SUBJECT : ENTREPRENEURIAL STRATEGY

ASSIGNMENT : CHAPTER .2

SUBMITTED TO : DR.FORTUNE

SUBMITTED BY : Haider Ali

DUE DATE : 23-03-2019

Assignment outline
With industry examples of your choice, Discuss the four main quads of strategy management.

INNOVATION STRATEGIES QUAD:

Entrepreneurial zone where new opportunities and technology are introducing to target the early
majority and commercialized in a way that customer needs exceeding by new products and fulfill their
needs.

Example: NETFLIX.INC
At first Netflix business is to sale and rental dvds. There is no due date and time limitation on rental. To
compete with its competitors Netflix introduce striming media in 2007 it also introduce vedio on
demand, films and Netflix on original series and got $ 21.9 billion of debt in September 2017 with its
premium subscriptions in one hundred ninty countries.

COST –PRICE LEADERSHIP STRATEGIES QUAD:

A firm or company sets the price of its product as low as it compelled the other companies to reduce
their products price to sustain in the competitive market.

Example: UNITED MOTOR.

United motors introduce a new car 800 cc united bravo with many features priced at 850,000 RS. They
introduced this car at low price compared to competitors in the market where Mehran car was sold at
840,000 RS Which is a box on wheels. This gives Suzuki and other car companies a competition on their
car pricings.

Product Line STRATEGIES QUAD:

A product line is the group of related products under a single brand sold by same company differ in
size, design, value and quality of the product.

Example: SAMSUNG
Samsung electronics co.LTD is a south Korean multinational electronics company and manufacturer of
electronics components such as lithium ion batteries Sami conductors, chips flash memory and hard
device for its clients ,in recent year company has diversified into consumer electronics with its mobile
phone and smart phone fueled by popularity of its Samsung galaxy line of devices like S10, S10 plus and
Samsung SE mobile.

BRAND STRATEGY QUAD:

A formal plan used by a business to create a particular image of itself in the mind s of its current and
potential customer.

Example: COCA COLA

Coca cola is one brand with different variants, all of which share the same value and visual iconography.
People wants their coca cola in different ways, but whichever one they want, they want a coca cola
brand with great taste and refreshments.