God is Gracious...

Background
Pooja Ganeriwala is the founder of Shanessa

Initiated in December 2005, its projects mainly revolve around

the all-round development of lesser privileged children

Completely voluntary body initiated by an informal group of

students
 Background
Has 20 volunteers (all students) in the age group of 16 yrs to
25 yrs

Teaching Centre is at Laxminarayan Temple, Santacruz (W).

Activity Centre at Andheri (E)

Currently 30 lesser-privileged kids are being taken care

 Mission
We are here to make a difference, to reach out and show that we
care & love, in whatever little capacity we can…
…We're here…
…not just to make resolutions, IMPLEMENT them!…
…not just to talk, ACT!...
…not just to hear, LISTEN !...
…not just to exist, LIVE !...
…We're here to bring smiles
 Vision
To spread love and joy among lesser-privileged children by
empowering them with skills and knowledge in a way that will
enable them to become independent in future, lead a good life
and become respectable citizens by following the values of
compassion and commitment
 Product
Providing them with informal education

Conducting regular medical check-ups and taking care of their

nutritional requirements.

Referring them to the concerned NGO’s in special cases like

HIV-infection, mentally/physically challenged, orphan
 Product
Arranging for educational visits and fun picnics, celebrating
festivals and organizing events

Running workshops for developing skills in making cards,

bags, calendars, photo frames, showpieces, bangles etc.

Assigning mentor’s to individual/small groups

 Price
Volunteers can give time and energy for 7 to 8 hours on
holidays and 1 to 2 hours on weekdays

5 volunteers to handle the administrative responsibilities

50% of the remaining volunteers will focus on their

educational and skill developmental activities
 Price
The remaining 50% volunteers will focus on the marketing
factor like generation of funds and sponsorship for other
essential requirements

In addition, each month a workshop, picnic, fun activity will be

conducted
 Place
Schools/colleges for their infrastructure (St. Anthony’s Boys
High School , SNDT University, St. Charles Girls’ High School
Podar High School, which and other nearby areas)

Parks, grounds, places of worship in that area for conducting

workshops, picnics and other activities
 Promotion
Invite Celebrities, Politicians as Chief Guests for the various
cultural functions and events

Approach local Politicians, Corporate Officers, Celebrities for

voluntary monetary help

Performing plays, group songs/dances in school/college

functions/festivals, places of worship
 Promotion
Selling cards, bags, calendars, photo frames, showpieces,
bangles etc to generate funds and awareness

Associate with other NGO's & organizations to increase

awareness of social issues

Media coverage and editorials for events (mass and local)

 Promotion
Stalls in schools and colleges for monetary and voluntary
favors

Internet and word of mouth awareness by the volunteers, their

families/friends

Donation boxes in shops, PCO’s and public places

 Loss by not Marketing
Potential donors, sponsors

Expansion, long term growth & brand building

Widespread acceptance and more awareness about the

cause and organization
 Thank You

if you have the knowledge

let others light a candle by it

www.shanessa.co.in