Institute of Tourism and Hotel Management Tourism Management Program

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Tourism Management Program
Go Green Stainless Straw

--------------------------------------------------
A Business Plan Presented to the
Faculty of Institute of Tourism and Hotel Management
Far Eastern University
Sampaloc, Manila
--------------------------------------------------
In Partial Fulfillment
Of the Requirements for the Degree of
Bachelor of Science in Tourism Management
--------------------------------------------------
Ambit, John Francis M.
Aliwalas, Justine Wallid L.
Banal, Angelica Marie S.
Cantoria, Jan Michael M.
Tullao, Christian John Z.
November 22, 2018
1
TABLE OF CONTENTS
EXECUTIVE SUMMARY
Introduction…………………………………………………………………… 6
Business/Product or Service………………………………………………... 6
Competition………………………………………………………………….... 7
The Market…………………………………………………………………….. 7
Risk/Opportunities…………………………………………………………….. 8
Management Team…………………………………………………………… 9
Operations…………………………………………...................................... 10
Capital Requirements………………………………………………………… 10
Financial Snapshot…………………………………………........................ 12
COMPANY PROFILE
Name of Company……………………………………………………. 16
Logo with Descriptions………………………………………………. 16
Type of Business…………………………………………………….. 17
Owners of the Company…………………………………………… 17
Location………………………………………………………………. 17
Vision-Mission……………………………………………………….. 18
Objectives…………………………………………………………….. 18
2
MANAGEMENT ASPECT
Key Business Operations………………………………………………………………... 19
Organizational Structure……………………………………………………… 20
Job Description………………………………………………………………… 21
Salaries, Wages, Gov’t and Company……………………………………… 22
Benefits
GANNT Chart…………………………………………………………………. 24
TECHNICAL ASPECT
Product Concept……………………………………………….................. 26
USP………………………………………………………………………….. 26
Flowchart (Manufacturing, Service, Trading)……………………………. 27
Raw Materials……………………………………………………………….. 29
Machinery & Equipment……………………………………………………. 31
Office Supplies……………………………………………………………… 31-32
Uniform………………………………………….......................................... 33
Utilities……………………………………….............................................. 34-35
Quality and Safety Measures………………………………………............ 35
Layout……………………………………........………………………………. 36
3
LEGAL ASPECT
Legal Documents……………………………………………………………… 38-39
MARKETING ASPECT
Market Overview………………………………………………………………... 41-42
Target Market…………………………………………………………………….. 43
Promotional Activities…………………………………………………………… 44
SWOT Analysis…………………………………………………………………. 45-47
Market Risk………………………………………………………………………. 50
Survey……………………………………………………………………………. 51- 54
Survey Results………………………………………………………………… 55-64
TECHNICAL ASPECT
Financial Statement…………………………………………………………… 65-85
Balance Sheet, Income Statement, Cash Flow Statement
4
Acknowledgement
First and foremost we praise God, the Almighty, Merciful and passionate, for providing us this
opportunity and granting us the capability to process successfully. We acknowledge the people
who guided, molded and brought out the best in them. Open rebukes and corrections suggested
by the people they encountered along the way lead them to the right path of success.
The following deserve the most prestigious recognition, for this EBP wouldn’t be
successful without their love, support, and guidance
5
Executive Summary
A. Introduction
The Go Green Company is a newly opened business that offers a product of a stainless straw
which is located in 1938 Recto Avenue, Quiapo, Manila, 1002 Metro Manila. The company's aim
is to benefit customers in using the stainless straw to which it makes it Eco Friendly. The Go
Green company form's the best assurance to the importance of the product that can maintain
the value recognition.
The Go Green company is to direct the aspect of the price from a middle to higher range in
order to improve the consistency and its variety.
B. Business/Product or service
Go Green offers different types of stainless eco-friendly straws that are designed in a good
quality. Go Green provides the essential outcome in an extravagant process of dwelling to the
product.
The company delivers the benefits of the stainless straw on what can be the changes when it
comes to the process of dealing with the right standard. This also provides the safety measures
on how it should be used.
6
Straw Manufacturers
The material will receive from the supplier and inspect the material if there are problems in the
product and if it’s good i will be accepted and return the credits in to the supplier. After receiving
the product it will be sent in to the designing team and execute the product.
C. The Market
The product had recently innovated due to the fact that is is modernized by the system. Due to
the mostly hot climate in the Philippines, it is advantage to dwell with the product in order to also
maintain the cleanliness.
Go Green desires to create a huge group of customer base in which the objective is to focus on
the production and selling it on universities especially in metro manila which will be a great
aspect for the target market to deal with. This will remain in a positive level due to its awareness
to the environment, and an ongoing profits that can secure the business. To the extent of the
buyers, it is expected that most of the profit will be included.
D. Competition
The Go Green is at a small degree when it comes to the competition in most of the university
belt areas and as well in metro manila.
7
E. Risk/Opportunity
Opportunity
Establishing good reputation
According to the importance of our business, our product and our operations will be a wide
range to the customers. It will be a great instance to the people that can relate to the importance
of the product on how it can gain the impact in a good way.
Product development
As to the extent of the business, there can possibly be a severe changes to the customers that
might lost interest on the product. But due to the positive perception, the product will be
upgraded by manufacturing the greater level of satisfaction that customers will be eager to buy.
There will also be be a different outcome regarding the business that everyone can cope up
with, and to ensure that it will be appealing to the customers.
Business expansion
For the next few years, we plan to expand the notion of our business to gain revenues in order
to keep the business going for the Go Green Company. This will be the advantage on obtaining
the reputation for the business to be stable. The probability of Go Green is going to be well
handled especially when it comes to the target market. The customers will seemingly approve
for the better quality of the product especially the business. The business will render the great
outcome in the future.
8
Risk
Average competition against well-known businesses

currently, the competitors are average since not everyone is keen to the stainless straw around
the country. It is rare to have a perception on each businesses that are competing against the
stainless straw. Nevertheless, the product is still a balanced thing to handle.
High inflation rate

the amount of the materials for the product is a hassle due to the fact that it is uncontrollable.
The disadvantage of the product is the price it will be the negative impact. The greater point of
view is to be mindful of the pricing according to the product so that it conduct a better stability
for the product.
Modifying the demands of the market
The Go Green is expectant when it comes to changes. Furthermore, it is highly given that
customers will be looking for something new in the future. Regarding that point, it is best to
enhance the greater point of the product with an affordable price.
F. Management Team
The management team analyses is assign to identify the business goals and objectives and
implement and enforces the strategies that employees needed to achieve each goals.
9
G. Operation
Operation is the most important and efficient in a corporation because they are responsible from
raw materials to finish product. The operation is of the Go Green is to the ensure the quality of
the product in which the customers can find it memorable and unique.
The goal of Go Green company is to present the product to the industry in which it can also be a
big factor to other universities in promoting the product to the customers in which the
universities is one of the aim for the target market. This will be a big help to students and the
company in promoting an eco-friendly product.
The Operations of Go Green will take actions and be accountable for the essence of the
business and the product, manufacturers and retailers will dwell to its standard. There will be a
marketing department for the product that will be segmented services to the awareness of the
customers. The aspect of advertisement and the notion will be a great strategy to the retailers.
The security department is also important for the business to be secured.
H. Capital Requirements
The capital requirements relies on the store that will be the capability of the product to the
people, it is a turning point to deal on opening a different branch in order to sustain the
acceptance of the product as well as the business to keep it going. The Go Green is also
10
planning to set up in some areas wherein it can be close to the university.
Money Needed
It is must to have another branch to the business that can be operated easily in most areas
especially in metro manila. Having a different branch of the business gain improve the income
for the upcoming agenda's for accordance to the elevation of the product. It is most like to be
evenly when it comes to the location in which it can be a cost according to those fees.
Licensing Fees
It is a must to fill up an application form for having an authorization to put up the business in
which there will be a payment for the fee. This relies on the licensing according to the location
which is the basis of the license.
Store Leasing
The store leasing is regarding on what type of policies that should be accommodated when
opening a store.
11
Inventory
The inventory is regarding on what will be segmented when it comes to the stainless straw on
how it will be differentiated.
I. Financial Snapshot
Estimated Cash Positions
At launch
PHP193,496.47
End of the year
PHP 2,100,000
12
Cash position expected to
IMPROVE
Profit
Yearly earnings PHP2,100,000
Total set up cost PHP93,497.47
Yearly ongoing costs PHP1,200,000
Total profit PHP9,000,000
Earnings
Stainless Straw (3 kinds of straw) – per month PHP175,000
Including
1 Smoothie straw
1 Standard size straw
1 Cocktail straw
1 Pipe cleaner brush
1 cloth bag
PHP350 per package = 500 pieces
13
Total Earnings Per Year PHP2,100,000
Set up cost
Business and domain registration PHP25,000
Logo and Website design PHP5,000
Office Supplies PHP58,997.47
Booth Equipment PHP4,500
Total set up costs PHP93,497.47
14
Monthly costs
Labor PHP15,000
Utilities PHP8,500
Rent PHP10,000
Total Monthly costs PHP33,500
FUNDING
Friends and Family PHP1,500,000
TOTAL FUNDING PHP1,500,000
15
Company Profile
Name of Company
“Go Green”
The Go Green or Going Green is established in 2018 to help people to reduce using plastic
straw and to avoid global warming in using of these kind of produce products. The company
develops environment friendly products.
Logo with description
16
Type of business
The Go Green Company is a type of partnership business and encouraged by saving the
environment and created/owned by 5 business partners.
Owners of the company
Partnership as it is owned by five (5) persons. These Partnership are, Mr. Ambit, Francis, Ms.
Banal, Angelica, Mr. Michael Cantoria, Mr. John Tullao, and Mr. Justine Aliwalas.
Capital Contribution
These five (5) Individual contributed 200,000 pesos.
Location
Go Green is located at 1938 Recto Ave, Quiapo, Manila, 1002 Metro Manila. This location
serves as the main place for the production of the product.
17
Product
The Go Green Stainless Straw offers a sturdy enough for long time use, safe & reusable, no
metal aftertaste, plastic free, and these stainless straws are solid and also durable.
Vision:
To save the mother earth with the increasing climate changes and the growing concern about
the harmful effects of plastic, it is time to switch to healthier and more environmentally friendly
alternatives.
Mission:
The Go Green aims to save the planet by providing innovative products that will lessen the use
of plastics that is harmful to the environment.
Objectives:
● Help you reduce your plastic waste.

● To develop innovative products that have good impact to the environment.
● Prevent Global Warming
18
Management Aspect
Key Business Operations
The business system of the company that is a set of operation to resolve the level of work
needed, the time is taken, the aspect of the conclusion, and aspect of the overall work or
proposal.
● Operation
● Marketing
● Sales Management
19
Organizational Structure
General Manager
Marketing Officer
20
Job description
General Manager
General Manager is an Managerial which has long term importance for managing both the
earning and charge component of a company’s interest allegation admitted as a benefit &
damage authority.
Marketing officer
Marketing officer is character which handle the marketing of a field or brand. And also they can
be culpable for several benefit or brand, or be in allegation of a particular commodity.
21
Salaries, Wages, Gov’t and Company benefits
Position Number of persons Salary Total salaries
General Manager 1 17, 000 20,000
Production Officer 1 12, 000 12,000
Total: 29,000 (Monthly)
Benefits
22
Social Security System (SSS)
Philhealth
For the SSS and Philhealth the Go Green will be paying for the contribution based on the
employees’ wages.
13th Month pay
Every 22nd of December they will be given a bonus and extra benefits.
GANTT chart
23
Start Business September October November December

Planning
Select business focus
Final location and

approval of permits
Preparation
Finalizing
product/services
(designing)
Competitor analysis
Deciding marketing
strategies
1. Product
2. Price
3. Place
4. Promotion
Making a Product
Product packaging
Product launching
Promotion
Delivery to Universities
24
Orientation
This is the process we use in welcoming our new employees in to our field of organization. The
main goal of our orientation is to help the new employees feel welcomed in their workplace.
The general manager is the one who assigned to orient or set up meeting to new employees
and give such as information about the company such as:
● Company History
● Company Culture
● Work Place
● Security
● Job description
● Benefits
● Organizational chart
Technical Aspect
Product Concept
25
The concept of the product to be launched by the company is a Stainless Straw. These stainless
drinking straw is a long lasting, can be use it for smoothies, milkshakes, ice tea, and fruit juices,
perfect for everyday use. Reusable, these straws are washable, after you used it you can clean
it just in a seconds. The company offer you a soft and bending wire brush that fits completely
inside just wash with warm soapy water to make the straw cleanse and we advise you washed
them quickly after use.
Unique Selling Point
1. Easy to use
2. Eco-friendly
3. Stainless steel
4. Straight and bend straw
5. Include a Pipe cleaning brush
6. Includes Reusable Stainless Steel Straw Mixed 3 pack
7. Smoothie straw, Standard straw, Cocktail straw
Flowchart (Process)
The Go Green will have a product that is sturdy stainless steel straws and it can be also a
university souvenir item. The University Stainless Straw manufacturing process it has 7 steps
for the creating of the stainless straw. The first process is to do the layout for the packaging
design, second the materials that will used. Fourth is the checking of the stainless straws before
they will do the packaging. Sixth, the printing of the name and symbol or it can be the tagline of
the university in the product. And the last step is the shipping of the product.
26
Raw Manufacturi
Supplier
Materials ng
Quality
Printing Packaging checking
Shipping
● Supplier- The supplier helps the company to transfer a product form the manufacturers
and suppliers right to retail door, This vital role makes sure that the shops remain fully
stocked and business.
● Raw Materials- Stainless steel is an iron-containing alloy—a substance made up of two

or more chemical elements—used in a wide range of applications. It has excellent
resistance to stain or rust due to its chromium content, usually from 12 to 20 percent of
the alloy. We used paper printings to design the stainless straw to represent the
university.
27
● Manufacturing- the company and the manufacturer will be producing the product.
● Quality checking- the endurance of the product is tested and approved
● Packaging- the product will be sealed in an cloth bag, with the information of the product.
● Printing- the promotion of product will be based on the flyers, brochures, tarpaulin,
magazines and newspapers.
● Shipping- the product will be delivered through different remittance centre depending on
the location and that shipping fee is also included.
● Raw Materials
The manufacture of stainless steel involves a series of processes. First, the steel is melted, To
make stainless steel, the raw materials iron ore, chromium, silicon, nickel, etc.are melted
together in an electric furnace.
Manufacturing
28
Inspect the Deliver the

Material Receive
material for material to
from the
production team
supplier defects
Finish product Mass

Selling & Distribution production and
packaging
Machinery & Equipment
ITEM PICTURE DESCRIPTION PRICE UNIT
29
PRINTER Its purpose is for 5,999 1

printing of
promotional
materials.
Clerical chair Its purpose is to 2,950 1

have a
comfortable
working hours.
Aircon Its purpose is to 25,000 1

make or have a
comfortable
workplace.
Computer Set Its purpose is for 20,000 1

online marketing
and lay outing.
Table Its purpose is to 3,500 1

have an
organized files
and documents
Writing instruments (Office Supplies)
We are using this kinds of office supplies such as:
30
Pencil PHP 84.75 3 Packs PHP 254.25
Ruler PHP 60 3 Pieces PHP 160
PHP 15.75
Ball pens 30 pcs PHP 472.50
Stamp PHP 250 3 PCS PHP 350
Folder PHP 3.75 12 PCS PHP 45
31
Bond papers PHP 266.75 70 PCS PHP 266.72
Uniform
32
Go Green’s uniform for both men and women from the store would be plain green. On the front
polo shirt upper left side is the name of the company and at the back is the logo of the company
paired with any black jeans matching with black rubber shoes.
33
Utilities
Components Picture Description Price
Electricity 5,000
We are using
the Meralco
electricity
supply for our
company.
Water 1,000
We will use it
for bathroom
purposes.
Internet We will use 2,500

the Internet as
a tool for
social media
and blogs by
promoting our
products.
34
Rent We will using 10,000

a office rent
for our
company.
Quality and Safety Measures
● Drinking Straws Set

● Feature: Eco-friendly
● Material: Stainless Steel
● Type: straight and bend
● Quality: 100% TESTED
● Weight: 10g
● Length: 215 mm
● Diameter:6mm and 12mm
● 1PC Cleaning brush (Length 22cm)
Layout
35
Smoothie Stainless Straw
36
Smoothie stainless straw is a large wide diameter is perfect for enjoying thicker drinks such as
smoothies, slushies, milkshakes, bubble tea, and other frozen drinks.
Standard Size Stainless Straw
STANDARD STRAWS (7-8.5inch) these is the standard size of reusable straw size sold. Only
suitable for small to medium sized glasses.
Cocktail Stainless Straw
Cocktail stainless straw have an angle bellows segment. Cocktail straws are designed for
optimal annoyance. They’re too small to drink out of, they are great at poking you in the face,
they leave liquid stains when you take them out of a drink and they are everywhere.
37
Legal Aspect
Legal Documents
BIR
38
Mayor’s permit
39
Marketing Aspect
40
Market Overview
Reusable straws are in the trend today. They are the perfect first step in decreasing the number
of plastic you throw away each day. The continuous use of these straws will lessen the plastic
straws in the environment and that it is safe for everyone. Since our target market are the
students in the university, we are going to promote our product by posting it to social media
using Facebook, Instagram, even the popular shopping online which is the Shoppee and
Lazada. We have also sent gift set of stainless straws to some bloggers like Rei Germar a
filipina social media star who is famous for her self-titled Youtube channel. She has earned
massive popularity due to her makeup hauls, routines, tutorials, and as well as beauty tips and
personal lifestyle.
The conventional prime of the Go Green industry is to set up a standard wherein the people can
relate to its eco-friendly environment to make things modern since the stainless steel straw is
the solution to the risk of plastic straws which can cause severe conditions in which it can lead
to different types of diseases. Since the atmospheric conditions are adjusting regarding the
damaging result of plastic materials, it’s best to change it in a beneficial way in order to be safe.
This benefits the significance of the product in order to maintain the value of awareness.
The contemporary aim to the market will be around the average price since the target market
will be for the college students/Millennials, Bloggers/Vloggers, Employee/ Employers who are
most likely to deal with the product. The age of customers will range around 13 to 30 years old.
This type of product is also the best assurance for the athletes to maintain the needed health
and to feel the refreshment.
41
The promotion of the product will be throughout social media using facebook, instagram, twitter,
and blogging in compatible ways to let the other people know about the product. One of the
objective is to also give around flyers around the university belt and especially around metro
manila to contain the product at its best. These are the effective ways to recommend the
product to the buyers.
Market Segmentation
The products of Go green are made for target market regardless of gender and age levels,
college student, iced coffee drinkers, employees/employers and University souvenir shop.
Geographic Our target market will be the students and professors along in
university belt and other major university of the Philippines, Iced
Coffee drinker, and employees or employers.
Demographic Gender: Male and Female
Age: Regardless of Age
Psychographic Social Classes: All classes
Life-Style: High class, Middle class, Low class
Target Market
42
College Student/Millennial
The company first target are the students/millennials, Millennials are the recycling generation to
raised ideas to lessen elastic waste.
Bloggers/Vloggers
The second target is one of the most influential are the bloggers/vloggers, these are the
travelers who convey’s tips if you’re planning to travel.
Employee’s / Employers
Most of the employers have tumbler, mugs, and some reusable alternative of drinking in which
the stainless straw can be a compatible product especially if the employers are aiming for a cold
drinks.
University Souvenir Shop
The University Stainless Straw it can be also a university souvenir item.
43
Promotional Activities
Social Networking Sites/Social Media
We are promoting our product to the consumer in way of using of advertisements in social
media. Like having a social media accounts like Facebook page, Instagram account and a
website for the company that includes all the information about the company. It can also easily
to distribute the informations especially to our target market.
Tagline
“Go green as we mean to make the world clean”
We are using this tagline to showcase the care to our environment by promoting an Eco
Friendly product that can last for long.
44
SWOT Analysis
Strengths Opportunities
● Eco Friendly ● To reduce the usage of plastic straw
Because this stainless straw reduces Because stainless straw may reduce
plastic material and global warming. certain health risks that can be an effective
alternative.
● Life time use

● Firm quality
Because this stainless straw can last for

Because of the stainless standard, it
ages if you clean them properly.
provides durability in which it can also be
washed easily after it is used.
● Washable
● Drinks can be tasty

Because this product has a feature in
which it completely eliminates bacteria.
Because of the use of materials it
preserves the original taste of the desired
45
drink.
46
Weaknesses Threats
● Competitors ● Lack of interest
Some of the competitors are using of The lack of interest to the buyers
different kinds of straw not only the regarding the product since not everyone
stainless steel straw. can engage.
● Pricing ● Lack of awareness of consumers
Because some people cannot afford to Because not all consumers are exposed
buy the product. to technology and some may live in rural
areas.
● Lack of stability of suppliers

● Lack of advertisement.
Supplier may not meet the qualified

Due to the starting point of the product.
standard of the company when it comes
to quality and technical specification of
the product.
47
Market Risk
48
The main threat in our procedure different types or kinds of reusable straw. Since the product
are eco-friendly alternatives. The competitors of our products are glass straw, reed straw,
bamboo straw, compostable straw and plastic straw. But the stainless steel straw is more
advantage. These eco-friendly alternative straws have limited time and can easily destroy. The
glass straw can use years but it is sensitive, it is stretchable can be broken. The reed straw,
bamboo straw, compostable straw can use only thirty (30) days. The plastic straw is a
disposable and it is waste of plastic and can destroy to the environment while the stainless steel
straw is more effectively saving waste if plastic in other words “Eco friendly” The stainless straw
is Reusable. Stainless steel straws are reusable and can last for ages if you clean them
properly. In addition, stainless steel does not leach chemicals and does not interact with the
product you are consuming. On the other hand, plastic straws can only be used once and Lech
harmful chemicals.
Survey
49
Marketing Survey
Go Green’s Company is conducting a survey to have an idea about target market’s preference.
Kindly take a few minutes to answer the following question. This will also help us in providing
ideas so that our company can better create products.
Survey Questionnaire
Name__________________________(Optional)
Age_____
Gender
o Male
o Female
Are you aware of the harmful effects of plastics to the environment?
o Yes
o No
50
Are you going to patronize products that reduce the harmful effects to the environment?
o Yes
o No
Are you willing to use non-plastic straws?
o Yes
o No
Which type of non-plastic straw are you willing to use?
o Paper Straw
o Glass Straw
o Bamboo Straw
o Stainless Straw
o Reed Straw
Would you prefer a non-disposable straw?
o Yes
o No
What design do you like for your non-disposable straw?
51
o Plain Straw
o University Logo
o Customized
If a restaurant bans plastic straw would you:
o Want them to replace them with reusable straw (Eco Friendly Alternatives)
o Be okay drinking from the glass
When ask for a drink do you:
o Expect a straw
o Ask for no straw
If you expect a straw, it is because of:
o Hygiene
o You like drinking with a straw
o Other____________
How many times (approximate) do you drink from a plastic straw each week?
52
o 0
o 1-3
o 4-7
o 7 or more
What do you know about environmental consequences of using a single use plastic?
o I have no idea of the damage they can cause
o I know they cannot be recycled, and that's about it.
o I know it is a major source of plastic pollution.
Do you support having plastic straw banned in your area?
o Yes
o No
o Neutral
How much would you be willing to pay for reusable straw?
o 50-150
o 150-250
o 250-400
o I wouldn't buy a reusable straw
53
Survey Results
Based on the results of the survey questionnaire the demographic profile out of 150
respondents majority of the age answers 21 years old and below which is 64.6% while 35.4%
respondents were 22 to 32 years old.
54
Gender, out of 150 respondents 60% were Female and 40% were Male.
Ou
t of 150 respondents 100% that they are aware of the harmful effects of plastics to the
environment. This result help us to identify that using plastics is harmful for the environment.
55
Out of 150 respondents 93% votes Yes are going to patronize products that reduce the harmful
effects to the environments and 8% votes No. This result shows that they are willing to purchase
some Eco Friendly Alternatives.
56
Out of 150 respondents 98% votes Yes that they are willing to use non-plastic straws and only
2% votes No. This result shows that they are willing to use reusable straw.
This result show that out of 150 respondents, a high percentage of votes (64%) or 96
respondents are much more willing to purchase stainless straw while 19% votes for Bamboo
Straw, 8.7% for Paper Straw, and 8% is for Glass straw. This result show that Stainless straw is
preferable than others. For durability a Stainless Straw and Glass straw can last longer a year
while Glass straw is sensitive it is breakable. However, the bamboo straw, paper straw, and reed
straw can use only for 30 days. The result show that there is a bigger percentage of people
willing to buy our product.
57
Out of 150 respondents 36% votes for customized while 32% for just plain straw design, and
30% for University logo. With Go Green Stainless straw we are open for customization of the
design for the stainless straw. This result shows that what consumer capable design for non-
disposable straw.
58
Out of 150 respondents majority votes want to replace with reusable straw (Eco Friendly
Alternatives) with the (67.7%) or 97 respondents. While (35.3%) or 53 respondents be okay
drinking from the glass. This result shows that in other restaurants should replace straw with
reusable straw to promote reusable alternative.
Out of 150 respondents 61.3% when ask for a drink must expecting for a straw while 38.7% ask
for no straw. This result help us identify the percentage of the people who are aware drinking
with a straw or without straw.
59
This result show that out of 150 respondents, (58%) or 87 respondents that when drinking with a
straw because of hygiene while (38.7%) or 58 respondents are like drinking with a straw.
However, some said that it is very common that straw is included with the drink and more
convenient while drinking with a straw. This result identify to the consumer that what is the
importance drinking with a straw.
60
This result show how many times per person drinking with a plastic straw each week. Out of 150
respondents majority votes 48% 1-3 times while 44% times, 6% for 0 and 2% 7 or more.
Approximately 699 plastic straw are using each week with 150 respondent.
The result show that out of 150 respondent knowledge know about environment consequences
of using a use of plastic. There were 83.3% votes know it is a major source of plastic pollution.
While 12% votes know they cannot be recycled and 4.7% have no idea of the damage they can
cause. This result show that a consumer be aware of using any plastic materials that can cause
environment.
61
The result show that out of 150 respondents, a high percentage of votes 86.7% said yes for
supporting plastic straw ban in their area. However, only 10% votes neutral supporting the
plastic straw ban and 3.3% votes no. This result help us identify the percentage of the people
who are supporting plastic straw banned in their area.
62
Th
e result show that out of 150 respondents, a high percentage of votes 38% respondents
suggested that the price of our product should range between 50-150 pesos. However, 30%
respondents suggested that the price of our product should range between 250-400 pesos. In
addition, 24.7% respondents suggested that the price of our product should range between 150-
250 pesos and 7.3% respondents wouldn’t by a reusable straw. The results imply that there is
different willingness amongst respondents in terms of price as it depends on their financial
status. There was also a great number of respondents that may know about the cost of stainless
straw as they were willing to pay a higher price just to buy our product.
63
Financial Aspect
64
Input Unit of
Assumptions Description
Amount Measure
A Annual Inflation Rate 6% Percentage -Annual Inflation Rate will affect the level of expenses in the succeeding
years.
B Annual Price Increase 6% Percentage -Estimated increase in annual product price.
C Annual Quantity Increase 10% Percentage -Estimated increase in annual quantity of products or services sold.
D No. of Days of credit to 0 Days -The length of time a customer has to repay the amount owed to the
customers business from a sales transaction (e.g. 30 days, 60 days, etc.).
-It is common for businesses to allow credit terms to their customers to

boost sales/revenues.
-The No. of Days of credit to customers will affect the level of Accounts
Receivables reported on the Statement of Financial Position (SFP).
E No. of Days Inventory 5 Days -If the business plan is for a trading or manufacturing concern, this is
estimated average length of time a set of inventories stays in the
store/warehouse before they get sold.
-Leave this item blank if not applicable or if the Business does not intend
to keep inventory items in its store.
-The No. of Days Inventory will affect the level of Inventory reported on
the Statement of Financial Position (SFP).
F No. of Credit Days Allowed 0 Days -The length of time the Supplier allowed to repay the amount owed by
by Suppliers the business to the Supplier from a purchase transaction (e.g. 30 days, 60
days, etc.).
-The No. of Days of credit allowed by Suppliers will affect the level of
Accounts Payable reported on the Statement of Financial Position (SFP).
G Factor (%) on Property 5% Percentage -The estimated level of spending on repairs and maintenance on
Plant and Equipment Machinery, Equipment and Vehicles of the Company
H Budgeted initial direct costs 1.00 No. of
-The estimated no. of months to keep a minimum cash balance equal to
Months
monthly level of operating expenses to sustain initial operations while the
business waits for its cash flows from sales.
65
2.0 Project Expenses

Project expenses are the costs spent at the beginning of the business and tend to include
registration, development, testing and qualification, training and deployment, and travel costs
and other operating expenses before commencement of business operations. Populate the
table below those that apply to your Business Plan. Put the breakdown of each item and
additional discussion in your Business Plan Paper.
Cost
Description Remarks Adviser's Comment
(In PhP)
a Registration fees, taxes and licenses 25,000.00
b Professional fees 2,000.00
c Trials and Testing -
d Training and deployment -
e Travel costs 3,000.00
Others (Specify)
f
g
h
i
j
k
l
Total Project Expense 30,000.00
66
3.0 Capital Expenditures
Populate the tables below under Year 1 for items of fixed assets and intangible assets required
to start the business. If the business decides to expand and acquires additional fixed assets
and intangible assets after Year 1, put the costs of the additional items under the appropriate
Year when the business plans to acquire additional items, otherwise leave them blank. Put the
description, quantity and breakdown of each item in the body of the business plan.
Important Note: Depreciation of Production-related asset goes to Cost of Revenues, while
depreciation of General Administrative and Selling assets goes to Operating Expenses
67
4.0 Cost per Unit of Product or Service

Document here the Products or Services that the business plan will offer. If the Business Plan is
a Manufacturing or Service concern, only cost of materials are documented here. Cost of Direct
Labor and Other Variable Costs will be captured in tab '6|Production and Operating Expenses'.
68
5.0 Sale Projection
Document expected sales in unit per month. Relate your projection with your supply and
demand analysis, and seasonality and other market factors.
69
6.0 Production and Operating Expenses
Populate the tables below based on the Proponents' estimates, supported by Assumptions which must
be documented in their Business Plan. Some Operating Expenses for the succeeding years will be
affected by the inflation rate. Some Operating Expenses such as Rent and Sales and Marketing are based
on annual discretionary budget of the Business and thus can be populated manually based on company's
budget for each year.
70
71
72
7.0 Financing Plan
This section summarizes the total initial investment needed to start the business and operate it
for the first few months before cash from sales come in.
73
74
75
76
77
78
79
80

Institute of Tourism and Hotel Management Tourism Management Program

Încărcat de

Informații document

Titlu original

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Institute of Tourism and Hotel Management Tourism Management Program

Încărcat de

Drepturi de autor:

Formate disponibile

FAR EASTERN UNIVERSITY

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

Go Green Stainless Straw

November 22, 2018

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

Logo with Descriptions………………………………………………. 16

Owners of the Company…………………………………………… 17

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

Key Business Operations………………………………………………………………... 19

Salaries, Wages, Gov’t and Company……………………………………… 22

Flowchart (Manufacturing, Service, Trading)……………………………. 27

Machinery & Equipment……………………………………………………. 31

Office Supplies……………………………………………………………… 31-32

Quality and Safety Measures………………………………………............ 35

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

Legal Documents……………………………………………………………… 38-39

Market Overview………………………………………………………………... 41-42

SWOT Analysis…………………………………………………………………. 45-47

Survey Results………………………………………………………………… 55-64

Financial Statement…………………………………………………………… 65-85

Balance Sheet, Income Statement, Cash Flow Statement

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

Establishing good reputation

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

Average competition against well-known businesses

High inflation rate

Modifying the demands of the market

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

planning to set up in some areas wherein it can be close to the university.

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

Go Green Stainless Straw

Estimated Cash Positions

End of the year

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

Cash position expected to

Total set up cost PHP93,497.47

Yearly ongoing costs PHP1,200,000

Total profit PHP9,000,000

Stainless Straw (3 kinds of straw) – per month PHP175,000

1 Standard size straw

1 Pipe cleaner brush

PHP350 per package = 500 pieces

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tourism Management Program

Total Earnings Per Year PHP2,100,000

Business and domain registration PHP25,000