Project Report

On
A Study on Corporate Social Responsibility Initiatives of Wipro
Ltd

Submitted By
Yogesh Gomsale
Batch (2017 – 2019)

Under the Guidance Of

PROF. DEVIKA TALREJA

Submitted in Partial Fulfilment of Requirement for Award Of

“Post-Graduation Diploma in Management”

Atharva Institute of Management Studies

Marve Road, Charkop Naka, Malad (West), Mumbai 400095
DECLARATION

This Is to Certify That the Present Title as “A Study on Corporate Social

Responsibility Initiatives of Wipro”is completed by Mr Yogesh Gomsale,
Student of PGDM Marketing of Atharva Institute of Management Studies,
Mumbai as a Part of Social Relevance Project in Academic Year 2017 – 2019.

Prof. DEVIKA TALREJA

(Project Guide)

DR. SUJATA PANDEY

(Director)
STUDENT DECLARATION
I Mr Yogesh Gomsale, student of Atharva Institute of Management Studies of
PGDM 2017-2019 hereby declare that I have completed the Social Relevance
Project on “A Study on Corporate Social Responsibility Initiatives of Wipro”, in
the academic year 2017-2019. The information submitted is true & original to
the best of my knowledge.

Yogesh Gomsale
ACKNOWLEDGEMENT

I take this opportunity to express my sincere thanks to Wipro, for

providing a good website to gain knowledge in the field of Corporate Social
Responsibility.

The Corporate Social Responsibility Project on “A Study on Corporate

Social Responsibility Initiatives of Wipro” offered a great learning experience.

I feel highly indebted towards my faculty guide Devika Talreja for her
constant guidance and help without which this project would not have been
possible.

I thank my B-school, Atharva Institute of Management Studies for giving

me this opportunity to work so that I could put to practice, the theoretical
knowledge that I imparted from the PGDM course.
 Index

Sr.No Particular Page No

1 Executive Summary 1

2 Literature Review 2

3 Industry Overview 3

4 Introduction (CSR) 6

5 Importance of CSR 7

6 Benefits of CSR 9

7 About the Company 11

8 Research Methodology 13

9 CSR Initiatives of Wipro Ltd 16

10 Conclusion 28

11 References 29

12 Plagiarism Report 30
EXECUTIVE SUMMARY:

At Wipro, they think that it is critical to engage with the social and ecological challenges that
face humanity. It is our conviction that the engagement with social issues must be deep,
meaningful and formed on the bedrock of long term commitment; for that is the only way by
which real change can happen on the ground.

Realities Keep Changing in this Unpredictable world. In the midst of this there arises a crisis
that need to be immediately attended to & go through. Wipro Care strive hard to address this.
Wipro Cares is a not-for-profit trust that engages with our proximate communities on the
issues of education for the underprivileged, primary health-Care, disability, environment and
disaster rehabilitation. In addition, the trust also works on long-term rehabilitation of affected
communities after natural disasters.

Wipro Care is executed with the help of employees who are free to volunteer there service &
other recognized voluntary organization who make sure the goal is never out of focus.
LITERATURE REVIEW:

According to Frederick Social responsibility means, that businessman should oversee the
operation of an economic system that fulfills the expectations of the people. Hardly a few
studies have looked at CSR practice in India. Different researches at different points of time
and classical Indian literature have emphasized the CSR practice of corporate entities in
India. A long back Kautilya in his Arthasastra ‟mentions traders” responsibilities to the local
society. In ancient India, such responsibilities were voluntary and not mandatory. An ideal
CSR has both ethical and philosophical dimensions, particularly in India where there exists a
wide gap between sections of people in terms of income and standards as well as socio-
economic status. Industry in the 20th century can no longer be regarded as a private
arrangement for enriching shareholders. It has become a joint enterprise in which workers,
management, consumers, the locality, govt. and trade union officials all play a part. If the
system which we know by the name private enterprise is to continue, some way must be
found to embrace many interests whom we go to make up industry in a common purpose.
CSR implies some sort of commitment, through corporate policies and action. This
operational view of CSR is reflected in a firms social performance, which can be assessed by
how a firm manages its societal relationships, its social impact and the outcomes of its CSR
policies and actions conducted a comparative study on the managerial attitudes to social
responsibility in India and Britain. The study shows that most of the Indian executives agreed
CSR as relevant to business and felt that business has responsibilities not only to the
shareholders and employees but also to customers, suppliers, society and to the state.
INDUSTRY OVERVIEW:
The IT industry in India is a key part of the country’s economy. In 2013, information
technology and its various subsectors represented 8 percent of the nation’s overall GDP,
making it the fifth largest industry in India. In the 2014/15 financial year alone, the IT
industry in India generated an annual revenue of around 120 billion U.S. dollars, a significant
increase from around 60 billion U.S. dollars in 2008/09. Of this revenue in 2015, the
majority, 98.1 billion U.S. dollars, was generated in exports while domestic revenue totaled
more than 20 billion U.S. dollars.

As the IT industry in India continues to increase, end-user spending on the market is also
forecast to rise, albeit slowly. IT end-user spending in the country stood at 67.4 billion U.S.
dollars in 2013 and this figure is projected to hit 79 billion U.S. dollars by the end of
2016. About a third of this spending in 2016 will be in the devices market, with
telecommunications services accounting for another third - approximately 29 billion U.S.
dollars.

Some of the biggest IT service providers in India include IBM and HP, as well as Indian-
based companies, Wipro and Tata Consultancy Services (TCS). Overall, in 2013, the IT
industry in India provided direct employment to 3 million people and indirect employment to
almost 10 million. Of these employees, over 275,000 worked for TCS and a further 156,700
worked at Infosys, based in Bangalore. TCS is the largest India-based IT services company
with its revenue reaching 979 billion Indian rupees in 2015 (roughly 14.5 billion U.S.
dollars). This ranks it as one of the world’s largest IT services providers, by revenue.

Indian IT Market Leaders

The TCS share price in the past 3 months has increased from Rs. 2558.60 to Rs. 3139.25
which is basically more than 22% increase in just 3 months.

Wipro in the past 1 year has increased from Rs. 247 to Rs. 286.65 which is more than 15 %
increase. It also reached a high of Rs. 331.95 which basically shows the positive sentiment in
the market.

Infosys has risen from Rs. 931.40 to Rs. 1162.60 in the past one year. The share price of this
company has grown by more than 24% annually with a very optimistic response from the
market.
  MAJOR PLAYERS:

Tata Consultancy Services (TCS) is an IT services, consulting and business solutions

organisation that delivers real results to global businesses, ensuring a level of certainty no
other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO,
infrastructure, engineering and assurance services. This is delivered through its unique Global
Network Delivery ModelTM, recognised as the benchmark of excellence in software
development.
A part of the Tata group, India's largest industrial conglomerate, TCS has over 394,998 of the
world's best-trained consultants in 46 countries. The company is India's first listed IT
company to reach the US$ 100 billion market capitalisation mark.

Established in 1981, Infosys Ltd is today one of the largest IT companies in India and the
world. The company provides business information technology (IT) services comprising
application development and maintenance, independent validation, infrastructure
management, engineering services comprising product engineering and life cycle solutions
and business process management.
Wipro Limited is a global leader in information technology, consulting and business process
services. It harnesses the power of cognitive computing, hyper-automation, robotics, cloud,
analytics and emerging technologies to help its clients adapt to the digital world and make
them successful. A company recognized globally for its comprehensive portfolio of services,
strong commitment to sustainability and good corporate citizenship, it has over 160,000
dedicated employees serving clients across six continents.

HCL has offices in around 35 countries globally and is home to hundred thousand people.
Various business lines in which HCL has its presence are Business Services, Custom
Application Services, Engineering R&D, Enterprise Transformation Services and IT
Infrastructure Management Services. As part of their growth strategy they have alliances with
nearly 100 companies in various technological areas which act as a mutual beneficial
experience. Their global strategic alliances covers 360 degree relationships across multiple
geographies and industry verticals. It has been rated as a leader in IDC SAP Marketplace,
Cloud Services Marketplace.
INTRODUCTION

CORPORATE SOCIAL RESPONSIBILITY (CSR)

The concept of corporate social responsibility is based on the idea that not only public policy
but companies, too, should take responsibility for social issues. In more recent approaches,
CSR is seen as a concept in which companies voluntarily integrate social and environmental
concerns into their business operations and into the interaction with their stakeholders. The
idea of being a socially responsible company means doing more than comply with the law
when investing in human resources and the environment. In general terms, the CSR approach
seeks to motivate companies to assume responsibility for problems and challenges that used
to be addressed by state regulation. Despite various attempts at an unambiguous description
of CSR, the concept still lacks a uniform definition.

The voluntary of social and ecological responsibility of companies is called Corporate Social
Responsibility) (S2*. (Corporate social responsibility is basically a concept whereby
companies decide voluntarily to contribute to a better society and a cleaner environment.
(Corporate social responsibility is represented by the contributions undertaken by companies
to society through its business activities and its social investment. This is also to connect the
(concept of sustainable development to the company's level. 1ver the last years an increasing
number of companies worldwide started promoting their (corporate Social responsibility
strategies because the customers the public and the investors expect them to act sustainable as
well as responsible. In most cases (S2 is a result of a variety of social environmental and
economic pressures. The Term (corporate Social responsibility is imprecise and its
application differs. (S2 can not only refer to the compliance of human right standards labor
and social security arrangements but also to the fight against climate change sustainable
management of natural resources and consumer protection.

Consequently, the various stakeholders define CSR in their own way, and several approaches
to CSR exist. CSR is understood as “the commitment of business to contribute to sustainable
economic development by working with employers, their families, the local community and
society at large to improve their quality of life, in ways that are both good for business and
good for development. A widely quoted definition by the World Business Council for
Sustainable Development state that “Corporate Social Responsibility is the continuing
commitment by business to behave ethically and contribute to economic development while
improving the quality of life of the workforce and their families as well as of the local
community and society at large”. Thus, the meaning of CSR has two fold. On one hand, it
exhibits the ethical behavior that an organization exhibits towards its internal and external
stakeholders. On the other hand, it denotes the responsibility of an organization towards the
environment and society in which it operates. CSR is regarded as vehicle through which
companies give something back to the society. It involves providing innovative solutions to
societal and environmental challenges. But the challenge for development professional and
business community is to identify CSR priorities and the areas of interventions which are
meaningful in the context of rural development sector.
IMPORTANCE OF CSR
CSR has proved to be the best way to build relationships with the customers. Having a CSR
policy can impact the buying decisions of consumers and make them loyal to your brand.
There were some incidents where customers are willing to pay more than the usual price for a
product when they were informed that a portion of the profit is going to a worthy cause.
When corporations stand to support a charitable cause they are viewed positively by the
community which in turn boosts their sales.
When CSR policy is incorporated with the company’s business model it attracts positive
publicity, wins the trust and loyalty of the consumers, builds a long-term relationship with the
customers and communities, improves the sales, and therefore, boosts the financial success.
Being a socially responsible company can help to motivate and encourage the employees
because they will feel proud and happy to be associated with a bigger cause at work which is
much more than gaining materialistic pleasures. CSR policies can empower employees to
leverage the corporate resources at their disposal to do good to others. This will boost the
employee morale because they will find a greater meaning in their work and the results can
be amazing. Companies with CSR policies stand out from their competition because building
good relationships with customers and their neighbourhoods have helped them to build their
unique brand image. Google and Microsoft can be considered as ideal companies that have
integrated CSR policies and values and have spent billions of dollars each year for charitable
causes.
Corporate social responsibility (CSR) plays a major role in developing the economy of a
country. It can be defined as the way in which a company manages various business entities
to produce an impact on the society. Companies with high CSR standards are able to
demonstrate their responsibilities to the stock holders, employees, customers, and the general
public.
Business organizations that have high corporate social responsibility standards can attract
staff thereby reducing employee turnover and cost of recruitment. What is the importance of
corporate social responsibility? Anyone can give a clear answer to this question. Companies
voluntarily contribute a large sum of money to make a better society and a clean
environment. Corporate social responsibility is a process in which all companies come
together as one and take part in the welfare of the society. Many organizations conduct
campaigns to create awareness among corporate, civic bodies, and government bodies about
the importance of corporate social responsibility.
Many national and multinational firms are booming in various developing countries. But at
the same time, these countries suffer social challenges such as poverty, corruption, population
growth, etc. Therefore, it is important for all companies to strive together and adapt corporate
social responsibility standards to make the society better than before. An organization can
exhibit a better image in the society if it cares for its employees and involve them in social
activities. The responsibilities of an organization may range from providing small donations
to executing bigger projects for the welfare of the society. Many business houses around the
world show their commitment to corporate social responsibility.
What is the importance of corporate social responsibility?
The answer lies in two things:
1) Organizations understanding their role in developing a society and
2) Awareness among business houses, corporate bodies, and the people. Versatile, profitable,
and dynamic businesses are the driving forces that build the economy of the country. We
must remember that the growth of a country purely depends on the growth of the society and
the people in the society.

Hence, to understand what importance CSR holds in today’s era and whether its graft is
worth the outcome or not, we must look at some of the following points.

Advanced Public Image

Companies which are perceived as less self-regarding are actually favored by customers. It
may be psychological but somehow people find companies with social responsibilities as
more approachable. Sending out messages about your corporation’s philanthropic attitude
will do good to design the public image as it reflects an empathetic side of the company.
Corporations can do that by supporting nonprofit organizations or through donations.

Boosts Government Relations

To be in the good books of politicians and government regulators, companies must present a
positive public perception on its seriousness about social responsibility. This is not only the
best way to make easier contacts with government officials but also to avoid various
investigations and probes or even public campaigns.

Customer & Employee Engagement

It becomes easier to talk to customers or pursue them when you have a rather good message
to share. When customers get interested eventually in your cause, they’re slowly going to
believe the ambitions of your company. Obviously this is no maneuvering but with a little
effort on social responsibilities, a company reaches more public in new ways than it might do
without CSR. Likewise, today’s generation is ambitious and they’re in the constant lookout
for being associated with companies that have a good public image and is always in the
media for its positive decisions.

Brand Distinction

This is one of the reasons why companies from past incorporated CSR in the first place. But
since it is a common phenomenon now, corporations are trying out new ways to build up
their goodwill by experimenting on their social responsibilities. They’re not only taking it
seriously but bringing in a lot of creativity so that they serve their visionary purpose along
with creating a distinct image for themselves in the market.
Benefits of Corporate Social Responsibility
Organizations of all sizes are rapidly discovering that Corporate Social Responsibility (CSR)
and sustainable business practices can foster improved green programs and overall
environmental stewardship.
Today, we are seeing increased awareness and active participation by business professionals
in the development of CSR policies. Organizations are increasingly more involved in green
initiatives by adopting sustainable processes and practices, adapting products and services to
the low-carbon economy and innovating in all areas their business. The net positive on
reducing waste, designing green buildings, implementing green operations and maintenance
plans — all have continually proven to yield a positive return on investment (ROI).
CSR has come to rely on a more complex set of factors than corporate governance alone, and
likewise also depends on sustainable development, environmental impact and supply chain
management.
The development of the new carbon trading markets, verified emission reductions (VERs),
also known as carbon offsets, and renewable energy credits (REC‘s), it has become easier for
organizations to create and measure direct ROI from CSR. Likewise, CSR efforts have shown
to yield measurable returns in waste reduction, improved efficiency, diminished liabilities,
improved community relations, and brand recognition.
Through communicating clear and measurable sustainability objectives and the
implementation of practical and equally functional corporate governance mechanisms,
organizations are realizing that they can have a achieve ROI through their sustainability
efforts.
Integral strategies in ensuring substantive long-term results include:
⦁ Define path of progress in CSR and strategically manage expected organizational
outcomes
⦁ Ensure basic CSR values are culturally integrated across the organization
⦁ Adopt an effective engagement strategy with stakeholders to create buyer awareness
and loyalty
⦁ properly map organizational objectives and critical success indicators with CSR
performance metrics

Innovative organizations that understand the value of CSR work to create a corporate culture
in which each employee is committed to doing his or her part to improve the environment.
According to Forrester Research, effective CSR and sustainability practices within large
companies have been shown to contribute to a profit increase up to 35 percent.

The benefits of CSR speak volumes about how important it is and why you should make an
effort to adopt it in your business. Some clear benefits of corporate social responsibility are:

 Improved public image. This is crucial, as consumers assess your public image when
deciding whether to buy from you. Something simple, like staff members
volunteering an hour a week at a charity, shows that you’re a brand committed to
helping others. As a result, you’ll appear much more favourable to consumers.
 Increased brand awareness and recognition. If you’re committed to ethical
practices, this news will spread. More people will therefore hear about your brand,
which creates an increased brand awareness.

 Cost savings. Many simple changes in favour of sustainability, such as using less
packaging, will help to decrease your production costs.

 An advantage over competitors. By embracing CSR, you stand out from

competitors in your industry. You establish yourself as a company committed to
going one step further by considering social and environmental factors.

 Increased customer engagement. If you’re using sustainable systems, you should

shout it from the rooftops. Post it on your social media channels and create a story out
of your efforts. Furthermore, you should show your efforts to local media outlets in
the hope they’ll give it some coverage. Customers will follow this and engage with
your brand and operations.

 Greater employee engagement. Similar to customer engagement, you also need to

ensure that your employees know your CSR strategies. It’s proven that employees
enjoy working more for a company that has a good public image than one that
doesn’t. Furthermore, by showing that you’re committed to things like human rights,
you’re much more likely to attract and retain the top candidates.

 More benefits for employees. There are also a range of benefits for your employees
when you embrace CSR. Your workplace will be a more positive and productive
place to work, and by promoting things like volunteering, you encourage personal and
professional growth.
ABOUT THE COMPANY

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading global information
technology, consulting and business process services company. Wipro harness the power of
cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies
to help our clients adapt to the digital world and make them successful. A company
recognized globally for its comprehensive portfolio of services, strong commitment to
sustainability and good corporate citizenship, we have over 160,000 dedicated employees
serving clients across six continents. Together, Wipro discover ideas and connect the dots to
build a better and a bold new future.
The Spirit of Wipro is the core of Wipro. These are there Values. It is about who they are. It
is our character. It is reflected consistently in all our behavior. The Spirit is deeply rooted in
the unchanging essence of Wipro. But it also embraces what we must aspire to be. It is the
indivisible synthesis of the four values. The Spirit is a beacon. It is what gives us direction
and a clear sense of purpose. It energizes us and is the touchstone for all that we do.

Wipro Enterprises (P) Limited comprises of two main divisions

1. Wipro Consumer Care and Lighting (WCCLG)

It is among the top fastest growing FMCG companies in India. It has a strong brand presence
in personal care and skin care products in South-East Asia and Middle-East apart from
significant market share in identified segments. Today WCCLG has global workforce of
8300 serving over 40 countries. WCCLG business includes multiple product ranges from
Personal care (Soaps, Toiletries), Baby care, Wellness Electrical wire
devices, Lighting and Modular Office Furniture.

2. Wipro Infrastructure Engineering (WIN)

Wipro Infrastructure Engineering (WIN) is the largest independent hydraulic cylinder

manufacturer in the world, delivering around 2 million cylinders t OEMs in different
geographies. WIN has global workforce of over 1,700 committed and skilled people, and
14 ostate-of-the-art manufacturing facilities across India, Northern Europe, Eastern Europe,
US, Brazil and China.

WIN specializes in designing and manufacturing custom Hydraulic Cylinders (double acting,
single acting and telescopic cylinders), Actuators and Precision engineered components for
infrastructure and related industries such as Construction & Earthmoving, Material/Cargo
Handling & Forestry, Truck Hydraulic, Farm & Agriculture, Mining, and Aerospace &
Defense.

The company is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services
Company globally. In the Indian market, they are a leader in providing IT Solutions and
Services for the corporate segment in India, offering System Integration, Network
Integration, Software Solutions and IT Services. In the Asia Pacific and Middle East markets,
they provide IT Solutions and Services for global corporations. The company is
headquartered in Bangalore, India.

The company provides the integrated business, technology and process solution on a global
delivery platform to customers across Americas, Europe, Middle East and Asia Pacific. They
offer business value to clients through process excellence and service delivery innovation
such as Information Technology services, Product Engineering services, Technology
Infrastructure services, Business Process Outsourcing services and consulting services.
Vision
Contribute for global e-society, where a wide range of information is being exchanged
beyond time and space over global networks, which breaks down the boundaries among
countries, regions and cultures, allowing individuals to take part in various social activities in
an impartial, secure way. Continous effort to enhance people's lifestyle and quality by means
of developing new technology in wireless communication.

PURPOSE

To understand the concept and scope of corporate social responsibility and getting an insight
in CSR Initiatives of Wipro Ltd

OBJECTIVES OF THE STUDY

1) To understand the concept of CSR

2) To know how the Wipro Ltd has fulfilled its responsibility towards all stakeholders; what
specific activities, programs and strategies it has set, devised and implemented.

RESEARCH METHODOLOGY

For the purpose of study secondary data was collected from various sources including books,
research papers, newspapers, magazines, and websites.
 Social Responsibility
At Wipro, we think that it is critical to engage with the social and ecological challenges that
face humanity. It is our conviction that the engagement with social issues must be deep,
meaningful and formed on the bedrock of long term commitment; for that is the only way by
which real change can happen on the ground. This is also reflective of the fact that such an
approach serves both, enlightened business interest and social good. We run our social
programs on a strong foundation of ethical principles, good governance and sound
management. This includes, among other things, holding ourselves up to public scrutiny
through a framework of transparent, rigorous reporting.

Wipro Stakeholders
 Proximate communities – The communities proximate to Wipro’s centers of operation are our
primary stakeholders. Our operations and facilities are situated in urban areas globally and
our employees are also based out of urban areas. We define our proximate communities
through this perspective. As a result, development issues of urban areas like mobility, waste,
pollution. Prior to 2013 de-merger of our consumer care business, we had factories in rural
areas. We also engage with the proximate communities in rural areas and the issues of most
importance for rural communities are livelihood, health care, education. Because of our
operations in global locations, communities over there are also considered proximate.

 The education ecosystem – One of our key stakeholder and engagement partners is the
education ecosystem. This ecosystem is a complex interplay of multiple participants
including schools, regulatory and support structures, civil society organization, communities
and society in general at different levels.

 NGO & community organization – Different non-governmental organizations and civil

society networks are implementation partners for our different community initiatives. We
engage with them from conceptualization to implementation stage, giving support during
execution, participating in reviews, monitoring and in assessing the project.

 Employees - Employees play a significant role in our community initiatives. They contribute
monetarily and voluntarily engage with community initiatives.
 Strategy
Wipro’s social initiatives center on the following dimensions.

 Community Care: Engaging with the community on issues of utmost concern to them
 Education: Engaging in deep and meaningful systemic work in the area of school and college
education

Community Care (Wipro Cares) Education

 Primary Healthcare  School Education in India - WATIS

 Education for Underprivileged  School Education Outside of India –
 Disability  USSEF
 Environment  Sustainability Education - earthian
 Disaster Rehabilitation  Engineering Education - Mission 10X ,
 WASE, WiSTA

Program review is done at multiple levels. Every 3 to 4 years, the program strategy is
reviewed with the Chief Sustainability Officer (CSO), based on the work so far, and revised
as needed. Every year, an annual review and goal setting is done with the CSO and presented
to the Chairman and Group Executives Council (CEC). Every quarter, the progress is
reviewed by the CSO and presented to the Chairman and the GEC.

Our work with organizations are usually in the nature of a project or a program support. They
typically span a period of 3 years and may be extended further, if needed. We work closely
with our partners and review the progress and participate in important decisions along with
them during the lifecycle of the project.
CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF WIPRO
LTD

Wipro, one of the world‟s most trusted brands, the name with a long history, was established
in 1945 as Western India Vegetable Products Limited in Amalner, Maharashtra. Today Wipro
Ltd is a global information technology, consulting and outsourcing company with 156,866
employees serving clients in 175+ cities across 6 continents. The company posted revenues
of $7.3 billion for the financial year ended Mar 31, 2014. The company at present is
financially sound which has motivated them to contribute something to the society in the
form of corporate social responsibility. Some of the CSR Initiatives of Wipro Ltd is as
follows:

1. Wipro Care:

Wipro Cares is Wipro’s community initiative focused on certain key developmental issues
faced by underserved and underprivileged communities. It is a trust formed in the year 2003
that seeks to work with communities proximate to Wipro’s center of operations. Wipro Cares
is currently engaged in 16 projects across India. Through seven of its health care projects in
four states of India Wipro Cares is providing more than 75000 people in 53 villages access to
primary health care.
More than 47000 children benefit from the five education projects in five Indian cities. Their
project in social forestry has helped plant more than a lakh trees, and has at the same time
provided livelihood to around 80 farmers. Wipro’s projects in disaster rehabilitation have
helped rebuild the lives of people affected by Karnataka Floods, Bihar Floods, Japan
Tsunami, Hurricane Sandy, Philippines Cyclone, Uttarakhand Floods, Odisha Floods and
many more.
 Wipro Cares is a not-for-profit trust that engages with our proximate communities on the
issues of education for the underprivileged, primary health-Care, disability, environment and
disaster rehabilitation. In addition, the trust also works on long-term rehabilitation of affected
communities after natural disasters.

The Wipro Cares funding model comprises three tracks:

 Employee contribution
 Wipro’s contribution matching employee contribution
 ‘Donations’ from other companies like WEL and GE India as part of their CSR strategy
The Wipro Cares governance framework is a great example of where employees play a key
role both in terms of volunteering and contribution. The number of employee contributors in
2014-15 stood at more than 48000, making this the largest such example in India and
possibly in the world. In the past year, more than 1600 employees contributed nearly 4000
hours of volunteer efforts.

Approach
Wipro Cares work in the following domains.

 Primary health care: Wipro Cares works with partners in the delivery of good quality health
care services to underprivileged communities. Apart from providing regular preventive and
curative health services, the emphasis is also to build the capacity of the communities in
terms of higher awareness and developing a higher degree of self-reliance to handle their own
primary health care needs.

 Education for underprivileged children: The Wipro Cares work in education complements
that of WATIS by supporting in a more direct way access to educational opportunities for
underprivileged children.

 Disability: Started in 2014, Wipro Cares plans to expand and strengthen our focus on
education for children with disability, especially those from disadvantaged backgrounds.

 Environment: Wipro Cares take Environment projects which have direct benefit to
underprivileged community. In rural areas we focus on social forestry through which we
provide livelihood opportunities to poor farmers through promoting tree based farming. In
urban areas focus is on welfare of waste pickers engaged in waste management.

 Disaster Rehabilitation: Our disaster rehabilitation projects focus on long term

rehabilitation of the affected communities after a natural disaster. The nature of engagement
varies depending on the individual context of the geography, culture and larger socio-
economic realities of the region.
Our engagement with the partner organization starts with understanding the work and people
of the organization and if we find the organization’s work matches our agenda, we initiate
project conceptualization / proposal phase. During implementation phase of the projects, we
organize field visits and participate in review meetings to ensure the project execution is as
per plan. Based on the outcome, impact, the further needs of the community and the level of
sustainability achieved, decision will be taken on any changes to bring in or in extending the
project. Project will be closed if, the expected outcomes are met or the term ends with the
partner and partner has capability to continue running the program on their own capabilities.

1.1 Education: Wipro Cares focuses on meeting the educational needs of the urban poor
along with other initiatives. The educational needs of children that belong to this group are
often neglected due to various reasons. Wipro Cares aims at helping these children by
offering them opportunities for holistic educational and social development by running bridge
schools, non-formal schools and giving them vocational training. Wipro also help train
teachers to engage with these children, with empathy. In addition, they support a school for
hearing impaired children and encourage girl child education.

1.1.1 Magic bus, Bengaluru: The Magic Bus project started in October 2013 and is working
with 500 children around Sarjapur area in Bangalore. Sensitization of around 500 children in
and around Sarjapur area on importance of education, gender issues and health hygiene is
being carried out and also 20 youth leaders from the community were be trained and assisted
to take up leadership roles in the community.

1.1.2 Every child counts campaign, Pune: The Key goal of the Campaign is to reach and
enroll all children in the age group of 6-7 into mainstream schools. With the support of Wipro
Cares ECC would be extending the campaign to five areas in the outer developing area of
Pune. Door Step School, an NGO working for education of children of marginalized
communities at construction sites and roadside dwellings for more than 2 decades, foresaw
the alarming trend of large numbers of children who were out of school. Driven by a need to
act upon these concerns with a sense of urgency, the "Every Child Counts- Citizens'
Campaign" was initiated to ensure access to elementary education for all children in the city
of Pune.

1.1.3 Towards future, Kolkata: This learning center, named 'Back to the Future' helps
children of migrant labourers, brick kiln workers and other marginalized communities in the
village of Kalikapura near Salt Lake in Kolkata. This center welcomes out of school children
from 11 am to 3 pm. The school today has 50 children of different age groups. The nutritional
supplement that is provided to the children is made locally. The center also engages in
educating the parents about the importance of hygiene and nutrition and how they affect the
growth of their children through adult literacy programs. The mid-day snack serves to
demonstrate this factor.
1.1.4 Door step School, Pune: In Pune, Wipro Cares work with an NGO called the Door
Step School to train and equip teachers to engage with migrant children, this project is called
Parivartan. Today this initiative has reduce the dropout rate of children of migrant laborers

1.1.5 Ashrayaakruthi, Hyderabad: Wipro work with AshrayaAkruti which is a non-profit

integrated school. The school works with hearing disabled and normal children from
underprivileged sections of the society. The project provides for the school staff that is
trained to meet the needs of the hearing disabled children. Through this initiative around 200
students from the underprivileged section of the society with hearing disabilities are being
supported. The Children, despite their handicap, have become independent, self-reliant and
contributing citizens of the country and also there has been Increase in the number of hearing
impaired children improving their speech and language resulting in more number of children
joining main stream schools.

1.2 Primary Health care: Wipro believes that Health is a basic enabler. Most of their
factories are in underdeveloped rural areas where access to health care is remote. Their health
care projects aim to provide primary health care, and act as a catalyst in the overall
development of the community.

1.2.1 ArogyaJyothi: Healthcare is generally identified by the services it renders. Usually,

general health awareness levels and behaviour patterns are intrinsically linked to attaining
good health. Most often, the Government and NGOs focus more on maternal-child wellness
measures and services and not on imparting knowledge and understanding about good health
and hygiene practices. The ArogyaJyothi project aims to assess and raise healthcare
awareness and bring about positive changes. The key focus area of the project is to bridge the
gap of lack of preventive healthcare knowledge among the rural children. This is undertaken
by visiting schools and educating children about various aspects of health and hygiene and
equipping them with knowledge that can help prevent diseases.

1.2.2 Project Sanjeevini: Sanjeevani was launched in November 2009, in Waluj,

Maharashtra. It covers 9 small villages, all situated within 10 – 25 kms area from Aurangabad
city. The population of the villages ranges from 300 to 1500 where the primary occupation is
agriculture. The rainfall in the region is inadequate and water scarcity is a major issue. Due to
poverty, malnutrition is another issue associated with this region.
The villages are in the hilly terrain of Aurangabad district and are not well connected; two of
them are inaccessible during monsoon. All the 9 villages, planned for intervention, have
genuine need for basic medical services as they are not covered by Govt PHCs. The
awareness regarding health is very low; cases of malnutrition and infant mortality are a
common problem here. The awareness regarding reproductive healthcare is totally nil and
early marriages are a common factor increasing the risk for both the mother and the new
born. Sanjeevani aims to build a sustainable primary health care system with the involvement
of the local population.
Since the villages are widespread, to make access easy for the villagers, the company has
launched a mobile health clinic in this region. To make this intervention a success as far as
the community is concerned, the company is working with the local anganwadi institutions,
through whom the company is able to reach the children to ascertain and improve their
health.
1.2.3 Tumkur Health care project: This project is started with an objective of providing
comprehensive and quality primary health care services, regular health camps on various
diseases and also to increase awareness regarding personal hygiene, diet-nutrition, health
issues, mother and child care, vaccination amongst all. Through this project Wipro is able to
provide Quality primary health care to all the needy, and has empowered people asserting for
their health rights which have led to the emergence of a model project that can be replicated
in other areas.

1.2.4 Hindupur Health care Project: Wipro Infrastructure Engineering (WIN) has a
manufacturing unit outside Hindupur in Andhra Pradesh. Hindupur is one of the most
backward areas as it is drought prone and has perennial water shortage. The fact that it is not
on any major highway or station has added to its woes – no development has reached the
interior villages. The villagers are malnourished and prone to diseases. While some try to
make out a living on their dry land, some work as daily wage workers in factories like that of
WIN and others. The community felt that health care was a priority for them and was keen
that we focus on health care in their area. This project was started with objectives of
rendering health care services to around 2000 workers in the industrial area of Hindupur
through a Health Clinic where patients will have access to a doctor and a nurse regularly,
creating awareness among the targeted groups and families on health aspects in the 9 villages
and also to organize Health camps for the benefit of the agriculture laborers, workers, women
and children in the 9 villages.
1.2.5 Mysore Health care project: The chosen villages in Mysore houses around 70% of
schedule caste and 30% of (Other Backward Caste‟) OBC‟s. A very small percentage of
families own land and dwelling of their own, the vast majority does coolie work as
construction workers and agricultural labourers. Around 50% of the families earn below
Rs.10000 per annum (BPL). Sanitation is a major concern in the area which results in a
constant slew of diseases. This project focuses on the preventive and curative health needs of
the community. Provide comprehensive primary health service, regular health camps and
awareness generation on various issues of health to control and prevent contagious diseases
and improve women and child health and hygiene.

1.2.6 Amalner Health care project: Amalner Health Care Project was started in January
2012. Currently company has a Wipro Consumer Care & Lighting Group (WCCLG) plant
situated in Amalner. The five villages selected for the project lack adequate health care
facilities. Amalner is a drought prone taluka, only 3% land is irrigated. People do not have a
continuous source of livelihood; most of the people living in the area are either small farmer
or labourers. The people of these villages are unaware of the various health care services that
are available to them. The project aims at providing curative and preventive health care
facilities along with working towards increasing the efficacy of existing health care
infrastructure and services.

1.3 Environment: Wipro has been working in different areas that contribute to
environmental sustainability, one such initiative is:

TIST Program empowers small groups of farmers in countries such as Tanzania, Kenya,
Uganda, India, Honduras, and Nicaragua to reverse the devastating effects of deforestation,
drought and famine by identifying local sustainable developmental goals that include tree
planting and sustainable agriculture. TIST India operates the TIST Program in India.
The project identifies, encourages and involves about 25 or more subsistence farmers to plant
25,000 trees in their own land. These farmers would engage in tree planting activity in their
own land which would result in about 25-40 acres of dry/waste land transforming into a green
space. The newly planted trees will gradually change the climate and improve the air quality
in addition to working towards water conservation. TIST India also trains the subsistence
farmers on various other activities to use their land effectively to get
additional income so that the farmers will continue to view their land as a source of income.
This project has assisted the livelihood of about 80 subsistence farmers and has planted more
than a lakh trees.

1.4 Disaster Rehabilitation: Whenever there is a disaster, one feels a sense of urgency to
help the affected people and provide relief. Unfortunately most of this support is directed
towards or restricted to relief. Once the relief phase is over, the affected people need
sustained support to rebuild their lives. So in order to support the affected people Wipro, first
engages with such people to understand their needs and then provides support.

1.4.1 Uttarkhand floods Project – Unnati: In June 2013, a multi-day cloudburst centered on
the North Indian state of Uttarakhand caused devastating floods and landslides in the
country's worst natural disaster since the 2004 tsunami. This project was intended to address
systemic socio-economic issues through Strengthening sources of alternate livelihoods and
lessening dependence on tourism through : Organic farming, Horticulture, Bee-keeping,
Dairy farming

1.4.2 Odisha flood project: A severe cyclonic storm named as Phailin with wind speed of
more than 220 km per hour hit Odisha at about 9 PM on 12th October 2013 which affected 1,
36, 86,368 population belonging to 10,053 villages, 1960 GPs and 42 urban local bodies
(ULBs) of 143 blocks of 16 districts of the state due to cyclone as well aftermath flood as per
OSDMA report. The cyclonic storm Phailin and the subsequent floods caused immense
damage to the boats of fishermen in coastal areas of Ganjam. The proposed project was
implemented in 15 villages covering 5 Gram Panchayats (GPs) of Ganjam Block and
Polasara Block of Ganjam District, which were affected by cyclone Phailin and the
subsequent flood. The project was implemented by Centre for Youth and Social Development
(CYSD), Bhubaneshwar.
1.4.3 Tsunami project – Tamilnadu: The tsunami that hit coastal India in 2004 left many to
grieve, their lives were swept away in front of their eyes. The Indian Ocean tsunami killed 2,
30,000 people in 2004 and those who were left behind had the daunting task of rebuilding
their lives. This was when, Wipro Cares helped victims in Tamil Nadu by providing support
in the areas of livelihood, education, construction of houses and building defense against any
natural calamities in the future.

Livelihood support was an integral part of the project. Under livelihood support was
provided in the areas of agricultural land, plantation and fishing.

Education: No rehabilitation is complete without addressing the needs of children. In

Pushpavanam, a village in Tamil nadu, Wipro Cares added additional infrastructure to four of
the existing schools catering to over 500 children. Objective of this was to get all the
children, both boys and girls, in Pushpavanam to get educated and one way of ensuring this
was by building toilets and providing clean drinking water.

Protection from floods:The coastal tree plantation in Pushpavanam village was an insurance
against the destructive recurring floods. Pushpavanam had a coastal tree cover which, to
some extent, provided relief to the village during tsunami.On October 1st and 2nd of 2005,
Wiproites joined the people of Nagapattinam in planting 2, 54,464 saplings on 47 hectares of
land along the coast of Pushpavanam and Naluvedapaty.

Construction of houses:Wipro Cares constructed 35 earthquake and cyclone proof houses as

per the government norms in Naluvedapaty. The construction of houses was completed in
2007.

1.4.4 Bihar Floods- 2008: In 2008 Bihar saw the ugliest face of Kosi when she changed her
course and inundated vast areas of land. Nearly 2.3 million people in North Bihar were
affected by these floods. Wipro Cares assisted the victims by being a part of an owner driven
collaboration and partnering with UNDP, the State, Civil Society and the communities
affected by the floods. Wipro Cares realized the need to build awareness around eco
sanitation and rain water harvesting. As a part of the campaign, we implemented a social
advocacy campaign. The campaign included awareness building, educating and monitoring
the usage patterns. Some of the other important activities carried out in this project is eco-san
toilets, Solar Light, dug well, shelters, rain water harvesting, road construction and planation.

1.4.5 Karnataka floods 2009: Like Wipro‟s earlier engagements in the tsunami and kosi
flood affected areas, here too company met the affected communities to understand their
needs and work to fulfill these needs, one such identified area was housing. For this two
villages belonging to two different districts were selected to build the houses. These villages
were Hosurapaidoddi in Surapurtaluk of Yadgir district and Naregal of Koppal District. 111
houses have been built in Hosura Paidoddi where as in Naregal a total of 428 houses have
been constructed.
 2. Wipro Applying Thought in Schools: This is Wipro’s initiative to help in societal change
and development. The intent of this initiative is to improve the quality of education in
schools. Schools across the country tend to be regimented and homogenous, with no space for
individual interpretations or conceptual learning – memorizing is learning. In this line Wipro
have built a partner network of 30 of India’s foremost educational organizations to help in
building and growing social organizations. Wipro has also worked with around 2000 schools
and 10,500 educators across 17 states reaching around 800,000 students and supported 10
people on Wipro Education Fellowship since 2007. Currently, company engaged in projects
with around 700 schools across the country in partnership with 22 partners.
Wipro’s work

Wipro Applying Thought in Schools was setup in the early 2000s to work towards addressing
these issues in education. These issues are complex and systemic and require deliberate, long
term and sustained efforts. We believe that civil society organizations have an important role
to play in bringing about such an educational transformation. Our core strategy has therefore
been to develop capacities in civil society organizations to work towards education reform in
a systematic manner.

Over the past 14 years, we have associated with 60 organizations at different levels and
worked closely with 35 organizations. We have supported 67 educational projects and
initiatives, involving over 2300 schools and 13,250 educators across 17 states reaching out to
about a million students.

Approach

We work in partnership with civil society organizations in the following ways:

 Provide financial and other support to the organizations to develop and pilot better
educational practices and work with various stakeholders in the education ecosystem to build
capacity to implement these ideas across different contexts and geographies in the country.
 Support organizational learning and development by facilitating a reflective learning network
of educational organizations, and by nurturing early stage organizations with the support of
established organizations.
Our support to organizations typically span a period of 3 years and may be extended further,
based on the need and potential. We involve closely in the work by staying in touch with our
partners and the field, through visits, review meetings and calls, and participate in key
decisions. At the end of the support period, a comprehensive review is carried out along with
the partner, the need and potential is assessed and a decision is taken about further support.
 Program Outcomes and Impact

The most significant outcome of our program has been the growth of our partner
organizations. Many of our partners have grown significantly in their impact in education at
the state and national levels, enhanced their capabilities and effectiveness in areas they have
been working in and developed new capabilities through the years. Our partnership has been
one of the factors that have enabled them to achieve this growth and impact.

Another noteworthy outcome has been our Annual Partners' Forum. It has emerged as a
unique annual gathering of educational community, where practitioners get together to
engage in reflective discussions and exchanges. Often new ideas emerge, key educational
issues are discussed and cross-leveraged in these gatherings.
Some of the more tangible outcomes from our work have been:

Educational
Organizations and Material &
People Literature Public Advocacy

 Associated with 60  Published 8 books,  Student Learning in Metros Study results

organizations at different
levels of engagement.
 Worked closely with 35
organizations & 
supported 67 projects.
 Developed strategic
focus on a few themes
and areas like ecology,
social sciences,
languages, affective
education, creating
education material and
public advocacy.
 Supported 18 Fellows
for individual work in
Education; eg: for
writing a book on
Learning Psychology of
Children, documenting
our projects etc
booklets and reports  widely shared; appeared as a cover story of
eg: Water Stories,  “India Today”
Why the Sky is Blue  Student Misconception videos
Developed Learning  disseminated to 10,000 schools
Standards and  Quality Education Study becomes the most
Curriculum Map for  cited study in 2011-12; large-scale
primary classes  advocacy campaign
 Developed a video  SLIM Study 2006 brought out the need to go
series on Student  beyond rote memorization to
Misconceptions  conceptual understanding
 QES 2011 highlighted quality in education
 to be broader than academic learning
3. Mission10X is a not-for-profit trust of Wipro, launched on September 5, 2007, with an aim
to enhance the employability skills of engineering graduates in India. It aims to achieve this
by collaborating with academicians & leading educational institutions across the country.
The Mission10X Learning Approach empowers engineering faculty with innovative teaching
techniques using which they can help learners in imbibing higher level of understanding of
subjects, application of concepts learned and development of key behavioural skills.
Since its launch Mission10X has gained tremendous recognition and momentum in the field
of engineering education. Mission10X has reached out to over 1,200 engineering colleges
across 25 States in India and has empowered over 23,000 engineering faculty members.

4. Eco eye: The core of Wipro’s social and community initiatives is focused on responsible
and deep engagement with all stakeholders – present and future generations. eco-eye is the
way we see ourselves and our engagement with stakeholders – on the journey to more
sustainable business practices. The initiative focuses on reducing ecological footprint of
business operations, engagement with employees and supply chain, partners and customers to
create a more sustainable society, and transparent reporting/disclosures.The ecological
dimensions of Wipro‟s operations are focused on energy efficiency, water efficiency;
waste/pollution management and recently enhancing biodiversity- company have set stretch
targets for each of them. Moving beyond mere compliance with laws and regulations,
engagement with employees focuses on health and safety, people development, and
increasing diversity and inclusivity at workplace. Close collaboration with suppliers to reduce
their own ecological footprint and help meet and exceed labour and human rights norms is a
key focus area. For customers and business partners, Wipro offer a host of solutions and
products to help make their own businesses more sustainable.

5. Earthian is their Sustainability Program for Schools and Colleges. It is designed to act as a
catalyst for fostering excellence in sustainability thinking and doing amongst young people.
The annual awards program is a first step towards a deeper engagement with children and
young adults in schools and colleges. Those in schools and colleges today will be our future
policy makers, technocrats, administrators and educationists who will lead this change. Since
its inception in 2011, earthian has more than 3000 schools and colleges registered in the
program. Each year, earthian aims to introduce new themes and global issues to students.
Schools have been given an activity based program with Water as the central theme while
Colleges have been asked to write analytical essays on various themes such as Global
Warming, Sustainable Cities etc. earthian was also launched in Hindi in 2013, targeting
schools in the north Indian states.”
 CONCLUSION

Today the competition is so much that majority of the companies are fully concentrating on
how to out-beat their competitor, when to come up with a new product, how much is to be
spent on R&D, whether to diversify or not and which new market to enter. So the companies
have hardly got time to think about doing something good to the society. But still, there are
some companies, despite paucity of time, are still able to do good to the society and one such
company is Wipro. By looking at the various CSR initiatives of the Wipro Ltd, it is very
much visible that Wipro has done a lot to the upliftment of the society. They have not
confined themselves to one particular cause, but with each and every problem that is being
encountered by the various sections of the society, Wipro has lend its helping had in various
spheres of the problems in the society. Wipro should not become complacent in what it is
doing with respect to the corporate social responsibility, but should continue to serve still
better so that Wipro becomes a household name throughout the company, bringing lights in
the life of the people who have suffered because of man and nature created problems.
 REFERENCES

 http://www.wipro.com/about-Wipro/sustainability/
 http://www.wipro.org/community/wipro-cares.html
 http://www.wipro.com/about-wipro/
 http://wiprosustainabilityreport.com/14-15/?q=social-responsibility
Plagiarism Report