Title: 02 – What is Marketing?

Learning Objectives:

Understanding the basic concept of Marketing

Marketing is defined as the process of creating value by different authors. In simple words,
marketing is all about providing solutions to the problems of the customers and society. Traditionally,
we have been associating marketing with sales, but marketing includes advertising, product
development, promotion, retail as well as a lot of other activities that connect the company with the
customers.

Further Reading:

http://www.marketingteacher.com/what-is-marketing-2/