N

PROJECT REPORT
On

Manufacturing of Bakery Products

Submitted

E
As part of requirement of The Training

Under

New Entrepreneur cum-Enterprise Development Scheme

Government of Tamilnadu

E
Conducted by

Entrepreneurship Development Institute, Guindy, Chennai

Prepared by

Name: Mrs. Priya Ganesh

D
rd
Address: Plot No 14, VIP Nagar 3 Cross Street,
Thirukatchur Village, Singaperumal Koil,

Chengalpet Taluk, Kancheepuram Dt – 603 204

Mobile: +91 – 72999 70022

Email: thedestinationmwc@gmail.com, kirthikapasupathy@yahoo.co.in

Training at Entrepreneurship Development Institute, Guindy, Chennai

S
Financed by CANARA BANK – Singaperumal Koil Branch
 TABLE OF CONTENT

S.No. Description Page No.

1 Executive Summary 1-15
a)Business Profile 1-2
b)Promoter’s Profile 3
c)Location Profile 4-11
d)List of Resources 12
e)Volume of Business 13-14
f) Profit Note on Bakery Market 15
2 Business Plan Preparation through software Developed by 16-24
EDI
3 Financial Report Prepared through software developed by 25-33
EDI
4 Market Survey Questionnaire & Analysis 34-55
5 Quotations for Machineries & Equipments 56-64
6 Quotation for Raw Materials 65
7 Product Profile with Rates 66-68
8 Id Proof, Address Proof & Certificate of the Promoter 69-74
9 MSME Certificate 75
10 Service Tax – Form S1 76
11 Bank Loan Approval Letter 77-78
 BUSINESS PROFILE
General Business Information
 Name of the Promoter : Mrs. Priya Ganesh

 Business Name : Dawn 2 Dusk Entertainments ( D2D )

 Status of the Promoter : Proprietor
 Head Office Address : rd
The Canopy, Plot No 14, VIP Nagar 3 , Thirukatchur
Village, Singaperumal Koil, Chengalpet Taluk,
 Kancheepuram Dt – 603 202.
Phone Number : 72999 70022
 Email Id : kirthikapasupathy@yahoo.co.in

Business Details
 Date of Creation : New

Main Areas of Activities of
 Business : Cakes, Bakery Products, Coffee Shop, Juices
Main Products : Cakes, Puffs, Sandwiches, Pizzas, Burgers, Coffee,
 Cool- drinks, Juices, Milkshakes, Ice Creams
Main Services : Manufacturing & Selling of Bakery and other related
 products, Coffee Shops
Principal Customer Industries
and Geographies : Companies, factories, Corporates, families and Individuals
located inside Mahindra World City campus.

Business Capacity

Human Resources

 Business Organization :Owner – Store Manager – Cooks – Sales Executives –

Cleaning Staffs
 No. of Employees:6

Financial
 Financial Circumstances of Business
A detailed financial working sheet prepared through the software developed by EDI
has been attached.
 BUSINESS PROFILE
Technical

 The Daily operations will be supported by a Consultant “ Café Fresspresso “ ( Profile

Attached ), who is a reputed organization in india in coffee shops and bakery business.
The Consultant will support the company for five years in terms Technical support,
Marketing support, Training in terms of production and Sales, Support in terms of
sourcing Raw materials, Equipments, Interior/Exterior Designs, and Technical Know-How
Etc.
 The Proprietor has experience in Sales & Marketing, Production & Purchase.
 The Proprietor has applied for One Month training under District
Industrial Center – Kancheepuram ( DIC ) and for technical and
Entrepreneurship Program.
 Profile

Priya Ganesh Plot No 14, VIP Nagar 3rd Cross Street,

Mobile Number : 91- 7299970022 Singaperumal Koil, Chengalpet Taluk,
E-Mail: kirthikapasupathy@yahoo.co.in Kancheepuram Dt - 603204.

ACADEMIC QUALIFICATION
Graduate in Computer Science from TUK Arts & Science College affiliated to
 Bharathidhasan University. Passed 1996
 HSc from Tamilnadu State Board. Passed 1993
SSC from Tamilnadu State Board Passed: 1991

COMPUTER KNOWLEDGE

Windows 98, Windows 2000, Windows XP, etc.


AREAS OF EXPERTISE

Retail Operations Management


Deputizing for the Dept Manager, supporting and overseeing shop operations.


 Responsible for training and induction programmes for new staff members.
 Ensuring a consistently high standard of presentation in stores.
 Working closely with visual merchandisers.
Enhanced Store inventory processes and increased vendor performance through improved
 communication and follow up.
Maintaining accurate records of all pricing, sales, and activity reports, day to day accounts and
 banking operations.
 Controlling shrinkage, wages, write-off, cash control and store expenditure.
Producing data and reports for senior management on performance.

Man Management

 Optimization of Man Power
 Assessing training needs of the various employees and providing effective training to them.
Participating in employee coaching & counseling, appraising and reviewing performances.

Personnel Data

Date of Birth : 21st December 1975

Marital Status : Married.

Languages Known: English, Tamil, and Hindi, Telugu, Malayalam

Page 1 of 1
 A CITY Mahindra World City offers distinct advantages
for companies that are situated in its premises.

IN A CLASS
The plug-n-play format makes it simple for a
company to integrate into Mahindra World City,
thus providing the dual advantage of a quick

OF ITS OWN start-up and considerable savings on cost of

ownership.

HIGHLIGHTS OF PLUG-N-PLAY
PHYSICAL INFRASTRUCTURE
New C e ai
A clean and stress-free
environment Ready-to-build,
levelled land
6-lane, 4-lane, 2-lane road
network Railway station on
campus
On site 230 kv substation for fail-
safe power

OFC backbone for data/telecom from

4 service providers— Bharti, VSNL,
BSNL, Reliance
Potable water
Modern waste management
network 24x7 security for common
areas Operations and maintenance
of campus

CENTRAL AVENUE PARANUR RAILWAY STATION AT MAHINDRA WORLD CITY

ZONING INTO MAHINDRA WORLD CITY, NEW CHENNAI

The business zone is divided into a Domestic Tariff Area (DTA) and three sector-specific Special Economic Zones (SEZs)
for IT (Services & Manufacturing), Auto Ancillaries and Apparel & Fashion Accessories.

The SEZ status ensures that companies get the advantage of fiscal benefits, tax holidays, proactive support
from the government, single window clearance, an on site customs office and self-certification process.
Companies experience a productive, hassle-free environment that enables them to perform to their full
potential.

The DTA provides facilities for companies to set up manufacturing units to cater to the needs of the domestic market.
Beside enjoying similar infrastructural advantages as the SEZ, the DTA also gives companies the space to function and
flourish within a conducive business ecosystem.

Beingin business at Mahindra World City means setting high standards — and achieving
them.
 "B i prime ex of city th t w s
rcelon s mple
t en to higher level. With its vibr nt
street life,
deep- sens of desig nd qu of
rooted e n noted lity
life, it is wh t s becom cit for the
h e y world."
Charles Landry, world-le expe in urb n
ding rt
renew l n developmen
d t
At M World City livin sp ces midst
hindr , g
cle gree n l environ h ve bee designed
n, n, tur s n
wit on simple im — to m e life better for
h e
the people livin in it.
g

SYLVAN COUNTY

At Mahindra World City, life is

more than just work. An
exclusive 300+ acre residential
zone master planned by HOK
International, one of the world’s
most respected planning firms,
provides low-density living spaces
supported by modern social
infrastructure for a community of
6000-plus families. High-quality
integrated spaces for business,
livingand leisureall within one
self-contained community... life
like it should be!
 C´EST LA SYLVAN COUNTY
When it comes to living spaces, Mahindra World City

VIE...
has literally left no stone unturned to create
contemporary and stylish homes that everyone dreams
of living in…

LIFE LIKE IT Sylvan County, Mahindra World City's first premium

residential enclave, spread over 22 acres, offers a wide range

SHOULD of options for quality living — from picturesque independent

bungalows and serene semi-detached houses to richly

BE!
landscaped apartments. Surrounded by verdant wide-open
spaces, fresh air and
abundant natural lighting, Sylvan County is a stone's throw
away from everyday amenities like a commercial complex,
a club house with facilities like a swimming pool,
gymnasium, billiards room, and a children’s park.
facilities include an amphitheatre, mathematics labs,
science labs, language labs, indoor and outdoor play
facilities and state-of-the-art classrooms. All this while
ensuring an optimum student-teacher ratio of 25:1.

THE CANOPY

MAHINDRA
WORLD SCHOOL
Mahindra School 1,00,000 sq ft
World —
of in educatio — sprea ove
innovation n d r
a sprawling 5- campus, follows the
acre
CBSE an caters to classe from
syllabus d s
the KG level to Standard 12. Besides
a curriculum of discovery, preparation
and inspiration, the high-tech
THE CANOPY
Spread across an area of 60,000 sq ft, The Canopy is
the first commercial complex in Mahindra World City.
With a unique ambience featuring a courtyard and timber decks
central
under the open sky, The Canopy food court from Planet
houses a Yumm, a
book store from Connexions, a 24x7 medical centre from
Apollo
Hospitals, banks and ATMs, a digital store, a
music supermarket
travel services desk — making it an of and
oasis convenience
place for relaxation and recreation.
THE BUSINESS HOTEL
Mahindra World City will also feature a 200-room
business hotel from Mahindra Holidays & Resorts,
equipped with all the modern comforts that a
business traveller would need.
A CITY
OF CORPORATE
SUCCESS INFOSYS TECHNOLOGIES

STORIES
DOMESTIC TARIFF AREA

NESTRONICS

IT SEZ
SRINIVASAFASHIONS
 AUTO ANCILLARY SEZ

APPAREL & FASHION ACCESSORIES SEZ

CYBERVALE - ASCENDAS MAHINDRA IT KRYOLAN COSMETICS B BRAUN

PARK

SOCIAL/COMMERCIAL ZONES
 New C e ai

A BIRD’S EYE
VIEW

KEY
ZONES
APPAREL & FASHION ACCESSORIES SEZ

AUTO ANCILLARY SEZ

IT SEZ

DTA

RESIDENTIAL/COMMERCIAL

UTILITIES

ELECTRICAL SUBSTATION
FS FIRE STATION

GREEN BELT

MSW

PETROL STATION

PS POLICE STATION

SEWAGE TREATMENT PLANT

WATER TREATMENT PLANT

 New C e ai

LOCATION MAP

DISCLAIMER: This layout plan is purely indicative and not a legal offering.
The competent authority/promoter/planner
reserves the right to add/delete and/or change any
details/layouts mentioned if so warranted.
 Name of the Resource Need of the Resource
Vertical Chillers Manufacturing Equipment used for storing Raw materials
Hot Chamber storing produced goods ( puffs, Samosas, Sandwiches etc.. )
Cold Chamber storing produced goods ( Cakes, stuffed buns, Donuts & Cookies etc.. )
Deep Freezer Manufacturing Equipment used for storing Raw materials
Microwave Oven pre heating and post production heating purposes
Dough Kneeder Manufacturing Equipment
Electric Fryer Manufacturing Equipment
Sandwich maker Manufacturing Equipment
Electric Oven Manufacturing Equipment
Hot Case Manufacturing Equipment
Pizza Oven Manufacturing Equipment
Planetary Cake Mixer Manufacturing Equipment
Spiral Kneader ( Model - KSK 30 ) Manufacturing Equipment
Coffee Machine Manufacturing Equipment
Bakery Sink + Geyser + Water Purifier Part of Kitchen & Manufacturing Units
Other Handling Equipments knifes, cutters, heating plates, pizza heating trays, Cake heating trays etc
POS Systems Billing & Inventory Purpose. Sales Tax, Service Tax and other tax purposes.
Printers for POS Billing & Inventory Purpose. Sales Tax, Service Tax and other tax purposes.
UPS Billing & Inventory Purpose. Sales Tax, Service Tax and other tax purposes.
Backup purposes for lights and fans alone. Will reduce the usage of Diesel generator during non-manufacturing
Inverter With Battery 2 KVA hours.
Generator Mandatory as manufacturing equipments cannot be run on inverters during power cut timings.
Air Curtain Used to reduce the usage of A/C units. Energy efficiency purpose
Air Conditioners 2 Tons * 4 - temperature and will be cooked as per order. It can't be kept in chillers as the processed items will get hard. At
5 Star rated for energy efficiency retail area, we need to give good ambience to the customer a s the end users are B+ segment.
 Wholesale Business Perspective
Expected Expected

Brief of the Sale Volume Revenue

Product Targetted Customers Capacity of the target Expected order / Month Rs./Month
Caterers of Infosys, Wipro, The employee base of Mahindra World City is Special designed 200 kg @
Customised Computer Sciences Corporation, approx 75000. Every company inside Mahindra cakes for Rs.500 / Kg 100,000
CSS, HTC and other companies World City has a canteen facility which provide a birthday, party
Cakes inside Mahindra World City great oppurtunity for party orders. and other
celebrations
Sale counters of the Caterers of The employee base of Mahindra World City is Regular variants 300 kgs @
Infosys, Wipro, Computer approx 75000. Every company inside Mahindra like black forest, Rs.400 / Kg 120,000
Sciences Corporation, CSS, HTC World City has a canteen facility which provide white forest
Regular Cakes and other companies inside a great oppurtunity for party orders. Apart from honey dew etc..
Mahindra World City this, we have more than 7 supermarkets located For tea time or
Local Supermarket sales counters, within 3 km radius who wish to sell bakery during breaks
Cinema Theaters Sales Counters products in their shops
Supermarkets, Local Bakeries, and Huge demand for Pizza bases and Burger buns as Regular sales 3000 pcs @
Pizza Bases & Hotels customers now a days started preparing pizzas & Rs.15/pcs 45,000
Burgers at home. Also apart from the traditional
Burger Buns pizza shops and burger shops, all hotels and chat
counters now a days started to sell these items.
Local Supermarket sales counters, Local Supermarket sales counters, Local Bakeries, Regular sales 5000 pkts @
Local Bakeries, and Hotels and and Hotels and Chat Counters, sandwich shops 4 Variants avg 100,000
Bread Variants Chat Counters, sandwich shops ( Sandwich, Rs.20/Pkt
Sweet, Wheat,
and Multigrain )
Party, Birthday & Other Though these products are prepared based on Party orders 1000 pcs @
Occasional orders from Caterers retail perspective, we will get party orders from during birthday, Rs.10 / Pcs 10,000
Puffs, Snacks & of Cognizant Technology companies mentioned herein. and other
Fried Variants Solutions, Computer Sciences celebrations
Corporation, CSS, HTC and other
companies inside MEPZ
Expected Wholesale Distribution Business Volume / Month 375,000
 Retail Business Perspective
Expected Expected
Brief of the Sale Volume Revenue
Product Targetted Customers Capacity of the target Expected order / Month Rs./Month
Neighbourhood Residentials We have more than 2000 household within 3 km Special designed 300 Kg @
Customised radius with no other organised competitors cakes for Rs.550/Kg 165,000
presence. Everybody needs to travel atleast 4-5 birthday, party
Cakes
kms to give their birthday or party orders and other
celebrations
Neighbourhood Residentials We have more than 2000 household within 3 km Regular variants 300 Kg @
radius with no other organised competitors like black forest, Rs.550/Kg 165,000
Regular Cakes presence. Everybody needs to travel atleast 4-5 white forest
kms to get high quality fresh cream cakes honey dew etc..
For tea time or
during breaks
Neighbourhood Residentials Retail Sales which makes the customer to feel Regular sales 150 Pcs @
Pizza & Burger that the store is not only a coke shop and it is an Rs.70/Pcs 10,500
eatery shop.
Neighbourhood Residentials Retail Sales Regular sales 600 pkts @
4 Variants Rs.25 / Pkt 15,000
Bread Variants ( Sandwich,
Sweet, Wheat,
and Multigrain )
Hot & Cold Neighbourhood Residentials, Coffee Shop concept with a good ambience will Cappacino, 300 cups@
College Students Etc.. make the customer to spend more time at the Espresso, Green Rs.50/Cup 15,000
Coffee &
shop and make them to spend more on the Tea, Lemon Tea
Lemonades
eatables which will bring more business Etc..
Neighbourhood Residentials, Retail Sales Party orders 1000 Pcs @
Puffs, Snacks & College Students, School children during birthday, Rs.10/Pcs 10,000
Fried Variants Etc.. and other
celebrations
Expected Retail Business Volume / Month 380,500
 INDIAN BAKERY INDUSTRY
The Indian bakery industry is dominated by the small-scale sector with an estimated 50,000
small and medium-size producers, along with 15 units in the organized sector. Apart from the
nature of the industry, which gravitates to the markets and caters to the local tastes, the industry
is widely dispersed also due to the reservation policies (relating to the small scale industries) of
the government.

Biscuits and bread which are considered to be the major bakery product and they account for
82% of all bakery production. The unorganized sector accounts for about half of the total biscuit
production estimated at 1.5 million tonnes. It also accounts for 85% of the total bread production
and around 90% of the other bakery products estimated at 0.6 million tonnes. The last includes
pastries, cakes, buns, rusks and others.

Bread and Cakes are estimated to enjoy around 17% share by volume and 45% by share by
value of the bakery industry. The organized sector caters to the medium and premium segments,
which are relatively less price-sensitive. The organized sector is unable to compete at the lower
price range due to the excise advantage enjoyed by the informal sector. The organized segment
in cakes & Breads has witnessed a steady growth of about 7.5%, conforming broadly to the
growth rate of GDP.

Biscuits constitute about 7% of the Rs 478 billion FMCG markets in India. During 2003-04
biscuits market grew at double digit (about 11%) compared to a growth of 1.4% for the
FMCG industry as a whole, and 4.4% average growth over last five years (1999-2003).

As far as Chennai Market is concerned, Cakes & Breads constitute just more than 4% of the
Rs.5000 Cr. FMCG market in india. It is continuously growing as the young generation started
considering diet and healthy foods. The Bakery market in Chennai is growing at 11% per annum
in terms of quantity and 14% in terms of Value.
 BUSINESS PLAN FORMAT

1.0

Name of the Firm DAWN 2 DUSK ENTERTAINMENTS

Name of MANUFACTURING OF BAKERY PRODUCTS
business/project
Location MAHINDRA WORLD CITY
Type of Organization PROPRIETARY
(Proprietary/Partnership)
RD
Address PLOT NO 14, VIP NAGAR 3 CROSS STREET,
(with Phone, e-mail) THIRUKATCHUR VILLAGE, SINGAPERUMAL KOIL,
CHENGALPET TALUK,KANCHIPURAM DIST-603002.
MOB:7299970022
EMAIL: kirthikapasupathy@yahoo.co.in
Name of the Chief PRIYA GANESH
Promoter(s)
Date of Birth 21/12/1975
Names of Partners NOT APPLICABLE

1.1. Educational Qualification:

Course (from School/University/Institute Major Yr. of

SSLC/Diploma) Subject Passing
SSLC ST.THERESA HR.SEC. SCHOOL APR 1991
KARUR
12TH KALAYANASUNDARAM MAR 1993
HR.SEC.SCHOOL.TANJORE
B.SC., BHARATHIDASAN COMPUTER APR 1996
UNIVERSITY,TANJORE SCIENCE

1.2. Special Training:

Training in Institute Duration Achievment/Remarks

DIPLOMA IN APTECH ONE YEAR PASS
PROGRAMMING C
DIPLOMA IN ORACLE BDPS 6 MONTHS A GRADE
DIPLOMA IN PENTAGON ONE YEAR A GRADE
SECRETARYSHIP
1.3. Work experience (Past & Present):

Organization Position Nature of work Duration

EVERYDAY STORE SALES,PURCHASE,MANPOWER,FINANCE 4 YEARS
RETAILS MANAGER &PAYMENTS
1.4

P o ote ’s A ual I o e Last Yea RS. 1,80,000/-

Assets owned by the promoter (s) JEWELLERY 9 LAKHS
Movable
Immovable NA
1.5 COMPANY’“ MAIN OBJECTIVE Wh does the o pa e ist? :

The core objective is to utilize and en-cashing the opportunity for high quality
Bakery products and pastry related products at the attractive cost and also to
provide employment opportunity for the suitable candidates.

The Business objective is manufacturing of bakery and other related products to

the corporate and individuals based on their order coupled with the small sales
counter for the end customer.

1.6. FINANCIAL GOALS:

a. To have a sales revenue amounting to Rs. 30,00,000/-

by 2014-15
b. To obtain a profit margin of …70………..%
c. To obtain a profit per business partner of Rs. – NA -

1.7 DESCRIPTION OF THE PRODUCT or SERVICE:

Manufacturing of Cakes, Bread, Buns, Pizza bases, Sandwiches, Cookies and other
snack varieties by well trained chefs and cooks based on the order and design
given by the customer.
1.8 IDENTIFICATION OF THE CUSTOMERS:

There are 73 corporates with the working population of 75000 visiting the
location on daily basis. The corporate customers will give their orders for their
parties, meetings, conferences and all occasions celebrated by
employees/management.
There are around 1000 residentials within 3kms radius who has good accessibility
to the location. The order can be procured from residential for their every
celebrations.
Needs satisfied by the product or service: YES

1.9. IDENTIFICATION OF THE COMPETITION (Major competitors):

Organized Bakeries Unorganized Bakeries

WINGS Venkateshwara Bakery,
NILGIRIS Guna Bakery
ADYAR BAKERY
PER GRATIUM
Strengths/weakness of the competition:
Strength Weakness
Organized bakeries have already O ga ized ake ies do ’t ha e
established themselves and quality. manufacturing units and hence lagging in
order procurements.

Unorganized bakeries can give U o ga ized ake ies do ’t p epa e

products at very cheaper rates. products in quality and hygiene.

1.10. ADVANTAGES AND DISADVANTAGES OF THE PRODUCT AND YOUR

COMPANY

Price: The price will be fixed as competitive as possible to satisfy all customers.
Ho e e o pa does ’t a t to o pete ith lo al a ds.
Quality: My company wont compromise on quality and hygiene.
Terms of Delivery: Taking orders through phone/mail/direct orders. Quality and
timeliness are main objective with the customer satisfaction is the main MOTO.
Payment Methods: Payments can be made through Cash, Credit/Debit cards,
Redemption of meal coupons.
Customer Service: My company focuses on customer satisfaction in terms of
quality, cost and convenience.
Others: Door delivery, Dial-A-Cake concept will attract more customers which is
unique in this business model.
1.11. MESSAGE TO BE COMMUNICATED TO THE CUSTOMERS:

Cele ate all ou o asio s ith ou ea past a ges

E jo the est ualit at affo da le ates
1.12. MARKETING AND MEANS OF COMMERCIALIZATION:

Present demand Demand for high quality pastries are very high and supply is
& supply very limited.
Competition There are only 2 organised brands and 2 un organised brands.
Target clients Corporates, individuals, school children, bachelor and
families.
Marketing Through brochures and social media advertisements. Offers
strategy (USP) to customers. Tie-ups with corporates, school management
and apartment associations.

1.13. Manufacturing Process:

Technical know-how A detailed study material and well trained and

availability experienced chefs are available.
Step-by-step description Dough preparation-Grinding-Mixing with creams-
of the manufacturing sponge preparation-Cream preparation-Baking-
process (raw material- Placing the toppings.
finished goods)
1.14. Production Programme:

No. of working days/annum: 300 Days

No. of working shifts (8hrs)/day: One shift/Day
Installed capacity (annual) : 15 Tons/Annum
Utilized capacity (%)
Year - I----- 50%
Year - II----- 65%
Year - III-----72%
S.No Item(s) Quantity Produced/Yr Capacity
Utilization(%)
1 Cakes, Breads, Buns etc 7,500 kgs ( 50% ) – 1st year 15000 Kgs ( 100% )
2 Cakes, Breads, Buns etc 9,750 kgs ( 50% ) – 2nd Year 15000 Kgs ( 100% )
3 Cakes, Breads, Buns etc 10,800 kgs ( 50% ) – 3rd Year 15000 Kgs ( 100% )
2.0 Details of the Proposed Project:

2.1 Land and Building:

S.No Particulars Area required Total value Remarks

1 Land
2 Building
TOTAL
2.2. Machineries/Equipments:

S.No Description Nos. required Rate (Rs) Total value(Rs)

1 Dough Kneeder 1 65,000 65,000
2 Planetary Mixers 2 90,000 1,80,000
3 Electric Oven 2 50,000 1,00,000
4 Other manufacturing Each one 2,00,000 2,00,000
equipments
5 Diesel Generators 1 4,00,000 4,00,000
6 Electric Fryer 2 15,000 30,000
7 Grillers, Microwave Each One 2,00,000 2,00,000
oven, Pizza oven, Hot
case
8 Air Conditioners 4 60,000 2,40,000
9 Display Counters 2
10 Kitchen & Cutlery Total 3,00,000 3,00,000
Equipments
11 Coffee Machine 1 2,00,000 2,00,000
12 Cake Mould 18 10,000 1,80,000
2.3. Misc. Fixed Assets:

S.No Particulars Nos.required Rate (Rs) Total value(Rs)

1 Furnitures Total 2,00,000 2,00,000
2 Computers 3 50,000 1,50,000
3 Inverter 1 50,000 50,000
4 CCTV Camera 1 1,50,000 1,50,000
2.4. Preliminary and Pre-operative Expenses:

S.No Particulars Amount (Rs) Remarks

1 Licenses & Approvals 25,000 25,000
2 Trial Run Expenses 25,000 25,000
3 Contingencies 50,000 50,000
2.5. Working Capital:

S.No Item Duration Total Value (Rs)

I YR II YR III YR IV YR V YR
1 Raw material One 75,000 90,000 1,05,000 1,17,000 1,27,500
stock Month
2 Establishment 9,000 9,900 10,800 14,080 15,300
expenses
3 Start-up 25,000 Nil Nil Nil Nil
expenses
4 Misc. expenses
2.6. Total Cost of the Project:

S.No Particulars Total value (Rs)

1 Fixed Capital (sum of 2.1+2.2+2.3) 26,45,000
2 Working Capital (Sum of 2.5) 1,09,000
3 Preliminary & Preoperative Expenses 1,00,000
(sum of 2.4)
Total 28,54,000
2.7. Means of Finance:

S.No Particulars Amount (Rs) Remarks

1 Own Investment/Equity 3,65,000
2 Term Loan 19,90,000
3 Working capital Loan
4 Any other source (subsidy etc) 4,99,000
Total 28,54,000
3.1. Sales Revenue: (Please refer item No. 5.1 (Pricing)

S.No Items (s) Quantity Rate/Unit (Rs) Sales

Sold/Yr Realisation
(Rs)
1 Cakes, Buns & Bread 9,125 kgs 600/kg 54,50,000
2 Cookies 1100 kgs 500/kg 5,50,000
3 Pizzas & Burgers 4000 pcs 120/pc 4,80,000
4 Snacks & Fries 15000 plates 30/plate 4,50,000
5 Hot & Cold Coffee 4500 cups 60/Cup 2,70,000
4.1. Raw material (annual) Requirement:

S.No Item (s) Quantity Rate (Rs) Total value

(Rs)
1 MAIDA & OTHER 6000 kgs 50 3,00,000
FLOURS
2 SUGAR, SALT & 2000 kgs 50 1,00,000
OTHERS
3 BUTTER, CHEESE & 500 kgs 200 1,00,000
OTHER DAIRY
PRODUCTS
4 VEGETABLES & DRY 200 kgs 250 50,000
FRUITS
5 OTHER RAW 100 kgs 500 50,000
MATERIALS
4.2. Utilities:

S.No Particulars Annual Remarks

Expenditure
1 Power/Electricity 2,00,000
2 Water 5,000
3 Coad/Oil/Steam
4 Transport 15000
5 Any other item
Total 2,20,000
4.4. Man Power (Salaries/Wages):

S.No Particulars No. Wages/Salary Annual

p.m (Rs) expenses (Rs)
1 Skilled 2 15000 3,60,000
2 Semi-skilled 2 12000 2,88,000
3 Unskilled 3 5000 1,80,000
4 Office staff
5 Anyother
Total 8,28,000
4.5 Repairs and Maintenance:

S.No Particulars Amount (Rs)

1 AMC for A/C, DG and other Electrical Items 10000
2 AMC for DG & Other Electrical Items 15000
3 AMC for Bakery Equipments 15000

4.6. Selling and Distribution Expenses:

S.No Particulars Amount (Rs) Remarks

1 Packing Material 1,40,000
2 Logistics 40,000

1,80,000
4.7. Administrative Expenses:

S.No Particulars Amount (Rs) Remarks

1 Stationery & Printing 80,000
2 Post/telephone 25,000
3 Entertainment Expenses
4 Miscellaneous 10,000
Total 1,15,000
4.8. Interest:

Year Loan amount Interest (Rs) Installment Balance (Rs)

Outstanding (Rs) (Rs)
st
1 year 19,90,000 1,40,000 3,46,000 16,44,000
nd
2 year 16,44,000 1,15,780 3,70,220 12,73,780
rd
3 year 12,73,780 89,865 3,96,135 8,77,645
th
4 year 8,77,645 62,135 4,23,815 4,53,830
th
5 year 4,53,830 32,468 4,53,532 298
4.9. Depreciation:

S.No Type of Asset Cost of Asset Expected Life Depreciation

1 Bakery Equipments 9,50,000 10 Years 10%
2 A/C & Electrical 9,12,000 10 Years 10%
3 D/G 4,05,000 10 Years 10%
4 Furniture & Infra 5,85,000 10 Years 10%

5.1. Pricing:

Product 1 Product 2 Product3

Amount Amount Amount
Total product cost per unit Cake & Breads Buns, Pizza Base Cookies
(fixed cost/unit+variable Rs. 240/kg Rs.240/kg Rs.240/kg
/unit)+tax
Desired Profit 70% 70% 70%
Sale Price (including tax) Rs.400/kg Rs.400/kg Rs.400/kg

Attach P/L Projections, Balance Sheet Projections, Cash Flow Projections

generated through software.
Application Form - Business Details
Name of Business Enterprises : DAWN 2 DUSK ENTERTAINMENTS
Office Address
Door No PLOT NO 14
Street VIP NAGAR 3RD CROSS STRET
Area THIRUKATCHUR VILLAGE, SINGAPERUMAL KOIL
City CHENGALPET TALUK
District Kanchipuram
State TamilNadu
Pincode 603204
Factory Address
Factory Door No PLOT NO 14
Factory Street VIP NAGAR 3RD CROSS STRET
Factory Area THIRUKATCHUR VILLAGE, SINGAPERUMAL KOIL
Factory City CHENGALPET TALUK
Factory District Kanchipuram
Factory State TamilNadu
Factory Pincode 603204
Type of Industry Manufacturing
EM no 1
Product Name BAKERY PRODUCTS
Consitution Proprietary
No of key persons involved 1
 Networth Statement
Assets (Rs.Lakhs)
Immovable Properties( Including Land and 0.00
Building )
Investment in Business Capital 4.50
Deposits with Banks/institutions 0.00
Gsecs/Bonds/NSC/NSS 0.00
Shares/Debentures ( Market Value ) 0.00
Life Insurance Policies ( Surrender Value ) 0.00
Value of Vehicles ( Market Value ) 0.00
Other Assets ( Incl. Jewellery ) 9.00
Total Assets 13.50
Liabilities 0.00
Loans Availed from Banks (Total Outstanding) 0.00
Other Liabilities 0.00
Total Liabilities 0.00
Networth 13.50
Property Location
 Name of Business Enterprises : DAWN 2 DUSK ENTERTAINMENTS
Project Cost (Rs.lakhs)
Land 0.00
Building 0.00
Plant and Machinery
Imported 0.00
Indigenous 20.00
Vehicles 0.00
Furniture and Fittings 2.00
Computers and office automation 1.00
Testing equipment 0.00
Other fixed assets 3.00
Erection/installation charges 0.50
Pre-operative expenses 0.50
Provision for contingencies 0.30
Working capital margin 1.23
Total Cost 28.53
Means of finance
Owners contribution 13.00%
Owners contribution 3.71
Loan from bank/other institutions 24.82
Total 28.53
 Name of Business Enterprises : DAWN 2 DUSK ENTERTAINMENTS
Fullfillment of statutory requirements
Requirements Status
1.Approval from Local Authority / body Not Applicable
2.Approval for Building Plan Not Applicable
3.Approval from Inspector of Factories Not Applicable
4.Approval from Electricity Board Not Applicable
5.Have you obtained Import and Export Code? Not Applicable
6.Sales Tax Registration To be Obtained
7.Service Tax Registration To be Obtained
8.Pollution Control Board Clearence Not Applicable
9.Registeration for Partnership/Company/Co-operative Society Not Applicable
 Name of Business Enterprises : DAWN 2 DUSK ENTERTAINMENTS
Personal strengths in the area of business
I have 4 years of relevant experience. I have handled sales, technical, human resources and
finance in my previous assignment. My family members possess experience in this business and
they would be involved.

The raw material required for the business are

6000 Kilograms of MAIDA & OTHER FLOURS and the value is 3 lakhs,
2000 Kilograms of SUGAR, SALT & OTHERS and the value is 1 lakhs,
500 Kilograms of BUTTER, CHEESE & OTHER DAIRY PRODUCTS and the value is 1
lakhs,
200 Kilograms of VEGETABLES & DRY FRUITS and the value is 0.5 lakhs and
100 Kilograms of OTHER RAW MATERIALS and the value is 0.5 lakhs.

Raw materials are available in the local market. No raw materials are available for credit. The
suppliers of the raw materials are LOCAL SUPERMARKETS LOCAL VEGETABLE
MARKET LOCAL FOOD COLOURS AND ESSENCE SHOPS LOCAL DAIRY SHOPS.

The processes involved in manufacturing the final product are

DOUGH PREPARATION USING DOUGH MAKER
SPONGE PREPARATION USING BAKERY OVEN
CAKE PREPARATION USING PLANETARY MIXER & SPIRAL MIXER
PIZZA BASE and BUNS and COOKIES USING OVEN.
For this business skilled, semiskilled and unskilled manpower are required. I am confident of
having necessary manpower for the business.
Power requirement is 30 Kilo Watt per day. I have generator.
I require 1000 liters of water. I have adequate facility to draw water.
I have approval for the land and building .

I conducted survey and based on the findings only and I am trying to get into this business. The
competitor in my district is NILGIRIS ADYAR BAKERY PER GARTIUM
VENKATESHWARA BAKERY GUNA BAKERY.

I sell the product through both distributors/wholesalers and directly to customers. I have
own showrooms. I will take 3 months to deliver the first order.
I will get repeat orders from the following companies: INFOSYS, WIPRO and ASCENDAS.
We expect an order size to the extent of Rs. 2 lakhs from them.

I am confident of generating rupees 50 lakhs sales in next three years.

The unfinished product also has got market.
The business potential for this product is growing at higher rate in TamilNadu.
 Name of Business Enterprises : DAWN 2 DUSK ENTERTAINMENTS
Projected Profit & Loss Statement (Rs.Lakhs)
Mar-2015 Mar-2016 Mar-2017 Mar-2018 Mar-2019
Sales 30.00 39.00 43.20 48.00 54.00
Other Income 0.00 0.00 0.00 0.00 0.00
Closing Stock 7.98 10.37 11.49 12.77 14.36
Total Income 37.98 49.37 54.69 60.77 68.36
Raw Material Consumed 4.32 6.10 6.84 7.60 8.55
Wages 5.22 6.79 7.52 8.35 9.40
Power & Fuel 1.50 1.95 2.16 2.40 2.70
Rent 1.50 1.95 2.16 2.40 2.70
Other Manufacturing Costs 1.50 1.95 2.16 2.40 2.70
Administration Expenses 1.14 1.48 1.64 1.82 2.05
Selling & Distribution Expenses 1.50 1.95 2.16 2.40 2.70
Excise Duty 1.50 1.95 2.16 2.40 2.70
Depreciation 2.60 2.34 2.10 1.90 1.71
Finance Charges 1.19 2.09 1.49 0.90 0.30
Total Expenditure 21.97 28.55 30.39 32.57 35.51
Profit & Loss 16.01 20.82 24.30 28.20 32.85

Name of Business Enterprises : DAWN 2 DUSK ENTERTAINMENTS

Projected Balance Sheet (Rs.Lakhs)
Mar-2015Mar-2016Mar-2017Mar-2018 Mar-2019
Capital 3.71 3.71 3.71 3.71 3.71
Reserves & Surplus 16.01 36.83 61.13 89.33 122.18
Loan from Bank 19.86 14.90 9.94 4.98 0.02
Sundry Creditors 0.40 0.52 0.58 0.64 0.72
Total Liabilities 39.98 55.96 75.36 98.66 126.63
Fixed Assets 23.40 21.06 18.96 17.06 15.35
Sundry Debtors 5.00 6.50 7.20 8.00 9.00
Stock 7.98 10.37 11.49 12.77 14.36
Loans & Advances 0.00 0.00 0.00 0.00 0.00
Cash & Bank Balance 3.60 18.03 37.71 60.83 87.92
Total Assets 39.98 55.96 75.36 98.66 126.63
 Name of Business Enterprises : DAWN 2 DUSK ENTERTAINMENTS
Projected Cash Flow Statement
Mar-2015 Mar-2016 Mar-2017 Mar-2018 Mar-2019
Net Profit as per Tax 16.01 20.82 24.30 28.20 32.85
Add: Depreciation 2.60 2.34 2.10 1.90 1.71
Add: Capital Contribution 3.71 0.00 0.00 0.00 0.00
Add: Loan from Bank 24.82 0.00 0.00 0.00 0.00
Add: Increase in Sundry Creditors 0.40 0.12 0.06 0.06 0.08
Add: Decrease in Sundry Debtors 0.00 0.00 0.00 0.00 0.00
Add: Decrease in Stock 0.00 0.00 0.00 0.00 0.00
Total Inflow 47.54 23.28 26.46 30.16 34.64
Less: Purchase of Fixed Assets 26.00 0.00 0.00 0.00 0.00
Less: Repayment on Loan to Bank 4.96 4.96 4.96 4.96 4.96
Less: Increase in Sundry Debtors 5.00 1.50 0.70 0.80 1.00
Less: Decrease in Sundry Creditors 0.00 0.00 0.00 0.00 0.00
Less: Increase in Stock 7.98 2.39 1.12 1.28 1.59
Less: Loans & Advances 0.00 0.00 0.00 0.00 0.00
Total Outflow 43.94 8.85 6.78 7.04 7.55
Opening Balance 0.00 3.60 18.03 37.71 60.83
Surplus/Deficit 3.60 14.43 19.68 23.12 27.09
Closing Balance 3.60 18.03 37.71 60.83 87.92

Name of Business Enterprises : DAWN 2 DUSK ENTERTAINMENTS

Ratios
Usual Mar- Mar- Mar- Mar- Mar-
Norms 2015 2016 2017 2018 2019
Current Ratio >1.33 41.45 67.12 97.24 127.50 154.56
Debt-Equity Ratio <2.00 1.01 0.37 0.15 0.05 0.00
Debt Service Coverage >1.5 2.80 3.25 4.00 4.97 6.30
Ratio
TOL / TNW <3.00 1.03 0.38 0.16 0.06 0.01
Interest Coverage Ratio >2.00 14.45 10.96 17.31 32.33 110.50
Net Profit Margin(%) >5.00 53.37 53.38 56.25 58.75 60.83
 Name of Business Enterprises : DAWN 2 DUSK ENTERTAINMENTS
Interest & Loan Repayment Schedule (Rs.Lakhs)
Mar-2015 Mar-2016 Mar-2017 Mar-2018 Mar-2019
Opening Balance 0.00 19.86 14.90 9.94 4.98
Receipt 24.82 0.00 0.00 0.00 0.00
Total 24.82 19.86 14.90 9.94 4.98
Repay 4.96 4.96 4.96 4.96 4.96
Closing Balance 19.86 14.90 9.94 4.98 0.02
Average 9.93 17.38 12.42 7.46 2.50
Interest 1.19 2.09 1.49 0.90 0.30

Name of Business Enterprises : DAWN 2 DUSK ENTERTAINMENTS

Working Capital (Rs.Lakhs)
Mar-2015 Mar-2016Mar-2017 Mar-2018Mar-2019
Stock 7.98 10.37 11.49 12.77 14.36
Sundry Debtors 5.00 6.50 7.20 8.00 9.00
Loans & Advances 0.00 0.00 0.00 0.00 0.00
Cash & Bank Balance 3.60 18.03 37.71 60.83 87.92
Total Current Assets 16.58 34.90 56.40 81.60 111.28
Sundry Creditors 0.40 0.52 0.58 0.64 0.72
Salaries & Wages 0.44 0.57 0.63 0.70 0.78
Power & Fuel 0.13 0.16 0.18 0.20 0.23
Working capital 15.61 33.65 55.01 80.06 109.55
 Dawn 2 Dusk Entertainments
Marketing Survey for a Cake cum Coffee Shop
Name :
Age :
Gender :
Occupation :
Contact No :
Email Id :

1 ) What role cakes play in your life ?

2) Do you prefer to celebrate your occasions with Cakes ?

3) Which Brand comes in your mind when think about cakes ?

4) Where do you buy cakes in your locality ?

5) What do you like in cakes ?

A) Multi Cream B) Multi Bread
C) Multi Toppings D) Honey
6) How often you eat cakes ?
A)Bi Weekly B) Weekly
C) Bi Monthly D) Monthly

7) Which one do you choose ?

A) Customised Design cakes B) Traditional Design Cakes

8) Your Preference when you buy cakes

A)Will Go Alone B) Will go with family
C) Will go with Friends D) Will go with collegues / Clients
9) The challenges you face with your local cake shop…

10) Do you like the concept of Dial - A - Cake ?

A) Yes B) No
11) Visualise your cake shop….
 SURVEY REPORT

Objective of the Survey :

The core objective of this survey is to study the feasibility for Bakery Business in the vicinity of
Mahindra World City – A Multipurpose SEZ. The survey has been conducted in Mahindra world
city from 05/02/2014 to 06/02/2014 among the residents and employees of various companies
located inside Mahindra World City.

The survey also intended to understand the purchasing culture of the customers and corporate. The
survey has been taken by means of an questionnaire given to all respondents. The questionnaire has
been prepared keeping the following points in Mind
Part 1 : The Purchasing Culture of the customers.
Part 2 : Expectations of the customers in terms of Quality, Ambience, Service Levels and
Pricing.

Survey Results :

From the pool of data collected from various residents and employees at various levels, the
results are as follows.

Part 1:
When it comes to food habits, more than 85% of respondents mentioned that the Cakes play
a vital role in their celebrations, while the other 15% mentioned that they prefer cake as a snack
item . The bakery products like breads, puffs etc.. had become a daily routine to more than 70% of
the respondents. More than 70% preferred branded cakes when it to their preference for their
occasions. While 45% preferred to drive even 3-4 km to get a good quality at a competitive rates,
55% of the respondents preferred a local shop with good quality even it comes at a higher cost.
More than 75% mentioned that they would like to visit the Bakery with their friends & relatives.

Part 2 :
When it comes to quality more than 82% mentioned that they want a very high quality cakes.
Little more than 60% preferred fresh cream cakes and other preferred butter cream cakes. More than
64% mentioned that they would like to enjoy the cakes with more toppings wherein multi bread
variant got only 25%.
Interestingly almost 90% of the respondents wanted door delivery system and when we asked them
to visualize their cake shop, more than 76% of the respondents preferred a good ambience with A/C
with good seating arrangements. As far as Service levels are concerned, more than 82% were not
happy with the service level provided by existing Cake shops/Bakery.

Conclusions :
If anything has to be concluded based on this survey, then the following are the outcomes of
the survey.
1. The customers are mainly focusing on quality and the ambience
2. They would like to have more variants and new variants apart from the traditional cakes.
3. They have little time to visit the cake shop even if they would like to eat cakes, hence
the door delivery system will have good response.
4. Pricing is also a constraint as when the customers go for high quality has to spend more
money.
 QUOTATION
To Qt No: QTN/ST/13-14/36

Dawn 2 Dusk Entertainments ( D2D ) Date 11.01.14

Proprietor : Ms. Priya Ganesh Subject: Bakery Equipments
Mahindra World City Kind Attn Ms. Priya Ganesh
Chengalpet Taluk, kancheepuram Dt – 603 202. Contact 7299970022
We thank you very much for your enquiry. We hereby submit our Final quote for the following
worked at your site.
S.No Product Description UOM Qty Unit price Amount
1 Vertical Chiller Elanpro 180 Ltr - White Nos 1 41,000.00 41,000.00
2 Display Counter ( H&A ) 3 deck – 165 Ltr – Marble Finish Nos 1 50,000.00 50,000.00
3 Display Counter ( C&A ) 3 deck – 165 Ltr – Marble Finish Nos 1 45,000.00 45,000.00
4 Deep Freezer Elanpro – 165 Ltr - White Nos 1 40,000.00 40,000.00
5 Dough Kneeder - Model - DK 20 – 2 HP , 3 phase Nos 1 65,000.00 65,000.00
6 Electric Deep Fryer Nos 1 15,000.00 15,000.00
7 Bakery Oven Nos 1 30,000.00 30,000.00
8 Hot Case Nos 1 25,000.00 25,000.00
9 Variable speed Automatic Planetary Cake Mixer 40 ltr – V – Nos 1 88,000.00 88,000.00
Belt, 3 phase , Model - IBSP – BM 40N
10 Spiral Blender / Kneader - Model - C - 11 Nos 2 30,000.00 60,000.00
11 Pizza Oven Nos 1 10,000.00 10,000.00
12 Stainless Steel Sink Nos 1 8,000.00 8,000.00
TOTAL 4,77,000.00
Terms and Conditions:
Prices : Prices are discounted - Ex- Chennai.
Taxes : VAT 14.5% Extra on the above price.
Payment : Che ue / DD to be ŵade iŶ favouŻ of “ Sri Jayalakshŵi & Co “
Delivery : 15 Days from the date technically & Commercially clearing the order along with
50% advance
Contact : Mr. S. Ramesh - 9842993524
Thanking you,

yours Truly
for Sri Jayalakshmi & Co

Mr. S. Ramesh
Proprietor
Contracted Rate Card
For

Dawn 2 Dusk Entertainments ( D2D ) |

th
With Effect From 17 January 2014 |

Valid until revised upon mutual agreement |

 Our Services
We offer services like showroom design and execution and supply of
Kitchenwares and Tablewares for café , restaurents and restobars. We also offer Strategy,
Design, Marketing, Training for small and medium businesses and entrepreneurs on contract
basis.

Estimated Quotation
Rate Amount
S.No Description ( In Rs. ) ( in Rs. )
Supply of Designer Plates, & Cutlery Items
1 ( 8 Tables ) 4,250.00 34,000.00
Supply of Cutter, Spoons, Knives, Rollers in set
2 ( 10 sets ) 525.00 5,250.00
Water Jugs, Glasses, Salt & Pepper Box, Tissue Stand &
3 Flower Pot ( 15 Sets ) 450.00 6,750.00
4 Packing Materials for Cakes 8*8 Boxes ( 10 packs ) 1,675.00 16,750.00
5 Packing Materials for Cakes 12*12 Boxes ( 5 packs ) 2,925.00 14,125.00
6 Carry bags 3 sizes * 40 kgs each 210.00 25,200.00
Total 102,075.00

Please Note: Transportation & Handling Costs are Extra.

All taxes are Extra on Actuals prevailing at the time of Delivery.
Goods once sold cannot be taken back.
Manufacturing defects / Faults are to intimated within 2 days from the date
of supply.
100% Payment to be made along Purchase order. Delivery will be made within
3 days from the date of purchase. Orders are subject to availability.

For Sunshine Marketing

( T.G. Prem Kumar )

Proprietor
Dear Sir / Madam

We thank you for your kind enquiry. Attached below is the quote for the discussed items

Dawn 2 Dusk Entertainments

Client : Ms. Priya Ganesh REF/CHN/MTC/0632 - 13/14
Project : A/C Installation Mahindra city 10 January 2014
# Item Description Unit Rate Amount

On Contractual Basis
1 A/C Supplying and erecting the air conditioners
Installation ( 2Tons * 4 Nos – Daikin Inverter Model Star Rated )
as per the manufacture’s specification and
procedure, metal expansion fasteners to be used
for fixing. Inclusive of Coolant pipes and all
extension pipes as per the site conditions and Nos 4 57,500.00 2,30,000.00
requirement. Inclusive of wiring and Fixing of
Lighting & switches and stabilizers.
2 LEB Fittings, Wiring, Necessary Plug points, DB On NA 1,50,000.00 1,50,000.00
Wiring Panels, Music System, Inverter & DG Wiring Contract
3 CCTV CCTV Dome Camera – 5 Nos with IR Camera – I
nos, Installation and testing, 8 pole DVR – 1 Nos On NA 1,50,000.00 1,50,000.00
with wiring and fixing with Dynamic IP Contract
Configurations, 32” LED TV – 2 Nos Supply and
Music fixing
4 Music Systems with 5.1 channel out. With DVD On NA 25,000.00 25,000.00
Systems player and amplifiers with surround speakers Contract
Fire including installation
5 Supply and fixing
Extinguishe On 4 5,000.00 20,000.00
rs Contract
6 Emergency Supply and Fixing On 4 4,000.00 20,000.00
Lamps Contract
7 Inverter Tubular Model Microtek with 150 ah battery with On
2 kva rating supply and fixing Contract 1 50,000.00 50,000.00
8 A/C CurtainSupply and Fixing On 1 20,000.00 20,000.00

Contract
Systems Dual Core Pentium 4 Processor 500gb HDD 2GB Nos 2 30,000.00 60,000.00
9 RAM with Network Card Supply and Installation
Printer Printer for POS EPSON E51 Supply and Nos 2 10,000.00 20,000.00

10 Installation
11 UPS UPS for Computers Powerol – 800VA Nos 2 4,500.00 9,000.00

12 Coffee Supply of Coffee Machine, Installation & On 1 2,00,000.00 2,00,000.00

Machine Commencing including training schedule Contract

Total 9,54,000.00
Validity Terms & Conditions :

Offer Validity : 30 days from the date of quotation

Taxes : VAT 14.5% Extra on the above price. Service Tax @ 12.36% Inclusive on above
Price.
Payment : Che ue / DD to be ade i favou of “ Muthukumaravel – Payable at Chennai “
Payment Schedule : 50% On Purchase Order, 25% on Delivery of Goods, Balance on completion
Delivery : 30 Days from the Purchase Order
Contact : Mr. Muthukumaravel – 90035 75211

We once again thank you and WE ARE HAPPY TO SERVE YOU. Expecting your favourable reply.

Thanking you,
Sincerely
for Fair Droit

Mr. Muthukumaravel
Proprietor
 QUOTATION

Contact Person : Ms. Priya Ganesh Quote No. RPQ /191/ 2013-14
Company : M/s.Dawn 2 Dusk Entertainments ( D2D ) Date : 12/01/2014
Address : Mahindra City
Email : kirthikapasupathy@yahoo.co.in
Tel / Mob. No. : 72999 70022
We thank you for your interest shown on our services, having reviewed your requirements,
we are pleased to submit below our proposal for 15 KVA Diesel Generator

Particulars Specification Amount

[ Rates in INR ]

Kirloskar BLISS 15K-4KFWN105 15 KVA

Generator Generator – 50 Ltrs Capacity. With 3,28,000.00
Synchroniser and power failure relay.
Transport From Office to site 5,000.00

Loading & Crane, Manpower During Loading & Un Loading 25,000.00

Un Loading Commissioning, & Installation etc
As Applicable on Loading, Unloading,
Service Tax Commissioning and Installation of DG 2,553.00
10.21%
Taxes TN VAT On Purchase Value 14.5% 47,125.00

Total Cost 4,07,678.00

 TERMS AND CONDITIONS

1. Warranty is applicable as per the a ufa turer’s a ual. A ual Mai te a e Co tra t a e
signed once the warranty period expires.

2. The necessary fuel arrangement to be made by the Customer.

3. Outing cable and changeover switch is customer scope.

4. Payment Terms : All cheques / DD’s should be made payable at Chennai i Favour of K.
Pasupathy . 75% Payment to be made at the time of P.O. Balance payment should be made at
the time of delivery and Installation. Any delay in payments will attract 18% interest p.a. and
client will indemnify Raashi Powers against any cost incurred for the recovery of such overdue
amount.

5. Delivery time will be Maximum of 30 days from the date of P.O and Payment. In case of Cheque,
the delivery will be made only after the realization of Cheque.

6. B-Check/Lubrication Oil Customer Scope ( Volvo line Premium Blue 15W40 or AGIP SIGMA TRUCK
15W40 ) on demand of the customer. The same will be provided by supplier at actual cost.

7. The DG set will be dispatched only after site inspection by our engineers.

8. Minimum 3 Live Earth Pits & Power cable from our control panel to be provided by the customer
& necessary platform for erection of the DG to be arranged by the customer.

9. Suitable shed provision to protect the DG from rainwater & dust to be provided by the customer.

10. Quotation is valid for 15 days only.

11. Customer should obtain necessary approvals from govt. Agencies and statutory bodies
required for Electrical Installations/pollution board if required.

For KP POWER Solutions

K. Pasupathy
Proprietor
Ref: KB/D2D/Q007/2013-14 Date- 09-01-2014

To,
M/s. Dawn 2 Dusk Entertainments
Mahindra World City

Dear Sir / Madam Kind attn: Ms. Priya Ganesh

Ref: Your enquiry with us for Racks & Interiors

We take this opportunity and thank you very much for the kind courtesy extended to us
during our personnel visit and discussed had with you.

We here by submit our quotation Modular Kitchen and Interior with necessary Furniture as
your requirement along with our commercial terms & conditions
Quotation
Offer for Mezzanine floor
Design - Interiors comprising of modularized components as Column,

Main Beam, Sub Beam and Decking Panels are making up the Frame
works for partitions. As to afford assembly and avoid fabrication work
at site including designer wood work for kitchen, tables, seating
arrangement, furniture, etc.
Safety facts - Designed with a minimum factor of safety 1.67 with Respected
to yield stress
Load Capacity- UDL 500kgs / Sqmtr
Staircase - provide one Staircase at suitable place
Size of the show room - 30ft X 20Ft

Prices for the above

Description Total Area Rate/SqFt Amount in Rupees

In Sq ft
Partitions and Chimney at the 1200 Sqft Rs 450/- Rs 5,40,000.00
manufacturing Unit & Partition
work at show room
Designer Wood work, 420 Sqft Rs 350/- Rs 1,47,000.00
Interiors with Glazing, 250 Sqft Rs 300/- Rs 75,000.00
Name Boards (10’ft X 4’Ft) Rs.250/- Rs. 10,000.00
Flooring on Extended Area 100 Sqft Rs 100/- Rs 10,000.00
Tables & Sofas for café, On Contract Basis
Show room & Office, Pest Delivery Rs 1,30,000.00
‘o’ Flash, Baskets Etc
Total Rs 9,12,000.00
(Rupees Nine Lakh and Twelve thousand only)
Commercial terms& conditions
Warranty - Our equipment is under warranty for a period of 12 months
Validity - 30 days.
Sales Tax - Will be charged extra as per the rate ruling on the day of dispatch.
Current Rate of Taxes – VAT 14.5%
Delivery - 3 to 4 weeks from the date of commercially clear order with Advance
Fright - Extra as actual
Installation - Done by our qualify Skilled workers under supervising
By our skilled site in charge
Loading / unloading - Loading - Will done by our personals from our factory
Unloading – You shall do unloading at site by your
Manpower and equipments
Payment - 50% of the order value as material procurement
advance, along with your Purchase order. Balance payment shall be kept
ready against pro forma invoice to be submitted to you and shall be
released against delivery of materials.
Payment Terms - All the payments are to be made by demand draft /cheque in

Favour of “ S. Rajasekar “.

With Regards,

S. Rajasekar
Proprietor
KB ENGINEERING WORKS
Date : 10/02/2014

To

Mrs. Priya Ganesh

Proprietor - Dawn 2 Dusk Entertainments,
Mahindra World City Campus,
Chengalpet Taluk, Kancheepuram Dt – 603 202.

Sub : Material Quotation

Dear Madam,

We thank you for your enquiry for purchasing products from us on monthly contract basis. As
per your request, we hereby forward you the quotations for the items requested by you. Please revert
for any clarification.

S.No Product Description Qty ( Kgs / Month ) Rate ( Rs./Kg )

1 Maida Flour 500 42
2 Sugar 100 45
3 Salt 100 18
4 Butter 50 350
5 Cheese 50 350
6 Egg 5000 Pcs 4
7 Yeast 50 100
8 Fresh Cream 50 kgs 550
9 Choco Chips 10 420
10 Atta 100 40

Regards,

For Everyday Retails,

n.ois. +529201345 Taluk Office
Date-!ol0-2013 Ghenqalpattu

RESIDENCE CERTIFICATE

This is to certify that Thirumathi. Priya Ganesh, W/O.Ganesh

Balasubramanian Residing at No.14. V I P Nagar, IIIrd cross street,
Thirukatchurvillage, Chengalpattu Taluk, KancheepuramDistrict.

Note:- This Certificate is issued for the purpose of to get

LPGConnection, Bank Account & Familg Card onlv

Chengalpattu.
To

Thirumathi. Priya Ganesh,

W/ 0. Ganesh Balasubramanian,
No.14. V I P Nagar, IIIrd cross
Thirukatchur village,
Chengalpattu Taluk,
Kancheepurann District. Ss"
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DISTFIBUTORS CODE :

WARNING frcEoorrq
H.P- Gas Dis',i'i:' itc:s.
DISTRIBUTOH'S NiCME :
Useof domestic LPG for Industrial uses qiil No: 1-2, G.S.T. Flcar'
and non-domestic purposes like Hotels, ADDBESS :

Tea Stalls, Dhabha, Canteen etc. is

illegal and persons/establishments Tta n.
PHONE :
indulging such activities are liable for {R
criminal action including fine & 7 years Cfi/TOVI/N:
imprisonment under L.P.G. Control {rwl
Order 2001. Transferring of Gas from
STATE:
vrt6f ?iqfi
one cylinder to other is also illegal. ISSUING COMPANY ,ufT-l-T],,
Use of replaceable Domestic LPG frawilwrcl
DISTRIBUTORS
Cylinders in Vehicles is not allowed in .iffiffiFft-
terms of LPG (Regulation of use in CO. REPS

MotorVehicles) Order 2001 . qdb-d 6l

ISSUING OATE
 T At"Ii L xlix)ili

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jflf4fNHAJSR,I.Q0['i,P.USER FCI Ef{{$ :,.,'., pIFaEI xxxlix

O.FFICE

DATE \-ruu'
( CONTROLLER:.OF
Date : 10/02/2014

To

Mrs. Priya Ganesh

rd
Plot No 14, VIP Nagar 3 Cross Street, Thirukatchur Village,
Singaperumal Koil, Chengalpet Taluk, Kancheepuram Dt – 603 204.

Sub : Regarding Experience Certificate

Ref : Discussion on 09/02/2014

Dear Madam,

This is to certify you that you were working with us as a Store Manger Cum Supervisor from
21/04/2010 to 31/12/2013. During your tenor it is further noted that you were sincere in your roles
and responsibilities given to you.

We wish you all the best for your future endeavors.

Regards,

For Everyday Retails,

 Government of Tamil Nadu
Department of Industries and Commerce
Entrepreneurs Memorandum for setting up Micro, Small or Medium Enterprise

Form No.2014/33/003/22271/PDSV
ACKNOWLEDGEMENT PART - I
M/S DAWN 2 DUSK ENTERTAINMENTS HAS FILED MEMORANDUM EXPRESSING ITS INTENT TO SET UP A
MANUFACTURING ENTERPRISE AT THE ADDRESS 58, KPS COMPLEX, BHARATHIYAR STREET, BLOCK, VEERAPURAM
VILLAGE, MAHINDRA WORLD CITY, CHENGALPATTU TALUK, KANCHEEPURAM DISTRICT TAMIL NADU PIN CODE :
603202 FOR THE ITEM/ITEMS INDICATED BELOW AND THE ACTIVITY IS PROPOSED TO COMMENCE FROM APR-2014 AS
STATED IN FORM NO 2014/33/003/22271/PDSV AND ALLOCATED ENTREPRENEURS MEMORANDUM NO
2014/33/003/22271/PDSV/E AS BELOW:

Sl.No ITEMS OF MANUFACTURE CAPACITY IN CASE OF MANUFACTURE

1 BUNS and CROISON 500 Kgs
2 CAKES and MUFFINS 4000 Kgs
3 PASTRY 10000 Kgs
4 Bakery Products 5500 Kgs

NOTE: THE ISSUE OF THIS ACKNOWLEDGEMENT DOES NOT BESTOW ANY LEGAL RIGHT. THE ENTERPRISE IS REQUIRED TO SEEK REQUISITE CLEARANCE /
LICENCE / PERMIT REQUIRED UNDER STATUTORY OBLIGATIONS STIPULATED UNDER THE LAWS OF CENTRAL GOVERNMENT / STATE GOVERNMENT / UT
ADMINISTRATION / COURT ORDERS .

DD MM YYYY

DATE OF ISSUE 13 02 2014

NATURE OF ACTIVITY
1 MANUFACTURING
(MANUFACTURING-1,SERVICES-2)
CATEGORY OF THE ENTERPRISE

1 MICRO
(MICRO-1,SMALL-2,MEDIUM-3)

ENTREPRENEURS MEMORANDUM NUMBER 3 3 0 0 3 1 1 22271 E PART I

DATE: 13/02/2014

PLACE: Kancheepuram
SIGNATURE

(S.A.P.Vairamani)
Additional Director of

Industries & Commerce (DIC)

Note : (1) The concerned Financial Institutions/Agencies who provide Loan/Clearance/Assistance, shall verify this Entrepreneur Memorandum Form Part I in the
website http://www.msmeonline.tn.gov.in, to ascertain the genuineness / validity / cancellation using the above EM PART I Number
(2) The concerned Financial Institution/Agencies who provide Loan/Clearance/Assistance, shall ascertain the eligibility of subsidies and incentives given
by the Government, from the General Manager, District Industries Centre, KANCHEEPURAM .

PAGE 1
 Application Id : 2014/33/003/22271/PDSV
Application Date : 13-02-2014
1. Name of the Applicant : PRIYA GANESH

2.
(a) Address of Communication

PLOT NO 14, VIP NAGAR 3RD CROSS STREET

THIRUKATCHUR VILLAGE, SINGAPERUMAL KOIL, CHENGALPET TALUK, KANCHEEPURAM DISTRICT
PIN Code : 603204
Phone :-
Phone :-
EMail : kirthikapasupathy@yahoo.co.in
Phone :-

(b) Permanent Residential Address

PLOT NO 14, VIP NAGAR 3 RD CROSS STREET

THIRUKATCHUR VILLAGE, SINGAPERUMAL KOIL, CHENGALPET TALUK, KANCHEEPURAM DISTRICT
PIN Code : 603204
Phone :-
Phone :-
EMail : kirthikapasupathy@yahoo.co.in
Phone :-

3. Name of The Proposed Enterprise (if decided) : DAWN 2 DUSK ENTERTAINMENTS

4. Proposed Location of Enterprise

(i). S .F.No / Door No:58.

(ii). Street. : KPS COMPLEX, BHARATHIYAR STREET

(iii). State : Tamil Nadu

(iv). District : Kancheepuram

(v). Taluk : Chengalpattu
(vi). Rural/Urban : Urban
(viii).Town/Village : VEERAPURAM VILLAGE, MAHINDRA WORLD CITY
(ix). PIN Code : 603202
5.Category of Enterprise : MICRO

6.Nature of Activity : Manufacturing

7.Nature of Operation : Perennial

8.Whether Unit will be an Ancillary Unit : No

PAGE 2
 Government of Tamil Nadu
Department of Industries and Commerce
Entrepreneurs Memorandum for setting up Micro, Small or Medium Enterprise

9. Proposed Schedule of Installation of : March - 2014

Plant & Machinery
10. Type of Organisation : Proprietary
11. (a) Main Manufacturing/Service Activity
No Product/ProductCode Item Code Approximate Value
1 BUNS and CROISON / 13402 15419 500 Kgs
2 CAKES and MUFFINS / 13403 15419 4000 Kgs
3 PASTRY / 13405 15419 10000 Kgs
4 Bakery Products / 13429 15419 5500 Kgs

12. Proposed Investment In Fixed Assets (Rs in lakh)

Item Owned/Leased/Rented Approximate Value

(i). Land Rented 10

(ii). Building Rented 20

(iii). Plant & Machinery Value 20
(iv). Equipment -
(v). Foreign Equity,If Any -

13. Installed Capacity per annum : 20000 Kgs

14. Power Load (Anticipated) : H.P : - K.W : 20.00

15. (a). Other Source of Energy

Item Quantity
Electricity From Generator 15 KWh
(b) Reason if no power required -
16. Expected Employment
(i). Management & Office Staff 1

(ii). Supervisory 2
(iii). Workers 4

PAGE 3
 Government of Tamil Nadu
Department of Industries and Commerce
Entrepreneurs Memorandum for setting up Micro, Small or Medium Enterprise

17. Expected Schedule Of Commencement of

Production/Activity: April- 2014

18. Entrepreneurs Profile

(a). Name : PRIYA GANESH
(b). Gender : Female (F) (c). Community: Others (4)
(d). Knowledge Level : Other Graduate
(e). Equity Participation : 2852000 (f). Equity % : 100

(g). Stake in other Manufacturing Enterprises : No

(h). Physically Challenged: No
Date :
Place :

[SIGNATURE OF THE APPLICANT / AUTHORISED PERSON]

NAME OF THE PROPRIETOR/PARTNER/MANAGING DIRECTOR

(a) Send a self-certified copy of this application along with a self-certified copy of Power of Attorney/Board Resolution/Society Resolution wherever applicable,
while signing as Partner/Managing Director or Authorised Person to GENERAL MANAGER , DISTRICT INDUSTRIES CENTRE,COLLECTORATE
COMPOUND, KANCHEEPURAM,631 501..
(b) Send a certificate/notarized copy of the Partnership Deed/Memorandum of association/Articles of Association to General Manager, District Industries Centre,
Kancheepuram .
(c) In case, self certified copy of the generated application is not received by the General Manager, District Industries Centre, Kancheepuram within one month
from the date of generation of the application, the acknowledgement issued for EM(PART I)will be cancelled and displayed in the website.

(d) In respect of those who furnish wrong information and do manipulations in the online Application Form, penal action will be taken by the Department and
simultaneously the acknowledgement issued for online EM PART I will be automatically cancelled and displayed in the website.

Undertaking
This is to certify that the information furnished in the Memorandum in FORM No :2014/33/003/22271/PDSV is true and correct to the
best of my knowledge and belief.

Date :
Place :

[SIGNATURE OF THE APPLICANT / AUTHORISED PERSON]

PAGE 4
 FORM ST-1
[Application form for registration under Section 69 of The Finance Act,1994(32 of 1994)]
Application Date: 06/02/2014
IDENTIFICATION OF BUSINESS REQUIRING REGISTRATION
Name of Applicant : Priya Ganesh
Address of the Applicant : Plot No 14, VIP Nagar 3rd Cross Street, Thirukatchur Village, Singaperumal Koil,
Chengalpet Taluk, Kancheepuram Dt - 603204
Details of Permanent Account Number(PAN) of the applicant
PAN Status : Allotted PAN : ALHPG2782R
Name of the Applicant(as appear- PRIYA GANESH
ing in PAN) :
Constitution Of applicant : Proprietorship
Name of Trustee/Proprietor/HUF : Priya ganesh
Category of Registrant : Service Provider
Nature of registration : Registration of a single premise
Taxable services provided : Restaurant service
ADDRESS OF PREMISES FOR WHICH REGISTRATION IS SOUGHT
Name Of Premises/Building : Dawn 2 Dusk Entertain- Flat / Door / Block No : 58, KPS Complex
ments
Road / Street / Lane : Bharathiyar Street Village / Area / Lane : Veerapuram, Mahindra
World City
Block / Taluk / Sub-Division / Chengalpet Post Office : Natham
Town :
City / District : Kancheepuram State / Union Territory : TAMIL NADU
PIN : 603002 Phone Number-1 : 7299970022
Phone Number-2 : Fax Number-1 :
Fax Number 2 : Email Address : kirthikapasu-
pathy@yahoo.co.in
Commissionerate : CHENNAI-III Division : TAMBARAM-II DIVISION
Range : KANCHEEPURAM RANGE
Premises Code :
NAME, DESIGNATION AND ADDRESS OF AUTHORIZED SIGNATORIES
Name : Priya Ganesh Designation : Proprietor
Address : Plot No 14, VIP Nagar 3rd Cross Street, Thirukatchur Village, Singaperumal Koil, Chengalpet
Taluk, Kancheepuram Dt - 603204
Phone Number : 7299970022 Email Address : kirthikapasupathy@yahoo.co.in

Declaration

I, Priya Ganesh,hereby declare that the information given in this application form is true,correct and complete in every
respect and that I am authorised to sign on behalf of the Registrant.

(a) For new Registration :I would like to receive the Registration Certificate by mail/by hand/E-MAIL

(b) For amendments to information pertaining to existing Registrant :Date from which amendments are made:

Date : 06/02/2014
Page 1 of 1