horizon
AUDITORIUM CROWD
 COMEDY NIGHT

Stand-up comedian Kunal Kamra’s brand of humor is all about

pointing out the absurdities of daily life. He is known to enticed
the audience with his witty barbs on political condition of india
as well as extraordinary funny takes on preposterousness of our
daily lives .He is well known for his famous talk show-”shut up
ya Kunal” and has done many stand up comedy shows too for
various events.
ZAKIR KHAN HORIZON’17
KUNAL KAMRA HORIZON’18
 COMEDY NIGHT CROWD

A CROWD OF APPROX. 5000 STUDENT PRESENT IN THE DOME GROUND DURING COMEDY NIGHT.
TEACH INDIA MISSION 2018
TEACH INDIA MISSION 2018
 CONCERT ARRANGEMENTS

VVIP – ROUND TABLE ARRANGEMENT GOLD SITTING ARRANGEMENT

 CONCERT CROWD

2018- KK CONCERT –RAJPATH CLUB 2015 – SHANKAR-ESHAAN-LOY CONCERT – GMDC GROUND

2016 – AAYUSHMAN KHURANA CONCERT – KENSVILLE GOLF ACADEMY 2017 - ADNAN SAMI CONCERT – RAJPATH CLUB
 MEDIA PLAN SOCIAL NETWORK
FACEBOOK

5,474 LIKES ON ROTARACT CLUB OF NIRMA INSTITUUTES – RCNI

PAGE AS OF 30TH DECEMBER 2018. 16,294 LIKES ON HORIZON PAGE AS OF 30 th DECEMBER 2018.
 MEDIA PLAN

INSTAGRAM
MEDIA PLAN RADIO & TELEVISION PARTNERS
 BRANDING ON CAMPUS

STANDEES SETUP IN FRONT OF K-CANTEEN

BANNERS SETUP IN THE AUDITORIUM.

 BRANDING OFF CAMPUS
TELEVISION AD. AIRED ON FOUR PRIME CHANNELS OF GTPL
(NIRMANA NEWS , INDIA NEWS, CINEMA AND MUSIC)
 BRANDING OFF CAMPUS

HOARDINGS IN DIFFERENT PARTS OF AHMEDABAD CITY

 BRANDING OFF CAMPUS

NEWS PAPER ADVERISEMENTS

 CHIEF SPONSOR
❖ Representation as “RCNI & ABC Company” (your company) presents HORIZON’19.

❖ HORIZON’19 to follow the theme of “ABC Company”.

❖ Two dropdowns on either side of the main stage.

❖ VIP sitting exclusively designed promoting “ABC Company”.

❖ Envelopes carrying VIP passes and promotional passes distributed to sponsors exclusively
designed as a promotional material.

❖ Stall (10ft*10ft) at prominent location at the venue.

INR 8,00,000
 CHIEF SPONSOR
❖ Final Spot of Pirates would be set up at the main venue of “ABC Company” where a
contest would take place especially to promote ABC Companyproducts.

❖ “ABC Company” gates to be installed at the entry of Concert night venue.

❖ Snapchat event for the company promoting company product.

❖ Pop up & marketing in after movie of horizon of “ABC Company”.

❖ Logo of “ABC Company” on all Hoardings, Backdrops, Front of the Concert pass of Horizon 18
and Concert.

❖ Video advertisement of “ABC Company” would be played in every auditorium event in regular
intervals and also at the concert venue.

INR 8,00,000
 CHIEF SPONSOR
❖ Every Round Table in the concert would have a souvenir with a full page advertisement of “ABC
Company” in it.

❖ Speakers can conduct a seminar on the evolution of “ABC Company”.

❖ Registration booklet given to every participant designed exclusively promoting “ABC Company”.

❖ Promotional mail & messages sent to all Nirmaites & Horizon participants.

❖ Merchandise provided wore by all 300+ volunteers for promotion during the event.

❖ Social media publicity ( website/ facebook/ twitter/ instagram/ youtube/ whatsapp) dominate
“ABC Company” Promotion

INR 8,00,000
 CHIEF SPONSOR
❖ Standees and banners of the company to be put up prime locations during the event.

❖ 80G Certificate issued by ROTARY CLUB in CSR sector.

*ALL PROMOTIONAL MATERIAL HAS TO PROVIDED BY THE COMPANY. INR 8,00,000

 TITLE SPONSOR
.
❖ Representation as “HORIZON’19 Title Sponsored by ABC”.

❖ Standees at the entry and exit gate.

❖ VIP sitting designed promoting ABC.

❖ Audio and/or video ads played at regular intervals at the venue.

❖ Media plan (newspaper/radio/TV/hoardings) dominate ABC’s publicity.

❖ Event passes carry the name and/or logo as TITLE SPONSOR.

*ALL PROMOTIONAL MATERIAL HAS TO PROVIDED BY THE COMPANY. INR 6,50,000

 TITLE SPONSOR
❖ Stall (10ft*10ft) at prominent location at the venue.

❖ 1 page full color ad in Souvenir which is kept in VIP and VVIP section at the concertnight.

❖ Promotional mail & messages sent to all Nirmaites & Horizon participants.

❖ Every printed media of the event (banners / posters/ brochures/ booklets etc.) carry the name
and/or logo.

❖ Standees and banners put up all across the venue at prominent locations.

❖ Registration booklet given to every participant designed exclusively promoting ABC.

INR 6,50,000
 TITLE SPONSOR
❖ A canopy will be installed at prominent location during the event.

❖ An exclusive event on social media will be conducted promoting ABC Company.

❖ Event backdrops in auditoriums hosting all 50+ events carry name and logo.

❖ Merchandise provided wore by all 300+ volunteers for promotion during the event.

❖ Social media publicity ( website/ facebook/ twitter/ instagram/ youtube/whatsapp)

dominate ABC’s promotion.

*ALL PROMOTIONAL MATERIAL HAS TO PROVIDED BY THE COMPANY.

INR 6,50,000
 POWERED BY
❖ Representation as “ HORIZON’19 powered by ABC”.

❖ Normal sitting designed promoting ABC.

❖ Audio and/or video ads played at regular intervals at the venue.

❖ Media plan (newspaper/radio/TV/hoardings) dominate ABC’s publicity.

❖ Event passes carry the name and/or logo as the Powered by ABC.

❖ Every printed media of the event (banners / posters/ forms/ brochures/ booklets etc.) carry
the name and/or logo.

❖ Stall (10ft*10ft) at prominent location at the venue.

INR 5,00,000
 POWERED BY
❖ Dropdowns on either side of stage contains logo as powered bysponsor.

❖ Distribution of promotional material at the venue of concert & Passes outlet (shopping malls).

❖ Half page full color ad in Souvenir which is kept in VIP and VVIP section at theconcert night.

❖ Registration booklet given to every participant carry a full page advertisement ofABC.

❖ Event backdrops & Hoardings carry name and/logo as powered by partner.

❖ Standees and banners put up all across the venue at prominent locations.

❖ Social media publicity ( website/ facebook/ twitter/ instagram/ youtube/ whatsapp) dominate
ABC’s promotion.

*ALL PROMOTIONAL MATERIAL HAS TO PROVIDED BY THE COMPANY.

INR 5,00,000
 ASSOCIATE SPONSOR

❖ Representation as “HORIZON in association with ABC”.

❖ Audio and/or video ads played at regular intervals at the venue.

❖ Media plan (newspaper/radio/TV/hoardings) dominate ABC’s publicity.

❖ Event passes carry the name and/or logo as the Associate Sponsor.

❖ Every printed media of the event (banners / posters/ forms/ brochures/ booklets etc.) carry the name
and/or logo.

❖ Stall (10ft*10ft) at prominent location at the venue.

INR 4,00,000
 ASSOCIATE SPONSOR
❖ Event backdrops & Hoardings carry name and/logo.

❖ Standees and banners put up all across the venue at prominent locations.

❖ Social media publicity (website/ facebook/ twitter/ instagram/ youtube/ whatsapp)

dominate ABC’s promotion.

❖ Half page full color ad in Souvenir which is kept in VIP and VVIP section at theconcert night.

❖ Registration booklet given to every participant carry a half page advertisement ofABC.

*ALL PROMOTIONAL MATERIAL HAS TO PROVIDED BY THE COMPANY.

INR 4,00,000
 CO-SPONSOR
❖ Representation as “HORIZON co-sponsored by ABC”.
❖ Audio and/or video ads played at regular intervals at the venue.

❖ Media plan (newspaper/radio/TV/hoardings) dominate ABC’s publicity.

❖ Event passes carry the name and/or logo as co sponsor.

❖ Every printed media of the event (banners / posters/ forms/ brochures/ booklets etc.) carry
the name and/or logo.
❖ Standees and banners put up all across the venue at prominent locations.

❖ Social media publicity ( website/ facebook/twitter/ instagram/ youtube/whatsapp) dominate

ABC’s promotion.

❖ Registration booklet given to every participant, carries logo.

*ALL PROMOTIONAL MATERIAL HAS TO PROVIDED BY THE COMPANY.
INR 3,00,000
 HORIZON PARTNER
❖ Representation as “ABC partner” (for instance ‘Telecom partner’).
❖ Media plan (newspaper/hoardings) dominate ABC’s publicity.
❖ Event passes carry the name and/or logo as ABC Partner.
❖ Every printed media of the event (banners / posters/ forms/ brochures/ booklets etc.) carry the
name and/or logo.
❖ Event backdrops & hoardings carry name and/logo.
❖ Standees and banners put up all across the venue at prominent locations on all 3 days & nights.
❖ Registration booklet given to every participant carries logo.
❖ Social media publicity ( website/ facebook/ twitter/ instagram/ youtube/ whatsapp)
dominate ABC’s promotion.

*ALL PROMOTIONAL MATERIAL HAS TO PROVIDED BY THE COMPANY.

INR 1,50,000
 CORPORATE SOCIAL RESPONSIBILITY
❖ Representation as Social-Initiative Partner of HORIZON’18. 80G
Certificate issued by ROTARY CLUB in CSR sector.
❖ 1 full page colour ad in this year’s annual souvenir to be distributed on
concert night.
❖ ABC Company advertisement would be played at regular intervals in auditorium.
❖ ABC Company name and Logo shall feature in all printed materials.
❖ Intensive Social media publicity (Facebook/ Whatsapp/ Instagram/Blog) dominate
companies promotion.
❖ Standees and banners of the company to be put up prime locations during the event.
❖ Every Volunteer would wear merchandise if provided such as Wrist Bands or T- Shirts .
❖ ABC Company website link on RCNI and HORIZON page.
❖ Company Logo on all Hoardings used for advertisements and also audio-visual Ad provided by the
company to be played on concert night

INR 1,00,000
 EVENT PARTNER
❖ Event conducted exclusively under the name of the company.

❖ Announcement and promotion of the company during the event.

❖ Standees and banners of the company to put up at the event venue.

❖ Mail blast in Nirma mail domain.

❖ Database of students and HORIZON participants to be provided.

❖ Brochures/Pamphlet Distribution for promoting the company.

❖ Incorporating the company in the event together as a whole.

❖ Social media publicity ( website/ facebook/ twitter/ instagram/ youtube/ whatsapp) dominate ABC’s
promotion.

*ALL PROMOTIONAL MATERIAL HAS TO PROVIDED BY THE COMPANY.

INR. 50,000
 SPECIAL PREVILIGES

❖ Display of Automobile vehicle during concert night – Automobile Partner

❖ Display and demonstration of 2-wheeler on all 3 days of HORIZON. – Bike Partner

❖ Eatables to be provided by the company, and branding of the product of the company
- Hogathon Event Partner.
❖ Dance/Music Judge and Event partner for all dance/music events along with the
privilege of organizing dance workshop.

❖ Accommodating all artist stays in Ahmedabad, including the concert artist with his/her
team – Hospitality Partner

❖ Providing Setup for LAN Gaming. – LAN Gaming Event Partner

❖ SIM Card Promotion and Telecom Company promotion – Telecom Partner

*ALL PROMOTIONAL MATERIAL HAS TO PROVIDED BY THE COMPANY.

 SPECIAL PRIVILEGES
❖ Collaborating for Security related deliverables such as bouncers for the security of artist and crowd
control. – Security Partner

❖ Collaboration for all Ahmedabad Treasure Hunt – Pirates. Would be announced on the radio as
“Pirates presented by ABC Company” at a regular interval of 10-15 min- Pirates Event Partner

❖ Providing venue in collaboration for the concert night and accordingly promoting the brand –
Real Estate Partner

❖ Collaboration for Drinkable Items and accordingly promoting the brand – Beverage
Partner

❖ Collaboration for all sports related events – Sports Partner

❖ Promotion of Grooming company, tie up for Grooming requirements of Rampburn –
Fashion Show – Grooming Partner
 A-LA-CARTE DEALS
❖ 2 Standees INR 8000
❖ Promotional Materials’ distribution INR 8000
INR 10000
❖ Audio-Video Ad(max 1min)
INR 16000
❖ HORIZON Database
INR 10000
❖ Social media publicity INR 10000
❖ 2 Main Entrance Standee INR 16000
❖ Front/Back Inside Ad in HORIZON booklet INR 16000
❖ Full Page Ad in HORIZON booklet INR 7500
❖ Bookmark in HORIZON booklet INR 10000
PAST ASSOCIATES
PAST ASSOCIATES
 ASSOCIATION WITH RCNI
We are open to ideas and suggestions for our mutual benefit. We believe that association with your
company would provide you unparalleled opportunity to communicate with the youth.

Rtr. Sneh Patel Rtr. Lay Vakil Rtr. Meet Fachara

President Vice President General Secretary
RCNI RCNI RCNI
----------------------------- ------------------------------ -----------------------------
MOB.-+91-9408911148 MOB.-+91-8200221419 MOB.-+91-9408902906

Website: www.rcni.co.in
www.horizon18.in
Find us on Facebook @ www.facebook.com/horizon.rcni
THANK YOU