Documente Academic
Documente Profesional
Documente Cultură
H4D-40
H4D-50
The H4D Family
H4D-50MS
H4D-60
Pixel count
40Mpix
50Mpix
50Mpix
60Mpix
Sensor size
33x44mm
36.8x49.1mm
36.8x49.1mm
40.2x53.7mm
Sensitivity
ISO 100-1600
ISO 50-800
ISO 50-800
ISO 50-800
Lens range
HC/HCD
HC/HCD
HC/HCD
HC/HCD
Exp. time
1/800-256 sec
1/800-32 sec
1/800-32 sec
1/800-32 sec
Multi-shot
No
No
Yes
No
DAC
Yes
Yes
Yes
Yes
TrueFocus
Yes
Yes
Yes
Yes
H4D40
03.10 - UK v2 - 80500552
Size Still Matters.
In a world where technology grows smaller and smaller, some
things are still better large. Like imaging sensors and lenses,
for instance. And while some claim that smaller lenses,
2 smaller sensors, and smaller camera systems can produce 3
6 7
If there is no difference A New Approach to Close- ments to calculate the necessary focus
adjustment, and issues the proper com-
ing that all shots are tagged with
the information needed by the DAC
between 35mm DSLRs and Up Focusing - True Focus and mands to the lens’s focus motor so it can function to refine your Tilt and Shift
Medium Format DSLRs, then Absolute Position Lock compensate. The APL processor computes
the advanced positional algorithms and car-
images when they are processed,
ensuring maximum creative flexibility
why do so many of the world’s True Focus helps solve one of the most lingering chal- ries out the required focus corrections at and uncompromising image quality
leading photographers lenges in the photographic world: achieving true, accu-
rate focusing throughout the image. Without multi-point
such rapid speed that no shutter lag occurs.
The H4D’s firmware then further refines the
even at the very edge of the image
field when shifted, rotated and tilted to
still choose to invest in a auto-focus a typical AF camera can only correctly focus focus using the precise data retrieval system maximum. The HTS 1.5 gives you a port-
Hasselblad system? on a subject that is in the center of the image. If you
want to focus on a subject outside the center, you must
found on all HC/HCD lenses. able tilt/shift solution for the HC/HCD
lens range from 28mm to 100mm, in
first lock focus on the subject and then re-compose the Even More Accurate Focusing for Photo Pros effect providing a tilt and shift lens solu-
image. At short distances this re-composing causes focus The H4D-40 provides noticeably shallower tion at each focal length.
error, as the plane of focus follows the camera’s move- depth-of-field performance compared to
ment, perpendicular to the axis of the lens. 35mm DSLRs at same aperture. This pro-
The traditional solution for most DSLR cameras has vides for more accurate composing and
been to equip the camera with a multi-point AF sensor focusing, especially when combined with
which allows the photographer to fix an off-center focus the new True Focus technology. The H4D-40
point. Such multi-point AF solutions are often tedious and also provides photographers with two basic
inflexible to work with and due to the physics of SLR cam- tilt and shift options - a classic view camera Size Still Matters #2:
eras, the off-center focus points are all clustered relatively solution and the simple-to-use, portable HTS
close to tilt/shift adapter.
True Focus for Accurate
the image center. To set focus outside of this center area, Composing at Close Distance
you are still forced to focus first, then shift the camera to Intelligent Tilt and Shift
reframe, with resulting loss of focus as a result. As if the H4D’s ability to communicate with The large format of the H System cameras provides considerably
To overcome this problem, Hasselblad has used modern all Hasselblad lenses and accessories was shallower depth of field than 35mm DSLR cameras, making it much
easier to utilize selective focus to creative effect.
yaw rate sensor technology to measure angular velocity in an not enough, when you add the Hasselblad In addition, True Focus further refines close range Auto-Focus
innovative way. The result is the new Absolute Position Lock HTS 1.5 tilt/shift adaptor, your system’s IQ for extremely accurate re-composing at close distance. You can
(APL) processor, which forms the foundation of our new True goes up another few points. Precise sensors now feel safe when working creatively with shallow depth-of-field.
Focus feature. The APL processor accurately logs camera move- on all the HTS’s moving parts continually
ment during any re-composing, then uses these exact measure- communicate with the camera engine, ensur-
Hasselblad DSLR Advantage: Size Still Matters #3:
Modularity Choice of Bright Viewfinders
Choose your way of viewing your subject and tailor your shooting
style to suit the job at hand with your choice of both eye level and
waist level viewfinders, all featuring the market’s brightest, clearest
viewing screens.
Easy to Use – Difficult to Beat IAA for Quick and Easy Classification
One of the most common myths Our IAA feature provides an enhanced
regarding Medium Format systems set of feedback tools that help you
is that they are difficult to learn and focus on the shoot rather than the
hard to use. In fact, Hasselblad DSLRs selection process. Classification stats
are no more difficult to use than high- are recorded both in the file and in the
10 end 35 systems. file name, providing a quick and easy 11
Both our software and hardware way to classify and select images,
are surprisingly easy to use; many pho- in the field or back at the studio
tographers even claim that Hasselblad
gear is simpler and easier to use than If you can’t find it – build it:
35mm set-ups. Hasselblad 3FR
Several of our unique image improve-
Customized Profiles and Easy Interface ment features would not be possible
The H4D-40 provides quick and easy at all without our proprietary raw
setup for specific shooting styles file format, the Hasselblad 3F RAW
using default or personal profiles. A (3FR). This file format includes loss-
single button press lets you load your less image compression, which
preferred profile and the H4D-40 will reduces the storage space required
be setup for action, with AF-mode, by 33%. 3FR files are processed by “With a Hasselblad,
aperture/exposure time, user button Hasselblad’s Phocus software to
configuration, etc predefined accord- deliver the ultimate Hasselblad image you know that you’re
ing to your preferences. The entire
user interface can be easily controlled
quality.
The 3FR files are also open for holding the best tool
from both camera wheels or menus,
according to preference.
direct entry into an Apple or Adobe
imaging environment.
you can have in your
camera bag.”
steve mccurry
Toast at long exposure, 161 seconds
starts as light.
When we first designed our HC/HCD lens line we set
specifications and performance standards high –
extremely high, in fact. Our aim was not just to deliver a
unique line of fast, motor driven, central lens AF-lenses
with manual focus override, but to create the finest
lens line in the world.
Now, four generations of H Cameras later, the
HC/HCD line is just that – the finest lens line in the
world, outperforming even the best of our legendary
Carl Zeiss icons and setting a new standard for pro-
fessional lens performance. The Hasselblad HC/HCD
lens line includes 11 AF lenses, ranging from 28mm to
300mm, all with central lens shutters, all with manual
focus override.
H Lenses
V Lenses
All C-type lenses from the V system
with optional CF lens adapter
Why Phocus?
Using Phocus allows you to get the
most from the world’s most detailed
image files and to achieve ground-
breaking new levels of image quality
and technical precision. Phocus is
available for both Mac and Windows.
Phocus is both powerful and easy to
use and provides a range of profes-
sional features:
Michael Grecco Marcel Pabst Kevin Then Mats Bengtsson Steve McCurry
USA Sweden Malaysia Sweden USA
www.michaelgrecco.com www.marcelpabst.se www.kevinthen.com www.matsbengtsson.se www.stevemccurry.com
22 23
A World of Hasselblad downloads to – naturally – all the info just to Hasselblad owners. The new
The Hasselblad website is more than you could desire about our products Hasselblad Owners Area will provide
just a place to present our products and company. On our website you will a place for Hasselblad photographers
and philosophy. We are busy turning also find a presentation of this year’s to present their images and busi-
www.hasselblad.com into a place for Masters winners, portals where you nesses to the over 1.4 million visitors
photographers to gather to share tips can vote for the upcoming Masters that come to the site every year, and
and tricks, to show off their work, competition or enter to compete a place for the public to come and
view the work of others, and to learn yourself, access to our award winning check out some of the most advanced
more about high-end photography. We Victor by Hasselblad magazine, and photographers in the industry today.
have a wide range of content, from much, much more.
videos and video tutorials, virtual As of February 2010, there is a www.hasselblad.com
Camera type: Color management: IR filter: Phocus software: demos, b rochures and user guide special area of the website devoted
Large sensor medium Hasselblad Natural Color Mounted on CCD sensor For Mac and Windows
format DSLR Solution
Exposure metering Platform support:
Sensor size: Focusing: Metering options: Spot, Macintosh: OSX.
Kodak 40.0 Mpixels Autofocus metering with Centre Weighted and Windows: XP (32 and 64
(7304 x 5478 pixels) passive central cross-type CentreSpot. Metering range bit), Vista (32 and 64 bit),
sensor. Ultra focus digital Spot: EV2 to 21, Centre Windows 7 (32 and 64 bit).
Sensor dimensions: feedback. Instant manual Weighted: EV1 to 21,
33×44 mm focus override. Metering CentreSpot: EV1 to 21 Host connection type:
range EV 1 to 19 at ISO 100. FireWire 800 (IEEE 1394b)
Image size: Power supply:
RAW 3FR capture 50 MB on True Focus: Rechargeable Li-ion battery View camera compatibility:
average. TIFF 8 bit: 120 MB Automatic focus adjust- (7.2 VDC / 1850 mAh). Yes, Mechanical shutters
ment to compensate for controlled via flash sync.
File format: camera movement when Storage options: Electronic shutters can be
Lossless compressed re-composing. Based upon CF card type U-DMA controlled from Phocus.
Hasselblad RAW 3FR Absolute Position Lock (APL) (e.g. SanDisk extreme IV) www.hasselblad.com Hasselblad Masters Competition Hasselblad Owners’ Club
processor technology. or tethered to Mac or PC Operating temperature:
Lenses: 0 - 45 ˚C/32 - 113 ˚F
Hasselblad HC/HCD lens Viewfinder options: Storage capacity:
line with integral central lens HVD 90x: 90° eye-level 4 GB CF card holds Dimensions complete camera
shutter. viewfinder w. diopter adjust- 75 images on average with HC80 mm lens:
ment (-5 to +3.5D). Image 153 x 131 x 213 mm
Shutter speed range: magnification 3.1 times. Capture rate: (WxHxD)
256 seconds HV 90x: 90° eye-level 1.1 seconds per capture.
to 1/800 second viewfinder w. diopter adjust- 50 captures per minute Weight:
ment (-4 to +2.5D). Image 2290 g
ISO speed range: ISO 100, magnification 2.7 times. Color display: (Complete camera w. HC80
200, 400, 800 and 1600 Yes, 3 inch TFT type, 24 bit mm lens, Li-Ion b
attery and
HVM: Waist-level viewfinder. color, 230 400 pixels CF card)
Color definition: Image magnification 3.2
16 bit times. Histogram feedback: Yes
Hasselblad Experience Victor by Hasselblad V Planet