Promoting The Potentials of The Untouched Jomalig Island

INSTITUTE OF TOURISM & HOTEL MANAGEMENT
DEPARTMENT OF TOURISM MANAGEMENT
PROMOTING THE POTENTIALS OF THE UNTOUCHED JOMALIG ISLAND
A Developmental Plan
Presented to the Faculty of
Far Eastern University
Institute of Tourism and Hotel Management
In Partial Fulfillment
of the requirements in
Tourism Planning and Development
Submitted by:
Aliwalas, Justine
Biol, Ryan Kevin S.
De Leon, Neal Andrew
Leaño, Karlo
Salazar, Yvone Louise U.
Submitted to:
Mrs. Cherrie Asuncion

CHAPTER 1
EXECUTIVE SUMMARY
Quezon is a province of the Philippines in the Calabarzon area of Luzon Island.
The area was named after Manuel L. Quezon, the second President of the Philippines.
Lucena is the provincial capital, seat of the Quezon government and the most crowded
city of the territory, yet is administered freely as an exceedingly urbanized city. Quezon
is southeast of Metro Manila and is bordered by the areas of Aurora toward the north,
Bulacan, Rizal, Laguna and Batangas toward the west and the territories of Camarines
Norte and Camarines Sur toward the east. Some portion of Quezon lies on an isthmus
associating the Bicol peninsula to the main part of Luzon. The region likewise
incorporates the Polillo Islands in the Philippine Sea.
A noteworthy tourism attraction to the area is Mount Banahaw. However, there is
a new tourist attraction namely Jomalig Island, that can be found 75 nautical miles
(139 km) southeast of Polilio Islands. Jomalig is in the fifth island district on the eastern
part of the province of Quezon, Philippines. As indicated by the 2015 census, it has a
populace of 7,417 people, making it the least populated municipality in the province. The
general population on island named the island "Humalik". Numerous years passed and
the Humalik move toward becoming Jomalig. Numerous old occupants said that the
Americans transformed it when they vanquished Philippines.

To achieve our goals, we will be using the marketing tools such as promotions and
advertisements with the help of social media as our platform. We will also post videos
and pictures to attract our potential target market. In addition, we will also be adding some
facilities and recreational activities like building a floating raft, inflatable slides, parasailing,
love locks, camp sites and building new accommodation. These will contribute in giving
the tourists a memorable and fun experience within the destination. We will propose this
plan to the local government unit to help us have enough funds for implementing the
developmental plan.
CHAPTER 2
MISSION
Our central mission is to give fulfillment to our traveler by giving them the distinctive
activities that we can offer for them and to demonstrate to them the pristine lovely place
of Eme-Eme Island. To wind up the most loved summer mission in the Island of
Quezon.
VISION
The vision is to set the attribution to the site to where it can be the capability of striving
for the adaptation to the segments on how the site can be manageable. It is to promote
the well-being for the tourists on how they can experience a leisure time to discover the
wonder of the island.
GOALS
The Goal is to go through the modification of improvement so that tourists can have a
spot to reach the great level of the anticipation to where it can take them. The Goal is to
also establish a certain activities to the place to remain something remarkable and that
can be occupied for the tourist.

OBJECTIVES
Short Term
• To establish our new attractions within the vicinity of Jomalig Island by 2018.
• To be able to promote and advertise this new destination by using social media
as our platform.
• To create enough customers whether its local or international tourist. Also, to
increase the customers arrival in Jomalig Island by the end of 2020.
• To be known as one of the main attraction in Quezon Province by the year 2018
and up.
Long Term
• To help the locals who are unemployed of Jomalig Island by the year 2020
• To promote the Jomalig Island as one of the beautiful attractions in the
next 20 years.
• To help the Quezon to have a great economy by having other attraction
after 20years.
• To sustain the cleanliness and guarantee the safety of the customers in
this Island.
CHAPTER III
Industry Analysis
Venturing into the Philippines is like turning the wheel of fortune. You'll never
recognize what's to expect. One minute you're caught in the city, at that point a couple of
hours after the fact, you’re landing in paradise. These amazing adventures can be very
far from the city. Shockingly, they're worth the travel especially if they’re unspoiled and in
their most natural form.
Beside the acclaimed Pahiyas Festival and delectable longganisa found in
Lucban, Quezon has been named as "the coconut capital of the Philippines". In case
you're not wild about coconuts, Quezon is home to 400-year old houses of worship,
recorded fortunes, and even a forest park.
About 46% of the province has slopes greater than 18%. The northern portion is very
mountainous and rugged while Central Quezon is flat to gently undulating except for Mt.
Banahaw Protected Landscape, Mt. Cristobal and the Quezon Protected Landscape
(formerly Quezon National Park). The Sierra Madre runs along the entire length of
province that includes Mt. Banahaw, an active volcano with a height of 7,382 feet, as the
most prominent peak. Other mountain peaks include Bondoc Peninsula area, Polillo
Island, Jomalig Island and Alabat Island.
Generally, Quezon Province is indeed a wealthy province in terms of natural resource.
Quezon Province has a lot to offer from natural resource down to archaeological,
historical, and cultural resources.

III. 1 NATURAL RESOURCES

(Beaches)
Name of Beach Location
Alibijaban Island San Andres
Binumbunan Island Polilio group of islands
Borawan Beach Padre Burgos
Cagbalete Island Mauban
Dampalitan Island Padre Burgos
Kabila Beach Alabat Island
Kanaway Beach Jomalig Island
Minasawa Island Burdeos
Puting Buhangin Pagbilao
Salibungot Beach Jomalig Island
2. MOUNTAIN RECREATION AND SCENERY

(Mountains)
Name of Mountain Elevation
Mt. Banahaw 2158m
Mt. Banahaw de Lucban 1875m
Mt. Daraitan 739m
Mt. Pinagbanderahan 366m
Mount Mayabobo 300m

Malepunyo Mountain Range 963m
3. FOREST
(Forest)
Quezon National Forest Park 984 hectares
4. FALLS
(Falls)
Name of Falls Location
Balagbag Falls Real
Aliw Falls Lucban
Bantakay Falls Atimonan
Aloco Falls Atimonan
Gapas Falls Guinayangan
Hinabaan Falls Guinayangan
Salacan Falls Guinayangan
Lumiliay Falls Atimonan
5. LAKES
(Lakes)
Lake Tikub Lucena
6. CAVES
(Caves)
Name of Cave Location

Brgy. Sta. Milagrosa Cave Calauag
Tason Cave Guinayangan
Anilon Cave Burdeos
Tulaog Cave General Nakar
Kwebang Lampas Pagbilao
Napinto Cave San Narciso
6. HOTSPRINGS
(Hotspring)
Name of Hotspring Location
Mainit Hot Springs Tayabas Quezon
7. PROTECTED AREAS
(Protected Area)
Name of Area Location
Quezon Protected Landscape Spanning the municipalities of

Pagbilao, Padre Burgos and
Atimonan
Alibijaban Island Wilderness Area San Andres
Alabat Watershed Forest Reserve Poblacion
8. ARCHAELOGICAL, HISTORICAL AND CULTURAL RESOURCES

ARCHAELOGICAL, HISTORICAL AND CULTURAL RESOURCES
Historical
Name Of Site Location

Malagunlong Bridge Tayabas
Alitao and Malaoa Bridges Tayabas
Kutang San Diego (Spanish Fort) Gumaca
San Diego de Alcala Fortress Gumaca
Claro M. Recto Shrine Tiaong
Iskong Bantay Watchtower Atimonan
San Antonio de Alcala Park Gumaca
Century-Old Bells Guinayangan
9. SACRED AND RELIGIOUS SITES

(Sacred and Religious Sites)
Name of Site Location
Kamay ni Jesus Lucban
Luminous of Grace Sanctuary Agdangan
Our Lady of the Angels Church Atimonan
St Aloysius Gonzaga Church Guinayangan
St Isidro Labrador Parish Lucban
Basillica of St Michael the Archangel Tayabas
Lucena Cathedral Lucena
San Luis Obispo de Tolosa Parish Church Lucban

10. TRADITIONAL
Traditional Medicine
Description
Albularyo “general practitioner," knowledgeable

in most of the folkloric modalities,
usually especially versed in the use of
medicinal herbs
Manghihilot specializes in techniques and

treatments applicable to sprains,
fractures and muskuloskeletal
conditions
Magpapaanak Besides prenatal visits and delivering

babies, often performs the suob ritual.
Mangluluop specializes in diagnostic techniques,

usually referring the patients after
diagnosis to the albularyo, medico, or
manghihilot for definitive treatments
Medico is a further specialization, merging

age-old folkloric modalities with
ingredients of western medicine -
'prescription' medications,
acupuncture, etc.
Mangtatawas a popular diagnostic ritual performed

by most alternative healers that
serves in providing clues as to the
nature and cause of the illness.
11. FESTIVALS
Festivals
Name of Festivals Date of Celebration
Sibidan and Carabao Festivals of January

Tagkawayan
Candle Festival of Candelaria February 2
Taytsinoy Festival of Tayabas February 2-5
Laguimanoc Festival of Padre Burgos February 17
Hambujan Festival April 11
Sinampalukan Festival of Sampaloc April 25
Pahiyas Festival of Lucban May 15
Katang Festival of Calauag May 25
Pasayahan sa Lucena May 27- 30
Seafoods Festival of Guinayangan June 21
Lubid-Lubid Festival of Tiaong June 24
Lilay-Coco Festival of Unisan June 28- 30
Maubanog Festival of Mauban July 14
Tagultol Festival of Atimonan August 1- 2
Kalilayan Festival of Lucena August 19
Bilao Festival of Pagbilao August 29
Malagkit Festival of San Antonio October 4
Drum and Lyre Festival of Lopez October 6
Fluvial Celebration of Real October 24

Boling-Boling Festival of Catanauan Every Palm Sunday
12. TRADITIONAL CRAFTS

Traditional Crafts
Coconut/Banana Inspired
Crafts
Driftwood Sculptures
III.2. DEMOGRAPHICS
GENDER AGE GROUP

MALE 1,079,121 0-14 703,574
Years-old
FEMALE 1,043,709
15-64 Years-old 1,314,307
65+ 101,949
Years-old
POPULATION GROWTH RATE
QUEZON PROVINCE
Age Distribution
0-9 years 466,847
Population
Land 10-19 years 454,737
Province Population Growth
Area
Rate 20-29 years 346,057
30-39 years 279,438
40-49 years 234,918
870,660 2,122,830 1.75 50-59 years 177,530
Quezon 60-69 years 102,105
70-79 years 45,258
80+ years 15,940
GENDER
49% 51%
MALES FEMALES
AGE GROUP
5%
33%
62%
0-14 years 15-64 years 65+ years

AGE DISTRIBUTION
500,000
450,000
400,000
350,000
300,000
250,000
466,847 454,737
200,000
346,057
150,000 279,438
234,918
100,000 177,530
50,000 102,105
45,258 15,940
0
0-9 years 10-19 20-29 30-39 40-49 50-59 60-69 70-79 80+ years
years years years years years years years
AGE DISTRIBUTION
Minimum Wages of Jomalig Island

294
292
290
288
293 293 293
286
284
285
282
280
Non-Agriculture Plantation Non-Plantion Retail & Service
Establishments Employing
Not More Than 10 Workers
Minimum Wages of Jomalig Island

III. 3 TOURIST ARRIVALS
(Local and National)
Starting with the Miss Universe 2016 pageant held in January, 2017 was a very fruitful
year for the Department of Tourism (DOT).
It took almost 23 years for the Miss Universe pageant to be held again in the Philippines
and this time, our very own Pia Wurtzbach passed on the crown to Iris Mittenaere of
France.
“Our islands, food, and the biggest smiles of our people are all over the news and social
media these past few weeks. The world now knows how beautiful our islands are, how
delectable our cuisine is, and how friendly and warm Filipinos are – just ask the Miss
Universe candidates themselves,” Tourism Secretary Wanda Corazon Teo said after the
pageant.
After over 10 months, such event resulted to more tourist arrivals in the Philippines.
“It has increased tourist arrivals. Nakilala tayo. (We became known. The arrivals
increased),” Teo told Manila Bulletin in an interview.
Over 5M tourists
A total of 5,474,310 international tourists visited the Philippines in the first 10 months of
2017, data from the DOT showed. It noted an increase of 11.54 percent compared with
what was recorded in the same period last year, which was 4,908,017. Aside from the
Miss Universe pageant in the Philippines, there were other factors that helped the tourism
industry attract more arrivals. It’s not only the Miss Universe. I’ve been going out of the
country. I went from one country to another. I talked to the tour operators. We invited them
to come to the Philippines so they could promote it to their countries,” Teo noted.
Chinese and Indian tourists
Also, a factor in the increase was the growing number of Chinese and Indian tourists. Teo
said the country is getting close to the one million targets for Chinese tourists.
“Almost there, [we now have] around 900,000 [Chinese tourists], she disclosed. Indian
visitors, on the other hand, increased by 20.28 percent. “With the surge in Chinese and
Indian arrivals, we are optimistic to hit the target of at least 6.5 million as set by the
National Tourism Development Plan for 2017-2022,” she said.
International recognition
A number of tourism destinations in the Philippines have also gained international
recognition. Some of which were the Isla de Sta. Cruz, Puerto Princesa Subterranean
River National Park, and Baguio City.
Isla de Sta. Cruz was included in the National Geographic’s “21 Best Beaches in the
World”.
“We are so proud about this citation and happy about its very timely announcement which
comes right after our visit in December when I had pushed for the island’s immediate
improvement and development as an ecotourism destination,” Teo said.

The Puerto Princesa Subterranean River National Park ranked 30th on the Cable News
Network (CNN) Travel’s “50 Works of Art” list.
“Nominated as one of the New 7 Wonders of Nature, the Puerto Princesa Subterranean
River is 8.2 kilometers and boasts limestone karst formations, stalactites and
stalagmites,” said CNN Travel editor Bija Knowles in her list.
Meanwhile, Baguio was included in the “UNESCO (United Nations Educational, Scientific
and Cultural Organization) Creative Cities”, under the field of Craft and Folk Arts.
Travel advisories
Teo said the problem that they had every once in a while, in 2017 were the travel
advisories issued against going to the Philippines. The tourism head, on the other hand,
maintained that she has reached out to a number of countries’, giving assurance that the
Philippines remains to be safe haven for tourists.
Local government set-up and tourism directions
Tourism as a product and service-oriented industry, could generate widespread benefits
and impacts to the economy and society. It could contribute to the achievement of
Millennium Development Goals (MDGs) particularly those concerning poverty alleviation,
environmental conservation, and generation of employment opportunities for women,
indigenous communities and young people. Further, tourism could be a source of revenue
(foreign exchange earnings, tax revenue) to the government and because of its multiplier
effect, could provide opportunities for local economic development (LED).

The direct, upstream, and downstream industries involved in tourism activities have the
potential for creating sectoral linkages and economic opportunities in the localities. The
major sub‐sectors prevalent in Philippine tourism include ecotourism; medical, health and
wellness and retirement; meetings, incentives, conventions and exhibitions (MICE);
adventure, outdoor and sports; amusement, entertainment and leisure; and cultural and
heritage tourism (Alvia and Libosada, Jr., 2009). In 2005, the Philippines’ gross domestic
product (GDP) at market prices was estimated at US$99 billion.
Tourism’s direct contribution to GDP is around 2% and employment generated is around
1.5 million jobs. In 2006, there were over 3.49 million people directly and indirectly
employed in the tourism industry. From 2004 to 2007, the industry registered annual
average growth rates of 10.5% and 34.9% in terms of tourist arrivals and receipts,
respectively (Gutierrez, 2008). In 2007, travel and tourism contributed an estimated 3.8
million jobs across the economy (or around 8.8% of total employment). In view of the
socio-economic benefits that could accrue to communities, it is imperative that
communities capitalize on opportunities from tourism.

III.4. LOCAL GOVERNMENT TOURISM PLANS AND PROJECTS
LOCAL GOVERNMENT TOURISM PLANS AND PROJECTS
Roman Catholic Park Atimonan
San Diego Park Gumaca
Gumaca Rizal Park Gumaca
Marcos Tigla Park Lucban
Caprichosa Park Lucban
Rizal Park Lucban
Lucena Perez Park Lucena
Quezon Theme Park Sampaloc
Quezon National Forest Park Atimonan
INFRASTRUCTURE
Quezon Province is situated in CALABARZON Region which is very accessible. A four-
five hours drive from Manila is worth the wait because upon arriving in the province, the
tourist can witness how the mountains meet the sea.

CHAPTER IV
SWOT ANALYSIS
Strength Weaknesses
 Travel time from the city proper

 Clean environment
to the island.
 Popularity
 No supply of electricity.
 White to Golden Sand  Insufficient supply of water.
 Limited signal for
 Clear water
telecommunications.
 Sandbars
 Insufficient restrooms.
 Hospitable locals  Limited Wi-Fi connection.
Opportunities Threats
 Natural calamities
 Instagram worthy place
 Sun and Beach tourism is getting
its way to be on the top spot
among other tourism product.
 New services in the island
 New Market
CHAPTER V
V. I. TARGET MARKET
The hospitality industry in which the beach resort is a part of is one where there are always
available customers at several times in the year. This means that our target market is not
limited to a certain group of people but to everyone who is looking for clean fun, untouched
beach resort, far from pollution, nature-friendly environment and of course people who
are willing to try extreme recreational activities or somewhere to ease of stress and relax.
This is the perfect place where they can enjoy back to basics camping away from the
crowds and they can experience the untouched beach resort of Jomalig.
Specifically, these are the preferred target market. We are therefore in this industry to
offer our services to the following group of people such as;
 Households
 Corporate executives
 Celebrities and high classed personalities
 Business people
 Sporting personalities
 Students
 Tourists (International or Local)
 Couples
 Event planners
 Retiring People
 Team Building
 Back Packers
 Extreme People
V.2. MARKETING OBJECTIVES
This research looks at the potentials of the untouched Jomalig Island without
compensating the natural resource. The goal is to help the Municipality of Jomalig
particularly the community within the island, to be developed without compensating the
natural resource. Specifically they want to put up a mini floating rafts in the island that will
serve as a place to eat for the tourists, inflatable slides that will cater family and team
building activities, sunbathe lounge for those who love sun bathing, provide tents and
cottages for day tour and overnight stay in the campsite. Organize a Hammock Making
activity, Put up a love lock attraction for couples, provide Parasailing equipment to let the
tourist enjoy the scenery of the place, rooms for overnight accommodation, provide ocean
jet liner and lastly, they want to put up power of electricity, water supply and ask the local
government to create and strictly implement environmental rules such as carrying
capacity of Jomalig Island per day before it becomes a popular tourist attraction.
The researchers chose Jomalig Island because, it is a concrete example of a location that
needs to be develop. Given that it’s not that easy to get to, which means the place remains
unspoiled. The golden sand beaches, agoho pine trees, refreshing atmosphere and
naturally sights in the island are just stunning. Jomalig Island is best for those who enjoy
unspoiled beaches.
Also, while beach resorts have been seen as a place where people go to relax and have
fun, it is also used for several other events and occasions such as weddings, business
meetings, field trip and so on. This therefore means that it is very necessary for beach
resorts to be able to generate revenues from other sources as well as their primary
source. Finally, in this age, more businesses have been able to penetrate the market as
well as come up with different ways to stay in touch with the customers through the
internet as well as technology. The internet is a home to various websites, blogs and
forums suitable for promoting the business via intense publicity and advertisement.
V. 3. MARKETING ACTION PLAN
TRAVEL DIRECTORIES
When people plug in most travel keywords, travel directories are what rank on
the first page. Rather than listing on many travel directories, selectively choose a
combination of major travel directories and directories that target your specific
genre. If someone types in a search for leisure locations, bed and breakfast
directories show up first. Only list your resort with directories you will check
regularly for reviews. People love to leave reviews almost as much as people
depend on reading reviews to make informed choices. Responding to reviews
shows customers you care about their customer experience.

WEBSITE
Your website is your interactive brochure and also serves to bring the other
marketing strategies for the island. Since people use their phones to connect so
much now, your website needs to be easy to navigate on a phone. It’s easier to
design your website to fit the format of a smartphone screen and let it adjust
automatically for larger screens than it is to design for a computer monitor screen
and try to make it work for mobile too.

SOCIAL MEDIA
Most people are on one social media platform or another. Social media is one of
the best marketing strategies for resorts/islands to engage in ongoing
relationships with customers. You ask questions, respond to customer
interaction, and post about your island, specials, and interests in your area. Your
customers respond to your posts, share their photos, post reviews, and share
your page and posts with their friends. Customers with a connection with you are
more likely to return

OPTIMIZE LOCAL LISTINGS
It is a must to optimize your local listings by 100% no matter how well-known, big
or small your brand is. Travelers will search according to your location, and it will
be tough for them to get to you if you are not optimized in the local listings.
Therefore, you must abide by this expectation if you want to get on top of the
search engine results. An island will always be a local business by default.
Optimizing your site for local listings may turn out to be the most key factor that
search engines take into consideration while indexing local businesses. The
location of an island is a unique factor to put into consideration. The best way to
optimize for local listings is claiming and actively building the Google + local page
for your resort. Your website will appear in the SERPs if you take this approach
every time the island appears for local searches.
KILL THEM WITH KINDNESS
Examine every step of your tourist’s journey, from the first Google search to their
check-out stop at your main lodge. Where can you enhance their experience?
Maybe you leave them with a complimentary chocolate. Maybe you team up
with a nearby restaurant to offer a discounted meal. Maybe you write a
better confirmation email when they book a stay. Whatever it is, killing them
with kindness will keep your island business alive and thriving.
1. RESPONDING QUICKLY TO YOUR NON-FANS

Online reviews can make or break a booking at your island. If a potential visitor is
researching your services, and comes across 3 negative reviews – and no
positive ones – its bad news for you.
For each negative review you get, make sure to publicly respond in the same
area – and not with an “I told you so!” Respond with an apology (the customer is
always right) and a wish of goodwill. Be sincere. It should be a sample of
superior customer service. Remember, you are not posting this for the benefit of
an unhappy customer, but for the benefit of potential customers.
On the flip side, encourage guests to leave reviews when they stay at your island
to ramp up a more positive presence in these areas.

CHAPTER VI
VI. OPERATIONAL ACTION PLAN
1. Floating Rafts
A floating raft made from plastic cube-shaped containers linked together.
This will serve as the place where tourists can eat or relax. The researchers
decided to use containers rather than bamboo trees for sustainability purposes,
they will a lot a specific place in the island for the floating rafts that will be in thirty
pieces and equal sizes. That will carry 3-6 number of people. Nonetheless, for
family and group of friends that are more than the six members, the cottages in the
shore will be perfect.

2. Accommodation
Inspired by San Narciso Beach in Zambales, these nipa huts will serve as an
overnight accommodation for the tourist.
3. Inflatable Slides
Inspired by the Asia’s biggest floating playground- the adorable Inflatable Island
in Subic, the researchers decided to put up a few inflatable slides to cater both
the family and team building activities. They prefer to put up this kind of water
activity than the motorize one such us: banana boating, flying fish, jet ski and etc.
because they believe that “The more tourist avail motorized water activities, the
more water pollution the tourist can cause” Specifically, they will put up
trampoline, jumping pillow and sunny slides. Price will range from P250.00 each
type of slide, but they can avail the bundle package that cost P600.00 for all
slides that they can enjoy the whole day.
4. Sunbathe Lounge
For those tourists who just want to relax and have tan lines on their skin sunbathe
lounge will be perfect. To make it more unique, the tourists will have to rent for the
inflatable lounge chair for P100.00 per hour. To add up the fun, it comes with
different designs and colors.

5. Parasailing
Parasailing is a great experience for a few adventure-minded individuals. Imagine
being whisked into the sky while strapped in a seat covered by a colorful parachute! This
is a popular activity where riders can view the beautiful shoreline of white beach from
above while being pulled by a boat. This is a fun and exciting experience for those who
love heights and want a birds-eye-view of the whole island. Up to two guests can occupy
the same canopy. It cost P2000.00 per person if double and P2, 500.00 if single use. It
includes 15 Minutes of gliding, Boat transfer to location, Parasailing equipment and life
jacket.
6. Love Lock
Due to the romantic history of the island, the researchers come up with an idea
to put a Love Lock area on the island where couples can go to this spot and place
a lock on the banister to “lock-in” their love. Whether or not you think it’s a corny
concept, you can’t deny how impressive this sight is to see. In the future, the
researchers believe that this will be the most charming feature in the island. The
padlocks will be available on the island’s entrance point.

7. Camp Site
To accommodate high number of tourists the researchers will add more tents for
overnight accommodation and colorful bean bags for day tour. Rental of tent per night is
P1500.00 good for 4 persons while day tour umbrellas will be at P500.00
8. Transportation
There is no formal transportation for boats going to Jomalig Island, small motor
bancas are being use to travel the tourists from the city proper to the island. For
the safety, comfort and travel time of the tourist ocean jet liners will be provided.
VI. 2. FINANCIAL ACTION PLAN
PROPOSED FINANCIAL AND ACTION PLAN DEVELOPMENT FOR

JOMALIG ISLAND
No. Action By when Estimated Cost in

Peso
1 Accommodation January – February P1,200,000

2019
2 Floating Rafts (10) February 2019 P150,000
3 Inflatable Slides (3) February 2019 P1,400,000
4 Sunbathe Lounge (50) February 2019 P125,000
6 Parasailing (3) March 2019 P800,000
7 Love Lock March 2019 P30,000
8 Camp Site April 2019 P80,000
9 Installation of electricity May-September 2018 P500,000

and water supply
11 Implementation of rules October- December
and regulations for 2018-2019
Jomalig Island
Total P4,285,000
The proposed development capital requirement is PHP4,285,000. There will be four

capitalists with equal shares amounting to PHP 1,064,625 the start-up capital will come
from the savings of the owners and no part of it will come from loans.
The project study preparation began February 2018. This table represents
activities to be implemented by the proposed development.
GANTT CHART
March
Sept.
June
Aug.
Nov.
Dec.
Feb.
Jan.
July
Apr.
Oct.
May
Activities to be implemented
Start putting up overnight accommodation
Start putting up floating rafts
Buy inflatable slides and other inflatable
materials for water activities
Buy equipment for Parasailing
Start putting up man made attraction (Love
lock)
Start putting up more tents for campsite
Installation of electricity and water supply
Implementation of rules and regulation
V.III. CONCLUSIONS
The project proposed here on planning and proposing a developmental plan in
Jomalig Island in Quezon Province is an academic requirement, for the partial fulfillment
of Bachelor’s Degree in Tourism Management and Hotel and Restaurant Management.
We conclude that this is the time for Jomalig Island to be known as one of the most
relaxing, nature-oriented, scenic and to become one of the best tourist beach-resort
destinations that offers multiple activities like parasailing, different kinds of water
activity, floating raft, inflatable slides and many more. Moreover, the objectives of this
proposal are the rapid growth of the booming tourism industry that can be able to
provide more opportunities for growth and development in all facets in terms of social,
environmental, and economic aspects for overall prosperity.

Promoting The Potentials of The Untouched Jomalig Island

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Promoting The Potentials of The Untouched Jomalig Island

Încărcat de

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INSTITUTE OF TOURISM & HOTEL MANAGEMENT

DEPARTMENT OF TOURISM MANAGEMENT

PROMOTING THE POTENTIALS OF THE UNTOUCHED JOMALIG ISLAND

Mrs. Cherrie Asuncion

Quezon is a province of the Philippines in the Calabarzon area of Luzon Island.

incorporates the Polillo Islands in the Philippine Sea.

A noteworthy tourism attraction to the area is Mount Banahaw. However, there is

Americans transformed it when they vanquished Philippines.

wonder of the island.

can be occupied for the tourist.

• To create enough customers whether its local or international tourist. Also, to

increase the customers arrival in Jomalig Island by the end of 2020.

• To promote the Jomalig Island as one of the beautiful attractions in the

• To help the Quezon to have a great economy by having other attraction

• To sustain the cleanliness and guarantee the safety of the customers in

their most natural form.

Beside the acclaimed Pahiyas Festival and delectable longganisa found in

recorded fortunes, and even a forest park.

Island, Jomalig Island and Alabat Island.

Generally, Quezon Province is indeed a wealthy province in terms of natural resource.

historical, and cultural resources.

III. 1 NATURAL RESOURCES

Name of Beach Location

Alibijaban Island San Andres

Binumbunan Island Polilio group of islands

Borawan Beach Padre Burgos

Cagbalete Island Mauban

Dampalitan Island Padre Burgos

Kabila Beach Alabat Island

Kanaway Beach Jomalig Island

Minasawa Island Burdeos

Puting Buhangin Pagbilao

Salibungot Beach Jomalig Island

2. MOUNTAIN RECREATION AND SCENERY

Name of Mountain Elevation

Mt. Banahaw 2158m

Mt. Banahaw de Lucban 1875m

Mt. Daraitan 739m

Mt. Pinagbanderahan 366m

Mount Mayabobo 300m

Malepunyo Mountain Range 963m

Quezon National Forest Park 984 hectares

Name of Falls Location

Balagbag Falls Real

Aliw Falls Lucban

Bantakay Falls Atimonan

Aloco Falls Atimonan

Gapas Falls Guinayangan

Hinabaan Falls Guinayangan

Salacan Falls Guinayangan

Lumiliay Falls Atimonan

Lake Tikub Lucena

Name of Cave Location

Brgy. Sta. Milagrosa Cave Calauag

Tason Cave Guinayangan

Anilon Cave Burdeos

Tulaog Cave General Nakar

Kwebang Lampas Pagbilao

Napinto Cave San Narciso

Name of Hotspring Location

Mainit Hot Springs Tayabas Quezon

Name of Area Location

Quezon Protected Landscape Spanning the municipalities of