THE MARKET THING: COMMERCIAL EXHIBITION

ANDREA MILENA LEGUIZAMON CUERVO

TUTOR:
JUNIOR ORTIZ

SERVICIO NACIONAL DE APRENDIZAJE SENA

TECNOLOGO EN GESTION DE MERCADOS 1667985

AÑO 2019
 The Market Thing: Commercial Exhibition

Point of Purchase: Types of P.O.P

English and Spanish

 COLLAR NECK – CUELLO COLLAR(usados en bebidas)

 DUMP BIN - DUMP BIN (Caja grande-contenedor)
 FLOOR GRAPHIC-STICKER – PISTA GRAFICA DE PISOS (captan atención
de posibles compradores.
 GONDOLA END – FINAL DE GONDOLA(Promueve ofertas especiales)
 IMPULSE STRIP – BANDA DE IMPULSO (cada tira muestro 8 productos
al mismo tiempo, enganchados a la clavija).
 MOBILE HANGER – COLGANTE MOVIL (atrae al consumidor)
 POSTER – CARTEL (aviso impreso utilizado para anunciar algo)
 SHELF TALKERS – ESTANTES HABLADORES (llaman la atención
particular de un producto o servicio).
 STANDING SING – SEÑAL PERMANENTE (ubicado en el piso o una
superficie).
 TRANSLUCENT VINYL – VINILO TRANSLUCENTE (Piezas grandes de
cartón, usualmente tienen una imagen o marca transmiten una breve
información.
 WOBBLER – CUELGUE (letrero pequeño y liviano que cuelga de un
estante o cable).
 PLANIMETRY

The target of planimetry is to

create an effective display to catch
the customer’s attention and also
a way to protect the stock from
further damage caused by
constant movement.

PLANIMETRY is a measuring
instrument of plane surfaces used
for planning physical areas because
3D spaces can be represented in
2D maps.

VISUAL MERCHANDISING STORE PLANNING

Is tool to achieve sales, targets and Distribution of products on shelves
enhance merchandise on the floor. must be in accordance with the
In addition, it is a mechanism to necessities and the stores’ objectives.
communicate whit customers and It means that it changes permanently.
influence their decisions to buy.
Visual Merchandise uses season Is to take full advantage of every
based displays to introduce new square meter in a proper distribution
arrivals to customers, thus of products.
increasing conversions through a
planned and systematic.

FLOOR SPACE PRODUCT PLACEMENT TRAFFIC FLOW

This item needs to consider
allocating the product in
such a way that it creates
harmony between the image
store and merchandising
purposes.
This variable refers to the
commitment with
manufactures, regarding
sales figures for individual
product, promotions and
seasonal considerations
This factor refers to the
customer’s tracking through
the store. To analyze if it has
provided comfort, security
and enough space to move
comfortably.
 TRAFFIC FLOW

FREE FLOW-LAYOUT
GRID LAYOUT
LOOP OR RACETRACK
Are very flexible; they an
This organization is common LAYOUT
informal and friendly
in supermarkets and
Is useful for discount or environment. Their purpose
pharmaceutical retailers. It
departmental stores. They is to differentiate
consists in a linear system of
allow shoppers to walk and merchandise items, product
shelving where fixtures can
explore merchandise as they categories and
be arranged vertically or
follow a perimeter traffic departments. This is used in
horizontally for creating
aisle. specialty stores.
aisles through the store

ADVANTAGES
 It permits better
ADVANTAGES
visibility of
merchandise.
 Design and cost are
efficient.
 It is efficient,
convenient, and
strategic.
 Customer movements
can be tracked with
precision and traffic
control can be more.
DISADVANTAGES
 The linear pattern is
repetitive and creates a
monotonous
environment.
 The primary aisles are
more exposed than
secondary ones.
ADVANTAGES
 It motivates shoppers
 This design facilitates to spend more time
impulse buying. The in the store and
fashion merchandise explore merchandise.
is prominently  It generates sales and
displayed on these profits through
main aisles. impulse shopping.
DISADVANTAGES DISADVANTAGES
 This layout is costly to  The space store has
design, construct and an inefficient use.
maintain.  Traffic flow is not
smooth and
customers shopping
patterns could be not
predictable.
“Prepositions”
“Vocabulary” “Commercial Exhibition”

Planímetro con el tráfico adecuado, y aspectos a tener en cuenta como

salidas, entradas y distribución de muebles, entre otros.

Then an infrastructure is proposed, with each one of its areas, which together allow
the most economical and efficient operation to take advantage of the best possible
way the spaces and resources available. That is to say in my project is a call
center area each and every one of the areas of the CALL CENTER have been
determined in such a way that it is fulfilled as much as possible the optimization
objective of the distribution of the facilities that best adapts to the available space .

example of using prepositions

In the planimeter, we can find on the right side the cubicles, near the cubicles the
bathrooms, on the left side there is the quality area in the bottom part another
bathroom area. in the center of the planimeter we find, cafeteria, nursing and
supervision area
PLANIMETER

Bathrooms
Quality area
Monitoring area

Cubicles

Bathrooms
Coffee
Personal Resources Area shop Supervision area

MANAGEMENT Infirmary

Input and output

Cubicles