Building The Future Telco: Simplify - Automate - Innovate

WORKSHOP
BUILDING THE FUTURE TELCO

SIMPLIFY | AUTOMATE | INNOVATE
13th November 2018, Kuala Lumpur, Malaysia
ARE WE THERE YET? DELIVERING ON-DEMAND SERVICES
SUCCESS IS DRIVEN BY CUSTOMER IN CONTROL
Consumers, particularly the New digital brands are Customer Experience is

millennial generation, successful because they put all about giving consumers
use internet services to get the customer in control what they want. Being an
them what they want, on and offer transparency. efficient data pipe is not
their terms. enough.
Telecom Operators will have to be SMARTER, FASTER and MORE EFFICIENT
www.tatacommunications-ts.com | @tata_tctsl
© 2018 Tata Communications Transformation Services. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.
FACING A NEW WORLD
TELCOS WILL HAVE TO GO THROUGH PROFOUND TRANSFORMATION
▪ TRANSFORM OPERATIONS with a goal to SIMPLIFY business

▪ DRIVE EFFICIENCIES through automation and tools adoption – AUTOMATE
▪ ACCELERATE REVENUES through rapid launch of new age digital services – INNOVATE
© 2018 Tata Communications Transformation Services. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. 3
CSP TRANSFORMATION: DIFFICULT CHOICES
Neither an easy nor a linear set of requirements but a complex and iterative process that requires
careful consideration and cooperation with customers, partners, and employees.
DIGITAL TRANSFORMATION JOURNEY
CRITICAL CONSIDERATIONS ACROSS FUNCTIONS
Sequential digital transformation activities Parallel digital transformation activities
ORGANISATIONAL PORTFOLIO INNOVATION DIGITAL CUSTOMER CULTURAL
VISION & GOALS MODELS ENGAGEMENT TRANSFORMATION
MODELS STRATEGY
▪ Revenue ▪ Ringfence ▪ Diversify ▪ Incubation ▪ Sales ▪ Agility
▪ Growth ▪ Integrate ▪ Double-Down ▪ Acceleration ▪ Marketing ▪ Talent
▪ Venture capital ▪ Support ▪ Collaboration
▪ Crowd sourcing
▪ Customer
centricity
IMPLEMENTATION BUSINESS GO-TO-MARKET
MODELS MODELS STRATEGY IT NETWORK KPI AND
▪ Build ▪ Platform ▪ Target market TRANSFORMATION TRANSFORMATION METRICS
▪ Buy ▪ Pay per use ▪ Value ▪ Partner ▪ Virtualisation ▪ Transformation
▪ Partner ▪ Outcome proposition management ▪ Agility ▪ Outputs
based ▪ Price ▪ Omni-channel ▪ Scalable & Open ▪ Inputs
▪ Channels ▪ Digital CRM ▪ 5G ▪ Processes
▪ Self-service ▪ Analytics
analytics
SOURCE: Gartner (October 2016)
CSP = communications service provider; CRM = customer relationship management;
KPI = key performance indicator
WHERE ARE CSPs IN THEIR TRANSFORMATION JOURNEY
TCTS-OVUM SURVEY RESULTS: 60 CSPS GLOBALLY IDENTIFIED THEIR DIGITAL TRANSFORMATION PRIORITIES
2%
Not started 2017 2016
5%
13%
Completed
5%
25%
Early stage
37%
60%
In progress
53%
0% 10% 20% 30% 40% 50% 60% 70%
HOW WOULD YOU RATE YOUR BUSINESS TRANSFORMATION ROADMAPS:

PROGRESS TOWARDS DIGITAL TRANSFORMATION? 6 X 6 MATRIX
FRAMEWORK APPROACH: MARKET SEGMENTS
SIX MARKET SEGMENTS FOR CSPs DEFINED BASED ON PARAMETERS OUTLINED BELOW
OPERATIONAL AND BUSINESS NETWORK AND IT
FINANCIAL INFLUENCES INFLUENCES INFRASTRUCTURE
MARKET SEGMENTS PRIORITY DOMAINS

1. Players with large home market 4. Internet Cloud
& present in multiple geographies Player Network Technology
e.g. AT&T, Orange, Telefonica, Ooredoo, Etisalat,

e.g. Google, Facebook, Microsoft
T-Mobile, Vodafone, Network Management Systems
Hutchinson 3, Neotel,
2. Large national players with some 5. Smaller national players with limited OSS Systems
international investments international investments
e.g. China Unicom, Telecom Italia, Turk Telekom, e.g. TeliaSonera, Telstra, TELUS, Rogers, Cox,
CenturyLink, Level 3, Bell, Sprint, Verizon, SFR, KPN, Belgacom, Swisscom, Telekom Austria, BSS Systems
Comcast, Telekom Italia, BT, DT Telenor, Turk Telekom,
3. Mobile first 6. Smaller national, niche and Business Process Systems

virtualised players
e.g. Globe, Airtel, Safaricom, T Mobile, e.g. Elisa, Fuze, Indosat

Videotron, Avea, Hutchison 3, DIGI, Globe, Business-led tasks
Viettel, Idea
PLEASE RANK BELOW NETWORK TECHNOLOGIES IN THE ORDER
OF PRIORITY FOR YOUR ORGANISATION FROM 1 TO 6.
1 BEING THE MOST IMPORTANT PRIORITY?
▪ Cloud adoption- platforms and services
▪ 5G
▪ SDN
▪ NFV (Network Virtualization)
▪ IoT
▪ MEC (Multi-Edge Computing)

DIGITAL TRANSFORMATION: THE TELCO PRIORITIES
NETWORK TECHNOLOGIES Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6
Fiber backhaul ST ST ST ST LT MT
LTE/4G/LTE-Advanced/4.5G MT MT MT LT LT
5G LT LT LT LT LT LT
SDN/NFV investment LT LT MT LT LT MT
FTTx ST ST ST LT LT
Cloud & Data Center investment MT MT LT LT LT MT
Edge computing & MEC trials LT LT LT LT LT LT
Small cells/network densification LT MT MT MT LT
NETWORK MANAGEMENT Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6
Network Optimisation ST ST ST ST MT ST
Centralized SON deployment ST ST LT ST ST ST
Network assurance modernization LT ST LT LT ST
Capacity management ST ST ST ST ST
Improve Network fault reporting ST ST ST LT LT ST
Network management/orchestration LT MT LT LT MT MT
Migration to SDN-based optimisation MT MT MT MT MT MT
Predictive maintenance MT LT LT MT MT
Segment 1: Players with a large home market & presence in multiple geographies (e.g. AT&T, Orange, Telefonica) Segment 4: Mobile-first players (e.g. Globe, Airtel, Safaricom)
Segment 2: Large national players with some international investments (e.g. China Unicom, Telecom Italia) Segment 5: Internet cloud players (e.g. Google, Facebook)
Segment 3: Smaller national players with limited international investments (e.g. TeliaSonera, Telstra, Telus) Segment 6: Smaller national, niche, and virtualised players (e.g. Elisa)
ST: Short Term (0-6 months) MT: Medium Term (7-24 months) LT: Long Term (24+ months)
SOURCE: TCTS-OVUM Consulting joint research, February 2018; the priorities listed are not ranked in order
OSS SYSTEMS Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6
Network performance & fault mgmt. ST ST MT ST ST

Centralise data & network inventory MT ST MT ST MT ST
Service Assurance MT ST ST ST ST
Automate service provisioning MT MT ST MT MT MT
Open APIs MT ST ST LT MT LT
Centralize/consolidate OSS ST MT MT ST ST LT
End to end lifecycle management MT MT MT MT MT ST
Application management MT MT MT ST
BSS SYSTEMS Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6
Integrate billing & Charging ST MT ST ST

Customer portal management ST ST LT MT ST
Content management / Optimisation MT MT MT
Improve self-service app functionality MT MT MT MT ST MT
Cloudified contact center mgmt. MT MT LT MT LT
Third party settlement systems MT LT LT MT ST
Move billing to private/hybrid cloud LT LT LT LT LT
Omni-channel ST LT ST ST
BUSINESS PROCESS SYSTEMS Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6
Move to CX Management process ST ST ST

Big data and analytics investments ST MT LT
Re-architect workflow automation MT MT LT LT MT
Machine learning, AI LT ST LT
Move to agile decision making ST MT LT MT MT MT
Automate (resolve) bus. process ST ST ST
Automate bus. Process (Lead to cash) ST ST LT ST LT MT
Define Service Orchestration MT ST MT MT MT LT
BUSINESS-LED TASKS Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6
Senior management buy-in ST MT LT

Network, IT, Transformation strategy MT ST MT ST MT
Reviewing portfolio/business models MT MT ST MT MT ST
Cultural transformation ST LT LT LT MT MT
Appointing a lead ST LT ST MT
Outline transformation goals MT ST MT LT LT
Conduct gap analysis of in-house skills LT MT LT MT MT
Innovation and Implementation ST ST MT LT LT ST
TELCO TRANSFORMATION FRAMEWORK
BUILDING THE FUTURE TELCO
SIMPLIFY AUTOMATE INNOVATE

▪ Network management- capacity | service ▪ Next-gen enterprise- SDWAN, UCC,
▪ Legacy migration | consolidation |
quality management | automated service cloud native
centralisation
delivery ▪ Rapid new services launch (premise-
▪ Virtualisation
▪ Real-time OSS OTT activates and deactivates 10s of
▪ NGN adoption
▪ Unified service level management thousands of subscribers over dozen
▪ Hybrid network management
▪ Process automation services twenty times in a day)
▪ New technologies rollout - plan | design |
▪ Digitisation ▪ New business models
engineering
▪ Robotics process automation (RPA) ▪ IOT services
▪ FTTx, WIFI, backhaul
▪ Field force automation ▪ Video on-demand
▪ Oss orchestration
▪ Dark NOC ▪ Cloud services
▪ Inventory management
▪ Tools & platforms ▪ Managed security services
▪ OPEN APIs
GETTING READY FOR 5G
SETTING UP THE FOUNDATION RADIO ACCESS CORE NETWORK

Migration from legacy and NETWORK (RAN) VIRTUALISATION
existing networks to an all IP Setting up of macro-dominant Virtualising network using SDN,
network / FTTx. network (heterogeneous) Cloud NFV, Network slicing, and virtual
RAN (CRAN) and RAN. testing using Lab as a Service
(LaaS)
OSS BUSINESS AS USUAL & PROCESS

ORCHESTRATION REALIGNMENT
OSS design, implementation and Managing virtualised and legacy
roll out, audit and networks, and process
transformation consultancy, realignment using TNOM3
automation framework
MONETISING THE IOT
End Modules IoT Network Platform/ Applications
Testing Planning Develop Apps. DESIGN, INDUSTRY

PLANNING & NETWORK SPECIFIC OPERATIONS &
On Boarding Deployment Dashboards VENDOR ROLL-OUT APPLICATION MAINTENANCE
EVALUATION ECOSYSTEM
Installation/
Operations Billing/Charging
PMO
Edge Security Security Integration
Professional Services
Consulting Platform NOC Data Analytics Project Mgmt.

END TO END ORCHESTRATOR
Business Dev. Presales Marketing Enable Sales
CUSTOMER EXPERIENCE (CX) & ANALYTICS
PREDICTIVE REALTIME SERVICE

ANALYTICS QUALITY
SELF OPTIMISING ROBOTICS AND ARTIFICIAL

NETWORKS (SON) INTELLIGENCE
TRANSFORM OPERATIONS ACCELERATE REVENUES
DRIVE EFFICIENCIES ENHANCE CUSTOMER EXPERIENCE
TRANSFORMATION IS NO MORE A CHOICE
START WHERE YOU ARE…
A SYSTEMATIC APPROACH, A FRAMEWORK CAN HELP

ACCELERATE AND DE-RISK THE JOURNEY
TOWARDS 5G –
THE CHALLENGES
EVOLUTION TOWARDS 5G
Customer-centric Machine-centric
Requirements Lower latency
Improved spectral efficiency
Greater energy efficiency
Higher spectral capacity
More flexibility Improved reliability Highly demanding new services
Increased throughputs Agile deployment More devices Deeper indoor coverage
2015 2020 2025
LTE evolution 5G
LTE-Advanced Centralized-RAN
TDD-FDD joint operation Cloud-RAN
Wireless
Active Antennas
Technologies LTE-WiFi integration HetNet design eSON MEC
Flexible Backhaul Dark Fibre & A-WDM mmWavelenght

Transmission
Technologies Fronthaul SDN Enhanced MW Enhanced-CPRI
New spectrum bands Cognitive network techniques

Spectrum Unlicensed spectrum
Flexible resource usage
Authorized shared access
FDD-TDD Carrier Aggregation Massive-MIMO and BF Context-aware scheduling

New features High-order Modulation CoMP Tx/Rx Enhanced Protocol stack eSON
BIG DATA, QOE, NETWORK ORCHESTRATION AND ESON
Context-aware and QoE-aware scheduling is a

fundamental feature requirement of evolved-SON.
QoE-aware and Context/Service aware communications

will also be a focal point of network design and planning.
The efficiencies introduced by the technological
evolutions are only a part of the success story of LTE-
Advanced and 5G. Another fundamental part of this
success is the innovations introduced to the processes of
designing, dimensioning and planning the network.
The required smart planning needs to comprehend the

diversity of technical solutions, the diversity of services to
deliver, the type of content and traffic to serve and the
optimal geographical location of the radio access and the
network service-oriented slice servers.
BIG DATA, QOE, NETWORK ORCHESTRATION AND ESON
Netview 360
For such smart network design and planning to occur, one
needs to understand the UE QoE requirements and its
relationship with the network QoS performance.
Big Data will assist in the integration of multiple and

format diverse and unstructured data.
This data is then linked and correlated in a layered

approach to derive sense from it.
Smart Capex planning criteria should then be applied for

the identification and prioritisation of the those solutions
that will have the greatest benefit to the QoE and the
Visualisation of high priority
location with Pain Point highest return for the MNO.
analysis
5G READY NETWORK DESIGN
▪ Our ultra high resolution makes us inherently ready for
5G
▪ Ability to perform analysis on a micro level (individual
smart meters, devices, smart car, etc)
▪ Ability to perform 3D analysis to any device in any floor
of any building
▪ 1m modeling to determine radio conditions and traffic
demand indoor and outdoor
▪ Low power IoT compatible and ready
▪ Advanced analytics in technical and business cases
allows us to quantify and prioritize 5G use and business
cases
Ultra high resolution combined with 3D 1 meter

propagation analysis and advanced analytics mean we are
ready for IoT and 5G
ACCURACY, PREDICTIONS &
DRIVING SMART LEAN CAPEX
NEXT GEN NETWORK PLANNING
The collection of accurate, statistical relevant and geographically comprehensive Correct and accurate data
QoE data, is key to the pursue of NGN Planning: modelling of the
• Crowd-sourced data; geographical based QoE
• Converged (Fixed and Mobile) UE Probe data; metrics, to allow correlation
• Core Probe data; with the topological based
• Drive trials; QoS metrics and
configurations.
Big Data allows to integrate

data sources that are both
structured and unstructured.
Our approach is to create

layers of correlated and
enriched data that describes
the Customer Experience
performance linked with
Smartphone data demand Hotspot layers (4m Combined Traffic Map (4m Network QoS performance.
layer (4m resolution) resolution) resolution)
FINDING NETWORK PAIN POINTS. CUSTOMER CENTRIC SOLUTIONS
Network Baseline Analysis

Features
RAN KPI’s
End user experience Traffic

• Multiple pain point layers
used to find network pain Traffic
points
• Technical plus business
Performance
analytics to find low hanging
fruit Coverage
• 1m resolution
• Quantify pain point severity Interference
to make an informed decision
Income
objectives
Business
demographics
Combined Outdoor and Indoor Age demographics
design and planning
Pain
Painpoint
pointzoom
zoom
Output of combined pain point analysis
INTEGRATED ACCESS AND
BACKHAUL PLANNING
BACKHAUL AND FRONT HAUL LANDSCAPE
Macro Cell Layer Small Cell Layer
FTTN
LoS mmW
Copper
Fibre
LoS uW
HFC
Cable HE
PON OLT
DSLAM
FTTN
FTTN
Edge Edge
Router Metro Ring Router
Satellite
Fibre
Fibre
DSLAM
FTTN
PON OLT
WIRELESS BACKHAUL
Wireless backhaul will play a fundamental role for quick and reliable spectrum densification and deployment of HetNet
architectures.
Technologies like mmW offers wider bandwidths than traditional uW and competes with fibre in terms of capacity.
With Netview 360 we can reliably select the best location with high accuracy using multiple and customizable, following a
automated decision flow.
ADVANCED PLANNING FOR BACKHAUL AND FRONTHAUL
High resolution RAN pain-point
analysis combined with pole
categorisation and prioritisation for
the deployment of mmW solution.
Several criteria taken into

consideration for the pole selection:
• Best location from the pov of RAN
technical requirements;
• Creates competitive advantage or
resolves a disadvantage;
• Distance to the fibre backbone.
Poles with higher ranking means that:

these are closer to the best location
to tackle the RAN pain-point;
improves the competitive position;
and are CAPEX optimised since less
trenching is required due lower
distances to fibre backbone.
CONVERGED CUSTOMER-CENTRIC QOE & ROI
TRADITIONAL NETWORK PLANNING
The Investment in 5G, coming after heavy investment in LTE and LTE-Advanced network, imposes that new deployment of
technologies and capabilities must be driven by Smart CAPEX planning to achieve maximised Return on Investment on the
deployed assets.
Traditional Planning Methodology
Key Inputs Technical Challenges Business Challenges
• Traffic modelling • Traditional method Uses low resolution inputs & • Difficulty to figure out actual data
• Generate traffic map based low assumptions leads to: demand
inputs such as sector level user data, • Poor accuracy of traffic hotspots
social media etc.
• Time spent in Manual Traffic analysis
• Error in identifying the actual pain point:
• GIS map • coverage is high
• Purchase from 3rd party vendor • Capacity, performance, interference, • Selecting a best fit solution
• Use clutter map of 5m-30m traffic etc; approach
resolution • Difficulty in choosing best fit solution
• Subscriber growth, Data demand
• Propagation model (Indoor/outdoor small cells, Macro, Wi-Fi etc..)
• Use un-tuned propagation model/ Old • Building by building, floor by floor analysis not analysis
models possible • Capacity & Coverage performance
• Outdoor and indoor integrated planning is not • Business and technical trade-off
possible
(Coverage, Capacity, time to
• The accurate placement of cells
• Re-design the network if no physical feasibility of market, capex & Opex) integrated
TX & RF analysis
• Multi carrier & multivendor composite analysis & • Real state analysis
comparison
• No effective way to estimate Long term data growth
analysis
NEXT GEN PLANNING: A PARADIGM SHIFT
Measure QoE
Traditional planning Next Generation Network
results in: Planning requires:
• Inaccurate Network baseline & • Innovative traffic modelling, high-
Design resolution RF planning, backhaul/real
• Error in Identifying the actual pain estate assessment, and comparative
point & best fit solution business case analysis in a scalable
• Error In design output: manner
• Deviation from network KPI • Using big data Sources /analytics
& Drive test output combined with next-generation modelling
• High Capex to:
• Due to poor RoI • accurately identify high return
maximisation opportunities
• Not driven by real traffic • Poor QoE areas
demands Use QoE measurements to inform Planning • Integrated technical and business impact
• Not driven bt accurate QoE process analytics to ensure Max RoI
and QoS measurements • Ultra high resolution maps for the
• High in OPEX planning of micro and femto cells
• Heavily manual, labour • Capability to design HetNet architectures
intensive and time with unprecedented detail and accuracy
consuming process • Multivendor multicarrier analysis &
Comparison
• Advanced analytics in technical and
business cases to quantify RoI and
prioritize 5G solutions deployment
IMPROVED QOE AND ROI – HARNESSING THE POWER OF DATA
Rollout Business Cases
High-definition planning maps
Analytical Engine
Traditional Data New Data Sources
Dashboards per Data Source
Sources
Multi Layer Dashboards
Exploration Dashboards Crowd Sourced QoE

Business Targets
Data Correlator (User Driven)
Data Correlator (Machine Learning)

Crowd Source RF
Inventory metrics
Data Cleansing Data Cleansing
Planning
ETL Data Modelling
BIG DATA Data Modelling ETL
QoE UE Probes
OSS Radio
Data Enrichment PLATFORM Data Enrichment
QoE Core Probes
QoE Tx Probes
Market Data
OSS Core
Incidents
OSS Transmission CRM
NEXT GENERATION PLANNING
AND DESIGNING
YOUR PRIORITIES IN PREPARATIONS FOR 5G READINESS?
RATE FROM 1 TO 5. 1 BEING THE MOST IMPORTANT PRIORITY
1. Small cell deployment
2. Fibre backhaul
3. OSS Transformation
4. Virtualisation and Cloudification
5. Software Defined Networks (SDN)
MAJOR CHALLNEGES FACED BY OPERATORS
CAPEX – Limited budget for investment

Optimal use of allocated budget
CS – Customer experience improvement

Network KPI performance improvement
ROI – Maximize ROI

Use of Business intelligent and objective for network expansion
BRINGING TOGETHER TELECOM EXPERTISE AND DATA SCIENCE
Demo- Customer Satellite Backhaul Siting

• Platform provides data graphics Traffic Data Imagery Options Options Data Analytics
analytics and Inputs
modelling, generating a Crowd Customer Network Customer secret sauce
Business RF Source
Sourced Topo, KPIs and Drive Growth
wide variety of unique Data
Profile Data
Test Data
Options
Projections
and valuable data
driven outputs. Platform Traffic Layer
2D Building 3D Traffic Model
Pre-
Generation
• Customers appreciate processing Infinite Clutter
Multi-year
the optionality and Traffic Traffic
flexibility to chose and Statistical 3D Building Design Analysis Engine Projection
Analysis Generation Atoll RF Modeling
define those outputs Propagation
Big Data
most suitable to their Processing and Modeling
needs, integrating Pain Point
Storage Engine
Analysis
these into their
business processes in a
wide variety of ways 2D Building Network Forward
Outputs Pain Point Optimized
Traffic Maps Outlines, 3D Baseline & Looking
Maps New Designs
Shape Files Optimization Designs
High-value outputs – complementary to existing tools and resources – or forming elements of a fully analyzed network design
service – enabling optimum return on investment from available budgets – including improved competitive advantage
OUR SOLUTION ANSWERS THE BUSINESS CHALLENGES
Business Mobility
We combine data, modeling and analytics in an
Crowd Source Locations Empirical Data entirely new way.
▪ Analytical engine that combines proprietary algorithms and big data

Demographics Network Data sources.
• Result is high definition traffic modeling down to 4 meters.
▪ Incorporates proprietary algorithms and techniques for RF propagation.

Analytical Engine
• Result is high definition, 3D RF propagation analysis to 1 meter.
▪ Multiple modules makes it possible to select a subset of

solutions that meet your specific needs.
Innovative Algorithms & Custom Traffic Modeling
Automation
Big data traffic modelling Generate 4m Ultra high resolution traffic map
INDUSTRY LEADING SOLUTION FOR HETNET ANALYSIS AND DESIGN.
1. Pain Point 1 - Pain Point Analysis
6 - Business Analytics
Analysis KPI review to determine
Quantify solution tradeoffs including technical
attributes, time to market, return on investment, and whereto prioritize a solution.
total cost of ownership.
6. Trend &
2. Hotspot
Business
Analysis
Analysis
2 - Hotspot Analysis
Find data traffic at 4m resolution for both
indoor and outdoor locations.
TCTS
5 - Design/Planning
Determine the best solution available using the
available tools in the toolbox. The entire HetNet is
designed on the same platform at 1m resolution. 5. Network & 3. Network 3 - Network Baseline
Design Baseline
Planning Analysis Finding network pain points. 1m resolution baseline
of the network to find indoor / outdoor gaps and high
4. Real data utilization. Evaluate the end user quality
Estate &
Backhaul of experience, and tie in performance KPI’s.
Analysis
4 - Backhaul/Real estate
Evaluate the technical feasibility of backhaul and street furniture
options. Analysis of time to market and total cost of ownership to
recommend the best options.
MAXIMIZING CAPITAL UTILIZATION
Competitive Achieving Optimal ROI

Advantage
To resolve current challenges, we anticipate a combination of
outcomes described in what follows, will be applicable
Within this we can facilitate effective ROI assessment of the

various outcome options
Through collaboration we determine which areas of focus are

MAX. most critical, and what criteria have the highest weighting
Efficiency Productivity
ROI within those areas?
We provide the outcomes required and engage with operator

teams to analyze the following :
• Traffic Heat Map Analysis
• Network Baseline & Pain Point Analysis

Net
Growth • Trend & Business Implication Analysis
• Overall architecture validation & identification of capacity

gaps
TRAFFIC MAP CREATION AND OUTPUTS
Tabular KPI’s (users, PRB, Tonnage)
Smartphone Traffic Operator KPI’s

map
User density relevant

traffic map
• Custom traffic model based on
present or future requirements
Geospatial KPI’s
We averaged a 4 hour BBH (bounding busy hour) window from

hours 18 – 21 from the provided KPI’s. The traffic map density
• Monte Carlo output: Traffic loading for of users was tuned to the avg. number of users within the 4
present or future state hour window
HI-RESOLUTION TRAFFIC MAP VS. OPERATOR MR TRAFFIC MAP
THE TWO MAPS ARE SIMILAR. OUR MAP HAS HIGHER RESOLUTION AND IS AVERAGED OVER A LONGER
PERIOD OF TIME (2 MONTHS)
Color scales are normalized
Operator Measurement Report triangulated traffic map @ 50m Smartphone GPS based 4m resolution traffic map. Includes 35% Operator traffic map
resolution inputs for relevance. Created over a 2 month window in order to capture long term
usage patterns
PAIN POINT ANALYSIS
45
FINDING NETWORK PAIN POINTS - WHERE DO I NEED A SOLUTION?
Coverage
Network
“What is the Real estate
KPI’s RAN KPI’s
Traffic
weakest part of
my network” Traffic
Backhaul Capacity
Combined
technical and Pain Point
End user experience

business analytics Analysis
Total cost of
to find ownership
Interference Coverage Low pain
Performance
improvement
opportunities Interference
Time to Business
market analytics
Return on
investment
Network Baseline Analysis Features Income demographics

• Multiple pain point layers used to find network pain
objectives
points
Business
• Technical plus business analytics to find low hanging Age demographics Pain point zoom
fruit High pain
• 1m resolution
• Quantify pain point severity to make an informed
decision Output of combined pain point analysis
ANALYTICS: WHERE TO SPEND YOUR MONEY BY IDENTIFYING
THE MOST PROBLEMS FOR THE MOST USERS
Low pain
Pain point balanced approach with traffic

Pain Point Scoring
• Combine multiple layers (technical and non technical empirical and
High pain predictive)
Maximize ROI using smart analytics • Assign weightings based on importance

• Ability to see multiple scenarios such as balanced, coverage only and
capacity only
• Generate individual layers by band and frequency
• Combine all bands in the analysis for a network wide composite view
• Combine all technologies for a network composite view
USING THE PAIN POINT MAP TO MAKE INTELLIGENT DESIGN DECISIONS
(Filtered) LTE V1 Balanced Approach (Filtered) LTE V2 (Coverage) All Bands (Filtered) LTE V3 (Capacity) All Bands
Showing All Bands Composite With Traffic Composite With NO Traffic Composite With NO Traffic
0% pain
100% pain
What the maps demonstrate: If you fix the areas of high pain you are fixing the worst performing
areas and will improve the worst KPI’s. With the inclusion of the traffic map you will be improving
the worst performing areas for the most number of people.
PRIORITIZING YOUR SOLUTIONS
USING ANALYTICS TO MAKE SMART BUSINESS DECISIONS
Prioritize the design/optimization effort

before you start by focusing in on high Scenario baseline post design
value locations
Equal 1680 27.6% 1680 27.6%
Vodafone 2570 42.2% 2666 43.8%
Turkcell 1839 30.2% 1743 28.6%
VODAFONE
BETTER THAN
TURKCELL
Strategy:
From a business objective the
strategy should be to prioritize the
design by competitive analysis
TURKCELL
BETTER THAN Design solutions by priority. Size of dot
Vodafone vs. Turkcell – Competitive analysis VODAFONE
represents higher business priority
CASE STUDY 1 – NETWORK DESIGN
Validation of existing Operator network design by using 15% reduction in OR 15% improvement in KPIs with
analytics tool to take business decision where to invest to Capex maintaining the
Project Design Acceptance same CAPEX budget
get the ROI same KPI performance
Objective Criteria
Operator Design & TCTS NV Design TCTS Design- Benefits

Operator
Parameters TCTS Design
Design Cost Benefits –
• Cost saving of 30% considering the objective of optimal sites (Our
Plan -27 sites ) to match the KPI’s of existing network
Esenyurt TCTS Design
Sites 33 35 • Cost remain same considering the objective of improved KPI’s and
Factor
capacity offloading ( save Capex) with our plan – 35 Sites

Cost
Cost 76.2 74.6

KPI Improvement –
• Indoor coverage by 5.8% and outdoor coverage by 1%
• Indoor SINR by 4.4% and outdoor SINR by 5.2%
• The final Operator design had 10 sectors >75% DL PRB utilization
RSRP 83.42 89.18 vs. 2 sectors in the NV design (simulated, not KPI based)
improvement
SINR 30.9 35.32 Competitive Analysis –

KPIs
• Drive less analysis which helps to save drive test cost and intelligent
to make business decision where to invest
>75% PRB
10 Sectors 2 sectors • Got benefit of Network Improvement over competitor network
Utilization
Criteria agreed for design sign-off 50
POC RESULTS & BENEFITS
Positive ▪ Competition Benchmarking,
Impact Optimization recommendation
CX / KPI ▪ Zero Drive test Optimization Improved N/w
SINR Improved
Performance by
between 16% -75% SINR-:25-300%
End User Throughput
Post CA DL Throughput-: 7-43%
Improved by 10% over
34 new 800Mhz
Optimized N/w Post
carriers added to
addition of 36 Carrier
cover 1 year 40%
growth ▪ OPTIMAL ROI – Paint point analysis
RSRP (Coverage) Improved Barcelona Downtown
by a value of 3.6 dBm in High resolution 5G
all Districts within AOI Design and 4G Small
Post CA over Optimized Cells Design in
N/w hotspots having High
pain points
EFFICIENT AND FLEXIBLE METHODOLOGY- 4 design iterations-

• Indoor & Outdoor Design on Single Platform Enabling FASTER TTM
Positive Impact Business

(CAPEX/OPEX)
BEST EFFORTS VS. BEST FOR ME
ONLY THE HIGHEST VALUE 800MHZ SITES WERE TURNED ON 100%
We turned on the top 36 high 80%
Pain points solved

percentile solution sites – where VALUE OF ALL POTENTIAL 800MHZ SITES 60%
the target KPIs has been achieved
40%
BENEFIT/PRICE
20%
55 By turning on the sites which will solve the most
number of network pain points you will get the most 0%
0% 20% 40% 60%
value for the money you spend
Sites turned on
50
pain point value solved
45
40
35
30
121
93
101
105
109
113
117
125
129
133
137
141
145
149
153
157
161
165
169
173
177
181
185
189
193
197
13
17
21
25
29
33
37
41
45
49
53
57
61
65
69
73
77
81
85
89
97
1
5
9
Relative cost for each incremental potential 800MHz sites that can be turned on
You can fix the top 30% of high network pain point by adding only 13% of potential 800MHz sites
THE NFV/SDN FOUNDATIONS
FOR AI/ML JOURNEY
53
PLEASE RATE BELOW MAJOR BARRIERS IN ADOPTION OF
SDN & NFV FROM 1 TO 5; 1 BEING THE BIGGEST BARRIER.
1. Operational efficiency business case difficult to justify CAPEX
2. Open source standards are still evolving
3. Complexity to manage interoperability in hybrid multi-vendor networks
4. Concerns over impact on network security
5. Lack of open source commercial deployments
HOW WE MIGRATED FROM LEGACY TO SDN/NFV
Legacy network journey SDN/NFV Journey
Standards based Fully Automated Provisioning & Service Assurance – Strong Foundation to start SDN/NFV Journey
2015-16 2018
2013-14
2017-18
Integration with Inhouse for cloud
2011-12 Order “Zero Touch 2016-17 Launched exchange on NFV
Management Provisioning” SDWAAN Product platform
2009-10 system with Integrated 2015-16 Enterprise vCPE SDN NFV NFVi built and
ecosystem Solution ops for telco
2007-08 Change
E2E Automation supporting
Data Center IT
Initiated SDWAN
Consultancy
services for R&D SDN NFV Lab
Management & Infra Products
Standalone Assign, Design (Transport & Proactive Builtup Greenfeild
Planned Event launched (Cloud
Inventory Automation: IP/MPLS) Ticketing and Internal Lab Europe Operator
Automation. & VM
Management Service testing & poc’s
Implementation)
System Started. Access Network Inventory & Tools Integration with Assurance.
IP Address, VLAN Transformation FMS/PMS System
IP & Transport & for South Africa Customer self-
Discovery for Inventory & Tools help Portal
Automated
Wireless Services
Automated
Customer.
Transformation 500+ 100+ 10+ 20+
Accuracy of for Canada CCNA Experts CCNP Experts CCIE Experts OCSA Experts
Inventory Operations.
Certified SME Experts in IP, Transmission, Wireless, UCC,
SDN, NFV, Virtualisation, Security etc.
100+ Physical Network Testing for 20+ Vendors
PLEASE RATE BELOW AI/ML USE CASES IN ORDER OF
IMPORTANCE FROM 1 TO 6; WHERE 1 IS THE MOST PRACTICAL
& IMPACTFUL USE CASE FOR BUSINESS.
1. Use AI to anticipate and avoid network issues such as congestion during peak
periods - TRANSFORM OPERATIONS
2. Use AI to enhance customer support, QOS, and performance management -
ENHANCE CUSTOEMR EXPERIENCE
3. Real time delivery of targeted campaigns
4. IoT operations management - DRIVE EFFFICIENCY
5. Developing security threat intelligence
6. Big data governance- Real time fraud prevention/detection -
WHICH ASPECT OF BELOW OPERATIONS IS YOUR ORGANISATION
PRIORITIZING FOR NEXT-GEN TRANSFORMATION THROUGH AI/ML?
PLEASE RATE FROM 1 TO 5; 1 BEING THE MOST IMPORTANT ASPECT.
1. Network Automation (Provisioning & configuration management)
2. Pattern Matching / Alarm Correlation
3. Predictive Analytics
4. Proactive Maintenance
5. Self Optimization
NEXT GENERATION NETWORK TRANSFORMATION:
MACHINE LEARNING & ARTIFICIAL INTELLIGENCE
Intelligent Network
Alarm
Syslogs
Data
Network Automation
Performance Trouble
Management Ticket
System Data Pattern Matching / Alarm
NETWORK Correlation
DATA ML / AI
Fault SOURCES
Manage SNMP Predictive Analytics
ment Traps
System
Proactive Maintenance
AAA logs Security
Logs
Self Optimization
WHAT ARE THE MAJOR DATA SOURCES YOU ARE CURRENTLY LEVERAGING
IN YOUR ORGANIZATION FOR ENABLING AI / ML ? (SELECT ALL THAT
APPLY)
1. Alarm Data
2. Syslog
3. SNMP Data
4. Trouble Ticket Data
5. Security Logs
6. AAA Logs
7. Fault Management System
8. Performance Management System
9. None
NEXT GENERATION NETWORK TRANSFORMATION:
MACHINE LEARNING & ARTIFICIAL INTELLIGENCE
USE CASES
• Introduce business logic & make network more policy driven

• Programmable network: Orchestrate network dynamically
• Prevent security threats
• More insight into network performance: predicting network congestion
• Chatbots for network assurance: Zero touch NOC / Intelligent assurance
• Predict customer behaviour & prevent churn
• POC on new services using existing data points to move as close as possible to
live network scenarios
• Self-healing network functions
PLEASE RATE BELOW MENTIONED BARRIERS IN ADOPTION OF AI
FOR NETWORK OPERATIONS FROM 1 TO 4; 1 BEING THE MOST
CRITICAL BARRIER?
1. Clear strategy for Next-gen tools(eg. Google's Tensor Flow, Caffe) adoption &
skillset for evaluation
2. Extending the Adoption of AI to your exsiting legacy network stack (B/OSS)
3. Considering scarcity of in-house skillsets, the security issues associated with sharing
data assets with the outside ecosystem
4. Limited or no real use cases for direct revenue generation with AI
5. Complex & difficult choices to make between open source, proprietary & COTS
CASE STUDY-1: IMPLEMENTATION OF PREDICTIVE ANALYTICS
SOLUTION IN FIXED LINE FOR EUROPEAN OPERATOR
Background and Scope Benefits Delivered
• Customer is one of the largest of UK top three telecommunications Alarm Prediction within an accuracy of 69.6% within 7-days prediction window
companies
• Scope includes implementation of Predictive Analytics Solution for Alarm Prediction Coverage of 27.1% within Fixed Line network domain
customer Fixed Line Red Stream – IP Network Prediction report: Three cross validation reports (28-Sep till 12 Oct) with total prediction
• Scope applicable for whole of UK region for set of defined Enterprise count of 463 Important alarms
customers Future Prediction report (3rd to 9th Nov 2017) with total prediction count of 175 unique alerts
Key Objectives The entire setup hosted locally within customer premises for 100% data protection
• Identification of use cases within the Fixed Line IP network and Enrichment of Predictive alerts with live ticket data for better handling of faults
demonstration of future prediction of faults
• Demonstrated actionable item on a site with an identified root cause Prediction Model Build
from CAN Prediction model (7 day prediction window)
Key Solutions Facets

• Solution trained with 1 year of historical alarm data (Jan-Dec 2017)
and 0.3 million alarms used for Model building
• Prediction of 70 different Fault type /Root causes
• The entire set-up was build on 2 Virtual Machines in customer lab
(100% on premise model)
CASE STUDY-2 : IMPLEMENTATION OF PREDICTIVE ANALYTICS
SOLUTION IN FIXED LINE NETWORK FOR AN EUROPEAN OPERATOR
• Customer is one of the largest of Belgium's top three mobile Alarm Prediction within an accuracy of 54% within 7-days prediction window
telecommunications companies
• Scope includes implementation of Predictive Analytics Solution and Alarm Prediction Coverage of 23% within DSLAM network domain
Automation of Predictive Incidents (auto-repair & auto-assign) for Use case1: Optical Disconnect handling (auto-create, auto-diagnose, auto-repair, auto-
customer DSLAM network (Remote Optical Platform) dispatch and auto-closure of ticket
Use case2: Power Failure on REM (auto-create, auto-diagnose, auto-repair, auto-dispatch and
Key Objectives auto-closure of ticket
• Identification of use cases within the DSLAM network and Prediction Engine outputs integrated with automation engine
demonstration of end-end automation from predicting faults and
Enrichment of Predictive alerts with live ticket data for better handling of faults
auto-handling of alerts
• Automated Incident repair in NOC for Optical related faults
Demonstrated auto-handling of incidents (auto-repair and auto-assign) for 55 use cases
• Auto Tickets Dispatch to Field Force for faulty ports in REM
• Suppress alerts in NOC and transform operations to work only on
incidents rather than an alert Solution Architecture

• Solution was trained with 3.5 months of historical alarm data
• Standardization of fault type (from 130K to 7K unique fault type)
• The entire set-up used on 3 Virtual Machines at customer premises
• A total of 3000 high-severity faults predicted in during 20 days with
automation with TT system (TCTS Upswing)
• Automation logic of use-cases defined in TCTS Upswing (TT) system
CASE STUDY-3 – FIXED & MOBILE OPERATOR FIXED ACCESS &
TRANSPORT NETWORK
• Customer is one of the largest network operators in Turkey and #1
provider of fixed network services Alarm predictions with Accuracy of 73.22
• Scope includes implementation of Predictive Analytics Solution for the
fixed access and transport network incorporating DWDM, SDH, IP,
DSLAM nodes across Ankara region Alarm predictions with Coverage of 45.49%
Key Objectives
Net Gain: Every week, 33.3% or more network faults can be prevented before they
• Meet company`s strategic target to introduce predictive analytics in actually occur by taking action on the predictions
network operations
• Apply predictive analytics across a multi-technology ( 4 x
technologies) and multi-vendor network ( 3 x vendors)
• Understand & validate quality of historical data used in the prediction
model
• Validate accuracy & coverage of predictions
• TCTS Solution was hosted in customer`s data center in Ankara on
2 x VMs
• In total 17.9 k network nodes were in scope
• The Solution was trained with 6 months worth of historical alarm data
• Daily alarm feed was also introduced in the prediction model for 2
weeks following the control report
• Average of 1000 alarm/fault predictions per day
CASE STUDY-4: IMPLEMENTATION OF PREDICTIVE ANALYTICS SOLUTION
FOR IP & TRANSMISSION NETWORK FOR AFRICA OPERATOR
• Customer is one of the largest telecommunications Operator in South Alarm Prediction within an accuracy of 71.01% within 7-days prediction window
Africa
• Scope includes implementation of Predictive Analytics Solution for IP Alarm Prediction Coverage of 44.18% within IP and Transmission Network
and Transmission domains for Gauteng region Prediction report: Four cross validation reports with total prediction count of 14438 Important
• 745 IP devices and 2886 Transmission devices were covered alarms (25-Jan’18 till 21 Feb’18)
Future Prediction report (17 April 18 to 14 May 18) with total prediction count of 12739
alarms.
Key Objectives The entire setup hosted within TCTS premises with data security control
• Demonstration of future predictions of faults within the IP and Enrichment of Predictive alerts with live ticket data for better handling of faults
Transmission network within 7-day prediction window
• Demonstration of actionable item on nodes with an identified root
cause from CAN Prediction model Fault Prediction KPI trend Prediction Model Build

• Solution trained with 12 months of historical alarm data (March 17-
Feb 18) and daily alarm feed (April 18-May18) used for Model building
• System was able to identify and analyzed 665 Unique type of
Fault/Root causes
• The entire set-up was build on 2 Virtual Machines in TCTS lab
CASE STUDY-5: IMPLEMENTATION OF PREDICTIVE ANALYTICS SOLUTION
FOR RADIO ACCESS NETWORK (RAN) FOR EUROPEAN OPERATOR
• Customer is one of the largest telecommunications Operator in Spain Alarm Prediction within an accuracy of 67.07% within 7-days prediction window
• Scope includes implementation of Predictive Analytics Solution for
Radio Access Network (RAN) and whole of Spain region for set of Alarm Prediction Coverage of 59.10% within Radio Access Network
defined Enterprise customers Prediction report: Three cross validation reports with total prediction count of 71636
Important alarms (14-Dec’17 till 28 Jan 18)
Separate KPI measure for VIP tagged sites (CBT/CPD/POP/ VIP CORPORATE/CAT/ Resto VIP)
Key Objectives totaling 563 True predictions within 18-Dec-28 Jan
• Demonstration of future predictions of faults within the Radio Access The entire setup hosted within TCTS premises with data security control
network (RAN) within 7-day prediction window
Go-Live for Ticket assignment to Field Force for value realization
• Demonstration of actionable item on VIP tagged sites with an
identified root cause from CAN Prediction model
Fault Prediction KPI trend
Fault Predictions Coverage & Accuracy Trend
• Solution trained with 4 months of historical alarm data (Aug-Nov 4000
3500
90.00%
80.00%
2017) and daily alarm feed (Dec17-Jan18) used for Model building 3000 70.00%
• System was able to identify and analyzed 1450 Unique type of 2500 60.00%
Fault/Root causes 2000 50.00%
1500 40.00%
• Cleansing of 30% junk RCA types in the model and 33% of sites 1000 30.00%
correction (out of total 69866 sites) 500 20.00%
• Implementation of VIP Sites in reports and KPI-metrics for VIP sites 0 10.00%
1/10/2018
1/11/2018
1/12/2018
1/13/2018
1/14/2018
1/15/2018
1/16/2018
1/17/2018
1/18/2018
1/19/2018
1/20/2018
1/21/2018
1/22/2018
1/23/2018
1/24/2018
1/25/2018
1/26/2018
1/27/2018
1/28/2018
1/1/2018
1/2/2018
1/3/2018
1/4/2018
1/5/2018
1/6/2018
1/7/2018
1/8/2018
1/9/2018
18-12-2017
19-12-2017
20-12-2017
21-12-2017
22-12-2017
23-12-2017
24-12-2017
25-12-2017
26-12-2017
27-12-2017
28-12-2017
29-12-2017
30-12-2017
31-12-2017
The entire set-up was build on 2 Virtual Machines in TCTS lab
0.00%
• 18-24 Dec 25-31 Dec 01-07 Jan 08-14 Jan 15-21 Jan
W1 W2 W3 W4 W5
Predictions Matching Accuracy Coverage
IN YOUR OPINION, WHICH OF THE BELOW AREAS WILL BE MOST
BENEFITTED WITH AI /ML SOLUTIONS ?
1. Network efficiency
2. Customer satisfaction
3. Operational efficiency
4. Security issues
5. Revenue enhancement
THANK YOU
Tatacommunications-ts.com
www.tatacommunications-ts.com @tata_tctsl
© 2018 Tata Communications Transformation Services. All rights reserved.
TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.

Building The Future Telco: Simplify - Automate - Innovate

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WORKSHOP

BUILDING THE FUTURE TELCO

Consumers, particularly the New digital brands are Customer Experience is

Telecom Operators will have to be SMARTER, FASTER and MORE EFFICIENT

▪ TRANSFORM OPERATIONS with a goal to SIMPLIFY business

0% 10% 20% 30% 40% 50% 60% 70%

HOW WOULD YOU RATE YOUR BUSINESS TRANSFORMATION ROADMAPS:

MARKET SEGMENTS PRIORITY DOMAINS

e.g. AT&T, Orange, Telefonica, Ooredoo, Etisalat,

3. Mobile first 6. Smaller national, niche and Business Process Systems

e.g. Globe, Airtel, Safaricom, T Mobile, e.g. Elisa, Fuze, Indosat

▪ NFV (Network Virtualization)

▪ MEC (Multi-Edge Computing)

NETWORK MANAGEMENT Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6

Network performance & fault mgmt. ST ST MT ST ST

BSS SYSTEMS Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6

Integrate billing & Charging ST MT ST ST

Move to CX Management process ST ST ST

BUSINESS-LED TASKS Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6

Senior management buy-in ST MT LT

SIMPLIFY AUTOMATE INNOVATE

SETTING UP THE FOUNDATION RADIO ACCESS CORE NETWORK

OSS BUSINESS AS USUAL & PROCESS

Testing Planning Develop Apps. DESIGN, INDUSTRY

Edge Security Security Integration

Consulting Platform NOC Data Analytics Project Mgmt.

Business Dev. Presales Marketing Enable Sales

PREDICTIVE REALTIME SERVICE

SELF OPTIMISING ROBOTICS AND ARTIFICIAL

DRIVE EFFICIENCIES ENHANCE CUSTOMER EXPERIENCE

START WHERE YOU ARE…

A SYSTEMATIC APPROACH, A FRAMEWORK CAN HELP

Flexible Backhaul Dark Fibre & A-WDM mmWavelenght

New spectrum bands Cognitive network techniques

FDD-TDD Carrier Aggregation Massive-MIMO and BF Context-aware scheduling

Context-aware and QoE-aware scheduling is a

QoE-aware and Context/Service aware communications

The required smart planning needs to comprehend the

Big Data will assist in the integration of multiple and

This data is then linked and correlated in a layered

Smart Capex planning criteria should then be applied for

Ultra high resolution combined with 3D 1 meter

Big Data allows to integrate

Our approach is to create

Network Baseline Analysis

End user experience Traffic

Several criteria taken into

Poles with higher ranking means that:

Traditional Planning Methodology

Key Inputs Technical Challenges Business Challenges

High-definition planning maps

Exploration Dashboards Crowd Sourced QoE

Data Correlator (Machine Learning)

OSS Transmission CRM

1. Small cell deployment

4. Virtualisation and Cloudification

5. Software Defined Networks (SDN)

CAPEX – Limited budget for investment

CS – Customer experience improvement

ROI – Maximize ROI

Demo- Customer Satellite Backhaul Siting

▪ Analytical engine that combines proprietary algorithms and big data

▪ Incorporates proprietary algorithms and techniques for RF propagation.

▪ Multiple modules makes it possible to select a subset of

Competitive Achieving Optimal ROI

Within this we can facilitate effective ROI assessment of the