Final Presentation

Our Number One Focus:
Addressing
Cybersecurity and
Regaining User Trust
Agenda
What is Important from last time
The User Disconnect
3 Solutions
- Algorithmic Method
- 3-Step Method
- Communication Method
Agenda Take Team Stake- Users Algorithm 3 Step Communication Aggregate Summary
Away holders
What to take away from today
● Users need multiple issues addressed
● Privacy, Security, and ad dominance cause user disengagement
● Benefits to our 3 Solutions
Away holders
Team
Ryder Worden
Blake Jaciow
Haoxu Wang
Daniel Jimenez
Steve Tamayo
Away holders
Stakeholders affected most
Users
Stockholders/ Competitors
Investors
Away holders
Investors notice a lack of social effort
Away holders
Competitors thriving
Away holders
User’s distrust and concerns
● 66% drop in trusting

rate
● 55% of users concern

personal information
● 43 % of users concern
invasion of privacy
Away holders
Disconnection
● Trusting rate fluctuates

around 30 % to 40 %
● Congress hearing
● Users still confused
Away holders
Solving a disconnect between
users and us
3 Solutions
● The Algorithm Method
● The 3 Step Plan
● Communication Restructuring Plan
Away holders
They want friends, not ads: a new
algorithm may help
● Users reduced sharing by 21% due to ads
Priority Rankings:
1. Friends & Family
2. News & Events
3. Entertainment.
4. Ads
“People can see what they care about first, and don't miss important
stuff from their friends”-Adam Mosseri, VP of News Feed product
management
Away holders
Benefit of Algorithm Solution
● Increased user posting correlates to added revenue
● Users will believe our mission statement of wanting to focus on

users sharing their lives with friends & family
● Ad companies will be less likely to “data mine” when ad coverage

is lessened
Away holders
Cost-Benefit of Solutions: Algorithm
Method
Negligible Cost 0
Estimated Revenue Gain on $2,904,000,000

Implementation in first year (assuming
5.5% growth predicted)
3 Year Revenue Growth Prediction $8,712,000,000
Away holders
Update app to increase privacy
Our 3 Step plan was outlined recently by Mark Zuckerberg:
● Investigate all apps with “access to large amounts of

information”
● Remove developer access to your data if you don’t use an app for
over three months
● Make sure users understand how apps can access their data and
making it clear how to revoke that access.
Away holders
Benefits of the Three Step Plan
● Address “data mining” concerns
● Prevent another Cambridge Analytica Scandal
● Educate users on how to protect their data
● Limit developer access to personal information
● Prevent corruption of data sharing and misuse of shared

information
Away holders
Cost-Benefit of Solutions: 3-Step Method
Average Security Salary $79,502
Required New Hirings 10,000 Immediate FY
Total Cost of Implementation $795,020,000
Estimated Annual Revenue Growth added 5-13%

using historical growth data (pre-scandal)
First FY Return $2,040,000,000
Total Gain in 1st Year $1,244,980,000
Away holders
Communicating our efforts
The largest factor of our communication disconnect, is that users

don’t know how we’re addressing their concerns
A majority of users DO NOT notice our privacy changes
We have NOT explained our efforts clearly to our users
Away holders
We are listening to our users
Image from makeuseof.com
Away holders
Bridging our communication gap
Explain our efforts as simply as possible to our users
Focus our restructuring of trust on communication and

education
Continue providing simplistic privacy settings and simplify our

Privacy Policy so that people are aware of data usage
Away holders
Benefit of improving our communication
Improve user trust
Clarifying that our goal at Facebook is to provide a social media

site for “The People’ rather than large data harvesting firms
Away holders
Cost-Benefit of Solutions: Communication
Method
Total Cost of Implementation N/A cost negligible
Estimated Annual Revenue Growth added 10-15%

using historical growth data (pre-scandal)
First FY Return $6,700,560,000
Away holders
Aggregate Cost-Benefit of Solutions
Revenue Growth Prediction over 1st year $7,925,540,000
Cost of Total Implementation $795,020,000
1st year Gain on Investment $7,130,520,000
Away holders
Summary of our plans
Away holders
Index
● BLOT
● Stakeholders
● Current Situation
○ Stockholders/Investors
○ Competitors
○ Users
● 3 solutions
○ Algorithm method
■ Cost-benefit
○ 3 step plan
■ Cost-benefit
○ Restructuring plan
■ Cost-benefit
● Aggregate cost-benefit of solutions
Calculation of Revenue Growth
Annual Total Revenue x Historic Growth Rate= Optimal Growth
ATR= 50,000,000,000
Optimal Growth - Annual Growth= Attributable Growth in dollars
Current Annual Revenue Growth: 3% or roughly $1.5 Billion/yr

Final Presentation

Încărcat de

Informații document

Descriere originală:

Titlu original

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Final Presentation

Încărcat de

Drepturi de autor:

Formate disponibile

Our Number One Focus:

The User Disconnect

● Users need multiple issues addressed

● Privacy, Security, and ad dominance cause user disengagement

● Beneﬁts to our 3 Solutions

● 66% drop in trusting

● 55% of users concern

● Trusting rate ﬂuctuates

● Users still confused

● The Algorithm Method

● The 3 Step Plan

● Communication Restructuring Plan

● Increased user posting correlates to added revenue

● Users will believe our mission statement of wanting to focus on

● Ad companies will be less likely to “data mine” when ad coverage

Estimated Revenue Gain on $2,904,000,000

3 Year Revenue Growth Prediction $8,712,000,000

Our 3 Step plan was outlined recently by Mark Zuckerberg:

● Investigate all apps with “access to large amounts of

● Address “data mining” concerns

● Prevent another Cambridge Analytica Scandal

● Educate users on how to protect their data

● Limit developer access to personal information

● Prevent corruption of data sharing and misuse of shared

Average Security Salary $79,502

Required New Hirings 10,000 Immediate FY

Total Cost of Implementation $795,020,000

Estimated Annual Revenue Growth added 5-13%

First FY Return $2,040,000,000

Total Gain in 1st Year $1,244,980,000

The largest factor of our communication disconnect, is that users

A majority of users DO NOT notice our privacy changes

We have NOT explained our efforts clearly to our users

Image from makeuseof.com

Explain our efforts as simply as possible to our users

Focus our restructuring of trust on communication and

Continue providing simplistic privacy settings and simplify our

Improve user trust

Clarifying that our goal at Facebook is to provide a social media

Total Cost of Implementation N/A cost negligible

Estimated Annual Revenue Growth added 10-15%

First FY Return $6,700,560,000

Revenue Growth Prediction over 1st year $7,925,540,000

Cost of Total Implementation $795,020,000

1st year Gain on Investment $7,130,520,000

Annual Total Revenue x Historic Growth Rate= Optimal Growth

Optimal Growth - Annual Growth= Attributable Growth in dollars

Current Annual Revenue Growth: 3% or roughly $1.5 Billion/yr

S-ar putea să vă placă și