PAPER IN FULLFULMENT OF BUSINESS ETHICS

BUS 323 A.

SCHOOL OF BUSINESS AND ECONOMICS

DAYSTAR UNIVERSITY

ATHI RIVER

TOPIC: CONSUMER MARKETING AND PRODUCTION.

TO: MR. THOMAS KOYIER

FROM: ISHIMWE N. ALAIN

14-0674

DUE: 16TH November 2015

Identify 3 products which have been advertised under the ethics of consumer production and
marketing?

1. Diet pills – some companies managing this product find that at times exaggeration of
the product at hand may make the sales rise and this brings profit. This form of
exaggeration that is implemented, has this manipulative side that sees to it that people
are convinced to buy a product and yet they know that their products are not made of
what is advertised or do not fulfill that stated purposes.
2. Dove soap or body creams – companies use “real “models, in sense that they are
supposed to promote using realistic body images and encourage customers to love the
way they looked even if they were not supermodels. However the ads use girls whose
imperfection was altered with just to make them look really beautiful so as to attract
customers who will feel obligated to buy the product so as to look the same with the
models in the ads.
3. Pizza adverts – some of the pizza making companies put pictures that have been
altered with (Photoshop) and so making the pizza look more appealing to the eyes of
the customers. This pulls the customers to go and make their orders but are
disappointed when they find either the pizza that was advertised and the pizza being
bought are two different things or the slogan that most of the pizzas use “finger
liking”, and yet when you try it you are left in shock or puzzled if you bought the
right item.

In your view, is the advertising ethical or unethical?

From the view of the advertising that is done with these companies is unethical in a way that
they exaggerate their advertisements. The advertisers used false claims about a product’s
quality or popularity. The other could be puffing their products. Advertisers relies more on
the subjective rather than objective claims, statements like “finger liking” cannot be
confirmed objectively.

Products that give unverified claims, mainly soaps, perfumes, shampoos companies. Many
products promise to deliver results without providing any scientific evidence. This makes it
risky as some of these products could be affecting other people which now becomes an issue
with the customers that are buying the products with trust that these products are of good
quality.

Stereotyping of women. Women in advertising are often portrayed as sex objects or domestic
servants. This type of advertising traffics in negative stereotypes and contributes to a sexist
culture. False brand comparison can also be something that a few companies use so as to get
their business booming earlier than it’s expected. They give out false information about the
products that they sale or the brand name that does not portray who the company really is.
In conclusion being ethical doesn’t refer to a plan in and of itself, but offers tools for
companies to evaluate the marketing strategies they use in the past, present and future. If the
companies decide that an ethical marketing strategy can increase their profits or advance their
public image, they can take steps to revise their existing marketing. In some cases it will take
minor changes and other may take great leaps or new as campaigns.
REFERENCES.

Class notes