MUSICAL THEATRE

Musical theater is a form of theatre combining music, songs, spoken dialogue

and dance. The emotional content of the piece – humor, pathos, love, anger
– as well as the story itself, is communicated through the words, music,
movement and technical aspects of the entertainment as an integrated
whole. Since the early 20th century, musical theatre stage works have
generally been called simply, "musicals".

Musicals are performed all

around the world. They may be
presented in large venues, such
as big budget West End and
Broadway theatre productions in
London and New York City, or in
smaller Fringe Theatre, Off-
Broadway or regional productions, on tour, or by amateur groups in schools,
theatres and other performance spaces. In addition to Britain and North
America, there are vibrant musical theatre scenes in many countries in
Europe, Latin America and Asia.

A musical often opens with a song that sets the tone of the show, introduces
some or all of the major characters, and shows the setting of the play. Within
the compressed nature of the musical, the writers must develop the
characters and the plot. Music provides a means to express emotion.
However, typically, many fewer words are sung in a five-minute song than
are spoken in a five-minute block of dialogue. Therefore there is less time to
develop drama than in a straight play of equivalent length, since a musical
usually devotes more time to music than to dialogue.

Musicals audiences are come from

high income and education levels.
The form of musicals is situated in
a stratum comparable to classical
music. Classical music is typically
labeled with the stamp of “high art”
and possesses a great deal of
cultural capital; musicals are in the
process of attaining similar status.

BROADWAY ITSELF
Broadway is the street in New York that has
become the worldwide name in theatre
entertainment. Theatre on Broadway dates
back to 1810, when most actors were imported
from European countries. Actor Junius Brutus
Booth and his sons became one of America’s
first great acting families.

By the 19th Century, the development of

American theatre was in full swing. Throughout
the 1900's Broadway shows were strongly
influenced by the events of the time, from comedic spoofs to heartfelt
dramas. The 1920's, 30's, and 40's saw many ups and downs in theatre
production, due to historical events such as prohibition, the stock market
crash, war, and the draw to Hollywood for much of Broadway?s top talent.

Today, the longest running show in Broadway history is still in production.

The Phantom of the Opera debuted on Broadway in 1988.

The "Great White Way" is a nickname

for the Midtown section of Broadway
that encompasses the Theatre District,
between 42nd and 53rd Streets. The
headline "Found on the Great White
Way" appeared in the February 3,
1902, edition of the New York Evening
Telegram inspired by the millions of lights on theatre marquees and billboard
advertisements that illuminate the area.

The DREAMGIRLS
Dreamgirls musical drama was the
first time broadway musical show on
December 20th, 1981 at Imperial
Theatre, New york. This show was
produced by David Geffen and
directed by Michael Bennett with
amazing 1522 time performance until
1985 at Imperial Theatre.
Dreamgirls won the 1982 for six tony award for best musical from 13 number
of nomination.

The film adaptation of Dreamgirls stars Jamie

Foxx, Beyoncé Knowles, Eddie Murphy, and
Jennifer Hudson, who won the 2007 Academy
Award for Best Supporting Actress for her
portrayal of Effie White. The film also features
Danny Glover, Anika Noni Rose, Keith
Robinson, Sharon Leal, and Hinton Battle.
Produced by Laurence Mark, Dreamgirls was
adapted for the screen by director Bill Condon
from the original Broadway book by Tom Eyen and the Broadway songs by
Eyen and Henry Krieger. Four new songs, composed by Krieger with various
lyricists, were added for this film.

Dreamgirls is a 2006 American musical film, directed

by Bill Condon and jointly produced and released by
DreamWorks Pictures and Paramount Pictures. The
film debuted in three special road show engagements
beginning December 15, 2006, with a nationwide
release on December 25, 2006 and a home video
release on May 1, 2007. Dreamgirls won three awards
at the 64th Golden Globe Awards ceremony in 2007,
including Best Picture - Musical or Comedy, and won two Oscars at the 79th
Academy Awards.
And now …
Jakarta Broadway Team
proudly present….
DREAMGIRLS MUSICAL PLAY

The Story
A period piece set in the 1960s and 1970s with a primarily African-American
cast. The musical was based on the history and evolution of American R&B
music during the eras of doo-wop, soul, the Motown Sound, funk, and disco.
In addition, the stage musical contains several allusions to the lives and
careers of Motown Records act The Supremes. Dreamgirls follows the lives
of Effie White, Deena Jones, and Lorrell Robinson, three young women who
form an R&B singing trio from Detroit, Michigan called "The Dreamettes".
Thanks to manipulative agent and record executive Curtis Taylor, Jr., the
Dreamettes become famous as the backing group for soul singer James
"Thunder" Early. Conflict arises when Curtis transforms "The Dreamettes"
into the pop-friendly "Dreams," particularly when he has Deena replace Effie
as both lead singer of the group and as his romantic interest.

Performance Concept
This performance directed by Ohan Adiputra, Alicia Kasih as choreographer
with 30 profesional theatre actor / actress and dancers that selected by
casting process and will be supported by 30 experienced crews. This show
will be using English language dialogue integrated with a lot of dance and
singing and unique stage settings that never been used in Indonesian theatre
concept before.
The Show
You do not have to spend a small fortune flying all the way to the Big Apple
for a Broadway theater show after all. A local group in Jakarta has invited a
musical theatre to bring in the razzle-dazzle from New York's most famous
street to perform for a two-date show.

Date : October 2nd – 3rd, 2009

Time : 19.00 WIB
Place : GRAHA BHAKTI BUDAYA
Taman Ismail Marzuki
Jl. Cikini raya
Backstage

Jakarta Broadway Team (JBT) founded by Margaretha Frida on May 15th,

2008 in Jakarta. JBT is one of musical group to present Broadway music to
Indonesian people especially Jakarta with their first musical show, Rent
(42nd Production).

Jakarta Broadway Team (JBT) member are :

Conductor : Margaretha Frida
Vocal : Laras Permata
Vocal : Jessica J. Januar
Vocal : Hadimba Sibarani
Piano : Haris Pranowo Wicaksono
Keyboard : Grace Tampemawa
Guitar (Lead) : Felix Tri Kurnia
Guitar (Rhythm) : Bernadetha Indreswari
Bass : Fero Aldiansyah
Drum : Aldy
Violin : Stefany Amadea Jaya
Violin : Carennia Pratama
Violin : Yunarto

Ohan Adiputra
Starting his debut with Enhakam Theater ( SMAN 6 Jakarta
). Nowadays he joined one of the best theatre group in
Indonesia, Teater KOMA, since 1989 as an actor, music
director and Co-director. He’s one of the most important
element in all Teater KOMA’s masterpiece production such
as ”Opera Kecoa”, ”Sampek Engtay”, ”Maaf, Maaf, Maaf”,
”Roman-Yulia”, ”Rock Opera” and ”Republik Togog”. He’s
got many Indonesian theatre award with high art
competency, he had also directing musical drama such as “Jesus Christ
Superstar” and “Grease” collaborated with SMA Kanisius Jakarta, Santa
Ursula dan Sang Timur. His whole experiences makes him perfect to direct in
Broadway Musical style.

Alicia Kasih
This extraordinary Brent Street Studios and Urban Dance
Center graduated with Certificate IV in performing arts was
won 2007 Global Dance Award and sourcedance tour
scholarship that gave her opportunity to study in Los Angeles
and New York City. She’s excelent in ballet, Jazz, hip – hop
and contemporer dance. She’s got many experience such as
Urban Jam, Short and Sweet Dance Festival, Morning with
Kerri-Anne, So You Think You Can Dance Australia and many
more. Her ” Work The Wound ” coreography got best applouse from the
audience. Nowadays, she become a Jazz dance teacher in Urban Dance
Center Australia.
 Organized By

Effective communication contains an element of surprise

and often this is the best way to solve the problem.
MUTUMATA is a creative team based in Jakarta, was
founded in 2006. Driven by good taste and high
enthusiasm in art and film, we range our creative works on art direction,
motion graphics and video for music industry, advertising, arts and culture,
and everything in-between include organizing events. We put our heads
together to develop concepts through a wild imagination and critical research.
We collaborate closely with our clients to come up with a solution that we can
all be happy about.
PROPOSAL PURPOSES

Objectives :

DREAMGIRLS story was chosen because every kind of people have a lot of
dreams, willfully or not many dream has come true. Dreamgirls will tell how
the dream needs a lot of sacrifice to reach it, happy and also sometimes
painfully.
Based on this thougt, we adapted the Dreamgirls legend story wrapped with
music theatrical show by Jakarta Broadway Team and give a great musical
theater show experience to the Indonesian public especially Jakarta.

Global Purposes :

- Presenting Broadway Musical Theater to Indonesian people.

- To be the New of Indonesian entertainment choices
- To recreate the atmosphere from an authentic Broadway show.
- Give simply explicit moral Information to the audiences through the
musical theater.

Special Purposes :
- Together with UNESCO donate 50% of this show selling tickets to aid
Indonesian education.
TARGET AUDIENCE

- Expatriate
- Social class : B
- Age : 17-35
- Demography : DKI Jakarta
- 1600 people ( for two days performance ) : 50-50% male and female
PRODUCTION FINANCING
OVERALL REQUIREMENT

N
Description Fee
o.
1. Pre Production 14.400.000,-
2. Venue 60.000.000,-
3. Promotion 56.800.000,-
4. D-day 87.000.000,-
5. Manpower 337.500.000,-
6. Hospitality 88.750.000,-
Total 644.450.000,-
SPONSORSHIP
To support this show, We are currently looking for sponsorship in the area of

- Cash
- Promo Trade
- Course Materials funds

In return, you will be able to take advantage of our spacious course and
place your company sign in front of hundred of viewers. There will be top
local radio listeners, local Magazine to dazzle the crowds.

Our’show’is open to Company, organization and individual of all levels. This

show promises to give progressive performance, and be all around great
experience for everyone involved with the show.

Sponsorship Levels

Platinum – Rp. 80.000.000* +

1. Sponsor tone colour domination as background colour and fonts for
tagline in all media promotion
2. 20% Ticket price discount for all sponsor employee ( showing
company id cards )
3. Free 10 VVIP seat
4. Logo on ticket
5. Logo on postcards : 100 pcs
6. Logo on show catalog : premium space, in venue, 2000
pcs
7. Logo on posters
8. Logo on flyers
9. Logo on ballyhoo
10. Logo on vertical banner
11. Logo on horizontal banner
12. Logo on wing drop
13. Logo on x-banner
14. t-shirt logo
15. back drop press conference
16. 3m x 4m selling booth space
17. Radio promo
18. Magazines promo
19. Interview press conference
: premium space, strategic area,
5000 pcs
: premium space, strategic area,
10000 pcs
: premium space, front areal in
venue, 2 pcs
: premium space, around venue
area, 2 pcs
: premium space, every selected
ticketbox and around venue area,
10 pcs
: premium space, around venue
area,10 pcs
: premium space, ticketbox in venue,
foyer, 4 pcs
: premium space
: premium space, in press
conference
: stand area in venue
: 60 second, 30 days @ 6 spots/day,
add-lips @ 3 spots/day
: 2 insertions, ¼ hal, FC
: one representative person from
sponsor’s company
Gold – Rp. 65.000.000 – Rp. 80.000.000*
1. 10% Ticket price discount for all sponsor employee ( showing
company id cards )
2. Free 10 VVIP seat
3. Logo on ticket
4. Logo on postcards
5. Logo on show catalog
6. Logo on posters
7. Logo on flyers
8. Logo on ballyhoo
9. Logo on vertical banner
10. Logo on horizontal banner
11. Logo on wing drop
12. Logo on x-banner
13. t-shirt logo
14. 2m x 3m selling booth space
15. Radio promo
: 100 pcs
: secondary space, in venue, 2000
pcs
: secondary space, strategic area,
5000 pcs
: secondary space, strategic area,
10000 pcs
: secondary space, front areal in
venue,2 pcs
: secondary space, around venue
area,2 pcs
: secondary space, every selected
ticketbox and around venue area,
10 pcs
: secondary space, around venue
area,10 pcs
: secondary space, ticketbox in
venue, foyer, 4pcs
: secondary space
: stand area in venue
: 60 second, 30 days @ 6 spots/day,
add-lips @3 spots/day
 16. Print Media promo
Silver – Rp. 35.000.000 – Rp. 65.000.000*
1. Free 5 VIP seat
2. Logo on ticket
3. Logo on postcards
4. Logo on show catalog
5. Logo on posters
6. Logo on flyers
7. Logo on ballyhoo
8. Logo on vertical banner
9. Logo on horizontal banner
10. Logo on wing drop
11. Logo on x-banner
12. t-shirt logo
13. 2m x 3m selling booth space
14. Print Media promo
: 2 insertions, ¼ hal, FC
: 100 pcs
: third space, in venue, 2000 pcs
: third space, strategic area, 5000
pcs
: third space, strategic area, 10000
pcs
: third space, front areal in venue, 2
pcs
: third space, around venue area, 2
pcs
: third space, every selected
ticketbox and around venue area,
10 pcs
: third space, around venue area, 10
pcs
: third space, ticketbox in venue,
foyer, 4 pcs
: third space
: stand area in venue
: 2 insertions, ¼ page, FC
Friends – Rp. 15.000.000 – Rp. 35.000.000
1. Free 5 1st class seat
2. Logo on postcards
3. Logo on show catalog
4. Logo on posters
5. Logo on flyers
6. Logo on ballyhoo
7. Logo on vertical banner
8. Logo on horizontal banner
9. Logo on wing drop
10. Logo on x-banner
11. t-shirt logo
12. Print Media promo
: 100 pcs
: shared space, in venue, 2000 pcs
: shared space, strategic area, 5000
pcs
: shared space, strategic area,
10000 pcs
: shared space, front areal in venue,
2 pcs
: shared space, around venue area,
2 pcs
: shared space, every selected
ticketbox and around venue area,
10 pcs
: shared space, around venue area,
10 pcs
: shared space, ticketbox in venue,
foyer, 4 pcs
: shared space
: 2 insertions, ¼ page, FC
TICKETS SEAT AREA

VVIP : Rp. 150.000,-

VIP : Rp. 100.000,-
KELAS 1 : Rp. 75.000,-
KELAS 2/BALCONY : Rp. 35.000,-
MEDIA PROMO DESIGN
This Show is Produced by Jakarta Broadway Team and Organized by
MUTUMATA

JAKARTA BROADWAY TEAM

Jl. Balikpapan I No.28 J Rt.006 Rw.005
Kel. Petojo Utara Kec. Gambir
Jakarta Pusat 10130
Telp. +62 21 633 1829,
Email : jakartabroadwayteam@yahoo.com

For Further Information :

Margaretha Frida – 087884473155

Diky Budi Ramadhan – 08569454313
Pradila Galuh Savitri – 085710104449
 Thank You
We hope that this proposal leads us to an enduring
business relationship with mutual benefits.
 LETTER OF SPONSORSHIP
DREAMGIRLS MUSICAL PLAY

To whom it may concern,

It is our pleasure to offer you, your company or organization the opportunity

to become an Official Sponsor of the “ Dreamgirls Musical Play “. We are
one of art musical group whose primary objective is to bring new art
environment to Indonesian art culture with unique musical drama concept
that never been used in Indonesia before.
We will kick of our show on October 2nd – 3rd, 2009. We expect to incure
many known and unknown expenses in the development of this dreamgirls
show.
The expense for example, the cost of show pre-production, publication and
manpower with other associated equipment for rehearsal until d-day show
will be significant expenses.

We rely on the support of individuals and local area business to help provide
this show. In addition, we will spend 50% of total selling tickets together with
UNESCO to help and support Indonesian Basic Education Programme,
provide some measure of aid for those kids whose parents have financial
limitation to educate their child.

We thank you for your consideration, and look forward to your sponsorship
and working with you as we kick of our show “ Dreamgirls Musical Play “.

Sincerely,

Margaretha Frida