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'1, A new graduate hired by the marketing research department of a
major telephone company is asked to prepare a questionnaire to
determine household preferences for telephone calling cards.
The questionnaire is to be admin}stered hi mall intercept inter-
views. Using the principles of questionnaire design, critically
evaluate this questionnaire, which follows.
1. Your name
Z. Age-
3. Marital status
4. Income
5. Which, if ariy, of the following telephone calling cards do you have?
a. _AT&T b. _MCI
c. - US Sprint d. - Others
6. Howfrequentlydo youusea telephonecallingcard?
Infreq uentI y Very frequently
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