WELCOME TO THE 2018

MUSIC ECOSYSTEM!
 WELCOME TO MUVSIC!
“Communication -the human connection- is
the key to personal and career success”. 
 could improve the reach of music, by helping the
Paul J. Meyer
We live in a time of great opportunity! As great
advances in the realms of technology grow, we
as a species and as a society have seen borders
diminish between one another. Today, the voices
of millions can be heard around the world,
communication has brought us closer in many
ways and the tools we have at our fingertips will
shape the future of humanity.
Human beings need to communicate. We’re
social creatures and our basic need for
connection has and will always be a underlying
force in any of our breakthroughs. It shouldn’t
come as a surprise to anyone that with the
amount of advances in communication, all
aspects of human interaction have and will be
influenced by these new channels. Our social
life, our entertainment, our education, our
health, our spiritual life, our careers and of
course, our relationship with music have all
evolved alongside it.
I might not even need to say this to you, but as
you probably already believe, Music is by far
one of the most basic and powerful
mechanisms of communication and
expression that we as humans use and love.
Music has a unique power: it can change hearts.
It speaks to us in ways that few -or no other-
form of human interaction does.
How powerful is this then?
We began asking ourselves: What then if we
people who actually make it have better tools
and join hands? In this interconnected global
society, this could really work!
We’ve all heard the story of the great musician
that wasn’t able to greatly showcase his or her
work, the group that has no idea whom to speak
to organize a tour, and most of us have a friend
that would have loved to be a musician but
thought it was too much of a risk. But we’ve also
heard the story of the talented musician that was
found by the right partner and how their lives
changed, and changed the world. What if we
could make that happen every day?
That’s why we believe we have the power to use
these new communication tools to greatly
impact the way in which we communicate within
the Music Industry. Muvsic is born out of that
simple idea, it’s a tool to help us better
communicate, so that the connections we make
will boost careers in music all over the world.
Mateo Jiménez León
Co- Founder / CEO
 So… what’s the
Music Ecosystem?
Also known as the Music Industry, the Music Ecosystem is all the
areas of human interaction revolving around Music. As music is
such an intrinsic part of our lives, it can be better understood by
dividing the population in five different categories, this will make
the understanding of the industry much easier:

CREATIVES - EXECUTIVES - ORGANIZATIONS - MUVS - LISTENERS

 CREATIVES:
Creatives are the INDIVIDUALS who’s work directly affect the artistic
outcome of the product. This can be in any musical or artistic sense.

Best examples of Creatives are any Musician, Composer,

Director, Sound Engineer, Producer, Teacher, Makeup
Artist, Video Producer, Lighting Engineer, Graphic
Designer and any other creative person you can think of.

As you can see, these are the people involved in working around the
artistic product. If this means a song, these are the INDIVIDUALS involved
in making the song, if it’s a video, these people are the ones involved in
making the video. Just the same thing happens if it is a concert, an album,
or any other product imaginable.
 EXECUTIVES:

Executives are the INDIVIDUALS who’s work to indirectly affect the

product. This is mainly in an administrative or strategic rol.

Best examples of Executives are: Managers; Bookers; Tour Managers;

Journalists; Bloggers; Lawyers; Promoters; Communications
Directors; Community Managers or Event Producers.

As you can see, these are the people involved in working around all the
executive and administrative areas revolving the Music Ecosystem.
 ORGANIZATIONS:

Different from Creatives and Executives, organizations are COMPANIES and GROUPS
OF PEOPLE -Organizations are not individuals- that belong to the Music Ecosystem.
Their labour can revolve both around the creative or the executive process, and
sometimes both.

Best examples of Organizations are: Music Labels; Venues; Recording Studios;

Academic Entities; Management Agencies; NGOs; Music Stores; Radio
Stations; Event Producing Companies; Audiovisual Companies;
Magazines; Associations and Consulting Agencies.
 MUVS:

You might be wondering: Where does a Band, a Group, an Ensamble, a DJ, a

Soloist or even an Orchestra fit in?

Do you have a friend that belongs to multiple groups, or perhaps a manager of

different bands? How about a Record Company with multiple artists? And isn’t a
music project usually a team effort?

This is why we decided to make a separate classification for all

these Music Industry entities:
Bands, Groups, Ensambles, Soloist Profiles,
Orchestras and DJ’s.
We call them MUV’s, as in “Check out my Moves!”.

It works like a Fan Page, where you and your teammates can
manage an alternate MUV profile from your personal or
institutional profile. This will help a lot when you need our
own personal profile and also belong to various bands,
groups, or any other music project!
 Our last category in the Music Ecosystem are the
listeners, those people who enjoy music but
don’t work in any area surrounding it. How else
can we explain? Well anyway, you probably don’t
need explanations of this category.

LISTENERS: We’re not involving listeners in our current stage

to Muvsic, due to the fact that we believe many
great platforms fill in the gap between Music
makers and the audience.

We
estimate
180’000,000
People work in the
Music Ecosystem
Worldwide
The Music
Industry

before 2018
 As you might already know, we’re emerging from a time of great
transition in the Music Industry. With the coming of the Internet and the shared
economy, we began seeing a profound change in the way we interact with music.
Music recording and distribution has changed, music consumption has changed,
music marketing, education, technology, almost every aspect of our interaction
with music has evolved along with our new tools.

In the early 2000’s, almost everyone in the Industry was anxious about the future of
the Industry. And in many ways, they were right to do so, what we had known was
the big Recorded Music production, and that area of the Industry plummeted.

Economically speaking, Recorded Music was the most affected area. Other areas
such as live events, synchronization rights, instrument production or music
education were not affected as much. Anyway, good thing now, is that after years of
decrease in revenue from music recording, since 2015 we’ve had an increase in
revenue from this particular area, given mainly to digital streaming.

Streaming Physical Syncronization

16

12
USD in Billions

However, there 0
was no real need 2014 2015 2016

to be frightened,
as the Music Industry was meant to evolve. Same as the television, telephone,
literature, art, cinema or any other either cultural or artistic industry, the Music
Industry needed to make it’s transition into the 21st Century. Which leads us to
the Music Ecosystem of…
TODAY
 Even though currently there is no real
and accurate record of the extension

47
of the Music Industry as it is a very
large and heavily informal market, it
has been constantly growing in the
previous years. Some even say that

BILLION USD the Music Industry is against

Made the Music Industry by formal means
worldwide in 2017 (at least doble is expected had
been made informally).
recession! This may not be surprising
as Music, along just with Language,
Religion and other few are considered
the essential characteristics of any
culture.

So great! We then find ourselves in a time of economic and artistic growth in the Music
Industry. Join that with the fact that half the world’s population is connected to the internet
and we have an opportunity cocktail!

New ideas, technologies and platforms are changing how to interact with the Music
Industry: Patronage, Crowdfunding, Live Streams and so many others might just take us
to new places.

50% 2.8
internet billion
Penetration worldwide. Social Media Users

+ Music Market
GLOBAL TENDENCY
 How then to make the best of this situation?
Chose your Path: 


1.
Composer and Producer Nick Gunn in his article “15 Things you must to to make it in
the Music Industry” strongly recommends to be excellent at your Craft. Sometimes it
happens that in the Music Industry, everybody does everything. It may seem counter-
intuitive at the beginning, but it’s best when you excel at your craft. So choose a path
and be the best you can at it.

If you’re not Connected, you don’t exist!


2.
This may just sound too harsh, but the reality is that you now not only best be
online, but have the tools to give the best possible impression of yourself and your
work.

Make Powerful Alliances:


3.
Bobby Borg, the author of “Music Marketing for the DIY Musician” published in
Billboard “Support other bands and make powerful alliances”. Don’t
underestimate the power of connections, use the new tools for connectivity in this
interconnected era to your favor. Actually, this is what we’re all about. You will
need great teammates to make it big.

Persistence:


4.
Heather McDonald in her article “5 ways to blow your music career”
explicitly says: “The slower and steady approach usually wins
the race”. Be persistent and smart.
 We will keep on growing!
The president of the World Bank, Jim Yong Kim, has many
times stated that in 2030, it’s expected that 65% of all current jobs
will cease to exist.

Where will all this labour force then go?

Two ways:
Entrepreneurship and Cultural and Creative Industries…
Many will come here!

We will then keep on growing, making it TOP PRIORITY for

everyone to perfect their craft and strengthen
all connections.
THANK YOU!

www.muvsic.com