ALEXANDRA VINICK

PROFESSIONAL EXPERIENCE

845 521 4206

COMMUNICATIONS INTERN
avinick@terpmail.umd.edu Van Eperen Public Relations | North Bethesda, MD | January 2019 – Present
  Integrated Communications Agency that combines public relations, digital, social
  Alexandra Vinick
and creative strategies to serve clients in public and private sectors in DMV area.
 
1 Spruce Drive Tuxedo NY • Wrote and distributed press releases, media alerts and fact sheets to
10987 local media outlets including the Baltimore Sun
• Developed comprehensive and well-researched media lists of at least 50
contacts for clients using databases such as Cision
• Created and maintained social media content calendar for Van Eperen
EDUCATION
and its clients
GPA: 3.9 / 4.0
Bachelors of Arts:
SOCIAL MEDIA INTERN
Communications and Public
Susan G. Komen Greater NYC | New York, NY | Summer 2018
Relations
Non-Profit Breast Cancer organization working to spread awareness and promote
University of Maryland, fundraising efforts for research and programs dedicated to finding a cure
College Park • Managed social media campaigns on platforms including Facebook,
2015-2019 Twitter and Instagram:
o Created editorial content strategy to increase engagement and
`   channel growth
SKILLS o Monitored online presence and engaged with users to strengthen
community and brand awareness
Microsoft Word
o Utilized social media analytics tools to track engagement and
Microsoft PowerPoint draw conclusions about target demographic and business
Social Media landscape
Adobe InDesign • Collaborated with cross-functional teams to raise over $50,000 for events
including the 2018 Race for the Cure
AP Style
Photography
Public Speaking MEDIA PLANNING INTERN
Heartbeat Ideas: Publicis Groupe | New York, NY | Summer 2017
Interpersonal Communication
Healthcare agency providing strategy, creative, media and technology strategies
for full-service client campaigns
ACTIVITIES • Assisted in the implementation digital campaigns to drive brand
awareness for clients including Watchman
National Society of
• Wrote and created digital content for the Skin Cancer Foundation’s 2018
Collegiate Scholars
Global Sunscreen Campaign
• Worked closely with media team to understand business objectives and
Vice President of Finance
for Delta Delta Delta strategies
Fraternity

Brand Ambassador for

Pepsico and ZipCar