Group Members:

Noor ul Ain Minhas (16959)

Ishrat Fatima (20203)
Maria Tameez (22535)
Ariba Aswat (22872)

Faculty:
Abdul Hameed Khan

Course:
Strategic Management

Submission Date:
1st Dec 2018

Assignment:
Prepare A balanced scorecard for a pharmaceutical, hotel industry
(any hotel), Textile Company, electronics such as air-conditioning,
mobile industry. Play land and amusement park. (Any three)
 A balanced scorecard for a mobile industry:

Area of Objectives Measure

Financial Perspective

1 Maximize Return to Shareholders Internal Rate of Return

Return on Invested Capital and Weighted
2 High Earnings Results by Strengthening Competitiveness Average Cost of Capital
2 Developing Key Competitive Advantages Return on Investment
3 Increasing Profitability
Risk Management Capability and Future Competitiveness for
4 Sustainable Growth

Customers Perspective
1 Accessibility to new, innovative products focus groups
customer’s surveying and reviews
customer retention
Internal Perspective
1 Quality Control Manufacturing Cycle Time
2 Speed to Market Defects per Day
3 Marketing Number of Products Return
4 Distribution Critical Path
5 Supply Chain Management (SCM) Project Management
6 Customer Relationship Management (CRM)
Learning and Growth Perspective
1 Research and development benchmarking
2 New market entry Percentage of sales of new products
3 Identification of current corporate culture New product sales projections
4 Increase in current market share
5 Increase brand value
 A balanced scorecard for a Hotel:

Area of Objectives Measure

Financial Perspective

1 Shareholders profit growth Developing new revenue sources

2 Decreasing costs Improving current profitability
3 Resource optimization Working on customer value proposition
4 Revenue growth Service cost per room
Average room rate

Customers Perspective
1 Increase customer satisfaction
2 Reduce customer complaints
3 Increase referrals
Internal Perspective
1 Quality Control
2 Marketing
3 Customer Relationship Management (CRM)
Learning and Growth Perspective
1 Research and development
2 New market entry
3 Identification of current corporate culture
4 Increase in current market share
5 Increase brand value
A score that is based on user opinions that
one can take directly from the booking
websites
% according to the experts opinion or room
quality scorecard
percentage of the rooms according to the
quality standards
Keeping information on booking sites up to
date
Analyzing customer feedbacks
benchmarking
Marketing strategy is focused on finding,
attracting, and retaining high-value clients.
deploys a proactive sales effort against top
accounts
Motivation and Skill Development of
Associates
 A balanced scorecard for a Pharmaceutical:

Area of Objectives Measure

Financial Perspective
1 Shareholders profit growth Net profit
2 Decreasing costs Operating costs
3 Revenue growth Revenue in target markets

Customers Perspective
1 Launch generic products Percentage market share index
2 Increase the participation in the hospital tender business Percentage customer satisfaction index
3 Manage the transition from existing branded products to generic Share of segment
products
4 Percentage of compliance with health
Lobby for default substitution standards
5 Focus promotion in Doctors for the prescription of generic Number of new products launched per quarter
products
6 Form and maintain partnerships with pharmacies Responsiveness as defined by customer
7 Build bridges between Doctors and pharmacies for the On time delivery as defined by customer
implementation of generics
8 Implement a Searle brand Quality of product as defined by customer
9 Assure product quality Number of feedback sessions
10 Produce and market a wide range of generic products Implementation of change management plan
Internal Perspective
1 Identify target and lobby partners New products as percentage of sales
2 Target Doctor’s prescription Brand awareness score
3 Leverage local knowledge in the generics market End user experience score
Operate as a distributor for other international generics Inventory levels run out rate
4 companies
5 Enable fast regulatory approval processes New product ROI
6 Create an internal task force to support the hospital business Yield gap
7 Assure a better sales force territorial management unplanned downtime
8 Create and update a product wish list Activity cost vs competition
9 Search for local acquisition opportunities Perfect orders
Learning and Growth Perspective
1 Increase of generics mindset Employee development plans
2 Development of commercial skills Technology training index
3 Improvement of IT skills Information efficiency index
4 Improvement of product sourcing skills Employee survey
5 Establishment of new brand values within the organization Strategic competency