Why Digital marketing is the future of Marketing???

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(I think in place of “your” and “you” it should be “our” and “we”)

Digital marketing is changing youwerour way of work, travel, buying groceries, shopping etc. Formatted: Justified

In short Digital Marketing is changing youwerour lives and youwe are not even able to even
recognize it, but youwe are dependent and thankful for it. Formatted: Font color: Light Green

Earlier you we used to see products as showed to us by used by the sales-personemployeesand

obviously only which use to tell us all the pros, no cons of a product and not a single con but
thanks to digitalization, now you we can see honest reviews with all pros and cons.

Earlier we used to see products from the respective Sales-person’s eyes, only the pros no cons.
Thanks to digitalization, now we can see honest reviews with every pro and con.

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YouWe used to watch an advertisement on tv TV and decide whether to buy the product or not
and after buying if youwe don’t like the product youwe cannot change it. But now everything
being digital youwe can buy a product online review and check it that it works accordingly and
if youwe don’t like it youwe can return it back because of the easy return policy of online
companies like Amazon, Flipkart etc.

. Infact, we can check the reviews of the product before buying it.

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You can also check reviews of the people who used it before buying.

Does the that product satisfy yourour need? Does the product description match the product?
And many other questions that helps youus to understand the product better and so you can
take the right decision and spend your hard money wisely us to make the correct buying
decision.

In today's world, youwe compare, buy and sell everything online from our groceries to home
furniture to car (youwe test drive yourour car even before buying it). YouWe see everything
online compare it and buy it. This has reduced the number of frauds because everything is
transparent if you are buying online. The product descriptions are more accurate and companies
are obliged by law to provide correct information.Everything related to the product is written
in the product description.

Methods of Traditional marketing: Formatted: Font: Bold

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 Radio

Hoardings TV Ads

Traditional
Posters
Marketing Newspaper

Flyers and
Magzines
Brochures

Earlier every company use to depend on these methodsthings for sales. However, Tthe major
problem was to with this is companies can’t measure the exact amount of traffic generated by
these mediums. They always have to guess where they are getting traffic or generating sales.
So, they money was spent on have to spend money on every campaign.

But with Digital Marketing the most efficient sales strategy can be tracked and monitoredone
can measure from where traffic or sales are coming. Where to invest money?, which medium
is the most successful, ? etcAnd many more questions can be answered. It is simple and free
by using tools such as to find out this thing by using Google Analytics tool. Here, In Google
Analytic Tool, youwe can check multiple parameters like time, demographic region, gender,
source and many more. other things.
Tools for Digital Marketing:

Adwords

Search
Youtube
Engine
Marketing
optimisation

Search
Facebook
Engine
Marketing
Marketing
Digital
Marketing

Landing
Email
page
Marketing
conversion

Pay Per Click Data Mining

These are some of the most famous and most successful Digital Marketing tools and youwe
can measure their performance by putting a conversion link in the HTML code of yourour
website or in the particular campaign. You can see the result in Google Analyticals The
results of which can easily be tracked with Google Analytics.

Interesing fact, Eevery second on Google 63,000 searches are made on Google. Sso youwe can Formatted: Justified

imagine the size of customers one can derive from Digital Marketing.

So, iIt is not wrong to say that Digital Marketing is reshaping this industry the future and this
future is here. The amount of human resource or potential customers you one can find online
is beyond imagination. This is the only reason why many companies are using digital mediums
for customer acquisition and retention. The companies which have still not landed into this
battle ground are busy hiring talents that can help them align with the new change and compete
with the big sharks.

This is the only reason that many companies using the digital medium to get customers and the
companies who neglected this platform earlier is now hiring experts to help them to make their
digital presence and try to compete with the companies which are already well established in
the online world.

Comments:
  You need to work on the story telling. It has to be direct but the language and words Formatted: List Paragraph, Justified, Bulleted + Level: 1 +
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used must be more businesslike or formal. Like “Customer acquisition” in place of get
customers, etc.
 The comparison diagram between conventional marketing and digital marketing should
be side by side. (This is what I feel).
 You can end the article by writing some futuristic methods companies have adopted in
this field which is still not very popular. Or you can write something about the new data
protection law, or may be a suggestion to the companies who have not gne digital as to
what are the easy steps they can follow to go digital.

Overall, I liked the flow of the article and the idea, just some changes on the line of the Formatted: Justified

language, formatting and the framing of sentences. Formatted: Font: (Default) Times New Roman, 12 pt