ACKNOWLEDGEMENT

The internship opportunity I had at AquGen Technologies was a great chance for me to grow and
develop as a professional marketer and I consider myself to be very lucky for being a part of it. I
am also grateful for all the experienced professionals I met during the course of this internship
who played a major role in my professional growth and development and would like to use this
opportunity to thank them for guiding me through this internship period.

Bearing this in mind, I would like to use this opportunity to express my deepest gratitude and
special thanks to Mr. Tarun Kumar (Co Founder), who in spite of his extraordinarily busy
schedule took out time to work closely with me, guiding and correcting me at every turn of the
course and bringing me on track whenever I lost the motivation to deliver the expected.
It is my radiant sentiment to place on record my deepest gratitude to my industry mentor Mr
Nilesh Gupta for sharing with me his valuable industry experience and guiding me throughout
the course of the project. I feel it as an honor to have learnt from his experience and
understanding of the industry.

Also not forgetting the whole hearted contribution of my faculty mentor, Dr. Ravi Kr Gupta in
the successful completion of the project who guided and supported me through all the tasks at
the organization by correcting me for all my misdoings at the organization.
I perceive this opportunity as a big milestone in my career development and I strive to use the
skills and the knowledge that I have gained in the best possible way. I will continue to work on
their improvement in order to attain my desired career objectives.
 TABLE OF CONTENTS

TOPIC PAGE
i. STUDENT DECLERATION i
ii. CERTIFICATE FROM COMPANY ii
iii. CERTIFICATE FROM GUIDE iii
iv. EXECUTIVE SUMMARY iv
1. INRODUCTION
1.1. ABOUT THE ORGANIZATION 1
1.2. ABOUT THE TOPIC 2-4
1.3. PROJECT DESCRIPTION 5-51
2. RESEARCH METHODOLOGY 52
2.1. OBJECTIVE OF THE STUDY 53
2.2. DATA COLLECTION APPROACH 54
2.3. METHODOLOGY 54
3. ANALYSIS AND INTERPRETATION 55-75
3.1. FINDINGS , SUGGESTIONS & 76-79
CONCLUSION
BIBLIOGRAPHY 80-81
ANNEXURE 84-85
 LIST OF FIGURES

Figure 1Google Insights

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13

Figure 2Uber Suggest

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Figure 3Uber Suggest1

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Figure 4Keyword Planner

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Figure 5Keyword planner sign in

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Figure 6Keyword Planner Search

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Figure 7Keyword Planner Search 1

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Figure 8Keyword Planner results

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Figure 9allintitle
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Figure 10google adwords

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Figure 11google adwords1

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Figure 12adwords sign in
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Figure 13adwords campaign1

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Figure 14adwords campaign2

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Figure 15adwords terms1

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Figure 16 create adwords campaign

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Figure 17 create adwords campaign 1

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Figure 18 create adwords campaign 2

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Figure 19 create adwords campaign 3

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Figure 20 create adwords campaign 4

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Figure 21 create adwords campaign 5

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Figure 22 create adwords campaign 6

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Figure 23 create adwords campaign 7

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Figure 24 create adwords campaign 8
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Figure 25 adwords tabs 1

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Figure 26 adwords tabs 2

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Figure 27 adwords tabs 3

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Figure 28 adwords tabs 4

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Figure 29 adwords tabs 4

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 EXECUTIVE SUMMARY

The Project was undertaken at AquGen Technologies. This Project is carried out to know the
importance of Web Designing and Social media Engagement for Business in Dharwad which
included Hotels and Educational Institutes. So far the company conducted surveys for potential
customers

The project was successful and very Valuable inputs were obtained from the project. Area of
study was limited to Delhi. The methodology has been adapted through Questionnaire with
Personal Interview and the results collimated according to the nature of questions asked.

I have used both open-ended and close-ended questions in the questionnaire. With given
restricted sample size of the customer in the given area all efforts have made to make sure that
data is collected and analyzed.

I believe that conclusion that I have drawn are based on the data I have collected and
Interpretation I have made is based on the customer’s feedback.