A

PROJECT REPORT

ON

“A STUDY OF MARKETING STRATEGIES ADOPTED

BY MUSCLE TECH PVT. LTD. IN NAGPUR
REGION.”

SUBMITTED TO

RASHTRASANT TUKDOJI MAHARAJ NAGPUR UNIVERSITY

IN PARTIAL FULFILLMENT FOR AWARD DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
SPECIALISATION IN MARKETING MANAGEMENT

SUBMITTED BY

MR. RAHUL DUDHANKAR

SUPERVISION BY GUIDED BY

DR. SACHIN GABHANE PROF. KALANDI SHAH

Department of Computer and Management

RADHA MAHAVIDYALAYA, RESHIMBAG, NAGPUR – 440009.

2017 – 2018
 CERTIFICATE

This is to clarify that this project entitled “A STUDY OF

MARKETING STRATEGIES ADOPTED BY MUSCLE TECH PVT.
LTD. IN NAGPUR REGION” submitted by MR. RAHUL DUDHANKAR
to R.T.M. Nagpur university, Nagpur for the partial fulfillment of bachelor of
business administration is a bonafied original research work carried out under
my guidance and supervision. It is piece of research of a sufficiently high
standard to warrant it submission to the University for Reward of the said
degree.

No part of the project has been submitted for any degree or diploma or
published in any other form.

The assistant and the help rendered to the research during course of this
research in the form of basic source material and information have been duly
acknowledged.

SUPERVISION BY GUIDED BY

DR. SACHIN GABHANE PROF. KALANDI SHAH

 DECLARATION

I hereby declare that this project “A STUDY OF MARKETING

STRATEGIES ADOPTED BY MUSCLE TECH PVT. LTD. IN NAGPUR
REGION” has been submitted as project report is partial fulfillment of
Bachelor of Business Administration.

The project detail or any part has put been submitted earlier to any
institute for any other degree or diploma.

The source of material and data used in the study have been duly
acknowledge and certified.

Place: Nagpur MR. RAHUL DUDHANKAR

Date: B.B.A Final Year

 ACKNOWLEDGEMENT

It express my sincere and hearty gratitude to PROF. KALANDI SHAH,

my project guide for giving me an opportunity and support to carry out this
project without whose able guidance this project would never materialized. It
was here polite talks, Keen interest, knowledge, and practical suggestion that
inspired me to bring out the best.

I gratefully acknowledge my deepest gratitude honorable Supervisor and

Guide for their persistent inspiration and the principal conservative suggestion
and constant encouragement.

I also want to thank my friends, my family and all the members who were
associated directly or indirectly in making my project successful.

MR. RAHUL DUDHANKAR

 INDEX

CHAPTER NO. PARTICULARS PAGE NO.

1. INTRODUCTION 1–5

2. COMPANY PROFILE 6 – 12

3. OBJECTIVES OF THE STUDY 13 – 14

4. HYPOTHESIS 15 – 16

5. RESEARCH METHODOLOGY 17 – 21

6. DATA ANALYSIS & INTERPRETATION 22 – 33

7. SUGGESTION 34 – 35

8. CONCLUSION 36 – 37

9. BIBLIOGRAPHY 38 – 39

10. ANNEXURE 40 – 42