SUBJECT AREA : PRINCIPLES OF MARKETING

SEMESTER : SECOND
DATE : January 24, 2019

I.CONTENT STANDARDS The learner demonstrates understanding of the Strengths, Weaknesses, Opportunities
and Threats of an enterprise.
II. PERFORMANCE The learner will perform a SWOT Analysis.
STANDARD
III. LEARNING Learning Competency: The learner will be able to construct a SWOT Analysis before starting a
COMPETENCIES business venture.
Learning Objectives:
At the end of the session, the learner should be able to:
1. Explain SWOT Analysis clearly.
2. Differentiate internal and external elements of a business.
3. Appreciate the importance of understanding the Strengths, Weaknesses,
Opportunities and Threats of a business.
4. Create a tower model which symbolizes your business.

IV. SUBJECT MATTER Topic : The SWOT Analysis

Reference/s ENTREPRENEURSHIP; MORATO
Materials :Activity Sheets, Laptop, Television, Power point presentation, chalk, meter
stick,manila paper
V. PROCEDURE 1. ROUTINARY ACTIVITIES: (5 minutes)
1. Prayer.
2. Checking of classroom condition.
3. Greetings.
4. Checking of attendance.
5. Recall.

2. PRIMING. 4 PICS, ONE WORD. The teacher will have a game, let the students guess
the pictures and unlock the terms:

Words: Strengths, Weaknesses, Opportunities, Threats

After the game, the teacher will ask the students the following questions:
Guide Questions:
1. What are the set of words that we have?
2. How are these related to our topic for today?

A. ACTIVITY (25 minutes)

1. Pre-Activity. Let the students give their ideas, about the topic. Then the teacher
will unlock some of the terms about SWOT Analysis.
 2. Activity Proper.
Unlocking of Terms: Let the students unlock the terms in doing Act 3, ‘Build it up!
 The class will be divided into 5 groups. Each group will create a tower which
symbolizes their business. They will be given 5 minutes to perform their
activity. The group that makes the tallest and strongest tower will win.
 A representative of the group will present their output by answering the
guide questions.
 Then the teacher will facilitate the discussion.
The following are the criteria for Tower Building:
 Durability – It must not fall. 50 %
 Height – It must be the tallest tower in the class. 50 %
Total: 100%

A. ANALYSIS (15 minutes)

1. What is the height of your tower?
2. How did you make your tower durable?
3. How does your tower differ from the other groups in terms of strengths?
4. Why it is important to know the strengths of your business? Weaknesses?
5. What are the challenges or threats of your tower?
6. Why it is important to know the threats?
7. Did you make a plan before you construct your tower? Is planning
important?
8. Do you think planning is important?
9. Why do you think SWOT Analysis is important in a business?

B. ABSTRACTION (10 minutes)

Let the student realize that SWOT Analysis is similar to Scientific Method.

SWOT Analysis

Internal External

Financial Economic

Physical Local/National
News
Human
Natural Market

Current Demographics
Processes

C. APPLICATION ( 5 minutes)
Supposed each group owns already your business of your proposed product. Make a
SWOT Analysis on it.

Strengths Weaknesses
. .

Opportunities Threats
. .

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 D. VALUING. Do you think it is important to have a SWOT Analysis?

VI. EVALUATION Short Quiz. Direction. Write if the following belongs to Internal or External elements of
a business.
_____1. Economic Trends 4. What is SWOT Analysis?
_____2. Financial Resources 5.
_____3. Physical Resources
Index of Mastery
No of items ABM 11 ABM 11
X=5 ER TS LAZARO
EJERCITO
Score n = ___ n = ___
f (fx) f (fx)
5 ___( ) ___( )
4 ___( ) ___( )
3 ___( ) ___( )
2 ___( ) ___( )
1 ___( ) ___( )
0 ___( ) ___( )
Ʃfx ___( ) ___( )
Ʃfx/n(x) Ʃfx/n(x) Ʃfx/n(x)
x 100 x 100 x 100
VII. AGREEMENT Bring coloring materials and short bond paper for Activity 4.
VIII. REMARKS
IX. REFLECTION

PREPARED: CHECKED:

JOWEL S. PALACOL MARK ANTHONY P. IDANG

Teacher II High School Coordinator/ MT II
NOTED:

PRIMA CECILIA L. ILAGAN

PSDS/OIC-Principal

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