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INTERCULTURAL COMMUNICATIVE STYLES

What do you observe ?


Picture
What is intercultural communication?

•Intercultural communication is a discipline that studies communication across different


cultures and social groups

• Culture affects communication

•Intercultural communication is sometimes used synonymously with cross-cultural


communication

Intercultural Communication
Video

Video

https://www.youtube.com/watch?v=dLU-7oio9-M
Importance

Importance

Intercultural communication is important because modern communication brings businesses,


organizations and individuals in contact with a large diversity of people from all over the world

Not understanding intercultural communication can have a tremendous impact on negotiations


and decision-making

Not practicing effective intercultural communication can lead to accidentally offending


another individual
High and low context communicative styles

High & Low context


High and low context communicative styles
High & Low Context
High context Low context
Association
Relationships depend on trust. Individual’s Individual identity is rooted in themselves
identity is rooted in groups & accomplishments

Interaction
Voice tone, gestures, facial expression and eye Nonverbal elements are not significant.
movement are important. Verbal messages are Verbal messages are explicit
indirect
Territoriality
Space is communal. People stand close to Space is compartmentalized. Privacy is
each other and share the same space important, people stand farther apart

Temporality
Everything has its own time, and time is Events and tasks are scheduled and to be
not easily scheduled. Change is slow done at particular times. Change is fast

Learning

Multiple sources of information are used. Thinking One source of information is used.
proceeds from general to specific Thinking proceeds from specific to general
High and low context communicative styles
High & Low Context
Verbal Communication
Verbal Communication across cultures

•Personal, or person-centered/contextual style

•Direct and indirect communication style

•Elaborate/succinct communication style

•Instrumental/affective style
Non – verbal communication examples
Non Verbal Communication

Direct Eye Contact

North Americans view direct eye


contact as a sign of honesty.

Asians view direct eye contact as a


sign of disrespect.
Non – verbal communication examples
Non Verbal Communication
Non – verbal communication examples
Non verbal Communication
Communicating Through Touch

•The following countries encourage physical touch in most settings:

Iran, India, France, Greece, Turkey, Italy, Russia and most of Latin America.

•More specifically, many Saudi Arabians express their respect for others by holding hands or
even grasping the respected person’s elbow.

•On the other hand, certain countries do not encourage people to touch others unless they
know each other well. Those are :

US, UK, Germany, Australia, Japan, Canada, New Zealand, Portugal and Northern Europe
Thank You

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