A

SYNOPSIS
ON

“A STUDY OF MARKETING STRATEGIES ADOPTED

BY MUSCLE TECH PVT. LTD.”

SUBMITTED TO

Rashtrasant Tukadoji Maharaj Nagpur University,

Nagpur
In the partial fulfillment for the award of degree of BBA final year

SUBMITTED BY

RAHUL DUDHANKAR

SUPERVISION BY GUIDED BY

Dr. Sachin Gabhane Prof. Kalandi Shah

Department of Computer and Management

RADHA MAHAVIDYALAYA, RESHIMBAG, NAGPUR – 440009.

2017 – 2018
 INDEX

Chapter Title Page no.

No.

1 Introduction 1

2 Company Profile 2

3 Objective of study 3

4 Hypothesis 4

5 Research Methodology 5

6 Bibliography 6
 INTRODUCTION

Marketing is a social and managerial process by which individuals and

groups obtain what they need and want through creating and exchanging
products and values with others. It is a integrated process through which
companies create value for customers and build strong customer relationships in
order to capture value from customer in return.

Marketing is used to create the customer, to keep the customer and to

satisfy the customer. With the customers as the focus of its activities, it can be
concluded that marketing management is one of the major components of
business management. The evolution of marketing was caused due to mature
markets and overcapacities in the last decades. Companies then shifted the focus
from production to customers in order to stay profitable.

The term marketing concept holds that achieving organizational goals

depends on knowing the needs and wants of target markets and delivering the
desired satisfactions. It proposes that in order to satisfy its organizational
objectives, an organization should anticipate the needs and wants of consumers
and satisfy these more effectively than competitors.

Marketing develops as a society and its economy develops. The need for
marketing arises and grows as a society moves from an economy of agriculture
and self-sufficiently to an economy built around division of labour,
industrialization and urbanization.
 COMPANY PROFILE

MuscleTech supplements are made with the highest quality ingredients in

the world. In line with our corporate mission statement, Muscletech is dedicated
to continuously researching, developing, patenting, producing, and globally
marketing the most effective diet and sports supplements to assist you in
achieving your personal fitness goals.

For more than a decade, MuscleTech has been a brand name synonymous
with premium-quality and top-of-the-line sports supplement products.
Consequently, purchasing products from unauthorized sellers at prices that are
"too good to be true" may result in the consumption of counterfeit products
which contain poor ingredients, are of a lower quality, and are likely untested
products that could potentially be harmful to you.

MuscleTech strongly urges you to only buy from authorized MuscleTech

retailers so you can be sure you get exactly what you paid for -- genuine
MuscleTech supplements.

If you would like to report a suspected counterfeit MuscleTech product,

please send an email tocounterfeits@iovate.com. Your assistance in preventing
the distribution of counterfeit MuscleTech products is appreciated.

PRODUCT :-

Products bearing the MuscleTech brand name include Hydroxycut,

Anabolic Halo, Gakic Hardcore, Leukic Hardcore, Vitakic, supplements
containing creatine (such as Cell-Tech Hardcore, Creakic Hardcore) and protein
supplements (Nitro-Tech Hardcore). The brand also encompasses a number of
other categories, such asnitric oxide supplements (such as naNOx9 Hardcore),
meal replacements such as Meso-Tech Hardcore, pre-workout supplements
(such as naNO Vapor) and various "muscle stacks".
 OBJECTIVES

 To Determine the Market share of Muscle Tech Pvt. Ltd.

 To assess the product awareness of the Muscle Tech Pvt. Ltd.
 To study the marketing strategy by Muscle Tech Pvt. Ltd.
 To study the selling strategies adopted by Muscle Tech Pvt. Ltd.
 To find out probable pitfalls in the existing strategy and provide solution
for the same.
 HYPOTHESIS

 Fully customer’s satisfaction on dealers after sales service.

 Improvement of value intellectual properties brand and conduct risk
management related to products liability and other legal issues.
 There is no problem between dealer and customers of company.
 The impact of marketing strategies offered by Muscle Tech are
positive and customer response is very good.
 RESEARCH METHODOLOGY

Marketing is an essential aspect of every business organization, if it is to be

successful. Good marketing managers are referred to as those who have fair and are able to
take decisions based on their instincts and gut feeling in other word, this are person who are
clearly tried to understand to particular industry, there product offering, their competitor,
there customer and above all how to use marketing communication to successfully sell as
product. But the continuously changing marketing environment involve a great amount of
uncertainty, risk and above all substantial marketing expenditure.

SOURCEOF DATA

All marketing research can tap two sources of data for investigation that are:

1. PRIMARY DATA
2. SECONDARY DATA
A research plan was followed for gathering primary data, secondary data or both

PRIMARY DATA

Primary data consisted of original information gathered for the specific purpose. Data
was collected from the primary sources i.e. questionnaire was developed with the help of
which personal interview were carried out. Also along with this I earned out personal
interviews with direct users like contractor and domestic users.

SECONDARY DATA

The secondary data are collected from Nagpur city Authorized dealer of from broachers,
from website of the company, news papers, and magazines.

.
 BIBLIOGRAPHY

BOOKS

 Marketing Management Philip kotler

 Research Methodology CR. Kothari

 Marketing Management (6th Edition) Kotler

SITES

www.Google.com
www. Muscle Tech Pvt. Ltd.