Unit I

Define marketing research.

Explain the Scope, Importance and limitations of marketing research.

Explain the various steps involved in marketing research process.

What are the problems faced by researchers while they are conducting research in developing countries?

Unit ii

Explain different methods of data collection and the components of data analysis and interpreting.

Unit iii

Explain the methods of sampling with examples.

Unit iv

What kind of marketing research techniques is practiced before introducing a new product into the
market?

Explain the application of marketing research in advertisement

Unit v
Define multivariate analysis. What are the factors to be considered while drafting a marketing research
report?

“Is everyday low pricing leading to low profit in current scenario” Discuss.

Discuss the major uses of MR in today’s corporate environment in India

2.Define MR and Explain it’s Scope3.Explain how the task of Market Segmentation can be facilitated
by using MR 4.What are the sources of secondary data, explain with examples?

5.What’s the broad definition of primary data v/s secondary data?

Explain their respective sources

6.What’s the difference between qualitative, quantitative techniques with examples?

7.Define Focus Group and explain its operation. What’s the role of moderator?

8.What’s depth interview and how does it differ from focus group?

9.What are different types of Questionnaire Design and how do you administer them?10.Explain
different ways of serving a questionnaire?

11.Explain various scaling techniques? What are the situations with which you usethis technique?

12.What are Attitudinal Scales? Explain with examples.

13.What are the Sampling Procedures, Explain with examples.

14.Explain the terms: Population, Sample Frame, Sample Unit in Sampling. What arethe Probabilistic
and Non Probabilistic Techniques?

15.What are the guidelines to design an ideal questionnaire?

16.What’s Sampling & Non Sampling Errors? Explain with Examples.

17.What are different methods to serve a questionnaire – Explain Merits, Demerits of each
method18.What are the different methods of Multivariate Analysis? Explain with examples.

19.What is the role of MR in New Product Development? Explain with examples.20.What are the Benefits
& Limitations of Secondary Data?

21.What do you mean by Panel Data, What the different types of Panels?

22.How are Field Surveys conducted? Explain with examples.23.How is Shop Audit, Retail Store Audit &
Dealers Survey conducted?24.Name Different methods of Projective Techniques with examples25.How
do you explain role of MR in consumer behaviour & motivational research.26.What are the different
Research Designs? Explain with Applications.27.Explain Experimentation Research Design & What are
the unique situations under which they can be used & what are the limitations?28.What are strengths &
weakness of different survey methods?29.When can you use this Observation Research Method,
Explain its advantages andlimitations?30.Explain the various stops involved in M.R. process and describe
each stop briefly.31.Define Casual research & role of Experimentation in Casual Research throughvarious
methods.32.Explain steps involved in presenting MR Report after getting the survey dataleading to final
conclusions and recommendations.33.Explain Raw Data Cross Tabulation – Coding the questionnaire and
Analysis

34.Differentiate between Qualitative & Quantitative Research. Give Scope of each inMR 35.Define
Hypothesis and Methods of Testing36.Define Anova – “T-Test” and “Z-Test” with Applications37.Define
Bayesian Theorem and Applications of same in Business DecisionMaking.38.Define Advertising Research
– Post & Pre Tests. Explain “DAR – Day After Recall” Tests39.What are the concept tests and Product Tests
in Product Research?40.What are the limitations of MR?41.What the steps in writing MR Report?