Chapter 1

1. Know your Bank

Learning Outcome
 Understanding the Saga, Vision and Enterprise of our Bank
 To know the core values of the Bank
 Understanding brief heritage of the Bank
 Understanding brief ethics of the Bank
 To know the number of Branch & Offices as on quarter ended of Financial Year, subsidiaries and joint
ventures of the Bank etc.
 To know the
Quick name of various banks which merged in Bank of Baroda
Bites
 Bank of Baroda was established on 20th July, 1908 at Baroda by ruler of erstwhile Baroda State, His
 To KnowExcellency
Bank’s Board of Directors
Maharaja Sayajirao Gaekwad-III.
 Ten banks
 To understand have since
various been merged
initiatives taken with BOB. like – Project Navodaya, Project Sparsh, Baroda Academy,
in Bank,
 Logo, the ‘Baroda Sun’ reflects our corporate brand identity.
Project Anubhuti, Other Major technological, Marketing and HR Initiatives etc.
 To know the various steps undertaken under Corporate Social Responsibility
 To learn about our Wealth Management Tie ups.
 To know other major business tie up with bank.
 To understand the last three years financial indicator of the Bank
 To list all the Awards and Accolades received by the Bank
 1. Know Your Bank

1.1. A Saga of Vision and Enterprise - It is a story scripted in corporate wisdom and social pride. It
is a story crafted in private capital, princely patronage and state ownership. It is a story of ordinary
bankers and their extraordinary contribution in the ascent of Bank of Baroda to the formidable
heights of corporate glory. It is a story that needs to be shared with all those millions of people -
customers, stakeholders, employees & the public at large - who in ample measure, have
contributed to the making of an institution.

1.1.1. Our Mission - To be a top ranking National Bank of International Standards committed to
augmenting stake holders' value through concern, care and competence

1.1.2. Our Founder - Bank of Baroda made a humble beginning on 20th July 1908
as “Bank of Baroda Limited” founded by the Ruler of erstwhile Baroda State,
His Excellency Maharaja Sayajirao Gaekwad-III. The Bank along with 13 other
major commercial Bank of India, was nationalised on 19th July 1969, by the
Government of India and has been designated as profit making Public Sector
Undertaking (PSU).
1.1.3. Our Logo1 - Our logo is a unique representation of a universal symbol. It
comprises dual ‘B’ letter forms that hold the rays of the rising sun. We call
this the Baroda Sun. The sun is an excellent representation of what our bank
stands for. It is the single most powerful source of light and energy – its far-
reaching rays dispel darkness to illuminate everything it touches. At Bank of
Baroda, we seek to be the source that will help all our stakeholders realize
their goals. To our customers, we seek to be a one-stop, reliable partner
who will help them address different financial needs. To our employees, we offer rewarding careers
and to our investors and business partners, maximum return on their investment.

The single-color, compelling vermillion palette has been carefully chosen, for its distinctiveness as
it stands for hope and energy.
We also recognize that our bank is characterized by diversity. Our network of branches spans
geographical and cultural boundaries and rural-urban divides. Our customers come from a wide
spectrum of industries and backgrounds. The Baroda Sun is a fitting face for our brand because it
is a universal symbol of dynamism and optimism – it is meaningful for our many audiences and
easily decoded by all.

Our new corporate brand identity is much more than a cosmetic change. It is a signal that we
recognize and are prepared for new business paradigms in a globalised world. At the same time,
we will always stay in touch with our heritage and enduring relationships on which our bank is
founded. By adopting a symbol as simple and powerful as the Baroda Sun, we hope to communicate
both.
Brand Endorsement announced with ace Indian Badminton Players – Ms. P. V. Sindhu and Mr. K.
Srikanth for three years.

1
(LOGO was introduced w.e.f. 6th June 2005)
1.2. Our Core Values2: Our Bank has adopted six core values which we have been following
throughout the Globe across multiple locations & countries and which are the guiding principles
based on which operate:

1-Integrity: We are ethical & transparent in our words, actions and dealing with all stakeholders
2-Cusomter Centricity: Our customers ‘interests lie at the core of all our actions.
3- Courage: We are resilient in the face of adversity and having faith in our beliefs.
4-Passionate Ownership: We display energy, enthusiasm & commitment towards our Bank and
we work together for our Bank
5-Innovation: We create value with break-through ideas.
6-Excellence: We strive for continuous improvement in our polices, systems & processes.

1.3. Heritage: It all started with a visionary Maharaja's uncanny foresight into the future of trade and
enterprising in his country. On 20th July 1908, under the Companies Act of 1897, and with a paid-
up capital of Rs 10 Lacs started the legend that has now translated into a strong, trustworthy
financial body, BANK OF BARODA.
It has been a wisely orchestrated growth, involving corporate wisdom, social pride and the vision
of helping others grow, and growing itself in turn.

The founder, Maharaja Sayajirao Gaekwad, with his insight into the future, saw "a bank of this
nature will prove a beneficial agency for lending, transmission, and deposit of money and will be a
powerful factor in the development of art, industries and commerce of the State and adjoining
territories."

1.4. Ethics: Between 1913 and 1917, as many as 87 banks failed in India. Bank of Baroda survived the
crisis, mainly due to its honest and prudent leadership. This financial integrity, business prudence,
caution and an abiding care and concern for the hard-earned savings of hard working people, were
to become the central philosophy around which business decisions would be effected. This cardinal
philosophy was over years of its existence, to become its biggest asset.
It ensured that the Bank survived the Great War years. It ensured survival during the Great
Depression. Even while big names were dragged into the Stock Market scam and the Capital Market
scam, the Bank of Baroda continued its triumphant march along the best ethical practices.
1.5. Offices & Branches –

Bank’s Administrative and Functional Set Up – Indian Operations –

1) Head Office
2) Corporate Office
3) Zonal Office
4) Regional Office
5) Branches/ offices (Metro/Urban/Semi-Urban/ Rural)

2On the occasion of 110th foundation day, bank has adopted 6 core value for exhibiting expected behavior with confirming and
nonconforming behavior.
 Corporate Offices & Head Office
Head Office, Baroda Bhavan, R C Dutt Road, Corporate Centre, Bank of Baroda, Baroda Corporate
Alkapuri, Baroda - 390007 Centre, Plot No. C-26, Block G, Bandra Kurla
Complex, Bandra (East), Mumbai 400051

Branch Network (as of 31.03.2018)

Area No. of Branches
Metro 1167
Urban 930
Semi-Urban 1537
Rural 1833
Total (Indian) 5467
Foreign (Overseas) 105
Total (Global) 5572
Controlling Offices
Zonal Offices 13
Regional Offices 75
Subsidiaries & Joint Ventures3
Domestic Subsidiary Overseas Subsidiary
 BOB Financial Solutions Limited (Previously  Bank of Baroda (Botswana) Ltd.
called as BOB CARDS Ltd.)  Bank of Baroda (Kenya) Ltd.
 BOB Capital Markets Ltd.  Bank of Baroda (Uganda) Ltd.
Nainital Bank Ltd.  Bank of Baroda (Guyana) Ltd.
 Baroda Global Shared Services Limited  Bank of Baroda (New Zealand) Ltd
 Bank of Baroda (Tanzania) Ltd
 Bank of Baroda (Trinidad & Tobago) Ltd.
 Bank of Baroda (Ghana) Ltd.
Joint Venture Company (J.V.) Representative Offices
India First Life Insurance Company Limited Bank of Baroda (Thailand)
M/s India Infradebt Ltd.
Associate Associate
 Baroda Pioneer Asset Management Company  Indo-Zambia Bank Ltd. (Lusaka).
Ltd.  India International Bank Malaysia Berhad.
 Baroda Uttar Pradesh Gramin Bank.
 Baroda Rajasthan Gramin Bank.
 Baroda Gujarat Gramin Bank.
State Level Bankers Committee (SLBC) Convenorship
1. Rajasthan4 2. Uttar Pradesh5
Banks Lead Districts – 48
State No. of Lead Districts
Gujarat 14

Uttar Pradesh 17
Rajasthan 12
Madhya Pradesh 2
Bihar 2
New Delhi 1

3
https://www.bankofbaroda.co.in/subsidiaries-joint-ventures.htm -
4
http://www.slbcrajasthan.com/
5
http://www.slbcup.com/
1.6. Banks merged with Bank of Baroda - As many as 10 banks have been merged with Bank of
Baroda during its journey so far:
 Hind Bank Ltd (1958)
 New Citizen Bank of India Ltd (1961)
 Surat Banking Corporation (1963)
 Tamil Nadu Central Bank (1964)
 Umbergaon People Bank (1964)
 Traders Bank Limited (1988)
 Bareilly Corporation Bank Ltd (1998)
 Benares State Bank Ltd (2002)
 South Gujarat Local Area Bank Ltd (2004)
 Memon Cooperative Bank Limited (2011)

1.7. Board of Directors - The constitution of the Board of Directors is as follows:

Mr. Ravi Venkatesan Mr. P S Jayakumar

Non-Executive Chairman MD & CEO

Mr. Mayank K. Mehta Mr. Ashok Kumar Garg Ms. Papia Sengupta
Executive Director Executive Director Executive Director

Mr. Debashish Panda Mr. Ajay Kumar Mr. Gopal Krishan Agarwal
Director Director Director

Mr. Bharatkumar Dhirubhai

Prof. Biju Varkkey Smt Sundra Kumar Dangar
Director Director Director
 Ms. Usha A Narayanan
Director

1.8. Initiatives: Bank of Baroda is a pioneer in various customer centric initiatives in the Indian banking
sector. Bank is amongst first in the industry to complete an all-inclusive rebranding exercise
wherein various novel customer centric initiatives were undertaken along with the change of logo.
1.8.1. The initiatives include setting up of specialized NRI Branches, Gen-Next Branches and Retail Loan
Factories/ SME Loan Factories with an assembly line approach of processing loans, Specialized
Mortgage Store (SMS) for speedy disbursal of loans. Pension payment has been centralized to
minimize errors in pension payments. Further, processing of retail loans has been nationally
centralized (6 Zone) through CPC in Baroda. (Located at Gift city, Gandhinagar).

1.8.2. Business Process Re-engineering (Project Navnirmaan) This project touched all aspects of
Bank‘s processes, structures and systems with an objective to simplify processes, improve branch
productivity and provide best in-class service to the customers.
The most important initiatives planned under this project include:
 Conversion of all metro and urban branches into modern centers known as Baroda Next
branches.
 Creation of Automated and Leaner Back Offices like City Back Office (for automated cheque
processing etc.), Regional Back Office (for faster account opening etc.), Establishment of two
Call Centers, Creation of Academy of Excellence, Introduction of Frontline Automation at select
branches for customer convenience and Organizational Restructuring.
A comprehensive transformation programme called ―Project NAVNIRMAAN was launched by our
Bank for its domestic operations on 22 June 2009. It is centred on our customers and our
employees. Under project Navnirman following initiatives were taken up:

i) Account Opening and Maintenance Lean Service Factory- Regional Back Office -
There are 13 Regional Back Office as on 31.10.2017
This will accomplish following activities:
 Account opening and enrichment – Savings and Current Account.
 Generation of debit card request file & i-track number file for internet banking.
 Personalised cheque book issuance.
 Printing of customer statements and other intimations.
 CRM data entry.
 Changes in customer account details.
 Account closure.
 Account opening, renewal and printing of term deposits.
 ii) Payment Processing Centre –City Back Office - More automation is proposed to be carried
out at the existing City Back Offices so that productivity of process ing of cheques can be
enhanced.
iii) Credit Processing Centres – SMELF / SMS - As part of business segmentation and to expedite
our delivery mechanism, Bank has established -45- SME Loan Factories as on 31.10.2017 and -77-
SMS which work on assembly line principal as on 31.03.2018.
iv) Business Intelligence Unit –Data Warehouse - Business Intelligence Unit will undertake
following activities:
 Generation of all MIS from CBS and ASCROM.
 Analysis of MIS.
 Communication of MIS to Branches, Regions, Zones and Corporate office.
v) Contact Centre – Bank has set up contact centre to quick Redressal of the customer
queries & grievances working round the clock.
vi) Launch of Signature Tune & Mascot - Bank has introduced Brand in Sonic
Medium by launching a “Signature Tune” on the occasion of its Foundation Day in
the year 2011. The prime purpose was to highlight the spirit of the Bank as a vibrant
and energetic organization complementing the Logo.

1.8.3. Gen-Next Branch - To respond to the needs of the changing demographic profile of the country,
the bank has been endeavouring to customize delivery channels especially for youth segment. As
a part of these efforts, the bank has set up innovative ―Gen- Next branches dedicated to youth
and young IT professionals at certain places. There are 9 Baroda Gen-Next Branches as on
31.10.2017
 The branch will have youth specific products and will function as a model for fusion of ―Hi-
tech and High-touch Banking.
 The Branch is offering following liabilities and assets products to the customers:
Gen-Next Junior (Saving Account)
 Target group : Children up to 18 years of age
 Minimum amount & balance : Quarterly Average balance (QAB) Rs 500/-
 Non-maintenance of minimum QAB : Charges Rs 50/- +GST per quarter

Gen-Next Lifestyle (Term Loan - Combo Pack) Minimum Monthly Income Rs. 2.50 Lacs,
Age group 21-45 Years
Maximum Loan Amount (Rs 8.00 lac). Subject to maximum of:
 Furniture & Fixture / New Consumer Durables : Rs 2 lac (Margin: 20%)
 New Vehicle (Four-Wheeler) : Rs 6 lac (Margin: 15%)
 New Vehicle (Two-Wheeler) : Rs 1 lac (Margin: 15%)
 Old Four-Wheeler (Not more than 3 years old) : Rs 4 lac (Margin: 40%)
 New modern gadget/s : Rs 1 lac (Margin: 20%)

Gen-Next Power (OD Facility)

This is a special Savings Deposit product having an in-built feature of overdraft facility (No Minimum
Balance Requirement), Amount: 5 times of net take home monthly salary (Minimum Rs 10000)
subject to:
 Min Rs 50,000/-
 Max Rs 2 lac
 Maximum Age 45 Years
1.8.4. Baroda Academy - Implementation of BPR and OR will require learning of new skill sets for the
employees. To train the employees on new desired skills, entire training system of the Bank under
the aegis of Baroda Apex Academy, Gandhinagar has been converted into Baroda Academy. Baroda
Academy has initiated many initiatives to impart learning culture in our bank. Some are as -

a) Baroda Academy App6 - Baroda Academy has developed unique application named as "Baroda
Academy" which enables Barodians to access one stop Application for all Learning & Development Activities.

Baroda Academy application contains many features but at present -6-Features are active.

Quiz: - It is expected that Barodians remain updated about our products and initiatives. Baroda Academy
used to have regular quiz competition through Baroda Gyani. It is now providing same feature in this mobile
application. It will periodically have quiz competition for different class of employees and they will also be
suitably rewarded. This will facilitate learning with fun.
Marg Darshak:-Employees need support/handholding in their day to day operations, hence now
Employee can ask their Banking operations queries and will get solution within reasonable time.
Baroda Radio: Baroda Radio is now made part of this new application and many more features has been
incorporated in Radio.
Baroda Tube: In this section important video clips are available and employee can update their knowledge
and learn many more through this feature.
Baroda Net Academy:-Our E-learning platform "Baroda Net academy" can be accessed through the
menu option Net Academy. The Menu redirects net academy courses. You can use the application by your
credential.
Knowledge Base: -Important journals/magazines and reference material like The Indian Banker, Gist of
circulars etc. are available with this option. Employee can read the journals/magazine online anytime
anywhere

b) Baroda Gurukul7 – Baroda Academy has launched new learning management system “
”.In the process our existing e-learning platform i.e. “Baroda Net Academy” is now discontinued
and replaced with new system. is designed to provide different user experience,
increased accessibility and optimized utilization. System will facilitate learning through pull rather
than push approach.
provides tools and features to maintain stringent and continual process of competency
gap analysis, training need assessment and impact measurement tools. Virtual classroom, rapid
authoring capabilities, multi lingual support, seamless integration with third party APIs, these are
some robust features which makes Baroda Gurukul a comprehensive solution for learning.
Salient features of – are as under –
 URL for Web based login - https://barodagurukul.co.in/
 Single sign on for ease of login (Domain ID and password)
 E-Learning Course Launch, Rating and review
 Training calendar for upcoming class room trainings (with facility for self-nomination)

6
Circular No. –BCC:BR:109:471 dated 13.09.2017 – Master Circular – Alternate Learning Channel by Baroda Academy
7
Circular No. –BCC:BR:110:302 dated 15.06.2018 – Launching New Learning Management System – “Baroda Gurukul”
  Blended learning i.e. combination of e-leaning, video, documents, CLT, etc. forming one course
 Facility to conduct surveys, Announcement and Online Quiz.
 Mobile app Availability on Android and IOS app with off-line course download
 Competency Mapping of employees
 Leader Board for learning competition
 Micro learning through Video Library
 Virtual Classroom or Webinar

1.8.5. People Initiatives: Bank is endowed with a competent and motivated employee base which is
engaged in handling the extensive business operations of the Bank across the globe. Strategic HR
interventions like, according cross border and cross-cultural work exposure to its managers, hiring
diverse functional specialists to support line functionaries and complementing the technical
competencies of its people by imparting conceptual, managerial and leadership skills, gave the
Bank competitive advantage. People initiatives were blended with IR initiatives to create an
effectively harmonious workplace, where everyone prospered. Dedicated HR helpline has been
launched to address the grievances / issues of the employees.
1.8.6. New Technology Platform: Bank has made substantial progress in its end-to-end business and
IT strategy project covering the Bank’s domestic, overseas and subsidiary operations. All Branches,
Extension Counters, overseas business and sponsored Regional Rural Banks are on the Universal
Banking Solution (UBS)platform.

Bank has been providing to its customers Internet Banking, viz., Baroda Connect and other facilities
such as online payment of direct and indirect taxes, State Government taxes, utility bills, rail tickets,
online shopping, donation to temples and institutional fee payment. Bank has a wide network of
ATMs across the country and has also launched mobile ATMs. Mobile based apps such as Updated
version of M Connect i.e. M Connect Plus, UPI based BHIM Baroda Pay, Baroda Rewardz have been
launched by the bank for bill payments and online shopping. E-Lobby has been set up at branches
for customer’s convenience.
Bank has implemented the Global Treasury Solution in its key territories like UK, UAE, Bahamas,
Bahrain, Hong Kong, Singapore and Belgium. Bank has taken various technological initiatives in
overseas operations such as implementation of Centralized SWIFT activity through Data Centre in
Mumbai, Payment Messaging System with Anti Money Laundering check, Anti-Money laundering
Compliance and Online List Matching solution. While Bank implemented Transaction-based Internet
Banking facility for its customers in Uganda, Botswana, UAE, New Zealand, Kenya, Mauritius and
Seychelles, a View based e-banking facility was made available in Fiji, Oman, Tanzania and UK.
1.8.7. Marketing Initiatives: Bank focused on promotion of Brand and various products and services
through a variety of marketing initiatives with dual focus for a robust business growth and
deepening of relationships. Marketing initiatives involved effective utilization of different media
vehicles such as print, electronic (TV / Radio), digital and out of home (OOH) to support the below-
the-line (BTL) activities undertaken at the Zonal / Regional level.
In order to augment the Brand, connect with its diverse stakeholders, Bank had signed up for FIFA
U-17 World Cup India 2017 as National Supporter of the event so that Brand recall can be increased
amongst its customers.
Social Media for engaging customers: Bank has been regularly posting engaging content in
the Social Media platforms and undertook various campaigns to serve different objectives e.g.
 online brand building, awareness with defined target segments, business acquisition, promote
Alternate Delivery Channels to reduce cost of customer service etc. to engage with the desired
target audience.
1.8.8. Project Navoday8 - On 20.07.2016 Bank of Baroda has unveiled Project Navoday, a
comprehensive transformation for the Bank across our business strategy, products, systems and
organization that is going to propel us forward in our ambition to be India’s (Premier) International
Bank with a global standing, delivering a differentiated world class experience to our customers.
Under Project Navoday following priority areas are being undertaken:
 Establish long term and profitable customer relationship across businesses.
 Expand our corporate and international banking businesses through dedicated Relationship
Managers.
 Redesign processes and systems.
 Make our future ready.
 Realignment of structures across the Bank.
 Unleash the potentials of our people.

Bank has established a central Project Management Office (PMO) that will drive the change and
send out regular communication on the progress achieved. Additionally dedicated Change leaders
are being identified. Every Month this office published Navoday times where in all updates and
changes are enshrined and a monthly quiz is also conducted with announcement of three monthly
winners.
Under “We Lead” initiative the next generation of Leaders are being developed across the Bank as
under-
Scale Leadership interventions
I, II and III Sayaji Rao Gaekwad Scholars Program
IV Baroda Rising Stars Program
V Baroda Emerging Leadership Program
VI and VII Baroda Senior Leadership Program

1.8.9. Project Sparsh plus9 - On 06.05.2017 Bank of Baroda has unveiled HR transformation project
christened as Project Sparsh Plus, for enhancing the Performance Management & Talent
Effectiveness in our Bank. Hence a new digital PMS (Performance Management System) is launched
as GEMS: BARODA GROWTH & EMPOWERMENT MANAGEMENT SYSTEM. New PMS system
will be more scientific than existing APAR system & key benefits of GEMS are:
a. Result Oriented
b. Objectivity & Rationality
c. Empowerment
d. Recognition of High Performance
1.8.10. Baroda Anubhuti10 - Based upon the findings of Employee Engagement Survey “Voice of
Barodians”, Bank is taking many initiatives. Baroda Anubhuti Programme is a key initiative to

8
Circular No. –BCC:BR:109:1 dated 02.01.2017 – Project Navoday – Business Transformation Exercise
9
Circular No. –BCC:BR:109:327 dated 01.07.2017 – Project SparshPlus – Launch of new Performance Management System –
Baroda GEMS
10
Circular No. –BCC:BR:108:331 dated 20.07.2016 – Baroda Anubhuti Programme – Enhancing Employee Experience
 improve Employee Experience of working in the Bank. Under this umbrella in initial stage Bank
has started following five initiatives-
a) Employee of the month
b) Spot Recognition – Creating Wow moments
c) Zero Hour ( Fun Hour) at Branches/Offices
d) Compulsory local community service / Social Activities by employees
e) Anubhuti Workshop
1.8.11. Bank’s HR Initiatives – Bank has taken many HR initiatives –

 VOICE OF BARODIANS: Employee Engagement Survey-2016 was launched on 22.02.2016.

 E-Learning course - Code of Conduct for Officers aimed to familiarize all officers with various
guidelines of code of conduct policy for officers of our Bank.
 Launch of dedicated helpline for Redressal of grievances / issues of employees
Voice of Barodians -2018: This is a similar survey that was conducted in 2016 and through this
survey, Bank aims at obtaining feedback for continuous improvement in our existing policies &
practices in order to remain competitive. Employee feedback & suggestion plays a very critical role
in the whole transformation journey of the Bank. This survey started from Saturday, 7th April 2018
and ended on Monday, 30th April 2018.

Baroda Manipal School of Banking - The Baroda Manipal School of Banking is a unique association
of Bank of Baroda and Manipal Global Education to train students for a banking career in Bank of
Baroda on a “first-day, first-hour” productive model, and thereby have a ready pool of trained
Officers.

1.8.12. Major technology Initiatives:

 Baroda Rewardz – Bank’s Loyalty Program
 Online Loan Application – Educational Loan, Home Loan, Car Loan
 Balance enquiry through Miss Call
 Introduction of m-passbook
 New app M-connect+
 Baroda connect – online registration
 New Debit Cards - RuPay Platinum & MasterCard Platinum Chip Debit Card
 Baroda MUDRA Card
 Baroda M Invest
 Baroda Flash N Move+ Contactless Debit Card
 EMV Chip Debit card
 Baroda Travel Easy Card
 Baroda Non-Stop – 24x7 banking
 Baroda Radio
 Baroda Rewardz
 Bhim Baroda Pay- Making Payment under the UPI

Our Bank has evolved an innovative concept of pre-fabricated banking outlet equipped with Self Service
machines to meet routine customer requirements and space for 2-3 officials/ BCs for a face to face
interaction/ handholding. These outlets are highly secure, conducive to varying weather conditions and are
conceptualized to offer 24x7 convenient banking facilities. Self Service machines are designed to offer
Instant Account opening, Debit Card dispensation, Cash withdrawal, Passbook updation, Funds transfer,
Utility Bill payment, Account based enquiry services etc.
 Bank opened the First Digital Portable Branch in September 2016 at Bhagesara Village in Pratapgarh District,
located in the Sultanpur Region in the state of Uttar Pradesh. This Digital Branch has the state-of-the art
digital technology available for usage of the residents in the hinterland – an Automatic Account Opening
Machine, a Pass Book Printer and an ATM. This innovative initiative of our Bank has been lauded by the
local people and is being expanded further in this financial year.

1.9. Corporate Social Responsibility - Bank of Baroda has been in the forefront for social commitment
with its innovative approaches and products viz.
a) Baroda Swarojgar Vikas Sansthan
b) Baroda Grameen Paramarsh Kendras
c) Financial Literacy and Credit Counselling Centres (FLCC)

a) Baroda Swarojgar Vikas Sansthan11 ( Total 49) - Baroda Swarojgar Vikas Sansthans have
been set up with following purpose:
 To train youth and impart them the knowledge and skill for taking up self-employment ventures.
 To train youth to develop the attitude for working in rural areas, in rural development projects.
 To assist trained youth, in self-employment as far as possible, in obtaining credit facilities from
bank / other financial institution and to assist them in setting up their venture successfully.
 To conduct various training programmes (either independent or in-collaboration with other
organization connected with rural technology, rural development and entrepreneurship
development)
 To provide counselling and consultancy guidance with all possible help to the youth in the field of
Self Employment and Rural Development.

b) Baroda Grameen Paramarsh Kendras 12 (Total 52) - The bank has established Baroda
Grameen Paramarsh Kendras where following activities are carried out:
 Financial Education and Financial Inclusion
 Information sharing and problem solving on technical issues
 Credit counseling
 Synergy and liaison with other organizations and development activitie
c) Financial Literacy and Credit Counselling Centres13 (FLCC):(Total 49) - Bank has opened
Financial Literacy and Credit Counselling Centre as a CSR initiative. The centre opened is christened
as “SAARTHEE” amply indicating its basic objective of steering those under financial distress and
educating to others to avoid financial mess.

The Sayajirao Gaekwad Fellowship Program instituted by our Bank seeks to promote Entrepreneurs in
diverse fields of Fintech, Agritech, E- Commerce etc. in support of Stand-up India and Start-up India
initiatives.
1.10. Wealth Management Services14 - Bank as part of customer centric measure initiated Wealth
Management Services for our HNI and affluent customers, a complete financial solution at one
stop. The service has enabled our customers to buy various investment products through our
branches and is positioning our Bank as ―One Stop Financial Super Market.

 Bank is offering Wealth Management Services to our customers with a view of providing various

11
https://www.bankofbaroda.co.in/baroda-swarojgar-vikas-sansthan.htm
12
https://www.bankofbaroda.co.in/baroda-grameen-paramarsh-kendra.htm
13
https://www.bankofbaroda.co.in/saarthee-flcc.htm
14
https://www.bankofbaroda.co.in/wealth.htm
 financial services, apart from the regular banking activities which includes Life Insurance, Non-Life
Insurance, Health Insurance, etc.
 Mutual Funds, Online trading account etc. are offered to the customers through various tie-up
partners.
Life Insurance India First Life Insurance Co. Ltd.
General Insurance National Insurance Company Limited
Cholamandalam MS General Insurance Company Limited
TATA AIG General Insurance Company Limited
Mediclaim Insurance Baroda Health
Max Bupa Health Insurance company Limited
Star Health and Allied Insurance company limited
ASBA Application Supported by Blocked Account
Mutual Fund UTI Mutual Fund
Birla Sunlife Mutual Fund
Reliance Mutual Fund
Sundaram Mutual Fund
Franklin Templeton Investments
Baroda Pioneer Asset Management Co.
Kotak Mahindra Mutual Fund
IDFC Mutual Fund
SBI Mutual Fund
Axis Mutual Fund
Principal Mutual Fund
Mirae Assets Management Co
Edelweiss Mutual Fund
DSP Black Rock Mutual Fund
e-Broking Baroda e Trade 3-in-1 Online Trading
 Under Wealth Management Services currently we are offering 3rd party products in Bancassurance,
Mutual Fund, e-Trading etc. under tie up arrangement with various partners.

1.11. Tie Ups/MOUs:

Name of the Company Category

AMAZON Micro Loans o sellers
Switch ME Home loan
M/s Edelweiss Agri Value Chain Limited Agri Products

Tie up with FCI /Other Government (Central Scheme for financing construction of Silos/Go
& State) Agencies: downs in PPP Model
Credit Mantri Algorithmic credit assessment services
Funds tiger Technology to lower the cost of MSME loan
application processing
Probe42 ROC, defaulter’s lists, public filing
 Power2SME Buying club’ for SMEs
India lends Credit underwriting, analytics and lending
marketplace
KredX Invoice discounting platform
Fisdom Personal wealth management app
M/s Frankfinn Aviation Service P Limited Skill Loans to their students
M/s EM3 Agri Services Pvt Limited (MOU) Farm Machinery
M/s CGR Collateral Management Limited Agri-lending through WH Receipt (Supply Chain
Management)
M/s Access Livelihood Consulting India Farmer Producer Company
Limited
M/s All Fresh Supply Management P Limited Agri-lending through WH Receipt (Supply Chain
Management)
M/s Universal Collateral Management P Ltd Agri-lending through WH Receipt
M/s Khyeti Tech Private Limited (MOU) Green House Units
M/s Netafim Irrigation India P Ltd Drip/Sprinkler Irrigation
M/s Poorti Agri services P Ltd (MOU) Online purchase of Farm Inputs
Small Farmer Agri Business Consortium (MOU) Equity Grant & CGF
M/s FInolex Plassion Industries P Ltd (MOU) Drip/Sprinkler Irrigation
M/s Jain Irrigation System Limited
Piaggio Vehicles (ALL MOU) Small Road Transport
Atul Auto Ltd
Bajaj Auto Ltd
TVS Motors
VE Commercial Vehicles
Volvo Group India Ltd
Ashok Leyland

1.12. Financial Indicators -

Audited Financial Results (Rs. In crore)

Parameter 31-03-2017 31.12.2017 31.03.2018

Total Global Business 1010186 1001983 1052059

Total Global Deposit Terminal-601675 Terminal – Terminal –
Average-575645 573265 591315
Average – 572759 Average – 575114
Total Global Advances Terminal- 408511 Terminal – Terminal –
Average-380659 428718 460744
Average- 417802 Average- 426664
Net Profit 1383 355 (3102)
Gross NPA (%) 10.46 11.31 12.26
Net NPA 18080 19852 23483
CRAR (Basel iii) 12.24 11.55 12.13
Global NIM (%) 1.18 2.72 2.51
  Bank's present BPLR 13.45 % (w.e.f. 01.10.2017)
 Base Rate: 9.15% (w.e.f. 01.10.2017)
 MCLR: 8.40% (I year MCLR w.e.f. 07.05.2018), Strategic Premium is 0.25% over and above MCLR

1.13. Shower of Awards & Accolades on Bank of Baroda –

 The Government of India awarded Bank with the 1st Prize in the Rajbhasha Kirti Puraskar n in Region ‘B’
for implementation of official Language for the year 2016-17. Further, Bank was awarded first & second
prize in the Rajbhasha Kirti Puraskar for “A” & ' B' Region under TOLIC category for the year 2016-17.
 Our Bank Executives Dr. Ramjas Yadav (RH Agra) & Dr. Dinesh Kumar (CM, ZO Lucknow) also
made us proud by bagging Third Prize Pan India under Rajbhasha Gaurav Puraskar for the year
2016-17 for their exemplary book jointly on Inclusive Banking.
 Bank of Baroda won the following six Atal Pension Yojana scheme awards from PFRDA
 Ist Top performing Bank in sourcing APY accounts FY 2016-17
 IInd Best performing Bank in sourcing APY accounts FY 2016-17
 Ist APY Transformative Leader
 Ist APY SLBC Leader
 Ist APY Foundation Day winner
 Ist APY Brand Ambassador
 Best Bank Award Rank- II under Public Sector Category 2013-14 by Financial Express.
 Social Banking Excellence Award 2017 by ASSOCHAM.
 Bank of Baroda Ranked 21st amongst Best Indian Brands 2016 in Brand Equity – The Economic
Times.
 Best Public Sector Bank Award under the category of Global Business at the Dun & Bradstreet Banking
Awards 2015.
 BML Munjal award in Public Sector Category for Business Excellence Through Learning & Development –
2015.
 Excellence in Banking (PSU Sector) at the 5th My FM Stars of the Industry Awards recently held in Mumbai
on 30.01.2015
 National Prize – First Rank in Innovative Training Practices for the year 2014 from “Indian Society for
Training and Development” (ISTD).
 Golden Peacock National Training Award for the year 2014 under the aegis of Institute of Directors, New
Delhi.
 Champion of Champions Award at the 54th annual ABCI Awards 2015, for 6 Categories- Indian Language
Publication – Bronze; Exhibition Collateral – Gold; Wall Calendar 2014 – Silver; Environmental
Communication – Silver; E-Zine – Bronze; Corporate Film – Gold.
 3 Awards at the IBA Banking Technology Awards 2014 – 15, Winner in Best Financial Inclusion Initiative;
First Runner up in Training & Human Resources, E - learning Initiatives; First Runner up in “Best Use of
Data”.
 Best Bank - Global Business Development (Public Sector) & Best Bank – Overall (Public Sector) Award in
Dun & Bradstreet – Polaris Financial Technology Banking Awards 2014.
 Skoch Order of Merit in India’s Best 2014Financial Inclusion & Deepening Awards 2014.
 ASSOCHAM Social Banking Excellence Award under Public Sector Banks category, in recognition of the
significant initiatives being undertaken by the Bank in social banking sphere.
 The Most Efficient Public Sector Bank’ for the year 2014 by Dalal Street Investment Journal in the ‘Best
PSU’s of India Awards’.
Learnings –
 Bank of Baroda was established on 20th July, 1908 at Baroda by ruler of erstwhile Baroda State,
His Excellency Maharaja Sayajirao Gaekwad-III.
 Ten banks have since been merged with BOB.
 As on 31.03.18, BOB has 5572 branches (including 105 overseas), 75 Regional Offices and 13
Zonal offices.
 Logo, the ‘Baroda Sun’ reflects our corporate brand identity, which introduced on 6 th June 2005.
 Bank has adopted 6 core Value – Integrity, Customer centricity, Courage, Passionate ownership,
Innovations & Excellence on the occasion of 110th Foundation Day.
 Bank has taken many initiatives like – BPR, Gen-Next Branches, Baroda Academy, Project
Navodaya, Project Sparsh Plus, Baroda Anubhuti, Marketing, HR and Technological initiatives,
to ease of banking and motivate Human Resources.
 Bank tied up many Business key Partners/ Fintech companies to provide bunch of product at
one place to our customers like – Amazon, Switch Me, Funds Tiger, Probe42, Power2 SME, India
Lends,
 Gist of Circular – Know Your Bank
Circular Number Date Subject
BCC:BR:109:471 13/09/2017 Master Circular – Alternate Learning Channel by Baroda
Academy
BCC:BR:110:302 15/06/2018 Launching New Learning Management System – “Baroda
Gurukul”
BCC:BR:109:1 02/01/2017 Project Navoday – Business Transformation Exercise
BCC:BR:109:327 01/07/2017 Project SparshPlus – Launch of new Performance Management
System – Baroda GEMS
BCC:BR:108:331 20/07/2016 Baroda Anubhuti Programme – Enhancing Employee
Experience

Thank You