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REVIEWER IN MIL - Berlo’s SMCR (1960)

o Source, /encodes/, Message,


Communication Channel, /decodes/, Receiver

 act or process of using words, sounds, 10 Levels of Intimacy in Today’s


signs, or behaviors to express or
Communication
exchange information, ideas, thoughts,
or feelings 1. Twitter 6. IM

 exchange of information and the 2. Facebook Status 7. Letter


expression of feeling that can result to
3. Facebook Message 8. Phone
understanding
4. Email 9. Video Call
Types of Communication
5. Text Message 10. Talking
 Non-verbal
- signs, gestures, symbols, colors, How is Communication affected by
facial expression, sign language Media and Information?
 Verbal
 Media
- oral, written
- Communication tools
Process of Communication  Information
- Data, knowledge derived from study,
 TRANSMISSION MODELS
experience, and instruction
- Lasswell’s Communication Model
(1948) Terms to Understand
o Involves Communication,
 Media Literacy
Message, Medium, Receiver,
- Ability to read, analyze, evaluate, and
and Effect
produce communication in a variety of
- Shannon-Weaver’s (1948)
MEDIA FORMS
o Two-way
 Information Literacy
o Involves Sender, Encoder,
- Ability to recognize when information
Channel, Noise, Decoder,
is needed
Receiver, and Feedback
 Technology Literacy
 RECEPTION MODELS
- Ability to use digital technology to
- Osgood-Schramm Model (1954)
locate, evaluate, use, and create
o D.I.E Message (Decoder,
information
Interpreter, Encoder)
Evolution of Media 2. Broadcast Media

 TRADITIONAL MEDIA  announced and informed one-directional

- media experience is limited 3. Film/Cinema


- one-directional
 movies, films, programs
- sense receptors used are very
specific 4. Video Games (Digital Games)
- magazine, broadsheet, radio, tabloid,
 electronic games
paperback novel, television
 NEW MEDIA 5. New Media

- media is more interactive  digital media that are interactive


- audiences are more involved and can  two-way communication
send feedback simultaneously
 social media
- integrates all the aspects of old media
- Form of electronic communication
- online videogames, online telephony,
through which people create online
web video portals
communities to share information,

Functions of Communication and ideas, messages, etc.

Media

1. INFORM CITIZENS OF WHAT IS


HAPPENING

2. EDUCATE THE AUDIENCE

3. PROVIDE A PLATFORM FOR PUBLIC


DISCOURSE

4. WATCHDOG ROLE OF JOURNALISM

5. CHANNEL FOR ADVOCACY FOR


POLITICAL VIEWPOINTS

Types of Media

1. Print Media

 printed in papers and sheets