See discussions, stats, and author profiles for this publication at: https://www.researchgate.

net/publication/329218064

Book Review - Digital Marketing strategies for fashion and luxury brands

Poster · June 2018

CITATIONS READS

0 66

1 author:

Wilson Ozuem
University of Cumbria (UK)
79 PUBLICATIONS   275 CITATIONS   

SEE PROFILE

Some of the authors of this publication are also working on these related projects:

Call for submission to Special IJEBL Issue on Digital Marketing for luxury and fashion brands View project

Call for Chapters - Editors: Prof.Wilson Ozuem, Dr Elena Patten and Dr Yllka Azemi View project

All content following this page was uploaded by Wilson Ozuem on 27 November 2018.

The user has requested enhancement of the downloaded file.

 

" / 

'   !
,$A
E8$
88=
8:
D
30 5 $


"*+,$


  
 
   
 
+=
 
  
   4!

   
 

*  

 + 
&
 
*  & $
 $(
L"+ 9
 * 
 
 6' "+
  
 +


  B

* G  * $
E-E-4)
5
 

* 

+ 
 ;  &
  
* 
  +=
/

<* * 
  &  B

4
*
  *
 
E5)%KA
@@:KA

+  '
   



7
   G  *   
4 
* + '
*$
  *   * &
* *+ 5  
 +

 
+ '*+
 

*   
  
  
B *$

   &
  
+
=

 4'  
 
:

  G 
  
 
    +4   

  



$
*
 +  
 4
 *  
= & $

  *=
 $ 1!   
  +    +
   
+  *$/    +    
G *  + 
'=

  +  
       4 &+
 

  4 
 +
$
   +$ 9+=
6 G  4    4 * 
   




"
  

=

+

        =   B

+  =

   
    $
 
 

+*  X       



   )     & * $4=
$ PH

88

 



* 
 ++

     1 =
=E
  4  H  +   G  *   
*

 $ !& F  +  *  =
+  
G 
*
5
 +
  4  
   

 

+ '
* 
 

  +  

+ 4 
4   

 

  
 +*X& ==+H   
4 * +$ 
 4'$ * + 



=
  +   + 
  
   =
4   **+   =

G G
=

  
*

     =
    
=  G
=
!
    4  
  
    




   
 =
 
*   
 
**+F  +
 

44   
* $

 $ 
 + '
*

     =   

*  *
  
*
 477
 G * 
 =

 44  X17=
*  

*+$

H&

4

B
'
    + ' 
*        
   = 
  X 
  *
*G
 
&
  H$ /  
 =   
  $  4'



  
+  * +  
 
=
 
"  4   
 
 *&

   
 4      
 
4+ 4 + 

       4'$ 

 + 
+ $ 4'
  $

 
+
* 
+
 ;&   4'  =
  +*+   + = 


   
'
*  G  4    + $   +
 
 
 + 
  4!     X =H  =
  4'$ + +' 
* + 


$
L     

&
= *
* +     B   +=

  +    

  


++'
+

+
   
    !
+ '
 3+4
     &
&

8<

 

X 4:KK9$5   0 "    +

   
 00      $ 4

         
   +
! $   

  !   5 R$+
 

 + l  +
 ? - !     $  +
    ! 7E  lH
 ! = $

4:KK9$5 
 
    +  %
" m4 =
  + &  
4 4
   0   + 
=
"
*
  

 % H 4899G5 
      +  
'

    
+ 5
*
 H 9
 (     

?H$A< '
H5
 $

 
      4      =

 
+&

   4     
 
 $  &
= *
*  
 
4' '$
X%
     (
    ++
"
  
       


*+
"
$  7 
 ++ &    $

  ?%
+ - 
* +
=
     
 & $
       
"   /
* 
+
   
"   
  =

 + =
$   7 
    :  
   *  ==
$H$
@=: 

+  K
   +  +*
*
5      
    @  
8

+      
 &  +' 

+   &
 
 4'
   $
&
* $
1  *   4'
Q? 7       E =

    
  ++

       
      + '
* 
  +
* &
$     ! 

 
   
 7    
 $

8@

 

(     4 $  $? " +

    
* X =   

 

H$ 
   
   
  +
  
+  
   $7 +


$ L=
 

*     $ 
4 
*    
   =      

    
4 
     $H$88:
 

$ (   

+

  
   G  ;&   
 4  + '
*O  =   *= + 





  
 * 
  G+   4'&     
&=    &= = 4O ( 
 
* ++  4    = 4   B   
*
 &


*

 4  
  4
  
   =

O * ++ 4  O

E
 
   + 
     4   
+   %  +4

*     + 
 4
*
 
/
+    B
$  4
 
+ 

 4 
= + '
*
  +



 
&
  
 +   
  + 
* 
 +
*   
'$ B4+    
  +
*  =
 
  +   = &
  $ 

++

   +
*   
     +
4   
$  2H 3*
 E+ =

 N 

 

X     $
++        =
! .
   + + 
    

 & $
+  
;& +
*   
   

   

 
7    



 
   
0
+ 
O
- !   +

    
    25$7
 +
    *

 
9 $5$

8:


View publication stats