My name is Kripesh Krishnan ,I have done my schooling from “Don Bosco Alaknanda”, presently I

am pursuing BBA from “Lingayas Lalita Devi Institute of Management and Sciences” affiliated to IP
University.

My father works as an Assistant Manager in accounts in a private “Logistics Company” in Nehru

place and my mother works as an Administrator in a “Pollution Monitoring Company” in Okhla
Industrial area .My hobbies are playing football, table tennis ,listening to music and bike riding. I am
a sincere , hard working and quick learner guy.

Marketing is the invisible force that propels the modern business world forward. With recent
advancements in communication technology the market field has been revolutionised with new
opportunities and new potential pitfalls. With the globalization of business success of failure of
international marketing campaigns is undeniably a powerful factor in the success of failure of
modern companies .

Dubai emphasises on advertising marketing , and the marketing techniques are also accordingly
advanced and well established in Dubai. I am confident that , having exhausted many of the training
opportunities available in my country , the resources available in Dubai for my postgraduate
program are ideal for taking my career to next level.

I was into to the field of marketing because I find it very dynamic and creative based field. In
addition, marketing is the fast growing discipline, encompassing a wide area of activities within the
community. I was first exposed to marketing while studying for me bachelor degree, while studying
bachelors I took subjects related to marketing such as ‘principles of marketing’, ‘advertising’,
‘marketing research’ and ‘marketing management, . In addition to the lectures we examined several
case studies and devised specific solutions for particular problems through these subjects. I grew
family with basic theories and application of marketing .

I have chosen to study in Dubai for several reasons. The traditional aspect of culture and historical
legacy of the country left a last impression on me . Additionally, the field of marketing is well
established in Dubai and as a result, it is a suitable settings for advanced training this field. Studying
in such an environment will, I believe put me on the path to success . Specifically , joining the
prestigious Masters program offered by your University will give me the theoretical training ,
practical experience and access to resources that I will need to advance me knowledge and skills.

After completion of my Masters program , I Plan to return to India and start my own venture I feel
that the knowledge and experience I have gained from Masters program will be essential in helping
in my business growth and for my future. I am confident that my skills and experience that I
acquired through years of education and employment have prepared me well for my postgraduate
study at your institution and I'm eager to apply myself so that I can gain the skills and knowledge
which will help in my career development.