A STUDY ON ORGANISATIONAL CULTURE AND ITS IMPACT ON

EMPLOYEES BEHAVIOUR IN MOTION EDUCATION PVT LTD

BY

DIVYA A.V
Reg.No:961217631017

A PROJECT REPORT
Submitted to the

FACULTY OF MANAGEMENT STUDIES

In partial fulfillment of the requirements

for the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

ANNA UNIVERSITY

CHENNAI – 600 025

JUNE 2019
 Loyola INSTITUTE OF TECHNOLOGY AND SCIENCE,
THOVALAI , KANYAKUMARI

CERTIFICATE

This is to certify that the project entitled “ A STUDY ON ORGANISATIONAL CULTURE

AND ITS IMPACT ON EMPLOYEES BEHAVIOUR IN MOTION EDUCATION PVT

LTD” is done by DIVYA A.V (Reg. No:961217631017) student of Master of Business

Administration during the academic year 2017-2019 is submitted for the evaluation

on…………………………………….

Internal examiner External Examiner

Mrs.D.Amutha,M.Sc,M.S.,MBA.,M.Phil,
Head of the Department,
Department Of Management Studies,
LITES, Thovalai .
 DEPARTMENT OF MANAGEMENT STUDIES
Loyola INSTITUTE OF TECHNOLOGY AND SCIECE,
THOVALAI, KANYAKUMARI

CERTIFICATE

This is to certify that the project entitled “A STUDY ON ORGANISATIONAL CULTURE

AND ITS IMPACT ON EMPLOYEES BEHAVIOUR IN MOTION EDUCATION PVT

LTD” is done by DIVYA A.V (Reg. No:961217631017) student of Master of Business

Administration during the academic year 2016-2018 is submitted for the evaluation

on…………………………………….

Signature of the guide Signature of the HOD

Mrs.D.Amutha,M.Sc,M.S.,MBA.,M.Phil, Mrs.D.Amutha,M.Sc,M.S.,MBA.,M.Phil,
Head of the Department, Head of the Department,
Department Of Management Studies, Department Of Management Studies,
LITES, Thovalai . LITES, Thovalai .
 ACKNOWLEDGEMENT

First I am very much greatful to God Almighty who helped me to complete the project

work and I acknowledge with sincere gratitude to all those who helped me to do the project.

I am grateful to our chairman Dr. M.T.NICHOLAS for his support, encouraging and

motivating words.

I sincerely thank to Mrs. D.AMUTHA, Head of the Department, Management Studies,

who was being a source of encouragement by providing me to undertake the project and I

express my deepest thanks to her valuable guidance throughout the project work.

I also thank all other faculty members of the Department of Management Studies,

Loyola Institute of Technology and Science, Thovalai for their support.

My sincere thanks to my guide Mrs. D.AMUTHA for being a great source of

inspiration and support.

My heartfelt gratitude to the employees of the organization for providing valuable

information for the study.

I am very much thankful to my parents, family members and my friends for their

encouragement and support to finalize this report.

DIVYA A.V
 DECLARATION

I hereby declare that the project report titled “A STUDY ON ORGANISATIONAL

CULTURE AND ITS IMPACT ON EMPLOYEES BEHAVIOUR IN MOTION

EDUCATION PVT LTD” submitted in partial fulfillment for the award of Master of Business

Administration, of the Anna University, Chennai, is a record of independent research work

carried out by me under the guidance of Mrs.D.Amutha, Head of the Department, Department

of Management Studies, Loyola Institute of Technology and Science. I also declare that this

project report is the result of my own effort and has not been submitted earlier for the award of

any other Degree/Diploma or Associate ship by Anna University or any other University.

Place:
Date: Signature
 ABSTRACT

Organizations are among the key units of the society. During their establishment and

development, a specific kind of organizational culture eventually appears. The culture of an

organization consists of the values and beliefs of the people in an organization. The

organizational culture usually has values and beliefs that support the organizational goals. Every

organization has a unique culture. Each organization’s culture differs from what it values most,

what it expects and accepts from its employees, and how it gets things done. The purpose of

organizational culture is to improve solidarity and cohesion, and to stimulate employees

enthusiasm and creativity to improve the organization’s economic efficiency. In addition,

organizational culture greatly influences employee behavior. The aim of this study is to find out

how organizational culture affects employee behavior. It is important to understand that in order

to improve the organization’s business management and let the organizational culture have the

right impact on employees. The results of the study indicate that organizational culture mainly

impacts motivation, promotes individual learning, affects communication, and improves

organizational values, group decision making and solving conflicts.

 TABLE OF CONTENTS

SL.NO PARTICULARS PAGE NO

CHAPTER 1
INTRODUCTION
1.1 Introduction about the study 1

1.2 Industry profile 5

1.3 Company profile 8

1.4 Statement of the problem 11

1.5 Objectives of the study 11

1.6 Significance of the study 11

1.7 Scope of the study 12

1.8 Period of the study 12

1.9 Area of the study 12

1.10 Limitation of the study 12

1.11 Chapterization 12
CHAPTER 2
REVIEW OF LITERATURE
2.1 Introduction 13

2.2 Review of literature 13

2.3 Conclusion 24
CHAPTER 3
RESEARCH METHODOLOY
3.1 Introduction 25

3.2 Research design 25

3.3 Methods and instruments of collection 25

3.4 Sampling technique 26

3.5 Population size 26

3.6 Sample size 26

3.7 Statistical tools 26

CHAPTER 4
DATA ANALYSIS AND INTERPRETATION

4.1 Introduction 29
4.2 Analysis of data 29
CHAPTER 5
FINDINGS,SUGGESTIONSANDCONCLUSIONS
5.1 Findings 58

5.2 Suggestions 59

5.3 Conclusions 60

5.4 Bibliography 60

5.5 Appendix 61
 LIST OF TABLES
SL.NO TITLE PAGE NO
4.1 Age of the respondents 29
4.2 Gender of the respondents 30
4.3 Marital status of the respondents 31
4.4 Educational qualification of the respondents 32
4.5 Monthly income of the respondents 33
4.6 Opinion regarding recall of brand 34
4.7 Opinion regarding consumption of Milma milk 35
4.8 Opinion about Milma awareness 36
4.9 Source of purchasing Milma products 37
4.10 Opinion regarding customers awareness about the brand 38
4.11 Best competitor of Milma 39
4.12 Brand different from its competitors 40
4.13 Availability of Milma milk 41
4.14 Differentiating the factor of Milma brand 42
4.15 Opinion regarding quality of milk 43
4.16 Expectation of Milma 44
4.17 Satisfaction towards Milma dairy products 45
4.18 Satisfaction level towards new Milma products 46
4.19 Comparitive to other brands 47
4.20 Purchase towards Milma again 48
4.21 Brand recommendation 49
4.22 Brand recall 50
4.23 Brand loyalty 51
4.24 Customers stick to the same product if their price is increased 52
4.25 Brand image 53
4.26 Opinion regarding brand image of Milma milk 54
4.27 Performance of Milma 55
4.28 Relationship between quality and recommend the product 56
LIST OF CHARTS
 CHAPTER 1
INTRODUCTION

1.1 INTRODUCTION ABOUT THE STUDY